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PGDM in Business Analytics at Manel Srinivas Nayak Institute of Management
Dakshina Kannada, Karnataka
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About the Specialization
What is Business Analytics at Manel Srinivas Nayak Institute of Management Dakshina Kannada?
This Business Analytics program at Manel Srinivas Nayak Institute of Management focuses on equipping future managers with data-driven decision-making skills. It integrates management principles with analytical tools, addressing the growing demand for professionals who can leverage big data for strategic insights across various Indian industries like e-commerce, banking, and healthcare.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into data-intensive roles, as well as working professionals looking to upskill in analytics. It also suits career changers aspiring to transition into the rapidly evolving analytics industry, especially those with an aptitude for quantitative methods and problem-solving.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Data Analyst, Business Intelligence Analyst, Market Research Analyst, and Predictive Modeler. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth potential up to INR 15+ lakhs for experienced professionals in leading Indian companies and MNCs.
Student Success Practices
Foundation Stage
Build Strong Quantitative & Analytical Foundations- (Trimester 1-2)
Focus on mastering core subjects like Business Statistics, Quantitative Techniques, and Programming for Analytics. Actively participate in problem-solving sessions and ensure a clear understanding of foundational mathematical and statistical concepts, which are crucial for advanced analytics.
Tools & Resources
Khan Academy, Coursera for basic statistics courses, Python/R tutorials on YouTube, online coding platforms like HackerRank for practice
Career Connection
A solid foundation ensures future success in understanding complex analytical models, crucial for roles as Data Analysts and Business Intelligence specialists in Indian firms.
Develop Effective Communication Skills- (Trimester 1-2)
Enhance both written and verbal communication through Effective Business Communication and presentations in various courses. Practice articulating complex analytical insights clearly and concisely, a vital skill for presenting data-driven recommendations to management.
Tools & Resources
Toastmasters International clubs, Grammarly, mock presentation groups, reading business case studies for improved articulation
Career Connection
Strong communication is essential for client-facing analytics roles and for influencing decisions in corporate settings, leading to leadership opportunities in India.
Engage in Spreadsheet Modelling Workshops- (Trimester 1)
Actively participate in the Workshop on Spreadsheet Modelling to build proficiency in Excel and related tools. This practical skill is fundamental for data manipulation, basic analysis, and building initial business models, commonly used across all industries.
Tools & Resources
Microsoft Excel, Google Sheets, online Excel tutorials (e.g., from Udemy, LinkedIn Learning)
Career Connection
Proficiency in spreadsheet tools is a baseline expectation for entry-level analytics jobs and a prerequisite for advanced data tools, boosting employability in the Indian market.
Intermediate Stage
Pursue Relevant Certifications & Projects- (Trimester 3-4)
Complement coursework by pursuing industry-recognized certifications in data analytics tools (e.g., Tableau, Power BI) and programming languages (Python, R). Work on mini-projects to apply concepts from Data Visualization, Machine Learning, and Predictive Analytics.
Tools & Resources
Tableau Public, Microsoft Power BI Desktop, Datacamp, Kaggle for datasets and competitions, certification platforms like Simplilearn or Edureka
Career Connection
Certifications validate skills, and a portfolio of practical projects demonstrates capability to potential employers, significantly aiding in securing internships and placements in Indian tech firms.
Actively Seek Summer Internship Opportunities- (After Trimester 3 (during summer break))
Leverage the mandatory Summer Internship Program (SIP) to gain hands-on experience in a real business environment. Focus on applying learned analytical techniques to solve actual business problems, network with industry professionals, and understand corporate culture in India.
Tools & Resources
College placement cell, LinkedIn, Naukri.com, personal networking with alumni and industry experts
Career Connection
A successful internship often leads to pre-placement offers or provides valuable experience for securing full-time roles, which is crucial for career launch in India.
Develop Specialization-Specific Skills- (Trimester 3-4)
Deep dive into specific areas of Business Analytics like Marketing Analytics or Advanced Business Analytics. Participate in case study competitions and group projects that simulate real-world scenarios to refine problem-solving and domain-specific analytical skills.
Tools & Resources
Industry reports, business journals, Harvard Business Review cases, specialized online forums for analytics
Career Connection
Specializing early helps in targeting specific industry roles (e.g., Marketing Analyst, Financial Analyst) and makes you a more competitive candidate for specialized positions in the Indian job market.
Advanced Stage
Excel in Business Research & Capstone Project- (Trimester 5-6)
Dedicate significant effort to the Business Research Project and the Capstone Project. Choose a challenging topic related to your career aspirations, conduct thorough research, apply advanced analytical models (Deep Learning, Reinforcement Learning), and produce high-quality deliverables.
Tools & Resources
Academic databases (JSTOR, Scopus), advanced programming environments (Jupyter Notebooks, Google Colab), relevant industry mentors
Career Connection
A strong Capstone Project serves as a powerful portfolio piece, showcasing your ability to conduct independent research and deliver impactful analytical solutions, highly valued by Indian recruiters.
Prepare for Placement Drives & Interviews- (Trimester 5-6)
Actively participate in placement preparatory workshops, mock interviews, and group discussions organized by the institute. Refine your resume, highlight analytical projects, and practice answering technical and HR questions specific to analytics roles.
Tools & Resources
Placement cell resources, interview preparation books, online platforms for behavioral and technical interview practice (e.g., LeetCode, Pramp)
Career Connection
Effective preparation maximizes chances of securing desirable placements with leading Indian and multinational companies, ensuring a smooth transition from academics to corporate life.
Build a Professional Network- (Trimester 5-6)
Connect with alumni, faculty, and industry leaders through LinkedIn, conferences, and institute events. Seek mentorship and stay updated on industry trends and job market demands, especially within the dynamic Indian analytics ecosystem.
Tools & Resources
LinkedIn, industry association memberships (e.g., Analytics India Magazine events), alumni network platforms
Career Connection
A robust professional network can open doors to unadvertised opportunities, provide career guidance, and serve as a valuable resource throughout your professional journey in India.
