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MBA in Marketing at Meerut Institute of Technology
Meerut, Uttar Pradesh
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About the Specialization
What is Marketing at Meerut Institute of Technology Meerut?
This Marketing specialization program at Meerut Institute of Technology focuses on developing comprehensive expertise in strategic marketing, consumer behavior, and digital promotion. It addresses the dynamic Indian market, equipping students with modern tools and traditional insights. The curriculum emphasizes practical application and contemporary marketing challenges, preparing graduates for diverse roles in India''''s booming consumer sector.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles across India. It also suits working professionals aiming to upskill in strategic marketing or transition into advanced managerial positions. Individuals with a passion for understanding consumer psychology and market dynamics, eager to contribute to India''''s competitive business landscape, will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, marketing analytics, sales leadership, and digital marketing within Indian and multinational companies. Entry-level salaries range from INR 3-6 lakhs, growing significantly with experience. The program fosters critical thinking and strategic foresight, aligning with industry demand for agile marketers in India''''s fast-evolving economy.
Student Success Practices
Foundation Stage
Build a Strong Marketing Foundation- (Semester 1-2)
Dedicate time to master core marketing principles taught in subjects like Marketing Management and Consumer Behavior. Form study groups to discuss case studies and real-world marketing campaigns, ensuring a deep understanding of concepts and their Indian market relevance.
Tools & Resources
Kotler''''s Marketing Management textbook, Harvard Business Review cases, Google Scholar for Indian marketing research
Career Connection
A solid theoretical base is crucial for analytical roles and provides the framework for effective decision-making in future marketing careers.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and communication workshops. Practice articulating business ideas clearly and persuasively, using professional presentation tools and techniques. Seek feedback from peers and faculty to refine your delivery.
Tools & Resources
Toastmasters International (if available), PowerPoint/Canva, Grammarly
Career Connection
Effective communication is paramount for sales, client interaction, and leadership roles in marketing. Strong presentation skills boost confidence in pitches and team meetings.
Develop Practical Software Proficiency- (Semester 1-2)
Beyond classroom basics, proactively learn advanced functions of MS Excel for data analysis and delve into presentation tools like PowerPoint. Explore business intelligence dashboards to visualize data, preparing for analytical tasks in Indian corporate settings.
Tools & Resources
Microsoft Office Specialist (MOS) certification, online Excel courses (e.g., Coursera), Tableau Public
Career Connection
Proficiency in data handling and presentation tools is a non-negotiable skill for modern marketers, directly impacting efficiency and employability in analytical and managerial positions.
Intermediate Stage
Gain Hands-on Industry Exposure through Internships- (Semester 3 (during summer break))
Actively seek and pursue summer internships in marketing departments of reputed Indian companies or startups. Focus on practical projects in areas like market research, digital marketing campaigns, or sales support to apply classroom knowledge.
Tools & Resources
LinkedIn Jobs, Internshala, college placement cell networks
Career Connection
Internships provide invaluable real-world experience, build industry contacts, and often convert into pre-placement offers, significantly boosting career prospects in the competitive Indian job market.
Specialize in Digital Marketing Certifications- (Semester 3-4)
Complement academic learning with industry-recognized certifications in digital marketing. Focus on areas like Google Ads, Google Analytics, social media marketing, and SEO, which are highly demanded skills in the Indian digital landscape.
Tools & Resources
Google Skillshop, HubSpot Academy, Facebook Blueprint
Career Connection
These certifications make you highly employable for digital marketing roles and demonstrate a commitment to continuous learning, directly impacting your salary and career growth.
Network and Engage with Industry Leaders- (Semester 3-4)
Attend industry conferences, webinars, and guest lectures organized by the institute or external bodies. Connect with marketing professionals on platforms like LinkedIn, seek mentorship, and understand current industry trends and challenges in India.
Tools & Resources
LinkedIn, industry association events (e.g., FICCI, CII), marketing forums
Career Connection
Building a strong professional network can open doors to job opportunities, collaborative projects, and invaluable career guidance from experienced professionals, which is vital for career progression.
Advanced Stage
Undertake Live Marketing Projects and Competitions- (Semester 4)
Participate in national-level marketing case study competitions, live projects with local businesses, or create a personal marketing project/blog. This demonstrates initiative, practical application, and problem-solving skills to potential employers.
Tools & Resources
Dare2Compete, student chapters of marketing associations, local small businesses
Career Connection
These experiences significantly enhance your resume, provide talking points during interviews, and differentiate you from other candidates, proving your ability to deliver tangible marketing results.
Master Placement Preparation and Interview Skills- (Semester 4)
Start rigorous preparation for campus placements early. Focus on refining your resume and cover letter, practicing aptitude tests, group discussions, and mock interviews. Tailor your preparation to specific company roles and Indian recruitment processes.
Tools & Resources
College placement cell workshops, online aptitude platforms, mock interview sessions
Career Connection
Thorough preparation directly translates into higher chances of securing desired marketing roles with good salary packages at reputable Indian and international firms.
Develop a Personal Brand and Online Presence- (Semester 4)
Curate a professional online presence, including an updated LinkedIn profile showcasing your skills, projects, and certifications. Consider creating a personal website or portfolio to display your marketing work, which is increasingly important for Indian employers.
Tools & Resources
LinkedIn, personal website builders (e.g., WordPress, Wix), online portfolio platforms
Career Connection
A strong personal brand attracts recruiters and helps establish credibility as a marketing professional, opening up more career opportunities and demonstrating digital literacy.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (3 years minimum) in any discipline with a minimum of 50% marks (45% for SC/ST category) or equivalent grade point average.
Duration: 2 years (4 semesters)
Credits: 79 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB 101 | Management Concepts and Organizational Behavior | Core | 3 | Introduction to Management, Planning and Decision Making, Organizing and Controlling, Foundations of Organizational Behavior, Motivation and Leadership, Group Dynamics and Team Building |
| KMB 102 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, Macro Economics and Business |
| KMB 103 | Business Environment & Law | Core | 3 | Business Environment Overview, Economic and Political Environment, Socio-Cultural and Technological Environment, Company Law Fundamentals, Consumer Protection Act, Environmental Protection Act |
| KMB 104 | Business Statistics & Analytics | Core | 3 | Introduction to Statistics for Business, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Introduction to Business Analytics |
| KMB 105 | Accounting for Management | Core | 3 | Fundamentals of Accounting, Financial Statements Analysis, Cost Accounting Concepts, Budgeting and Budgetary Control, Standard Costing and Variance Analysis, Working Capital Management |
| KMB 106 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment and Research, Consumer and Business Markets, Product and Pricing Decisions, Distribution Channels and Logistics, Promotion and Marketing Communication |
| KMB 107 | Computer Applications in Management Lab | Lab | 2 | MS Word for Business Documents, MS Excel for Data Analysis, MS PowerPoint for Presentations, Database Management Systems Basics, Internet and Web Technologies, Introduction to Business Software |
| KMB 108 | Business Communication | Core | 2 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Business Correspondence, Report Writing, Presentations and Public Speaking, Interpersonal Communication Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB 201 | Human Resource Management | Core | 3 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Employee Relations |
| KMB 202 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Dividend Policy |
| KMB 203 | Operations Management | Core | 3 | Introduction to Operations Management, Process Design and Planning, Capacity and Facility Planning, Inventory Management, Quality Management, Supply Chain Management |
| KMB 204 | Research Methodology | Core | 3 | Introduction to Research, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| KMB 205 | Operations Research | Core | 3 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory, Decision Theory and Game Theory |
| KMB 206 | Business Policy and Strategic Management | Core | 3 | Introduction to Strategic Management, Strategic Intent and Environmental Appraisal, Strategy Formulation, Strategic Choice, Strategy Implementation, Strategic Evaluation and Control |
| KMB 207 | Enterprise Resource Planning Lab | Lab | 2 | Introduction to ERP, ERP Modules Overview, ERP Implementation Challenges, Hands-on with ERP Software, ERP for Supply Chain, ERP for Human Resources |
| KMB 208 | Soft Skills and Business Ethics | Core | 2 | Importance of Soft Skills, Interpersonal Skills, Negotiation and Conflict Resolution, Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB 301 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Funding for New Ventures, Institutional Support for Entrepreneurs |
| KMB 302 | Summer Internship | Project | 6 | Industry Exposure, Project Identification, Data Collection and Analysis, Report Writing, Presentation Skills, Practical Application of Concepts |
| KMB MK 01 | Consumer Behavior | Elective (Marketing) | 3 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Determinants of Behavior, Cultural and Social Influences, Consumer Perception and Learning, Attitude Formation and Change |
| KMB MK 02 | Marketing Research | Elective (Marketing) | 3 | Introduction to Marketing Research, Marketing Research Process, Research Design and Data Sources, Sampling Design, Data Collection and Analysis, Report Writing and Ethics |
| KMB MK 03 | Sales and Distribution Management | Elective (Marketing) | 3 | Role of Sales Management, Sales Force Planning, Recruitment and Training of Salespeople, Sales Territory and Quota Management, Channel Management Decisions, Logistics and Supply Chain |
| KMB MK 04 | Product and Brand Management | Elective (Marketing) | 3 | Product Life Cycle Strategies, New Product Development, Product Portfolio Management, Brand Identity and Positioning, Brand Equity and Valuation, Brand Communication Strategies |
| KMB MK 05 | Retail Management | Elective (Marketing) | 3 | Introduction to Retailing, Retail Formats and Trends, Retail Store Location and Design, Merchandise Management, Retail Pricing and Promotion, Customer Service and Retail Analytics |
| KMB MK 06 | Rural Marketing | Elective (Marketing) | 3 | Understanding Rural Markets, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution Strategies, Rural Communication Challenges, E-Choupal and Digital Initiatives |
| KMB MK 07 | Services Marketing | Elective (Marketing) | 3 | Introduction to Services Marketing, Characteristics of Services, Service Quality Models, Managing Service Delivery, Pricing and Promotion of Services, Customer Relationship Management in Services |
| KMB MK 08 | Digital and Social Media Marketing | Elective (Marketing) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing Strategies, Content Marketing, Email Marketing and Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| KMB 401 | Project Management | Core | 3 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Cost Management, Project Risk Management, Project Control and Closure |
| KMB 402 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Mining Concepts, Predictive Analytics, Prescriptive Analytics, Data Visualization, Applications of Business Analytics |
| KMB 403 | Comprehensive Viva Voce | Core | 2 | Overall Program Knowledge Assessment, Subject Integration, Communication Skills, Analytical Thinking, Problem-Solving Abilities, Industry Awareness |
| KMB MK 09 | International Marketing | Elective (Marketing) | 3 | Introduction to International Marketing, Global Marketing Environment, International Market Entry Strategies, Global Product and Pricing Strategies, International Promotion Decisions, Global Distribution and Logistics |
| KMB MK 10 | Industrial Marketing | Elective (Marketing) | 3 | Nature of Industrial Marketing, Industrial Buyer Behavior, Market Segmentation for Industrial Goods, Product and Pricing Strategies, Industrial Channels of Distribution, Key Account Management |
| KMB MK 11 | Advertising and Brand Management | Elective (Marketing) | 3 | Fundamentals of Advertising, Advertising Objectives and Budgeting, Media Planning and Strategy, Creative Strategy and Copywriting, Brand Equity and Management, Measuring Advertising Effectiveness |
| KMB MK 12 | Customer Relationship Management | Elective (Marketing) | 3 | Introduction to CRM, CRM Strategies and Architecture, Customer Data Management, Customer Loyalty Programs, CRM Implementation Challenges, E-CRM and Social CRM |
| KMB MK 13 | Marketing of Financial Services | Elective (Marketing) | 3 | Nature of Financial Services, Marketing Mix for Financial Services, Product Development in Financial Services, Pricing and Distribution Strategies, Promotion of Financial Services, Digitalization in Financial Marketing |
| KMB MK 14 | Strategic Marketing | Elective (Marketing) | 3 | Concept of Strategic Marketing, Marketing Audit and Analysis, Competitive Advantage, Market Segmentation and Targeting, Strategic Marketing Programs, Implementation and Control |
| KMB MK 15 | Brand Equity Management | Elective (Marketing) | 3 | Concept of Brand Equity, Sources of Brand Equity, Brand Building Strategies, Brand Positioning and Re-positioning, Measuring Brand Equity, Managing Brands over Time |
| KMB MK 16 | Marketing in Practice (Project based) | Elective (Marketing, Project based) | 2 | Real-world Marketing Problem Identification, Marketing Plan Development, Market Research Application, Data Analysis and Interpretation, Strategic Recommendations, Project Report and Presentation |
