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BACHELOR-OF-BUSINESS-ADMINISTRATION in Global Luxury Brand Management at Pearl Academy
Delhi, Delhi
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About the Specialization
What is Global Luxury Brand Management at Pearl Academy Delhi?
This Global Luxury Brand Management program at Pearl Academy focuses on equipping students with the unique blend of business acumen and aesthetic sensibility required for the high-growth Indian luxury sector. It delves into the nuances of managing prestigious brands, understanding discerning consumers, and navigating the complexities of luxury markets, aligning with India''''s increasing demand for skilled luxury professionals.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into the dynamic luxury industry, working professionals looking to upskill in luxury marketing and brand management, and career changers transitioning into premium segments. It attracts individuals with a passion for luxury, strong communication skills, and an interest in global business trends.
Why Choose This Course?
Graduates of this program can expect to pursue exciting India-specific career paths such as Luxury Brand Manager, Retail Operations Head, Marketing Specialist, or PR Manager in luxury firms. Entry-level salaries in India typically range from INR 4-7 LPA, with experienced professionals earning upwards of INR 15-30 LPA, reflecting significant growth trajectories within Indian luxury companies and alignment with international luxury certifications.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus on excelling in core business subjects like Management, Marketing, and Economics. Utilize library resources, online business courses from platforms like Coursera/edX for supplementary learning, and participate in case study competitions to apply theoretical knowledge.
Tools & Resources
Coursera, edX, College Library resources, Business Case Study Competitions
Career Connection
A solid understanding of business fundamentals is crucial for any managerial role in the luxury sector, enabling informed decision-making and strategic thinking.
Cultivate Professional Communication Skills- (Semester 1-2)
Actively participate in public speaking, presentations, and group discussions. Join debate clubs or Toastmasters-like college groups. Practice formal business writing and email etiquette, which are essential for client interactions and corporate communication in luxury.
Tools & Resources
Toastmasters (college chapter), Grammarly, Presentation software
Career Connection
Effective communication is paramount in luxury, influencing client relationships, brand perception, and internal team collaboration, directly impacting career progression.
Initiate Industry Awareness & Networking- (Semester 1-2)
Begin following luxury industry news, publications (e.g., Vogue India, Business of Fashion), and key influencers. Attend virtual guest lectures, webinars, and initial industry events. Connect with alumni and industry professionals on LinkedIn to understand career paths and gain early insights.
Tools & Resources
LinkedIn, Business of Fashion, Luxury Daily, Industry Webinars
Career Connection
Early industry exposure and networking open doors to mentorship, internship opportunities, and a clearer understanding of potential career trajectories in the luxury market.
Intermediate Stage
Deep Dive into Luxury Specifics & Practical Application- (Semester 3-4)
Engage deeply with luxury-specific subjects like Luxury Retail and Consumer Behaviour. Seek opportunities for mini-projects, simulations, and live case studies offered by the faculty or through industry collaborations. Volunteer for luxury brand-related college events.
Tools & Resources
Simulation software, Industry guest workshops, College project opportunities
Career Connection
Applying theoretical knowledge to real luxury scenarios enhances problem-solving skills, making students more attractive to employers looking for practical readiness.
Develop Digital & Brand Management Expertise- (Semester 3-4)
Undertake certifications in digital marketing, social media management, or content creation relevant to luxury brands. Actively analyze luxury brand campaigns and strategies. Build a personal portfolio of digital marketing projects or analyses of luxury brands.
Tools & Resources
Google Ads Certifications, Facebook Blueprint, Canva, Adobe Creative Suite
Career Connection
Proficiency in digital tools and a keen understanding of brand management are critical for modern luxury marketing roles, significantly boosting employability in India''''s digitally evolving market.
Seek Mentorship & Specialized Internships- (Semester 3-4)
Proactively identify and approach faculty members or alumni working in luxury for mentorship. Target summer internships with smaller luxury boutiques, high-end hospitality brands, or luxury service providers in India to gain hands-on experience and build industry contacts.
Tools & Resources
Alumni Network Portal, Internship search platforms (Internshala, LinkedIn)
Career Connection
Mentorship provides invaluable guidance, while specialized internships offer practical skills, industry exposure, and often lead to pre-placement offers or strong recommendations.
Advanced Stage
Undertake a Capstone Project/Dissertation with Industry Focus- (Semester 5-6)
Select a challenging capstone project or dissertation topic that addresses a current issue or opportunity in the Indian luxury market. Work closely with industry mentors or faculty to deliver a high-quality, actionable solution, showcasing research and strategic thinking capabilities.
Tools & Resources
Academic databases, Industry reports, Mentorship from faculty/industry experts
Career Connection
A well-executed industry-focused project demonstrates expertise, problem-solving skills, and a practical understanding of the luxury business, serving as a powerful resume booster for placements.
Master Interview & Professional Branding Skills- (Semester 5-6)
Engage in extensive mock interviews, focusing on behavioral, situational, and luxury industry-specific questions. Refine your resume, cover letter, and LinkedIn profile to reflect your specialized skills and experiences. Attend placement workshops and career fairs organized by the academy.
Tools & Resources
Career Services Department, Mock interview platforms, Professional resume builders
Career Connection
Polished interview skills and a strong professional brand are essential for converting internship opportunities into full-time roles and securing desired positions in competitive luxury companies.
Develop Leadership & Ethical Luxury Practices- (Semester 5-6)
Take on leadership roles in student clubs, organize luxury industry-focused events, or participate in management simulations to hone leadership and teamwork. Study ethical considerations and sustainability practices within the luxury sector, preparing for responsible managerial roles.
Tools & Resources
Student Council, Industry-specific forums, CSR reports of luxury brands
Career Connection
Demonstrating leadership potential and an understanding of ethical and sustainable practices makes graduates highly desirable for long-term career growth in socially conscious luxury organizations.
