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BACHELOR-OF-BUSINESS-ADMINISTRATION in Creative Business Management at Pearl Academy
Delhi, Delhi
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About the Specialization
What is Creative Business Management at Pearl Academy Delhi?
This Creative Business Management program at Pearl Academy focuses on nurturing future business leaders with a creative edge, tailored for dynamic Indian industries. It integrates core business principles with innovative thinking, preparing students for roles in media, entertainment, luxury, and digital sectors. The curriculum is designed to meet the growing demand for professionals who can strategically blend business acumen with creative solutions, crucial for competitive Indian markets.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into creative and business-oriented fields in India. It also suits aspiring entrepreneurs passionate about launching ventures in design, media, or fashion. Students with a flair for innovation, strong communication skills, and an interest in the evolving Indian consumer landscape will find this specialization highly rewarding, preparing them for leadership roles.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Brand Manager, Marketing Specialist, Event Manager, Retail Operations Head, or Digital Strategist. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program fosters critical thinking and problem-solving, aligning with certifications in digital marketing or project management, enhancing growth trajectories in Indian and multinational companies.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Actively engage with fundamental subjects like Business Economics, Financial Accounting, and Marketing Principles. Utilize online resources like Coursera or NPTEL for supplementary learning and solve case studies to apply theoretical knowledge effectively.
Tools & Resources
Coursera (Business Fundamentals courses), NPTEL (Economics, Accounting modules), Harvard Business Review case studies
Career Connection
A solid understanding of business fundamentals is critical for all future specializations and is highly valued in entry-level management roles during placements.
Enhance Communication & Design Thinking- (Semester 1-2)
Participate in debates, presentations, and group projects to hone communication and collaborative skills. Practice Design Thinking methodologies on small-scale problems to cultivate innovative problem-solving, crucial for creative business roles.
Tools & Resources
Toastmasters International (for public speaking), IDEO Design Kit, LinkedIn Learning (Communication Skills courses)
Career Connection
Excellent communication and a design-led approach are essential for impactful presentations and creative problem-solving in any business management position.
Network and Explore Career Paths Early- (Semester 1-2)
Attend industry webinars, guest lectures, and alumni meets organized by the academy. Use platforms like LinkedIn to connect with professionals in creative industries and explore various career options within Creative Business Management.
Tools & Resources
LinkedIn, Pearl Academy Alumni Network, Industry conferences (e.g., FICCI FRAMES webinars)
Career Connection
Early networking provides mentorship opportunities and insights into industry trends, helping shape career goals and identify potential internship leads.
Intermediate Stage
Practical Application through Internships- (Semester 3-5 (during summer breaks or part-time))
Seek short-term internships or live projects, even unpaid, in areas like digital marketing, brand research, or event coordination. Apply classroom knowledge to real-world scenarios and gain practical experience.
Tools & Resources
Internshala, Naukri.com, Pearl Academy Placement Cell
Career Connection
Internships are crucial for building a resume, developing industry-specific skills, and often lead to pre-placement offers or strong recommendations.
Deep Dive into Digital Skills- (Semester 3-5)
Complement academic learning in Digital Marketing and Business Analytics with certifications from industry leaders. Master tools for data analysis, social media management, and search engine optimization.
Tools & Resources
Google Analytics Academy, HubSpot Academy (Inbound Marketing), Facebook Blueprint, Microsoft Excel
Career Connection
Proficiency in digital tools and analytics is non-negotiable for modern creative business roles, significantly boosting employability in roles like Digital Marketing Manager or Business Analyst.
Participate in Business Competitions- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, or creative hackathons. This enhances problem-solving, teamwork, and presentation skills under pressure.
Tools & Resources
Dare2Compete, National/International B-school competitions, Pearl Academy internal competitions
Career Connection
Winning or even participating in competitions adds significant value to your resume, demonstrates initiative, and provides networking opportunities with industry judges.
Advanced Stage
Curate a Strong Portfolio & Personal Brand- (Semester 6)
Document all projects, internships, and achievements into a professional portfolio. Develop a strong online presence on LinkedIn, showcasing your skills, experiences, and thought leadership in creative business.
Tools & Resources
LinkedIn Profile, Personal Website/Blog (WordPress, Behance), Canva (for portfolio design)
Career Connection
A well-curated portfolio and personal brand are vital for showcasing capabilities to potential employers and standing out in competitive placement processes.
Specialize and Conduct Capstone Research- (Semester 6)
Utilize the final semester''''s project and dissertation to deep dive into a specific area of Creative Business Management that aligns with career aspirations. Seek mentorship from faculty and industry experts for comprehensive research.
Tools & Resources
JSTOR, Google Scholar (for research), Pearl Academy Faculty Mentors, Industry Reports
Career Connection
A strong capstone project demonstrates expertise, research capabilities, and problem-solving, making you a more attractive candidate for specialized roles.
Intensive Placement Preparation- (Semester 6)
Actively participate in placement cell workshops on resume building, interview techniques, and group discussions. Practice mock interviews with peers and faculty, and thoroughly research target companies and their industry context.
Tools & Resources
Pearl Academy Placement Cell, Mock Interview Platforms, Glassdoor (for company insights)
Career Connection
Thorough preparation for placements significantly increases the chances of securing desired job roles and higher compensation packages.
