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BACHELOR-OF-COMMERCE in Marketing at Maratha Mandal's Arts, Commerce, Science and Home Science College
Belagavi, Karnataka
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About the Specialization
What is Marketing at Maratha Mandal's Arts, Commerce, Science and Home Science College Belagavi?
This Marketing specialization program at Maratha Mandal''''s Arts, Commerce, Science and Home-Science College focuses on equipping students with essential skills for the dynamic Indian market. It covers core areas like consumer behavior, advertising, sales, and international marketing, preparing graduates for diverse roles. The program differentiates itself by integrating practical insights relevant to India''''s growing economy and consumer base, meeting the industry demand for skilled marketing professionals.
Who Should Apply?
This program is ideal for fresh graduates holding a 10+2 qualification in any stream, particularly those with a keen interest in business development, consumer psychology, and market dynamics. It also caters to individuals aiming for entry-level marketing roles in Indian companies, aspiring entrepreneurs looking to understand market entry strategies, and those seeking to build a foundation for further studies in marketing or related fields.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths such as Marketing Executive, Sales Manager, Brand Assistant, Market Research Analyst, or Advertising Specialist. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program provides a strong base for growth trajectories in FMCG, retail, e-commerce, and service sectors within Indian companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Diligently focus on foundational subjects like Financial Accounting, Business Economics, and Management Principles. Utilize prescribed textbooks, online tutorials, and peer study groups to grasp basic definitions and concepts. This creates a solid base for understanding market dynamics and financial implications of marketing decisions.
Tools & Resources
Textbooks, Investopedia, Khan Academy
Career Connection
A strong grasp of business fundamentals is essential for any marketing professional to understand business context and communicate effectively with other departments.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Pay close attention to Quantitative Analysis for Business. Practice problem-solving regularly using exercises from textbooks and online platforms. Join college workshops on data analysis basics. Strong analytical skills are vital for market research, understanding consumer data, and making data-driven marketing decisions.
Tools & Resources
College Math Lab, Excel Tutorials, Online Quizzes
Career Connection
Analytical skills directly contribute to roles in market research, digital marketing analytics, and sales forecasting, enhancing decision-making capabilities.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in English language classes, group discussions, and presentations. Join college clubs like debate or public speaking clubs. Practice articulating ideas clearly and persuasively. Effective communication is paramount in marketing for pitching ideas, advertising campaigns, and client interactions.
Tools & Resources
Toastmasters International (local chapters), College Debate Clubs, TED Talks
Career Connection
Strong communication skills are crucial for roles in advertising, brand management, sales, and public relations, directly impacting career progression.
Intermediate Stage
Gain Proficiency in Business Software and Digital Tools- (Semester 3-5)
Excel in Computer Applications in Business, particularly MS-Excel for data handling and Tally ERP for accounting basics. Leverage tutorials on YouTube, NPTEL courses, or college computer labs for practical proficiency. Digital literacy is essential for modern marketing analytics, campaign management, and e-commerce operations.
Tools & Resources
MS Office Suite, Tally ERP, Google Workspace, YouTube tutorials
Career Connection
Proficiency in business software is a highly sought-after skill for various marketing roles, especially in digital marketing, market research, and sales operations.
Explore Entrepreneurship and Innovation- (Semester 3-5)
Actively participate in entrepreneurship development programs, college business plan competitions, and startup expos. Network with local entrepreneurs and small business owners in Belagavi. Understanding business creation helps in identifying market gaps, developing innovative products, and formulating effective marketing strategies.
Tools & Resources
Startup India resources, Local Chamber of Commerce events, Incubation Centers (if available)
Career Connection
Cultivates a mindset for new product development, market entry strategies, and understanding the challenges faced by new businesses, valuable for both entrepreneurship and corporate marketing.
Build a Professional Network and Seek Internships- (Semester 3-5)
Attend guest lectures, industry seminars, and workshops organized by the college or local business associations. Connect with faculty, alumni, and industry professionals on LinkedIn. Actively seek out internships in marketing or sales departments of local companies. Networking and early exposure open doors to practical experience, mentorship, and future career opportunities.
Tools & Resources
LinkedIn, College Alumni Network, Internshala, Local Job Fairs
Career Connection
Internships provide real-world experience, making students more employable and offering a direct pathway to full-time roles or valuable industry contacts.
Advanced Stage
Deep Dive into Marketing Specialization- (Semester 6)
Focus intensely on Marketing Management, Consumer Behavior, Advertising, and International Marketing electives. Read industry journals (e.g., Marketing Week, Brand Equity), case studies from Indian and international companies, and attend specialized marketing webinars. This specialized knowledge is critical for securing roles in specific marketing functions.
Tools & Resources
Marketing Journals, HBR Case Studies, Online Marketing Courses (Coursera, edX)
Career Connection
Specialized knowledge directly prepares students for specific roles like Brand Manager, Digital Marketing Specialist, or International Sales Executive.
Undertake a Comprehensive Marketing Project- (Semester 6)
Choose a marketing-related topic for the final Project Work. Conduct thorough primary and secondary research, data collection, and analysis. Seek continuous faculty guidance and utilize statistical tools like MS-Excel or basic statistical software. A well-executed project demonstrates practical application of marketing knowledge and research skills to potential employers.
Tools & Resources
Research Databases, SurveyMonkey, Statistical Software (e.g., PSPP)
Career Connection
A strong project showcases problem-solving, analytical, and research capabilities, making graduates more attractive for analytical and strategic marketing roles.
Prepare for Placements and Career Planning- (Semester 6)
Actively participate in college placement drives. Prepare a robust resume highlighting marketing-specific skills, project experience, and internship learnings. Practice mock interviews, focusing on both HR and marketing-specific questions. Research potential employers and current industry trends in India. Utilize job portals for targeted applications and career growth in the Indian marketing sector.
Tools & Resources
College Placement Cell, Naukri.com, LinkedIn Jobs, Mock Interview platforms
Career Connection
Effective placement preparation is key to securing entry-level positions in the marketing domain, leveraging their specialized skills for immediate career launch.
Program Structure and Curriculum
Eligibility:
- PUC II / 12th Std. in Arts / Science / Commerce or equivalent examination passed
Duration: 6 Semesters / 3 Years
Credits: 144 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Financial Accounting - I | Core | 4 | Introduction to Accounting, Accounting Process, Subsidiary Books and Ledgers, Final Accounts of Sole Proprietorship, Consignment and Joint Venture |
| 1.2 | Business Economics - I | Core | 4 | Introduction to Business Economics, Consumer Behavior, Demand Analysis, Production Analysis, Market Structures |
| 1.3 | Quantitative Analysis for Business - I | Core | 4 | Indices, Logarithms, Progressions, Determinants and Matrices, Basic Concepts of Differentiation, Applications in Business, Financial Mathematics |
| 1.4 | Management Principles | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing and Controlling |
| 1.5 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Grammar and Vocabulary, Communication Skills, Writing Business Letters, Comprehension, Presentation Skills |
| 1.6 | Kannada / Hindi / Sanskrit / Additional English | Ability Enhancement Compulsory Course (AECC) | 2 | Language Proficiency, Basic Grammar and Composition, Selected Literary Texts, Communication in the chosen language |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Financial Accounting - II | Core | 4 | Accounting for Hire Purchase and Installment Systems, Branch Accounts, Departmental Accounts, Dissolution of Partnership Firms, Insolvency Accounts |
| 2.2 | Business Economics - II | Core | 4 | Theory of Rent, Wages, Interest and Profit, Investment Decisions, National Income, Public Finance, Inflation and Business Cycles |
| 2.3 | Quantitative Analysis for Business - II | Core | 4 | Integration, Mathematical Finance, Statistical Data Presentation, Measures of Central Tendency, Measures of Dispersion |
| 2.4 | Corporate Administration | Core | 4 | Introduction to Company, Company Formation, Share Capital, Debt Capital, Company Meetings and Resolutions |
| 2.5 | English Language | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Grammar and Usage, Report Writing, Presentation Skills, Group Discussion Techniques, Interview Skills |
| 2.6 | Kannada / Hindi / Sanskrit / Additional English | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Language Proficiency, Detailed Study of Literary Works, Essay and Paragraph Writing, Communication for Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Corporate Accounting - I | Core | 4 | Issue of Shares and Debentures, Redemption of Debentures, Underwriting of Shares, Accounting for Amalgamation, Internal Reconstruction |
| 3.2 | Indian Financial System | Core | 4 | Introduction to Financial System, Financial Markets (Money & Capital), Financial Institutions (Banks, NBFCs), Financial Instruments, SEBI and Regulatory Framework |
| 3.3 | Business Statistics - I | Core | 4 | Sampling and Sampling Methods, Correlation Analysis, Regression Analysis, Index Numbers, Time Series Analysis |
| 3.4 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Institutions Supporting Entrepreneurship, Small Business Management |
| 3.5 | Computer Applications in Business - I (Theory) | Skill Enhancement Course (SEC) | 2 | Basics of Computers, Operating System Concepts, MS-Office (Word, Excel, PowerPoint), Internet and E-Commerce Fundamentals, Data Security |
| 3.6 | Computer Applications in Business - I (Practical) | Skill Enhancement Course (SEC) | 2 | Practical MS-Word Operations, Practical MS-Excel Functions, Practical MS-PowerPoint Presentations, Internet Browsing and Email Management, E-commerce Transactions |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | Corporate Accounting - II | Core | 4 | Valuation of Goodwill and Shares, Accounting for Internal Reconstruction, Accounting for Holding Companies, Cash Flow Statement (AS-3), Reporting Financial Performance |
| 4.2 | Cost Accounting - I | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing |
| 4.3 | Business Statistics - II | Core | 4 | Probability Theory, Theoretical Distributions (Binomial, Poisson, Normal), Test of Hypothesis (Large Samples), Chi-Square Test, ANOVA (Analysis of Variance) |
| 4.4 | Company Law | Core | 4 | Administration of Company Law, Company Formation and Management, Meetings and Resolutions, Directors and Key Managerial Personnel, Winding Up of Companies |
| 4.5 | Computer Applications in Business - II (Theory) | Skill Enhancement Course (SEC) | 2 | Database Management System, Tally ERP Basics, E-Accounting Principles, Cloud Computing Concepts, Cyber Security for Business |
| 4.6 | Computer Applications in Business - II (Practical) | Skill Enhancement Course (SEC) | 2 | Practical Tally ERP Operations, Database Creation and Queries, E-Accounting Software Usage, Online Banking and Digital Payments, Spreadsheet for Data Analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 5.1 | Advanced Corporate Accounting | Core | 4 | Final Accounts of Banking Companies, Final Accounts of Insurance Companies, Accounting for Liquidations, Consolidated Financial Statements, Indian Accounting Standards |
| 5.2 | Income Tax - I | Core | 4 | Basic Concepts of Income Tax, Residential Status and Scope of Total Income, Income from Salary, Income from House Property, Profits and Gains of Business or Profession |
| 5.3 | Marketing Management | Discipline Specific Elective (DSE) - Marketing Stream | 4 | Introduction to Marketing, Marketing Environment Analysis, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing, Promotion, and Place Decisions (4Ps) |
| 5.4 | Consumer Behavior and Sales Management | Discipline Specific Elective (DSE) - Marketing Stream | 4 | Consumer Behavior Models, Factors Influencing Consumer Behavior, Sales Management Principles, Sales Force Management, Sales Promotion Strategies |
| 5.5 | Business Ethics and Corporate Governance | Generic Elective (GE) | 4 | Ethics in Business, Corporate Social Responsibility, Corporate Governance Principles, Board of Directors and Stakeholders, Ethical Dilemmas |
| 5.6 | Foundation Course | Value Added Course (VAC) | 2 | Environmental Studies, Human Rights and Duties, Gender Sensitization, Disaster Management, Constitutional Values |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 6.1 | Management Accounting | Core | 4 | Introduction to Management Accounting, Analysis and Interpretation of Financial Statements, Fund Flow Statement, Cash Flow Statement, Budgetary Control |
| 6.2 | Income Tax - II | Core | 4 | Income from Capital Gains, Income from Other Sources, Clubbing of Income and Set-off of Losses, Deductions from Gross Total Income, Assessment of Individuals |
| 6.3 | Advertising and Brand Management | Discipline Specific Elective (DSE) - Marketing Stream | 4 | Introduction to Advertising, Advertising Media and Planning, Advertising Campaign Development, Brand Concepts and Equity, Brand Management Strategies and Brand Building |
| 6.4 | International Marketing | Discipline Specific Elective (DSE) - Marketing Stream | 4 | Introduction to International Marketing, Global Marketing Environment Analysis, Export-Import Procedures and Documentation, International Product and Pricing Strategies, International Promotion and Distribution |
| 6.5 | Auditing and Corporate Governance | Generic Elective (GE) | 4 | Introduction to Auditing, Internal Control and Audit Planning, Vouching, Verification and Valuation, Audit Report and Ethics, Corporate Governance Best Practices |
| 6.6 | Project Work | Core | 2 | Problem Identification and Formulation, Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
