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MASTER-OF-BUSINESS-ADMINISTRATION in Retail Management at JSS Science and Technology University
Mysuru, Karnataka
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About the Specialization
What is Retail Management at JSS Science and Technology University Mysuru?
This Retail Management program at JSS Science and Technology University focuses on modern retail practices, consumer behavior, and technological integration. It addresses the dynamics of India''''s booming retail sector, emphasizing strategic management, e-retailing, and supply chain. The curriculum is tailored to prepare students for leadership in a competitive and evolving market.
Who Should Apply?
This program is ideal for fresh graduates aspiring to enter the retail industry, working professionals seeking to upskill in areas like e-commerce or retail analytics, and career changers targeting roles in operations or marketing. Candidates with a bachelor''''s degree, a keen interest in consumer goods, and an aptitude for business will thrive.
Why Choose This Course?
Graduates can pursue diverse careers in India such as retail store manager, merchandiser, e-commerce specialist, or retail marketing manager. Entry-level salaries range from INR 3.5 to 6 LPA, potentially growing to INR 8-15 LPA for experienced professionals. The program fosters growth in major Indian retail companies, aligning with industry demand for skilled talent.
Student Success Practices
Foundation Stage
Develop Strong Business Fundamentals- (Semester 1-2)
Focus rigorously on core subjects like Marketing Management, Financial Management, and Operations Management. Utilize case studies from Indian businesses to understand practical applications. Participate in business quizzes and debate clubs to enhance critical thinking.
Tools & Resources
Harvard Business Review case studies, NPTEL courses on management, Economic Times, Business Standard
Career Connection
A solid grounding in business basics is essential for any MBA role and helps in understanding the broader retail ecosystem, aiding in future strategic decision-making and cross-functional roles.
Cultivate Analytical and Research Skills- (Semester 1-2)
Pay close attention to Business Statistics and Analytics, and Research Methodology. Practice data interpretation using Indian market data. Learn to use basic spreadsheet tools like Excel for data analysis. Form study groups to solve complex problems.
Tools & Resources
Excel, R/Python basics (online tutorials), data sets from government/industry bodies, online courses on business analytics
Career Connection
Strong analytical skills are highly valued in retail for market research, sales forecasting, and customer behavior analysis, making graduates more employable in data-driven roles.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in class presentations, group discussions, and mock interviews. Seek feedback from professors and peers. Read business books and articles to improve vocabulary and understanding of industry jargon.
Tools & Resources
Toastmasters International clubs (if available), online public speaking courses, business communication guides
Career Connection
Effective communication is crucial for client interactions, team leadership, and presenting strategic proposals in retail, boosting career progression and leadership potential.
Intermediate Stage
Deep Dive into Retail Specialization- (Semester 3)
Thoroughly engage with Retail Management, E-Retailing, and Retail Marketing subjects. Undertake mini-projects focusing on Indian retail case studies (e.g., D-Mart, Big Bazaar, Flipkart). Visit local retail stores and e-commerce warehouses to observe operations firsthand.
Tools & Resources
Industry reports from FICCI, NASSCOM, Deloitte, retail trade magazines, webinars from retail associations
Career Connection
Specialization knowledge directly prepares students for specific roles in retail operations, e-commerce, and marketing, making them ideal candidates for retail companies.
Secure a Relevant Internship- (Semester 3 (or between Sem 2 and 3))
Actively seek internships at retail companies (online or offline), supply chain firms, or marketing agencies. Apply theoretical knowledge to real-world problems. Network with alumni and industry professionals during the internship.
Tools & Resources
College placement cell, LinkedIn, internshala.com, company career pages
Career Connection
Internships provide invaluable practical experience, build professional networks, and often lead to pre-placement offers, significantly boosting employability.
Participate in Retail-Specific Competitions- (Semester 3-4)
Engage in business plan competitions, retail case study challenges, or marketing contests. Form teams to develop innovative retail solutions. This helps apply learned concepts and fosters teamwork under pressure.
Tools & Resources
Online platforms like D2C.live, college clubs, industry events
Career Connection
Such participation demonstrates initiative, problem-solving skills, and industry relevance to potential employers, setting candidates apart during placements.
Advanced Stage
Excel in Project Report and Placement Preparation- (Semester 4)
Dedicate significant effort to the final Project Report, ensuring it addresses a real-world retail problem with robust research. Simultaneously, prepare rigorously for placements through mock interviews, aptitude tests, and resume building workshops.
Tools & Resources
Mentors (professors/industry experts), career services, online aptitude test platforms, professional resume builders
Career Connection
A well-executed project showcases problem-solving abilities, while strong placement preparation maximizes the chances of securing a desirable job in the retail sector.
Network Strategically and Seek Mentorship- (Semester 4 and beyond)
Actively attend industry seminars, workshops, and alumni meetups. Connect with professionals in retail analytics, e-commerce, and supply chain management. Seek mentorship from experienced individuals to gain insights into career growth and challenges.
Tools & Resources
LinkedIn, industry conferences, alumni events organized by the college
Career Connection
Networking opens doors to hidden job opportunities, valuable career advice, and long-term professional relationships crucial for career advancement.
Stay Updated on Retail Trends and Technologies- (Ongoing through Semester 4 and beyond)
Continuously read up on emerging trends like AI in retail, sustainable retailing, and augmented reality shopping experiences. Follow thought leaders and industry publications to remain current with the rapidly evolving retail landscape.
Tools & Resources
Retail Dive, NRF, Forrester Research, WGSN, LinkedIn Learning courses on retail tech
Career Connection
Demonstrating knowledge of current and future trends makes candidates highly attractive to employers, positioning them as forward-thinking and adaptable professionals.
Program Structure and Curriculum
Eligibility:
- A Bachelor''''s degree of minimum 3 years duration recognized by JSSSTU or an examination recognized as equivalent, with minimum 50% marks in aggregate (45% for SC/ST candidates). Must have appeared for PGCET/CMAT/KMAT/CAT.
Duration: 2 years (4 semesters)
Credits: 84 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA111 | Management and Organizational Behavior | Core | 4 | Management Process and Theories, Individual Behavior in Organizations, Group Dynamics and Team Building, Leadership and Motivation, Organizational Culture and Change |
| MBA112 | Managerial Economics | Core | 4 | Economic Concepts, Demand and Supply, Consumer Behavior and Utility Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomics and Business Cycles |
| MBA113 | Business Statistics and Analytics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Distributions, Sampling and Hypothesis Testing, Regression and Correlation Analysis |
| MBA114 | Accounting for Managers | Core | 4 | Financial Accounting Concepts, Preparation of Financial Statements, Cost Accounting for Decision Making, Budgeting and Budgetary Control, Working Capital Management |
| MBA115 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behavior and Market Segmentation, Product Life Cycle and Development, Pricing, Distribution, and Promotion, Marketing Research and Ethics |
| MBA116 | Indian Constitution and Business Law | Core | 4 | Preamble, Fundamental Rights, Directive Principles, Legal Aspects of Business, Contracts, Sales of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property, Cyber Laws and Environmental Laws |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA211 | Human Resource Management | Core | 4 | HRM Concepts, Functions, and Challenges, Human Resource Planning and Job Analysis, Recruitment, Selection, and Induction, Training, Development, and Performance Appraisal, Compensation Management and Industrial Relations |
| MBA212 | Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Lean Operations |
| MBA213 | Financial Management | Core | 4 | Objectives of Financial Management, Sources of Finance, Capital Structure, Capital Budgeting Decisions, Dividend Policy Decisions, Financial Analysis and Planning |
| MBA214 | Research Methodology and Business Analytics | Core | 4 | Research Process and Problem Formulation, Research Design and Data Collection, Sampling Techniques and Measurement Scales, Data Analysis, Interpretation, and Report Writing, Introduction to Business Analytics and Tools |
| MBA215 | Entrepreneurship and Ethics | Core | 4 | Concept of Entrepreneurship and Innovation, Business Plan Preparation, Sources of Finance for Entrepreneurs, Business Ethics and Corporate Social Responsibility, Startup Ecosystem in India |
| MBA216 | Management Information Systems | Core | 4 | Role of MIS in Organizations, Information Systems Development, Database Management Systems, E-commerce and Mobile Commerce, IT Security and Ethical Issues |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA341 | Retail Management | Specialization Elective (Retail Management) | 4 | Introduction to Retailing, Evolution and Trends, Retail Formats and Theories, Retail Consumer Behavior, Retail Strategy and Planning, Retail Organization and Human Resource |
| MBA342 | E-Retailing and Supply Chain Management | Specialization Elective (Retail Management) | 4 | Introduction to E-Retailing and Models, Technology in Retail, E-Commerce Platforms, Retail Supply Chain Management, Logistics and Inventory in Retail, Impact of Technology on Retail SCM |
| MBA343 | Retail Marketing | Specialization Elective (Retail Management) | 4 | Retail Marketing Mix and Strategies, Retail Branding and Positioning, Customer Loyalty Programs, Retail Communication and Promotions, Services Marketing in Retail |
| MBA344 | Retail Store Operations and Management | Specialization Elective (Retail Management) | 4 | Store Location and Layout Design, Merchandise Management and Planning, Pricing and Visual Merchandising, Customer Service and Store Security, Inventory Control and Loss Prevention |
| MBA351 | Internship | Project/Internship | 4 | Industry Exposure and Practical Application, Problem Identification in a Business Setting, Data Collection and Analysis, Report Writing and Presentation, Professional Networking |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA441 | Retail Analytics and Customer Relationship Management | Specialization Elective (Retail Management) | 4 | Retail Data Analytics and Big Data, Customer Relationship Management Strategies, Customer Lifetime Value and Segmentation, Loyalty Programs and Personalization, Analytical Tools in Retail |
| MBA442 | Omni-channel Retailing and Visual Merchandising | Specialization Elective (Retail Management) | 4 | Omni-channel Strategy and Integration, Online, Offline, and Mobile Channels, Visual Merchandising Principles and Elements, Store Design and Ambiance, Retail Technology for Seamless Experience |
| MBA451 | Project Report | Project | 8 | Problem Identification and Research Design, Data Collection, Analysis, and Interpretation, Report Writing and Documentation, Presentation and Defense of Findings, Application of Theoretical Knowledge |
