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MBA in Marketing at Kristu Jyoti College of Management and Technology
Kottayam, Kerala
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About the Specialization
What is Marketing at Kristu Jyoti College of Management and Technology Kottayam?
This Marketing program at Kristu Jyoti College of Management and Technology, affiliated with MGU, focuses on developing strategic acumen and practical skills essential for the dynamic Indian market. It emphasizes consumer insights, digital trends, and innovative branding, preparing graduates for diverse roles in a rapidly evolving business landscape. The program uniquely integrates contemporary marketing theories with real-world applications relevant to both traditional and e-commerce sectors in India.
Who Should Apply?
This program is ideal for fresh graduates with a passion for understanding consumer behavior and market dynamics, aiming for entry into marketing, sales, or brand management roles. It also suits working professionals seeking to upskill in digital marketing or strategic brand building, and career changers transitioning into the thriving Indian marketing industry. A foundational understanding of business concepts is beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in brand management, digital marketing, market research, sales, and advertising. Entry-level salaries typically range from INR 3.5 to 6 LPA, growing significantly with experience. The program aligns with industry demands for skilled professionals capable of navigating complex Indian consumer markets and leveraging digital platforms effectively.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Diligently study foundational management principles, economics, statistics, and accounting during the first two semesters. Focus on building strong conceptual clarity through MGU''''s prescribed texts, class discussions, and active problem-solving sessions. Utilize online resources for additional practice and clarification of complex topics.
Tools & Resources
MGU textbooks, online business tutorials (e.g., Investopedia, Khan Academy), college library resources, peer study groups
Career Connection
A robust understanding of core business functions provides a strong base for all future management roles and is crucial for excelling in subsequent specialized subjects.
Enhance Analytical and Communication Skills- (Semester 1-2)
Actively develop proficiency in business statistics, data analysis using spreadsheets (like MS Excel), and effective business communication (both written and verbal). Participate in lab sessions for computer applications and ERP, and seek opportunities to present ideas and write professional reports.
Tools & Resources
MS Excel, MGU lab manuals, Toastmasters International for public speaking, Grammarly, online data visualization tutorials
Career Connection
Strong analytical capabilities are vital for market research and strategy formulation in marketing, while superior communication skills are indispensable for client interaction and team leadership.
Explore Marketing as a Career Path- (Semester 1-2)
Attend guest lectures, alumni talks, and career counseling sessions focused on the marketing industry. Engage with the Marketing Management course in Semester 2 to gauge interest. Start informal networking with professionals on LinkedIn to understand diverse roles and career trajectories in Indian marketing.
Tools & Resources
College career cell, LinkedIn, industry news portals (e.g., Brand Equity, Afaqs!), marketing-focused webinars
Career Connection
Early exploration helps in making informed decisions about specialization, leading to more focused learning and targeted internship searches for future marketing roles.
Intermediate Stage
Deep Dive into Marketing Specializations- (Semester 3-4)
In Semesters 3 and 4, meticulously study the chosen Marketing electives like Consumer Behaviour, Digital Marketing, and Brand Management. Engage in advanced case studies, simulations, and real-world projects to apply theoretical knowledge. Consider pursuing short-term certifications in specific marketing tools or platforms.
Tools & Resources
Google Ads/Analytics certifications, HubSpot Academy, SEMrush/Ahrefs (free trials), industry-specific marketing books and journals
Career Connection
Specialization builds expert-level knowledge, making you a highly sought-after candidate for specific marketing roles and providing a competitive edge in the job market.
Execute Capstone Project and Build Portfolio- (Semester 3-4)
Dedicate substantial effort to the MBA Project Report during Semester 4, ensuring it is a well-researched, industry-relevant study. Build a professional portfolio showcasing your projects, internships, and key achievements, especially those related to marketing. This demonstrates practical application and problem-solving abilities.
Tools & Resources
MGU project guidelines, academic databases (e.g., EBSCOHost), personal website or online portfolio platforms, faculty mentorship for project guidance
Career Connection
A strong project and portfolio are crucial for showcasing practical skills to recruiters, significantly boosting employability and placement opportunities in the marketing domain.
Comprehensive Placement Preparation- (Semester 3-4)
In Semesters 3 and 4, rigorously participate in all placement preparatory activities offered by the college, including aptitude test practice, group discussions, and multiple rounds of mock interviews. Tailor your resume and interview responses to the specific requirements of marketing roles in target companies.
Tools & Resources
College placement cell, online aptitude platforms (e.g., IndiaBix), GD/PI practice sessions with peers and mentors, company-specific preparation guides
Career Connection
Thorough preparation is directly linked to securing desirable job offers from leading companies, ensuring a successful transition into the professional marketing world post-MBA.
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree with not less than 50% marks in any discipline from a recognized University. Admission based on entrance examination (KMAT/CMAT/CAT) and group discussion/interview.
Duration: 4 semesters (2 years)
Credits: 93 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Principles and Organizational Behaviour | Core | 4 | Management Theories and Functions, Organizational Behaviour Foundations, Perception and Learning, Motivation and Leadership, Group Dynamics and Conflict Management |
| MBA102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomic Environment, Business Cycles and Policies |
| MBA103 | Business Statistics and Analytics | Core | 4 | Measures of Central Tendency and Dispersion, Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Introduction to Business Analytics |
| MBA104 | Business Communication | Core | 3 | Communication Process and Barriers, Verbal and Non-verbal Communication, Business Correspondence, Presentations and Public Speaking, Intercultural Communication |
| MBA105 | Accounting for Management | Core | 4 | Financial Accounting Concepts, Financial Statement Analysis, Cost Accounting Fundamentals, Budgeting and Budgetary Control, Marginal Costing and Decision Making |
| MBA106 | Business Environment | Core | 3 | Components of Business Environment, Economic and Political Environment, Socio-cultural and Technological Environment, International Business Environment, Regulatory Framework in India |
| MBA107 | Computer Applications for Management | Lab | 2 | MS Office Suite for Business (Excel, PowerPoint, Word), Data Analysis using Spreadsheets, Database Management Systems, Business Presentation Tools, Internet and Cloud Computing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Financial Management | Core | 4 | Financial Goals and Functions, Capital Budgeting Decisions, Working Capital Management, Capital Structure Theories, Dividend Policy Decisions |
| MBA202 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behaviour and Market Segmentation, Product Life Cycle and New Product Development, Pricing Strategies, Promotion and Distribution Channels |
| MBA203 | Human Resource Management | Core | 4 | HRM Functions and Roles, HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits |
| MBA204 | Operations Management | Core | 4 | Operations Strategy and Design, Forecasting and Capacity Planning, Inventory Management, Quality Management, Supply Chain Management |
| MBA205 | Research Methodology for Management | Core | 4 | Research Design and Process, Data Collection Methods, Sampling Design, Data Analysis and Interpretation, Report Writing |
| MBA206 | Operations Research | Core | 3 | Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory, Decision Theory |
| MBA207 | Enterprise Resource Planning | Lab | 2 | Introduction to ERP Systems, Modules of ERP (HR, Finance, SCM), ERP Implementation Challenges, Hands-on with ERP software (e.g., SAP basics), Benefits of ERP in Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Business Ethics and Corporate Social Responsibility | Core | 3 | Ethical Theories in Business, Corporate Governance, Social Responsibility of Business, Environmental Ethics, Ethics in Marketing and Finance |
| MBA302 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control |
| MM303 | Consumer Behaviour | Elective | 3 | Consumer Decision Process, Psychological Influences on Consumers, Socio-cultural Influences, Consumer Motivation and Perception, Consumer Attitude and Learning |
| MM304 | Marketing Research | Elective | 3 | Role of Marketing Research, Research Design for Marketing, Data Collection in Marketing, Sampling in Marketing Research, Data Analysis and Reporting |
| MM305 | Rural and Agricultural Marketing | Elective | 3 | Rural Market Environment, Rural Consumer Behaviour, Product and Pricing for Rural Markets, Distribution Strategies in Rural India, Promotion in Rural Areas |
| MM306 | Sales and Distribution Management | Elective | 3 | Role of Sales Management, Sales Force Management, Sales Forecasting, Channel Design and Management, Physical Distribution and Logistics |
| MBA307 | Summer Internship Project and Viva Voce | Project | 2 | Project Identification, Data Collection and Analysis, Report Writing, Presentation Skills, Viva Voce Preparation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | International Business | Core | 3 | Globalization and International Business Environment, International Trade Theories, Foreign Exchange Market, International Marketing and Finance, Multinational Corporations |
| MBA402 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Funding, Government Policies for SMEs in India |
| MM403 | Services Marketing | Elective | 3 | Nature of Services, Service Quality Dimensions, Service Design and Delivery, Pricing and Promotion of Services, Customer Relationship Management in Services |
| MM404 | Advertising and Brand Management | Elective | 3 | Role of Advertising, Advertising Media and Appeals, Brand Identity and Positioning, Brand Equity Measurement, Brand Communication Strategies |
| MM405 | Digital Marketing | Elective | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing and Analytics |
| MM406 | Retail Management | Elective | 3 | Retail Formats and Trends, Retail Merchandising, Store Location and Layout, Retail Pricing and Promotion, Supply Chain in Retailing |
| MBA406 | Project Report and Viva Voce | Project | 8 | Research Problem Formulation, Methodology for Project, Data Analysis and Findings, Report Writing Standards, Final Presentation and Defence |
