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MBA in Marketing Management at NALSAR University of Law
Medchal-Malkajgiri, Telangana
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About the Specialization
What is Marketing Management at NALSAR University of Law Medchal-Malkajgiri?
This Marketing Management program at NALSAR University of Law focuses on equipping students with a comprehensive understanding of marketing principles and practices in the dynamic Indian and global business landscape. The curriculum emphasizes strategic decision-making, digital proficiency, and consumer insights, preparing future leaders for a competitive marketplace. It addresses the evolving demands of Indian industry, from traditional sectors to e-commerce.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or marketing analytics roles. It also suits working professionals aiming to upskill or transition into marketing leadership positions, particularly those looking to leverage legal and management synergies. Candidates with a strong analytical aptitude and creative problem-solving skills will thrive.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths as Marketing Managers, Brand Managers, Digital Marketing Specialists, or Sales Managers across diverse industries in India. Entry-level salaries typically range from INR 5-8 lakhs per annum, growing significantly with experience. The program fosters skills aligned with certifications in digital marketing and market research, boosting growth trajectories in Indian companies.
Student Success Practices
Foundation Stage
Master Core Marketing Fundamentals- (Semester 1-2)
Thoroughly grasp foundational marketing concepts from ''''Marketing Management'''' (MBA105) and ''''Managerial Economics'''' (MBA102). Utilize case studies and real-world examples to understand market dynamics and consumer behavior. Engage in class discussions to build a strong theoretical base.
Tools & Resources
Philip Kotler''''s Marketing Management Textbook, Harvard Business Review cases, NALSAR library resources
Career Connection
A strong foundation is crucial for advanced marketing roles and successful performance in internships. It provides the vocabulary and conceptual models needed to analyze business problems.
Develop Analytical and Quantitative Skills- (Semester 1-2)
Focus on ''''Quantitative Methods for Management'''' (MBA104) and ''''Business Analytics'''' (MBA206). Practice data interpretation and statistical analysis using tools like Excel or R. Join peer study groups to clarify complex concepts and work through problems.
Tools & Resources
Microsoft Excel, R/Python (basic for analytics), Online tutorials for statistics
Career Connection
Marketing is increasingly data-driven. Strong analytical skills are essential for market research, campaign effectiveness measurement, and strategic decision-making in Indian companies.
Enhance Communication and Presentation Abilities- (Semester 1-2)
Actively participate in ''''Business Communication'''' (MBA106) exercises. Practice public speaking, report writing, and professional email etiquette. Seek opportunities to present ideas in class and receive feedback to refine your communication style.
Tools & Resources
Grammarly, Microsoft PowerPoint, Toastmasters clubs (if available)
Career Connection
Effective communication is vital for client interactions, team collaboration, and presenting marketing strategies to stakeholders in any Indian corporate setup.
Intermediate Stage
Gain Practical Industry Exposure via Internship- (Between Semester 2 and 3)
Actively seek and excel in the ''''Summer Internship'''' (MBA208) after Semester 2. Apply classroom knowledge to real-world marketing challenges. Network with industry professionals and seek mentorship to understand practical aspects of marketing in India.
Tools & Resources
LinkedIn for networking, Company reports and case studies
Career Connection
Internships provide invaluable experience, often leading to pre-placement offers. They bridge the gap between academic learning and industry demands, enhancing your resume significantly for Indian recruiters.
Specialize in Chosen Marketing Verticals- (Semester 3-4)
Strategically select your 8 Marketing Management electives in Semesters 3 and 4 based on career interests. Deep dive into subjects like Digital Marketing, Brand Management, or Rural Marketing to build niche expertise. Work on practical projects related to these areas.
Tools & Resources
Google Analytics Academy, Facebook Blueprint, Specialized marketing journals
Career Connection
Specialized knowledge makes you a more attractive candidate for specific roles in the competitive Indian job market, demonstrating a focused career path.
Participate in Marketing Competitions and Workshops- (Semester 3-4)
Engage in inter-college marketing case study competitions, brand challenges, and digital marketing workshops. These platforms provide hands-on experience, networking opportunities, and a chance to test your skills against peers.
Tools & Resources
Marketing clubs at NALSAR, Online competition platforms like D2C.live
Career Connection
Winning or even participating in such events demonstrates initiative, problem-solving skills, and industry relevance, highly valued by Indian employers.
Advanced Stage
Execute a High-Impact Research Project- (Semester 4)
Undertake your ''''Research Project / Dissertation'''' (MBA4RP01) on a contemporary marketing topic relevant to the Indian context. Focus on rigorous methodology and actionable insights. This project showcases your ability to conduct independent research.
Tools & Resources
Academic databases (JSTOR, EBSCOhost), SPSS/R for statistical analysis
Career Connection
A well-executed research project can differentiate you, especially for roles requiring analytical depth or in consulting, proving your ability to derive data-backed strategies.
Network and Build Professional Relationships- (Semester 3-4)
Actively engage with NALSAR alumni working in marketing, attend industry seminars, and leverage LinkedIn to build a professional network. Seek informational interviews to understand various career paths and gain insights into the Indian market.
Tools & Resources
LinkedIn Premium (if accessible), NALSAR Alumni Network portal, Industry events
Career Connection
Networking is crucial for job referrals, mentorship, and staying updated on industry trends, significantly aiding placement opportunities in India.
Prepare Rigorously for Placements- (Semester 4)
Utilize NALSAR''''s placement cell services for resume building, mock interviews, and group discussion practice. Tailor your applications to specific marketing roles and companies, highlighting your specialization and internship experiences relevant to the Indian market.
Tools & Resources
NALSAR Placement Cell, Online aptitude test platforms, Company-specific interview guides
Career Connection
Diligent preparation maximizes your chances of securing placements in top marketing roles across diverse sectors in India, aligning your skills with employer expectations.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree in any discipline with at least 50% aggregate marks (45% in case of SC/ST/PWD categories) from a recognized University. Score of CAT / XAT / CMAT / GMAT / GRE.
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Principles and Organizational Behaviour | Core | 3 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling, Foundations of Organizational Behaviour, Perception, Learning, Motivation, Leadership, Group Dynamics and Conflict Management |
| MBA102 | Managerial Economics | Core | 3 | Nature and Scope of Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Profit Management and Capital Budgeting |
| MBA103 | Accounting for Management | Core | 3 | Financial Accounting Concepts, Recording Business Transactions, Preparation of Financial Statements, Analysis and Interpretation of Financial Statements, Cost Accounting and Budgetary Control |
| MBA104 | Quantitative Methods for Management | Core | 3 | Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Decision Theory and Game Theory, Linear Programming and Transportation Problems |
| MBA105 | Marketing Management | Core | 3 | Introduction to Marketing Concepts, Marketing Environment and Research, Consumer Behaviour and Market Segmentation, Product, Price, Promotion, and Place Decisions, Marketing Strategies and Control |
| MBA106 | Business Communication | Core | 3 | Principles of Effective Communication, Oral and Written Communication, Non-Verbal Communication, Business Correspondence and Reports, Presentation Skills and Intercultural Communication |
| MBA107 | Legal Aspects of Business | Core | 3 | Indian Contract Act 1872, Sale of Goods Act 1930, Consumer Protection Act 2019, Companies Act 2013, Intellectual Property Rights and Cyber Laws |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 3 | HR Planning and Job Analysis, Recruitment and Selection, Training, Development and Performance Management, Compensation and Benefits, Industrial Relations and Employee Welfare |
| MBA202 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money and Capital Budgeting, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy and Financial Markets |
| MBA203 | Operations Management | Core | 3 | Introduction to Operations Management, Process Design and Facility Location, Production Planning and Control, Inventory Management and Quality Control, Supply Chain Management and Logistics |
| MBA204 | Research Methods for Management | Core | 3 | Research Process and Design, Data Collection Methods and Sampling, Measurement and Scaling Techniques, Data Analysis and Hypothesis Testing, Report Writing and Ethical Issues in Research |
| MBA205 | Corporate Strategy | Core | 3 | Strategic Management Process, Environmental Analysis and Industry Structure, Internal Analysis and Core Competencies, Strategy Formulation and Implementation, Strategic Control and Corporate Governance |
| MBA206 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Mining and Predictive Modeling, Prescriptive Analytics and Optimization, Big Data Analytics, Data Visualization and Decision Making |
| MBA207 | Ethics and Corporate Governance | Core | 3 | Foundations of Business Ethics, Ethical Decision-Making Frameworks, Corporate Social Responsibility, Principles of Corporate Governance, Stakeholder Management and Ethical Leadership |
| MBA208 | Summer Internship | Project | 4 | Practical Application of Management Concepts, Industry Exposure and Experience, Problem Solving in Real-World Scenarios, Report Writing and Presentation, Professional Networking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA3MM01 | Consumer Behaviour | Elective | 3 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Internal Influences on Consumers, External Influences on Consumers, Consumer Research and Ethics |
| MBA3MM02 | Integrated Marketing Communication | Elective | 3 | Overview of Integrated Marketing Communication, Advertising Management, Sales Promotion and Public Relations, Personal Selling and Direct Marketing, Digital Marketing and Media Planning |
| MBA3MM03 | Marketing Research | Elective | 3 | Marketing Research Process, Research Design and Data Collection, Sampling Techniques and Questionnaire Design, Data Analysis and Interpretation, Report Writing and Ethical Considerations |
| MBA3MM04 | Digital Marketing | Elective | 3 | Introduction to Digital Marketing, Search Engine Optimization SEO, Social Media Marketing, Content and Email Marketing, Web Analytics and Mobile Marketing |
| MBA3MM05 | Services Marketing | Elective | 3 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Managing Service Delivery and Demand, Internal Marketing and Customer Relationship Management |
| MBA3MM06 | Sales and Distribution Management | Elective | 3 | Sales Process and Sales Forecasting, Sales Force Management and Motivation, Designing Marketing Channels, Logistics and Supply Chain in Distribution, Retailing and Wholesaling Strategies |
| MBA3MM07 | Brand Management | Elective | 3 | Introduction to Brand Management, Brand Equity and Brand Identity, Brand Positioning and Valuation, Brand Building Strategies, Managing Brand Extensions and Revitalization |
| MBA3MM08 | Rural Marketing | Elective | 3 | Rural Market Environment in India, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Promotion and Communication in Rural Areas, Distribution Channels in Rural India |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA4MM09 | International Marketing | Elective | 3 | Global Marketing Environment, International Market Entry Strategies, International Product and Pricing Strategies, Global Promotion and Distribution Channels, Export-Import Management |
| MBA4MM10 | Product and Brand Management | Elective | 3 | Product Life Cycle and New Product Development, Product Portfolio Decisions, Brand Identity and Brand Equity, Brand Strategies and Extensions, Managing Product and Brand Portfolios |
| MBA4MM11 | Strategic Marketing | Elective | 3 | Strategic Marketing Planning Process, Market Opportunity Analysis, Competitive Strategies, Growth Strategies and Product Market Options, Marketing Strategy Implementation and Control |
| MBA4MM12 | Social Marketing | Elective | 3 | Concepts and Principles of Social Marketing, Behaviour Change Theories and Models, Designing Social Marketing Campaigns, Health and Environmental Marketing, Ethics and Evaluation in Social Marketing |
| MBA4MM13 | Customer Relationship Management | Elective | 3 | Introduction to CRM Concepts, Customer Life Cycle Management, CRM Technologies and Analytics, Customer Acquisition and Retention Strategies, Building Customer Loyalty Programs |
| MBA4MM14 | Retail Management | Elective | 3 | Retail Formats and Theories, Retail Location and Layout Planning, Merchandise Management and Buying, Retail Pricing and Promotion Strategies, Retail Supply Chain and Technology |
| MBA4RP01 | Research Project / Dissertation | Project | 6 | Identifying Research Problem, Literature Review and Research Design, Data Collection and Analysis, Interpretation of Findings, Thesis Writing and Presentation |
