

B-TECH-LATERAL-ENTRY in Printing Media Technology at Manipal Institute of Technology


Udupi, Karnataka
.png&w=1920&q=75)
About the Specialization
What is Printing & Media Technology at Manipal Institute of Technology Udupi?
This Printing & Media Technology program at Manipal Institute of Technology focuses on equipping students with advanced knowledge and skills required for the dynamic print and media industry. With India''''s rapidly growing digital and traditional media landscape, this program covers everything from conventional printing methods to cutting-edge digital media production, packaging, and cross-media communication. It emphasizes practical application and innovation, preparing graduates for a wide array of roles in a technology-driven sector.
Who Should Apply?
This program is ideal for diploma holders in engineering or B.Sc. graduates from relevant disciplines seeking to advance their careers by earning a B.Tech degree. It is particularly suited for individuals with a foundational understanding of engineering principles who wish to specialize in the niche but impactful field of printing, publishing, packaging, and digital media production, aspiring to leadership or technical expert roles in these industries.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Production Managers, Quality Control Executives, Packaging Developers, Digital Media Specialists, and Prepress Managers in leading Indian print houses, packaging companies, and media organizations. Entry-level salaries typically range from INR 3.5 to 6 LPA, with significant growth potential up to INR 15-20 LPA for experienced professionals. The curriculum often aligns with industry certifications in areas like color management and digital workflow.

Student Success Practices
Foundation Stage
Build Strong Core Engineering & Print Fundamentals- (Semester 3-4)
Focus diligently on subjects like Material Science, Electrical & Electronics, and Elements of Print Technology. These form the bedrock for advanced studies. Actively participate in lab sessions to gain hands-on experience with basic machinery and processes.
Tools & Resources
Department labs, NPTEL courses on engineering fundamentals, Industry visits to local print shops, Peer study groups
Career Connection
A solid foundation ensures understanding of complex systems in later semesters, crucial for roles in production, quality, and R&D.
Master Graphic Design & Digital Workflow Tools- (Semester 3-4)
Develop proficiency in industry-standard graphic design software (e.g., Adobe Creative Suite - Illustrator, Photoshop, InDesign) and understand digital workflow concepts. This practical skill is immediately applicable.
Tools & Resources
Official software tutorials, Online courses (Coursera, Udemy), University workshops, Personal projects for portfolio building
Career Connection
Essential for prepress, design, and digital content creation roles, making graduates highly employable in design and production departments.
Engage in Early Industry Exposure & Networking- (Semester 3-4)
Attend departmental seminars, guest lectures by industry professionals, and local trade fairs. Start building a network by connecting with seniors, alumni, and faculty involved in industry projects.
Tools & Resources
LinkedIn, MIT Alumni Network, Local industry events, Departmental notice boards for opportunities
Career Connection
Early networking can lead to internship opportunities, mentorship, and a better understanding of industry trends, paving the way for targeted career planning.
Intermediate Stage
Specialize through Electives and Mini-Projects- (Semester 5-6)
Carefully choose program electives that align with your career interests (e.g., packaging, digital printing, color science). Engage in mini-projects or term papers related to these specialized areas to deepen knowledge and demonstrate expertise.
Tools & Resources
Elective course content, Faculty mentors, Industry journals, Departmental research facilities
Career Connection
Specialization makes you a more attractive candidate for specific roles and provides a competitive edge in a niche market.
Develop Practical Problem-Solving Skills- (Semester 5-6)
Actively seek opportunities for practical problem-solving. This includes participating in lab experiments, troubleshooting equipment, and engaging in case studies related to production challenges, quality control, and process optimization.
Tools & Resources
Advanced lab equipment, Industry problem statements, Technical competitions (e.g., student paper contests), Real-world scenarios from faculty
Career Connection
Employers highly value candidates who can identify and solve real-world problems, making you ready for production and R&D roles.
Cultivate Management & Entrepreneurial Acumen- (Semester 5-6)
Pay close attention to courses like Industrial Management, Operations Research, and Entrepreneurship. Develop soft skills like leadership, teamwork, and communication through group assignments and extracurricular activities.
Tools & Resources
Business case studies, College entrepreneurial cell, Toastmasters club, Student leadership roles
Career Connection
Essential for aspiring managers, team leaders, or those planning to start their own ventures in the media and print sector.
Advanced Stage
Excel in Project Work & Industrial Training- (Semester 7-8)
Treat Project Phase I and II as a capstone experience. Choose a relevant industry problem, conduct thorough research, implement solutions, and document your work professionally. Maximize learning during the compulsory internship/industrial training.
Tools & Resources
Project labs, Faculty supervisors, Industry mentors, Research databases, Technical writing guides
Career Connection
Strong project work and internship experience are key differentiators during placements, showcasing practical skills and problem-solving abilities.
Prepare for Placements and Professional Life- (Semester 7-8)
Actively participate in placement training, mock interviews, and resume building workshops. Research target companies and practice technical and HR interview questions. Consider pursuing relevant professional certifications.
Tools & Resources
Placement cell, Career guidance counselors, Online interview preparation platforms, Company websites
Career Connection
Direct path to securing a job offer, ensuring a smooth transition from academics to a professional career in the print and media industry.
Embrace Continuous Learning & Innovation- (Semester 7-8)
Stay updated with the latest technological advancements in printing (e.g., 3D printing, printed electronics, AI in media) and explore research opportunities. Consider postgraduate studies or advanced certifications for long-term growth.
Tools & Resources
Industry magazines, Tech blogs, Professional associations (e.g., IPAMA), Advanced workshops, Research papers
Career Connection
Positions you as a future leader and innovator, crucial for career progression in a rapidly evolving technological landscape.
Program Structure and Curriculum
Eligibility:
- 3-year Diploma in Engineering or B.Sc. Degree (in relevant discipline) from a recognized University/Institution with a minimum of 50% aggregate marks.
Duration: 3 years / 6 semesters (for Lateral Entry)
Credits: 136 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UEC 2001 | Universal Human Values & Ethics | Mandatory Non-Credit | 0 | Human Values and Ethics, Understanding Self and Society, Harmony in Family and Society, Co-existence with Nature, Ethical Implications in Technology |
| PME 2001 | Elements of Print and Media Technology | Core | 4 | Introduction to Printing, Relief Printing Processes, Lithography and Offset Printing, Gravure and Screen Printing, Digital Printing Technologies, Prepress and Postpress Operations |
| PME 2002 | Material Science and Engineering | Core | 4 | Atomic Structure and Bonding, Crystalline Solids and Imperfections, Mechanical Properties of Materials, Metals, Ceramics, and Polymers, Composites and Advanced Materials, Material Characterization Techniques |
| PME 2003 | Basic Electrical & Electronics Engineering | Core | 4 | DC and AC Circuits, Semiconductor Diodes and Transistors, Operational Amplifiers (Op-Amps), Digital Logic Gates and Circuits, Sensors and Transducers, Motors and Actuators |
| PME 2004 | Data Analysis and Interpretation | Core | 4 | Probability Theory, Random Variables and Distributions, Hypothesis Testing and Estimation, Regression and Correlation Analysis, Analysis of Variance (ANOVA), Statistical Quality Control |
| PME 2005 | Graphic Design Principles | Core | 4 | Elements of Design, Principles of Design, Typography and Layout, Color Theory and Application, Image Editing and Manipulation, Vector Graphics Software (e.g., Illustrator) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PME 2006 | Theory of Machines | Core | 4 | Kinematics of Machines, Dynamics of Machines, Cams and Followers, Gears and Gear Trains, Balancing of Rotating Masses, Vibrations in Mechanical Systems |
| PME 2007 | Fluid Mechanics and Thermal Engineering | Core | 4 | Fluid Properties and Flow, Fluid Statics and Dynamics, Pumps and Turbines, Modes of Heat Transfer, Thermodynamics Principles, Heat Exchangers and Thermal Systems |
| PME 2008 | Digital Workflow for Print and Media | Core | 4 | Digital Image Processing, Color Management Systems, PDF Workflow and Preflighting, Imposition and Trapping, Digital Proofing Techniques, Automation in Prepress |
| PME 2009 | Packaging Technology and Converting | Core | 4 | Packaging Materials (Paper, Plastics, Glass), Packaging Design Principles, Converting Processes (Cutting, Creasing), Flexible Packaging Technology, Rigid Packaging Systems, Packaging Quality Control |
| PME 2010 | Printing Inks & Substrates | Core | 4 | Printing Ink Composition, Ink Rheology and Properties, Pigments and Dyes, Ink Drying Mechanisms, Paper and Board Substrates, Plastic Films and Foils |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PME 3001 | Printing & Finishing Processes | Core | 4 | Advanced Flexography, Advanced Gravure Printing, Screen Printing Applications, Binding and Stitching Operations, Lamination and Varnishing, Die-cutting and Embossing |
| PME 3002 | Material Handling & Logistics in Print Industry | Core | 4 | Supply Chain Management, Inventory Management Techniques, Warehousing and Storage Systems, Logistics and Transportation, Automation in Material Handling, ERP Systems in Printing |
| PME 3003 | Quality Control & Standardization in Print | Core | 4 | Quality Management Systems (QMS), ISO Standards in Printing, Color Measurement and Control, Statistical Process Control (SPC), Process Capability Analysis, Defect Analysis and Prevention |
| PME 3004 | Advanced Digital Printing | Program Elective | 4 | Inkjet Printing Technology, Electrophotography Principles, Variable Data Printing (VDP), Wide Format Printing Applications, Digital Embellishment Techniques, Hybrid Digital-Analog Systems |
| PME 3009 | Color Science & Management | Program Elective | 4 | Color Vision and Perception, Color Models (RGB, CMYK, Lab), Spectrophotometry and Color Measurement, ICC Profiling and Characterization, Soft Proofing and Hard Proofing, Color Reproduction and Deviations |
| PME 30XX | Open Elective – 1 | Open Elective | 2 | Interdisciplinary Studies, Communication Skills, Personal Development, Basic Management Concepts, Environmental Awareness |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PME 3011 | Industrial Management & Operations Research | Core | 4 | Production Planning and Control, Inventory Control Models, Project Management Techniques, Linear Programming, Queuing Theory, Decision Making Techniques |
| PME 3012 | Sensors & Control Systems for Printing | Core | 4 | Sensors and Transducers, Programmable Logic Controllers (PLC), PID Controllers, Robotics in Printing, Automation and Process Control, Data Acquisition Systems |
| PME 3013 | Entrepreneurship & Innovation in Media | Core | 4 | Concept of Entrepreneurship, Business Plan Development, Market Analysis and Strategy, Intellectual Property Rights, Startup Funding and Finance, Innovation and Creativity |
| PME 3015 | Label & Narrow Web Printing | Program Elective | 4 | Label Substrates and Adhesives, Narrow Web Flexography, Digital Label Printing, Die-cutting and Finishing for Labels, Smart Labels and RFID Tags, Label Converting Machinery |
| PME 3018 | Environmental Issues in Printing | Program Elective | 4 | Environmental Regulations in Printing, Pollution Control Technologies, Waste Management and Recycling, Green Printing Initiatives, Energy Efficiency in Print Production, Sustainable Materials for Printing |
| PME 30XX | Open Elective – 2 | Open Elective | 2 | Societal Impact of Technology, Professional Ethics, Stress Management, Teamwork and Collaboration, Introduction to Emerging Technologies |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PME 4001 | Project Phase – I | Project | 6 | Problem Identification, Literature Review, Methodology Development, Project Planning and Scheduling, Data Collection and Analysis, Interim Report Preparation |
| PME 4003 | Printed Electronics | Program Elective | 4 | Conductive Inks and Pastes, Flexible Substrates for Electronics, Printing Methods for Electronics (e.g., Screen, Inkjet), Printed Sensors and Batteries, RFID Antennas and Circuits, Flexible and Wearable Electronics |
| PME 4005 | Digital Publishing & Cross Media | Program Elective | 4 | E-books and Digital Magazines, Web Content Management Systems, Social Media Strategies, Cross-Media Content Production, Digital Asset Management, Analytics for Digital Media |
| PME 40XX | Open Elective – 3 | Open Elective | 2 | Technical Communication, Advanced Professional Ethics, Innovation Management, Data Visualization, Creative Thinking |
| PME 4080 | Internship / Industrial Training | Internship | 8 | Practical Industry Exposure, Application of Theoretical Knowledge, Professional Skill Development, Teamwork and Communication, Problem Solving in Real-world Settings, Internship Report and Presentation |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PME 4008 | Project Phase – II | Project | 12 | Project Implementation and Execution, Experimental Design and Testing, Data Analysis and Interpretation, Result Discussion and Conclusion, Thesis Writing and Documentation, Project Presentation and Viva Voce |
| PME 4011 | Artificial Intelligence in Media | Program Elective | 4 | Introduction to AI and Machine Learning, Computer Vision for Media Analysis, Natural Language Processing in Content, AI for Content Creation and Curation, Personalization and Recommendation Systems, Ethical Considerations of AI in Media |
| PME 4012 | Sustainable Packaging Solutions | Program Elective | 4 | Eco-friendly Packaging Materials, Life Cycle Assessment (LCA) of Packaging, Recyclability and Biodegradability, Circular Economy Principles in Packaging, Waste Reduction Strategies, Sustainable Packaging Design |

