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BBA in Marketing at Khandelwal College of Management Science and Technology
Bareilly, Uttar Pradesh
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About the Specialization
What is Marketing at Khandelwal College of Management Science and Technology Bareilly?
This Marketing program at Khandelwal College of Management Science and Technology focuses on equipping students with essential skills in consumer behavior, market research, branding, advertising, and sales promotion. In the dynamic Indian market, understanding evolving consumer preferences and digital trends is crucial, making this specialization highly relevant. The program emphasizes practical applications for real-world marketing challenges.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the vibrant marketing and advertising industry, as well as those looking to start their entrepreneurial ventures. It also suits individuals passionate about understanding consumer psychology and market dynamics. Prerequisite backgrounds typically include a 10+2 qualification with a minimum of 45% marks in any discipline.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India such as Brand Manager, Digital Marketing Executive, Sales Manager, Market Research Analyst, or Advertising Executive. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program provides a strong foundation for professional certifications in digital marketing or sales.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Business Organization, Economics, Accounting, and Management. These form the bedrock for all advanced business concepts. Actively participate in class discussions and solve case studies.
Tools & Resources
Textbooks, Online business journals (e.g., Business Standard, Economic Times), Khan Academy
Career Connection
A solid foundation is essential for effective decision-making in any business role, providing a comprehensive understanding of the market.
Develop Communication & Presentation Skills- (Semester 1-2)
Leverage the Business Communication course to enhance both written and oral skills. Participate in debates, group presentations, and role-playing exercises to build confidence and clarity. Join college clubs focused on public speaking.
Tools & Resources
Grammarly, Toastmasters International (if college chapter available), YouTube tutorials
Career Connection
Effective communication is vital for marketing roles, client interactions, and presenting ideas to teams and stakeholders.
Master Basic Computer Applications- (Semester 1-2)
Become proficient in MS Office (Word, Excel, PowerPoint) and internet applications, as covered in the Computer Applications in Business course. Practice creating professional documents, data analysis using spreadsheets, and impactful presentations.
Tools & Resources
Microsoft Office Suite, Online tutorials, College computer labs
Career Connection
These are fundamental digital literacy skills required in almost all corporate jobs, particularly for data handling and reporting in marketing.
Intermediate Stage
Explore Marketing Concepts & Projects- (Semester 3-5)
Deep dive into Marketing Management principles. Identify real-world companies or local businesses and propose marketing strategies as mini-projects. Actively seek faculty guidance for these initiatives and consider relevant certifications.
Tools & Resources
Philip Kotler''''s Marketing Management, HubSpot Academy (free marketing courses), Local business associations
Career Connection
Practical application of marketing concepts will build a strong portfolio and demonstrate initiative to potential employers, especially in branding and sales.
Undertake Skill-Enhancement Courses (SEC) & Internships- (Semester 4-5)
Focus on SECs like Digital Marketing to acquire specialized skills. Actively pursue summer internships after 4th semester, ideally in marketing roles. Apply theoretical knowledge to practical scenarios and gain hands-on industry exposure.
Tools & Resources
LinkedIn Learning, Internshala, College placement cell, Online courses for specific digital marketing tools
Career Connection
Internships provide valuable industry experience, networking opportunities, and often lead to pre-placement offers, significantly boosting employability in the competitive Indian job market.
Develop Research & Analytical Skills- (Semester 3-5)
Utilize the Research Methodology course to build strong data collection, analysis, and interpretation skills. Conduct mini-research projects on consumer trends or market segments, focusing on statistical tools and ethical research practices.
Tools & Resources
SPSS (basic), R (basic), Google Forms for surveys, Research papers from UGC-CARE listed journals
Career Connection
Analytical skills are highly sought after for market research, business intelligence, and strategy development roles, enabling data-driven decision making.
Advanced Stage
Specialize through Electives & Projects- (Semester 5-6)
Leverage Marketing-specific DSE papers (Product & Brand Management, Advertising & Sales Promotion, Rural Marketing, Services Marketing) to gain expertise. Undertake the Semester VI Project/Dissertation on a topic directly related to marketing, aiming for a real-world problem or case study.
Tools & Resources
Industry reports, Marketing case studies, Expert mentorship
Career Connection
Deep specialization demonstrates commitment and expertise, making graduates highly desirable for targeted roles in brand management, advertising, or rural market development.
Prepare for Placements & Interviews- (Semester 5-6)
Actively engage with the college''''s placement cell. Attend workshops on resume building, interview techniques, and group discussions. Practice mock interviews focusing on marketing concepts and behavioral questions. Network with alumni and industry professionals.
Tools & Resources
Placement cell resources, LinkedIn, Glassdoor, Personal network
Career Connection
Strategic placement preparation maximizes the chances of securing desirable job offers from leading Indian companies and MNCs operating in India.
Continuous Learning & Industry Awareness- (Continuous from Semester 6 onwards)
Stay updated with the latest trends in marketing, especially digital transformation, AI in marketing, and sustainable marketing practices. Read industry publications, attend webinars, and pursue advanced certifications (e.g., Google Ads, Facebook Blueprint).
Tools & Resources
Marketing blogs (e.g., Marketing Week, Search Engine Journal), Industry conferences, Professional online courses
Career Connection
Lifelong learning ensures career growth, adaptability to changing market demands, and positions individuals as thought leaders in the dynamic marketing landscape of India.
Program Structure and Curriculum
Eligibility:
- Intermediate (10+2) in any discipline with a minimum of 45% marks
Duration: 3 years (6 semesters)
Credits: 128 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Organization | Core | 4 | Introduction to Business, Forms of Business Organization, Management & Organization, Business Size & Location, Business Environment |
| BBA-102 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation, Regression Analysis |
| BBA-103 | Business Economics | Core | 4 | Introduction to Economics, Demand & Supply Analysis, Consumer Behavior, Production & Cost, Market Structures |
| BBA-104 | Business Accounting | Core | 4 | Introduction to Accounting, Accounting Process, Books of Accounts, Financial Statements, Depreciation |
| BBA-105 | Computer Applications in Business | Core | 4 | Introduction to Computers, Operating System, MS Word, MS Excel, MS PowerPoint, Internet & E-commerce |
| BBA-106 | Computer Practical | Lab | 2 | MS Office Applications, Internet Usage, Data Entry, Presentation Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA-202 | Business Laws | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBA-203 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts & Classification, Material Costing, Labour Costing, Overhead Costing |
| BBA-204 | Business Communication | Core | 4 | Principles of Communication, Oral Communication, Written Communication, Business Correspondence, Presentation Skills |
| BBA-205 | Organizational Behavior | Core | 4 | Introduction to OB, Perception & Learning, Personality & Values, Motivation, Group Dynamics, Leadership |
| BBA-206 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues & Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal |
| BBA-302 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Marketing Mix |
| BBA-303 | Financial Management | Core | 4 | Introduction to FM, Capital Budgeting, Capital Structure, Working Capital Management, Dividend Policy |
| BBA-304 | Production and Operations Management | Core | 4 | Introduction to POM, Plant Location & Layout, Production Planning & Control, Inventory Management, Quality Management |
| BBA-305 | Indian Economy | Core | 4 | Basic Features of Indian Economy, Economic Planning, Agriculture Sector, Industrial Sector, Service Sector, Economic Reforms |
| BBA-306 | Business Ethics | Skill Enhancement Course (SEC) | 2 | Introduction to Ethics, Ethical Theories, Business Ethics, Corporate Social Responsibility, Corporate Governance |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection, Sampling, Data Analysis & Interpretation |
| BBA-402 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Motivation, Project Identification & Formulation, Small Business Management, Institutional Support |
| BBA-403 | International Business | Core | 4 | Introduction to IB, Theories of IB, Global Business Environment, International Trade, Foreign Exchange |
| BBA-404 | Fundamentals of Banking and Insurance | Core | 4 | Introduction to Banking, Commercial Banks, Central Bank, Introduction to Insurance, Types of Insurance |
| BBA-405 | Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehousing |
| BBA-406 | Digital Marketing | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Operations Research | Core | 4 | Introduction to OR, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis |
| BBA-502 | Taxation Management | Core | 4 | Basic Concepts of Taxation, Income Tax Act, Heads of Income, Deductions, GST |
| BBA-503 | Product and Brand Management | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Product Management, Product Life Cycle, New Product Development, Brand Management, Branding Strategies |
| BBA-504 | Advertising and Sales Promotion | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Advertising, Advertising Media, Creative Strategy, Sales Promotion, Public Relations |
| BBA-505 | Summer Internship / Project Report | Generic Elective (GE) | 4 | Project Formulation, Data Collection, Analysis, Report Writing, Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA-602 | Management Information System | Core | 4 | Introduction to MIS, Information Systems, Decision Support Systems, Database Management, E-business |
| BBA-603 | Rural Marketing | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Rural Marketing, Rural Consumer Behavior, Rural Market Segmentation, Product Strategies for Rural Markets, Distribution in Rural Areas |
| BBA-604 | Services Marketing | Discipline Specific Elective (DSE) - Marketing | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality, Service Process, Service Environment |
| BBA-605 | Project Work / Dissertation | Generic Elective (GE) | 4 | Research Topic Selection, Literature Review, Methodology, Data Analysis, Thesis Writing |
