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MBA in Marketing at Krea University
Sri Potti Sriramulu Nellore, Andhra Pradesh
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About the Specialization
What is Marketing at Krea University Sri Potti Sriramulu Nellore?
This Marketing program at Krea University (IFMR Graduate School of Business) focuses on equipping future leaders with analytical, strategic, and practical skills crucial for the dynamic Indian market. It integrates cutting-edge marketing theory with real-world applications, emphasizing consumer insights, digital transformation, and brand building in a rapidly evolving business landscape. The program distinguishes itself by fostering a deep understanding of both traditional and modern marketing channels relevant to India''''s diverse economy.
Who Should Apply?
This program is ideal for fresh graduates with a strong analytical bent seeking entry into marketing roles across various sectors, as well as working professionals looking to upskill in digital marketing, brand strategy, or market research. It also caters to career changers transitioning into marketing from other domains, provided they possess a foundational understanding of business operations and a keen interest in consumer behavior. A passion for innovative problem-solving and an eagerness to adapt to market trends are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Brand Manager, Marketing Analyst, Digital Marketing Specialist, Sales Manager, or Market Research Analyst in Indian companies and MNCs. Entry-level salaries typically range from INR 6-12 LPA, with experienced professionals earning significantly more. The program prepares students for leadership roles, leveraging data-driven decision-making and strategic thinking, often aligning with certifications in areas like Google Ads or HubSpot that enhance market readiness.
Student Success Practices
Foundation Stage
Master Core Management Fundamentals- (Trimesters 1-2)
Dedicate significant effort to understanding foundational subjects like Marketing Management I, Managerial Economics, and Quantitative Methods. Actively participate in class discussions and solve case studies to build a strong theoretical base.
Tools & Resources
Krea''''s course materials, recommended textbooks, online learning platforms like Coursera for supplementary concepts
Career Connection
A solid grasp of these fundamentals is critical for all future marketing roles, forming the basis for strategic decision-making and analytical problem-solving in India''''s competitive market.
Develop Effective Study and Collaboration Habits- (Trimesters 1-2)
Form study groups with peers to discuss complex concepts and prepare for assignments. Practice time management to balance academic rigor with co-curricular activities. Seek regular feedback from professors.
Tools & Resources
Collaborative online documents (Google Docs), university library resources, Krea''''s peer learning network
Career Connection
Fosters teamwork, peer mentorship, and efficient learning strategies, which are highly transferable skills valued in any corporate environment, especially in diverse Indian teams.
Explore Industry Trends and Applications- (Trimesters 1-2)
Beyond textbooks, actively read business news, marketing blogs, and industry reports relevant to the Indian context. Attend introductory webinars or guest lectures by marketing professionals to understand current trends and real-world applications.
Tools & Resources
Economic Times, Livemint, Marketing Week, LinkedIn Learning, Krea''''s industry interaction events
Career Connection
Builds a broad awareness of the Indian business landscape and specific marketing challenges, providing valuable context for future specializations and interview discussions.
Intermediate Stage
Apply Knowledge through Summer Internship- (Summer after Trimester 3)
Engage wholeheartedly in the mandatory Summer Internship after Trimester 3. Select projects that offer exposure to diverse marketing functions like market research, brand strategy, or digital campaigns within an Indian company.
Tools & Resources
Krea''''s Career Services, corporate mentor guidance, LinkedIn for networking
Career Connection
Provides invaluable practical experience, builds professional networks, and is often a stepping stone to a Pre-Placement Offer (PPO) in leading Indian and global firms operating in India.
Deep Dive into Marketing Specializations- (Trimesters 4 onwards)
Begin selecting marketing electives based on career interests from Trimester 4 onwards. Focus on gaining specialized knowledge in areas like Digital Marketing, Consumer Behavior, or Brand Management, and undertake projects related to these domains.
Tools & Resources
Specialized course materials, industry-specific software (e.g., Google Analytics, CRM tools), online certifications
Career Connection
Develops in-demand skills for specific marketing roles, making graduates highly competitive for specialized positions in e-commerce, advertising, or product marketing in the Indian job market.
Network with Industry Professionals and Alumni- (Trimesters 3-4)
Actively participate in Krea''''s alumni meets, industry interaction events, and professional conferences. Network with marketing leaders to understand career paths, gain insights, and explore mentorship opportunities.
Tools & Resources
Krea Alumni portal, LinkedIn, industry events in Chennai/Bengaluru (nearby hubs)
Career Connection
Creates vital professional connections that can lead to internship opportunities, job referrals, and long-term career guidance, crucial for navigating the Indian corporate landscape.
Advanced Stage
Master Placement Preparation and Interview Skills- (Trimesters 5-6)
Dedicate significant time to resume building, mock interviews, and group discussion practice. Tailor applications to specific marketing roles and companies, focusing on demonstrating practical skills and industry understanding gained.
Tools & Resources
Krea''''s Placement Cell, online interview platforms, peer feedback groups, company-specific preparation materials
Career Connection
Directly prepares students for the rigorous placement process at top Indian and multinational companies, maximizing chances of securing desirable marketing positions.
Undertake Live Projects and Advanced Certifications- (Trimesters 5-6)
Seek out live consulting projects with businesses to apply advanced marketing strategies. Pursue industry-recognized certifications (e.g., Google Ads, HubSpot Marketing) to validate specialized skills and enhance employability.
Tools & Resources
Krea''''s industry collaboration initiatives, online certification platforms, professional bodies
Career Connection
Demonstrates practical competence and a proactive approach to skill development, giving graduates an edge in India''''s competitive marketing job market for senior entry-level roles.
Cultivate Leadership and Ethical Decision-Making- (Trimesters 5-6)
Take on leadership roles in student committees or project teams. Actively engage in discussions on business ethics and corporate social responsibility (CSR) to develop a holistic perspective on leadership in marketing, especially within the Indian context.
Tools & Resources
Krea''''s leadership development programs, case studies on ethical dilemmas, mentorship from faculty
Career Connection
Prepares students for managerial responsibilities, emphasizing responsible business practices and strong leadership qualities sought by employers in India''''s evolving corporate governance landscape.
Program Structure and Curriculum
Eligibility:
- Graduates in any discipline with a minimum of 60% aggregate (or 6.0 CGPA on a 10-point scale) from any recognised University/Institution. Final year students can also apply. Valid test scores from CAT/XAT/CMAT/GMAT/GRE/NMAT.
Duration: 2 years / 6 trimesters
Credits: 78 Credits
Assessment: Assessment pattern not specified
