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MBA in Marketing at L.R. Institute of Engineering & Technology
Solan, Himachal Pradesh
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About the Specialization
What is Marketing at L.R. Institute of Engineering & Technology Solan?
This Marketing specialization program at L.R. Institute of Engineering and Technology focuses on equipping students with essential skills for the dynamic Indian market. It blends core marketing principles with contemporary digital strategies, preparing graduates for roles in branding, sales, and market research. The curriculum emphasizes real-world application, reflecting the evolving demands of India''''s fast-growing consumer and business sectors, offering a robust foundation for success.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill in areas like marketing analytics or e-commerce. Graduates from diverse streams like BBA, B.Com, or B.Tech who possess a keen interest in consumer psychology and business growth can thrive in this specialization, leveraging their existing analytical or management skills.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, digital marketing, sales leadership, and market analysis across India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Opportunities exist in FMCG, e-commerce, IT, and financial services. The program''''s focus on practical skills also aligns with industry certifications, enhancing employability and fostering professional growth within Indian companies.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Thoroughly grasp fundamental subjects like Marketing Management, Managerial Economics, and Accounting. Utilize classroom lectures, prescribed textbooks, and online resources like NPTEL courses for deeper understanding. Form study groups to discuss complex topics and solve case studies, building a strong conceptual base for advanced studies.
Tools & Resources
Textbooks, NPTEL, Coursera (free courses), Study groups, Case study competitions
Career Connection
A strong foundation in core MBA subjects is crucial for understanding advanced marketing strategies and making informed business decisions, essential for future managerial roles.
Develop Data Analysis & Communication Skills- (Semester 1-2)
Focus on enhancing quantitative techniques and computer applications. Practice using MS Excel and basic statistical software (like SPSS if introduced) for data analysis. Actively participate in presentations and debates to refine communication and public speaking skills, crucial for pitching marketing ideas.
Tools & Resources
MS Excel, SPSS tutorials, Toastmasters club (if available), Presentation tools, Debates
Career Connection
Proficiency in data analysis and effective communication are highly sought-after skills in marketing roles for market research, campaign reporting, and client interactions.
Explore Industry Trends & Build Network- (Semester 1-2)
Attend webinars, industry talks, and workshops organized by the institute or local business associations. Follow leading marketing blogs and publications in India. Start building a professional network through LinkedIn, connecting with alumni and industry experts for early insights and mentorship opportunities.
Tools & Resources
LinkedIn, Marketing blogs (e.g., Marketing Week, Indian Express business), Industry webinars, Alumni meetups
Career Connection
Early industry exposure and networking open doors to internships, mentorship, and a better understanding of career opportunities in the Indian marketing landscape.
Intermediate Stage
Undertake Marketing-Specific Certifications- (Semester 3)
Pursue certifications relevant to your Marketing specialization. Consider certifications in Digital Marketing (Google Ads, HubSpot), Marketing Analytics, or CRM platforms. These add practical skills and demonstrate initiative beyond the curriculum, making you more competitive.
Tools & Resources
Google Analytics Academy, HubSpot Academy, SEMrush Academy, Coursera, edX for specialized courses
Career Connection
Industry-recognized certifications significantly boost your resume, providing tangible proof of specialized skills required for modern marketing roles in India.
Engage in Live Projects & Internships- (Semester 3)
Actively seek summer internships or live projects with Indian companies in marketing departments. Apply classroom knowledge to real-world scenarios, gain practical experience in market research, campaign execution, or sales support. Document your learning and achievements meticulously for your resume.
Tools & Resources
College placement cell, Internshala, LinkedIn Jobs, Industry mentors
Career Connection
Practical exposure through internships is invaluable for understanding corporate culture, building a professional network, and securing pre-placement offers in top Indian marketing firms.
Participate in Business Competitions & Case Studies- (Semester 3)
Join inter-college marketing competitions, brand strategy challenges, or case study contests. These platforms enhance analytical thinking, problem-solving, and teamwork skills while providing exposure to diverse business problems and networking with peers.
Tools & Resources
Dare2Compete, InsideIIM, B-school competitions, Team projects
Career Connection
Success in competitions highlights leadership, strategic thinking, and presentation skills, attracting attention from potential employers during placement drives.
Advanced Stage
Refine Specialization Through Dissertation- (Semester 4)
Select a dissertation topic closely aligned with your Marketing specialization interests and future career goals. Conduct thorough research, apply advanced analytical tools, and present well-supported findings. This showcases your expertise and ability to contribute original insights.
Tools & Resources
Research papers, Academic databases (JSTOR, Google Scholar), Statistical software (SPSS, R)
Career Connection
A strong dissertation demonstrates deep domain knowledge and research capabilities, setting you apart for specialized roles or further academic pursuits in marketing.
Intensive Placement Preparation- (Semester 4)
Focus on tailored interview preparation for marketing roles. Practice group discussions, personal interviews, and aptitude tests. Develop a compelling resume and cover letter highlighting marketing skills and internship experiences. Attend mock interviews and seek feedback from placement advisors.
Tools & Resources
Placement coaching, Mock interview platforms, Resume builders, Company research
Career Connection
Systematic preparation ensures you are interview-ready and can effectively articulate your skills and value proposition to secure coveted placements in Indian marketing companies.
Develop Leadership & Mentorship Skills- (Semester 4)
Take on leadership roles in student clubs, mentor junior students, or lead project teams. Cultivate ethical decision-making and cross-cultural communication abilities. Seek mentorship from industry professionals to gain insights into career progression and advanced marketing practices.
Tools & Resources
Student organizations, Mentorship programs, Leadership workshops
Career Connection
Leadership experience and mentorship skills are vital for rapid career advancement into senior marketing and management positions within organizations in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 or 10+2+4 pattern) with minimum 50% marks (45% for SC/ST) or equivalent CGPA from a recognized university. Valid score in MAT/CAT/CMAT/XAT/HP-CET is required.
Duration: 2 years (4 semesters)
Credits: 110 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process & Organizational Behaviour | Core | 3 | Management Concepts, Organizational Behaviour Fundamentals, Personality & Perception, Motivation & Leadership, Group Dynamics & Teamwork |
| MBA-102 | Managerial Economics | Core | 3 | Micro & Macro Economics, Demand and Supply Analysis, Production & Cost Theory, Market Structures, Pricing Strategies |
| MBA-103 | Accounting for Managers | Core | 3 | Financial Accounting Principles, Cost & Management Accounting, Financial Statement Analysis, Budgeting & Control, Investment Decisions |
| MBA-104 | Business Environment & Indian Economy | Core | 3 | Economic Environment, Political & Legal Environment, Socio-Cultural Factors, Indian Economic Policies, Impact of Globalization |
| MBA-105 | Quantitative Techniques for Management | Core | 3 | Descriptive Statistics, Probability & Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression |
| MBA-106 | Marketing Management | Core | 3 | Marketing Concepts & Philosophies, Marketing Mix, Consumer Behaviour, Market Segmentation & Targeting, Product Life Cycle |
| MBA-107 | Computer Applications in Management | Core | 3 | MS Office Applications, Data Analysis Tools, Internet & E-commerce Basics, Database Management Systems, Introduction to ERP |
| MBA-108 | Communication for Management | Core | 3 | Business Communication Essentials, Oral & Written Communication, Presentation Skills, Interpersonal Communication, Report Writing |
| MBA-109 | Computer Application Lab | Lab | 2 | Hands-on MS Word, Excel for Data Analysis, PowerPoint Presentations, Internet Research Techniques, Basic Database Operations |
| MBA-110 | Seminar | Core | 2 | Presentation Skills Development, Research & Analysis, Public Speaking Practice, Topic Exploration, Feedback & Improvement |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Human Resource Management | Core | 3 | HR Planning & Policies, Recruitment & Selection, Training & Development, Performance Management, Compensation & Benefits |
| MBA-202 | Financial Management | Core | 3 | Financial Goals & Decisions, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| MBA-203 | Operations & Supply Chain Management | Core | 3 | Production Planning & Control, Inventory Management, Quality Management, Logistics & Distribution, Supply Chain Strategies |
| MBA-204 | Business Research Methods | Core | 3 | Research Design, Data Collection Techniques, Sampling Methods, Data Analysis & Interpretation, Report Writing & Ethics |
| MBA-205 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Intellectual Property Rights |
| MBA-206 | Entrepreneurship & Project Management | Core | 3 | Entrepreneurial Process, Business Plan Development, Project Identification, Project Appraisal, Project Risk Management |
| MBA-207 | E-Commerce & Digital Marketing | Core | 3 | E-commerce Models & Strategies, Digital Marketing Channels, Search Engine Optimization (SEO), Social Media Marketing, Web Analytics & Tools |
| MBA-208 | Business Analytics & Decision Making | Core | 3 | Introduction to Business Analytics, Data Mining Techniques, Predictive Modeling, Prescriptive Analytics, Decision Support Systems |
| MBA-209 | Business Research Lab | Lab | 2 | SPSS for Data Analysis, Questionnaire Design Software, Data Visualization Tools, Statistical Inference Practice, Report Generation Practice |
| MBA-210 | Seminar | Core | 2 | Advanced Presentation Techniques, Deep Dive into Business Topics, Critical Analysis & Discussion, Peer Feedback & Evaluation, Industry Trends Research |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Scanning & Analysis, Strategy Formulation & Implementation, Corporate & Business Level Strategies, Strategic Control & Evaluation |
| MBA-302 | International Business | Core | 3 | Global Business Environment, Theories of International Trade, Foreign Direct Investment, International Marketing Strategies, Cross-Cultural Management |
| MBA-303 | Management Information System | Core | 3 | MIS Concepts & Frameworks, Database Management Systems, Enterprise Resource Planning (ERP), Decision Support Systems, E-governance & IT Strategy |
| MBA-304 | Industrial Training Report | Project | 3 | Summer Training Experience, Industry Analysis, Problem Identification, Data Collection & Analysis, Report Writing & Presentation |
| MBA-305 | Consumer Behavior & Marketing Communication | Elective - Marketing | 3 | Consumer Decision Making Process, Psychological & Social Influences, Market Segmentation based on Behavior, Advertising & Promotion Strategies, Integrated Marketing Communications |
| MBA-306 | Sales & Distribution Management | Elective - Marketing | 3 | Sales Force Management, Sales Planning & Forecasting, Designing Distribution Channels, Logistics & Supply Chain in Sales, Retail & Wholesale Management |
| MBA-307 | Product & Brand Management | Elective - Marketing | 3 | Product Life Cycle Strategies, New Product Development, Brand Equity & Valuation, Brand Positioning & Re-positioning, Packaging & Labeling Decisions |
| MBA-308 | Services Marketing | Elective - Marketing | 3 | Characteristics of Services, Service Quality & Gap Model, Service Design & Delivery, Customer Satisfaction & Loyalty, Relationship Marketing in Services |
| MBA-309 | Rural Marketing | Elective - Marketing | 3 | Rural Environment & Demographics, Consumer Behavior in Rural Markets, Product & Pricing Strategies for Rural, Rural Distribution Channels, Promotion in Rural Areas |
| MBA-310 | International Marketing | Elective - Marketing | 3 | Global Market Analysis, International Market Entry Strategies, Global Product & Branding, International Pricing & Promotion, Global Distribution Channels |
| MBA-311 | Marketing Research | Elective - Marketing | 3 | Marketing Research Process, Data Collection Methods, Questionnaire Design, Sampling Techniques, Statistical Analysis (SPSS/Excel) |
| MBA-312 | Retail Management | Elective - Marketing | 3 | Retail Formats & Theories, Store Location & Design, Merchandising & Category Management, Retail Pricing & Promotion, Customer Service in Retail |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Corporate Ethics & Governance | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility, Business Ethics & Decision Making, Principles of Corporate Governance, Stakeholder Management |
| MBA-402 | Cross Cultural Management | Core | 3 | Cultural Dimensions & Frameworks, Cross-cultural Communication, International Negotiations, Managing Diversity, Global Team Management |
| MBA-403 | Digital Transformation & Innovation | Core | 3 | Digital Strategy & Models, Emerging Technologies (AI, IoT), Business Model Innovation, Organizational Change Management, Digital Project Implementation |
| MBA-404 | Dissertation/Project Work | Project | 9 | Research Problem Formulation, Extensive Literature Review, Methodology & Data Analysis, Findings & Discussion, Comprehensive Report & Viva Voce |
| MBA-405 | Advertising & Media Management | Elective - Marketing | 3 | Advertising Objectives & Budgeting, Media Planning & Selection, Creative Strategy & Message Design, Advertising Effectiveness Measurement, Public Relations & Sales Promotion |
| MBA-406 | Customer Relationship Management (CRM) | Elective - Marketing | 3 | CRM Strategy & Objectives, Customer Lifetime Value, CRM Technologies & Software, Customer Service & Support, Personalization & Loyalty Programs |
| MBA-407 | E-Marketing & Social Media Marketing | Elective - Marketing | 3 | Online Advertising & PPC, Content Marketing & Blogging, Social Media Platforms & Strategy, Search Engine Marketing (SEM), Mobile Marketing & Analytics |
| MBA-408 | Marketing of Financial Services | Elective - Marketing | 3 | Financial Products & Services, Marketing Banks & Insurance, Mutual Funds & Investment Marketing, Distribution Channels in Finance, Regulatory Aspects of Financial Marketing |
| MBA-409 | Integrated Marketing Communication (IMC) | Elective - Marketing | 3 | IMC Planning Process, Brand Building & Identity, Public Relations & Publicity, Direct Marketing & Database Marketing, Digital & Social Media Integration |
| MBA-410 | Analytics for Marketing Decisions | Elective - Marketing | 3 | Marketing Metrics & KPIs, Data Visualization for Marketing, Predictive Analytics in Marketing, Customer Segmentation & Targeting, Marketing ROI & Effectiveness |
