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PGDM in Marketing at Manel Srinivas Nayak Institute of Management
Dakshina Kannada, Karnataka
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About the Specialization
What is Marketing at Manel Srinivas Nayak Institute of Management Dakshina Kannada?
This Marketing specialization program at Manel Srinivas Nayak Institute of Management focuses on developing dynamic professionals ready for India''''s evolving market landscape. It covers core marketing principles, digital strategies, and consumer insights, integrating theoretical knowledge with practical applications to meet the robust demands of various Indian industries.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles, as well as working professionals aiming to upgrade their skills for leadership positions. Individuals with a passion for understanding consumer behavior and market dynamics, eager to contribute to India''''s growing economy, will find this program rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Marketing Managers, Brand Managers, Sales Managers, and Digital Marketing Specialists. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The curriculum also aligns with industry certifications in areas like digital marketing.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Trimester 1-2)
Focus on thoroughly understanding core management subjects like Managerial Economics, Marketing Management, and Quantitative Techniques. Form study groups with peers for collaborative problem-solving and concept clarification. Attend all guest lectures and industry interactions to grasp real-world applications of theoretical concepts.
Tools & Resources
Recommended textbooks, MSNIM library resources, LinkedIn Learning courses on business fundamentals
Career Connection
A strong foundation in business principles is essential for analytical thinking and strategic decision-making in any marketing role, enhancing employability in diverse Indian companies.
Enhance Communication and Presentation Skills- (Trimester 1-2)
Actively participate in Business Communication modules. Seek opportunities to present case studies, participate in debates, and engage in public speaking within and outside the classroom. Utilize the institute''''s language lab and Toastmasters-like clubs (if available) to refine spoken English and presentation delivery.
Tools & Resources
Grammarly, public speaking workshops, peer feedback sessions, MSNIM communication faculty
Career Connection
Effective communication is paramount in marketing for pitches, client interaction, and team collaboration, directly influencing career progression and leadership potential in Indian corporate settings.
Develop Basic Computer and Analytical Skills- (Trimester 1-2)
Master essential computer applications relevant to business, especially MS Excel for data handling and basic presentation tools. Engage in introductory data analysis exercises and learn to interpret basic business reports. This forms the bedrock for advanced analytics in marketing.
Tools & Resources
Microsoft Office Suite tutorials, online courses on basic data analysis, MSNIM computer labs
Career Connection
Proficiency in tools like Excel is a basic requirement for marketing analysts and managers in India, enabling efficient data management and reporting.
Intermediate Stage
Engage in Marketing-Specific Projects & Case Studies- (Trimester 3-5)
Actively seek out and participate in live projects, market research assignments, and case study competitions related to marketing. Apply theoretical knowledge from Consumer Behaviour, Sales & Distribution, and Digital Marketing to real-world scenarios. Focus on Indian market-specific challenges and solutions.
Tools & Resources
Industry reports, marketing journals, case study analysis frameworks, LinkedIn for industry connections
Career Connection
Practical project experience builds a strong portfolio, demonstrates problem-solving abilities, and prepares students for marketing roles in diverse Indian companies.
Undertake a Meaningful Summer Internship Project (SIP)- (End of Trimester 3 / During Summer Break)
Secure a summer internship in a reputable company, preferably in the marketing domain. Focus on learning practical aspects, networking with professionals, and contributing meaningfully to the assigned tasks. Document the experience thoroughly and prepare a robust report and presentation.
Tools & Resources
MSNIM Placement Cell, internship portals (Internshala, LinkedIn), company websites
Career Connection
SIP is a critical bridge to full-time employment in India, offering practical exposure, industry contacts, and often leading to pre-placement offers, especially in the competitive marketing sector.
Explore Digital Marketing Tools and Certifications- (Trimester 4-5)
Beyond classroom learning, proactively pursue certifications in popular digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Blueprint, and HubSpot Inbound Marketing. Understand their application in the Indian digital landscape.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera/edX courses on digital marketing
Career Connection
Digital marketing skills are highly sought after in India''''s rapidly growing online market, making certified individuals more attractive to potential employers in e-commerce, advertising, and digital agencies.
Advanced Stage
Specialize and Build an Industry Network- (Trimester 6)
Deepen expertise in chosen marketing electives like Brand Management, Strategic Marketing, or Marketing Analytics. Attend industry conferences, seminars, and alumni events (both online and offline) to expand professional networks within the Indian marketing fraternity. Seek mentorship from industry veterans.
Tools & Resources
LinkedIn, industry associations (e.g., Marketing Association of India), alumni database
Career Connection
A strong network and specialized knowledge are crucial for securing high-impact roles and accelerating career growth in specific marketing niches across India.
Master Interview and Placement Preparation- (Trimester 6)
Engage rigorously with the placement cell for mock interviews, group discussions, and resume building workshops tailored for marketing roles. Research target companies and practice answering questions related to marketing strategies, case studies, and current industry trends specific to India.
Tools & Resources
MSNIM Placement Cell, interview preparation guides, company annual reports
Career Connection
Effective preparation significantly increases the chances of successful placement in desired marketing roles within leading Indian organizations, ensuring a smooth transition into the corporate world.
Develop a Personal Brand and Online Presence- (Trimester 6)
Curate a professional online presence, particularly on LinkedIn, showcasing projects, certifications, and skills. Consider starting a blog or contributing to industry forums related to marketing. This demonstrates proactive engagement and thought leadership.
Tools & Resources
LinkedIn profile optimization guides, personal branding workshops, portfolio websites
Career Connection
A strong personal brand differentiates candidates in the competitive Indian job market, attracting recruiters and opening doors to better opportunities in marketing.
