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MASTER-OF-BUSINESS-ADMINISTRATION in Marketing Management at North-Eastern Regional Institute of Science and Technology
Papum Pare, Arunachal Pradesh
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About the Specialization
What is Marketing Management at North-Eastern Regional Institute of Science and Technology Papum Pare?
This Marketing Management program at North Eastern Regional Institute of Science and Technology focuses on equipping students with essential skills to navigate the dynamic Indian market. It emphasizes strategic marketing, consumer insights, and digital trends relevant to both established companies and emerging startups. The program''''s design caters to the growing demand for skilled marketing professionals in India''''s diverse consumer landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the marketing field, particularly those interested in brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill their marketing capabilities or career changers transitioning into the vibrant Indian marketing industry, provided they meet the academic prerequisites.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, market research, sales leadership, and digital marketing within Indian companies. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with professional certifications like Google Ads or HubSpot, enhancing growth trajectories in fast-evolving sectors.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Focus on building a strong understanding of fundamental subjects like Accounting, Economics, and Statistics. Utilize classroom lectures, textbooks, and online resources like Investopedia to grasp business principles that underpin marketing decisions.
Tools & Resources
Investopedia, Khan Academy, Academic journals
Career Connection
A solid foundation in business operations enables holistic marketing strategies and better communication with other departments, crucial for managerial roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and public speaking events. Engage in peer review of written assignments to refine clarity and impact. Utilize college workshops on business communication and professional writing.
Tools & Resources
Toastmasters International (if available), Grammarly, College writing center
Career Connection
Strong communication is vital for presenting marketing campaigns, negotiating with stakeholders, and building client relationships, directly impacting career progression in client-facing roles.
Build Digital Literacy & Data Fundamentals- (Semester 1-2)
Gain proficiency in Microsoft Office tools (Excel for data analysis, PowerPoint for presentations) and explore basic digital marketing concepts. Undertake introductory online courses on digital marketing or data analytics.
Tools & Resources
Google Digital Garage, Coursera/edX for introductory analytics courses, MS Excel tutorials
Career Connection
Foundational digital skills are indispensable for modern marketing roles, enabling data-driven decisions and effective online campaign management, making graduates more competitive.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Thoroughly study elective subjects like Consumer Behaviour, Sales & Distribution, and Integrated Marketing Communication. Seek out advanced online certifications in specific marketing domains like SEO/SEM, content marketing, or social media management to complement coursework.
Tools & Resources
HubSpot Academy, Google Ads/Analytics certifications, Professional marketing blogs
Career Connection
Specializing in specific marketing areas makes you highly desirable for focused roles (e.g., Digital Marketing Manager, Brand Manager), enhancing placement prospects and future career growth.
Undertake an Impactful Summer Internship- (Summer break after Semester 2)
Actively search for and complete a summer internship (between Semester 2 and 3) in a reputable company, preferably in a marketing role. Focus on gaining practical experience, networking, and delivering tangible project outcomes.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn Jobs), Company career pages
Career Connection
Internships provide critical real-world experience, help identify career interests, and often lead to pre-placement offers or strong recommendations, significantly boosting job opportunities.
Master Data Analysis for Marketing- (Semester 3)
Develop advanced skills in marketing analytics, learning to use tools for interpreting campaign performance, consumer trends, and market data. Practice applying statistical software to solve marketing problems from case studies.
Tools & Resources
Excel (advanced), Google Analytics, R/Python (introductory for data science), Tableau/Power BI
Career Connection
Proficiency in marketing analytics is highly sought after, enabling roles in marketing analytics, business intelligence, and strategic planning, driving data-informed decisions.
Advanced Stage
Execute Capstone Project & Presentation- (Semester 4)
Dedicate significant effort to the Summer Training Project, ensuring it addresses a real-world business problem with innovative marketing solutions. Refine presentation skills for the Viva Voce, showcasing research, analysis, and recommendations effectively.
Tools & Resources
Research databases, Project management tools, Presentation software
Career Connection
A well-executed capstone project demonstrates problem-solving abilities, domain expertise, and presentation prowess, making a strong impression during placement interviews.
Targeted Placement Preparation- (Semester 4)
Prepare comprehensively for campus placements by honing resume writing, interview techniques (HR, technical, case studies), and group discussion skills. Research target companies and tailor applications to specific marketing roles.
Tools & Resources
College placement cell resources, Mock interview platforms, Company websites, Current affairs for business awareness
Career Connection
Strategic and focused placement preparation directly translates into securing desirable job offers in leading marketing companies, ensuring a smooth transition into the professional world.
Continuous Learning & Industry Trend Tracking- (Semester 4 and beyond)
Stay updated with the latest marketing trends, technologies (e.g., AI in marketing, metaverse marketing), and regulatory changes. Read industry publications, attend webinars, and pursue micro-certifications in emerging areas.
Tools & Resources
Marketing blogs (e.g., MarketingProfs, Neil Patel), Industry newsletters, Coursera/edX for advanced courses
Career Connection
Demonstrating a commitment to continuous learning makes you adaptable and future-ready, positioning you for leadership roles and sustained career growth in a rapidly evolving industry.
Program Structure and Curriculum
Eligibility:
- Any Bachelor’s Degree (10+2+3) or equivalent with a minimum of 50% marks (45% for SC/ST/PwD) in any discipline from a recognized University. Candidates appearing for final year examinations are also eligible to apply. Valid CAT/MAT/XAT/CMAT/GMAT scores are preferred.
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Principles & Organisational Behaviour | Core | 4 | Nature & Scope of Management, Planning, Organizing, Directing, Controlling, Foundations of Organisational Behaviour, Personality, Perception, Motivation, Group Dynamics, Leadership |
| MBA 102 | Managerial Economics | Core | 4 | Nature & Scope of Managerial Economics, Demand Analysis and Forecasting, Production Theory & Cost Analysis, Market Structures & Pricing Decisions, Profit Management, Capital Budgeting |
| MBA 103 | Accounting for Managers | Core | 4 | Financial Accounting Concepts, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Cost Accounting Basics & Budgetary Control, Fund Flow and Cash Flow Statements |
| MBA 104 | Business Environment & Legal Aspects of Business | Core | 4 | Economic & Political Environment, Socio-Cultural & Technological Environment, Consumer Protection Act, Companies Act, 2013, Indian Contract Act, 1872 |
| MBA 105 | Business Statistics | Core | 4 | Data Collection, Classification & Presentation, Measures of Central Tendency & Dispersion, Probability Theory & Distributions, Sampling & Estimation, Hypothesis Testing, Correlation & Regression |
| MBA 106 | Computer Applications in Management | Core | 4 | Introduction to Computers & Operating Systems, MS Office Suite (Word, Excel, PowerPoint), Internet & E-commerce Applications, Database Management Systems Basics, Networking Fundamentals |
| MBA 107 | Business Communication | Core | 2 | Principles & Process of Communication, Oral & Written Communication Skills, Business Correspondence (Letters, Memos), Report Writing & Presentation Skills, Interview Techniques, Group Discussion |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Operations Management | Core | 4 | Operations Strategy & Design, Facility Location & Layout Planning, Production Planning & Control, Inventory Management Techniques, Quality Management & TQM |
| MBA 202 | Marketing Management | Core | 4 | Nature & Scope of Marketing, Marketing Environment & Ethics, Consumer & Industrial Buyer Behaviour, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion Decisions (4Ps) |
| MBA 203 | Human Resource Management | Core | 4 | HR Philosophy & Strategic HRM, HR Planning, Job Analysis, Recruitment & Selection, Training & Development, Performance Management, Compensation Management, Industrial Relations |
| MBA 204 | Financial Management | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Cost of Capital & Capital Structure, Working Capital Management, Dividend Policy Decisions |
| MBA 205 | Research Methodology | Core | 4 | Research Design & Problem Formulation, Sampling Design & Data Collection Methods, Questionnaire Design & Scaling Techniques, Data Analysis & Interpretation, Report Writing & Research Ethics |
| MBA 206 | Quantitative Techniques for Managers | Core | 4 | Linear Programming, Transportation & Assignment Problems, Decision Theory & Game Theory, Queuing Theory & Simulation, Network Analysis (CPM/PERT) |
| MBA 207 | Management Information System | Core | 2 | Role & Importance of MIS, Information Systems Planning & Development, Database Management Systems, Decision Support Systems (DSS), Enterprise Resource Planning (ERP) |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Business Policy & Strategic Management | Core | 4 | Concept of Strategy & Strategic Management, Strategic Analysis & SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation & Control |
| MBA 302 | Consumer Behaviour | Elective | 4 | Introduction to Consumer Behaviour, Individual Influences on Behaviour, Group Influences & Cultural Factors, Consumer Decision Making Process, Consumer Learning, Perception & Attitudes |
| MBA 303 | Sales & Distribution Management | Elective | 4 | Personal Selling & Salesmanship, Sales Force Management (Recruitment, Training), Sales Forecasting & Budgeting, Channel Management & Design, Logistics & Supply Chain Management |
| MBA 304 | Integrated Marketing Communication | Elective | 4 | Introduction to IMC & Communication Process, Advertising Management, Sales Promotion & Public Relations, Direct Marketing & Personal Selling, Digital & Social Media Marketing |
| MBA 305 | Marketing Research | Elective | 4 | Nature & Scope of Marketing Research, Marketing Research Process & Design, Data Collection Methods (Primary & Secondary), Measurement & Scaling Techniques, Data Analysis & Interpretation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | Service Marketing | Elective | 4 | Nature & Characteristics of Services, Service Quality & Gap Model, Service Process, Physical Evidence, People, Customer Relationship Management in Services, Pricing & Promotion of Services |
| MBA 402 | Retail Management | Elective | 4 | Introduction to Retailing & Retail Formats, Retail Location & Layout Decisions, Merchandise Management, Store Operations & CRM in Retailing, Retail Pricing & Promotion Strategies |
| MBA 403 | Rural Marketing | Elective | 4 | Overview of Rural Market in India, Rural Consumer Behaviour & Segmentation, Product & Pricing Strategies for Rural India, Rural Distribution Channels, Rural Communication & Promotion |
| MBA 404 | International Marketing | Elective | 4 | Global Marketing Environment Analysis, International Market Entry Strategies, International Product & Pricing Decisions, International Distribution & Logistics, Global Advertising & Promotion |
| MBA 405 | Summer Training Project & Viva Voce | Project | 6 | Project Identification & Problem Definition, Literature Review & Methodology Design, Data Collection, Analysis & Interpretation, Report Writing & Presentation, Viva Voce Examination |
| MBA 406 | Comprehensive Viva Voce | Core | 2 | Overall understanding of MBA curriculum, General business knowledge and current affairs, Specialization-specific concepts and applications, Analytical and critical thinking abilities |
