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PGDM in Marketing at Prin. L. N. Welingkar Institute of Management Development and Research
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Prin. L. N. Welingkar Institute of Management Development and Research Bengaluru?
This Marketing program at Prin. L. N. Welingkar Institute of Management Development & Research, Bengaluru focuses on developing versatile marketing professionals for the dynamic Indian market. It emphasizes strategic thinking, digital proficiency, and consumer insights, reflecting the evolving landscape of Indian commerce and its global connections. The program aims to create leaders capable of driving brand success and business growth.
Who Should Apply?
This program is ideal for recent graduates across disciplines seeking a strong foundation in modern marketing. It also suits working professionals aiming to enhance their skills in areas like digital marketing or brand strategy, or career changers looking to transition into a thriving industry. Individuals with a keen interest in consumer behavior, market dynamics, and creative problem-solving will thrive.
Why Choose This Course?
Graduates of this program can expect diverse career paths in brand management, digital marketing, sales, marketing analytics, and consumer insights within Indian and multinational companies. Entry-level salaries typically range from INR 6-12 LPA, with significant growth trajectories for experienced professionals. The program aligns with industry demands for data-driven marketers and strategic brand builders.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Trimester 1-2)
Focus intently on core subjects like Marketing Management, Financial Accounting, and Business Statistics. Understand how these foundational disciplines interlink, forming the bedrock of strategic business decisions. Utilize class discussions, group projects, and supplementary online courses to solidify comprehension.
Tools & Resources
Harvard Business Review, NPTEL courses, Specific textbooks for accounting/economics, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for understanding business problems during internships and building a credible profile for general management roles.
Develop Analytical & Data Interpretation Skills- (Trimester 1-2)
Pay special attention to subjects like Business Statistics & Analytics and Data Science & Analytics. Engage in practical exercises and projects that involve interpreting data, using basic analytical tools, and presenting insights. This builds a critical skillset for data-driven marketing.
Tools & Resources
Microsoft Excel (advanced functions), Basic R/Python tutorials (e.g., DataCamp, Coursera), Online datasets for practice
Career Connection
Essential for roles in marketing analytics, consumer insights, and business intelligence, which are highly sought after in the Indian job market.
Build Strong Communication & Presentation Abilities- (Trimester 1-2)
Actively participate in all group assignments and presentations. Seek opportunities to lead discussions, articulate ideas clearly, and structure compelling arguments. Enroll in public speaking workshops or join clubs to refine soft skills vital for client interactions and team leadership.
Tools & Resources
Toastmasters International, LinkedIn Learning courses on presentation skills, Practicing with peers
Career Connection
Effective communication is paramount for success in marketing roles, from client pitches to internal team coordination, directly impacting placement prospects.
Intermediate Stage
Deep Dive into Core Marketing Specializations- (Trimester 3-4)
Leverage subjects like Consumer Behaviour, Brand Management, Digital Marketing, and Sales & Distribution Management. Focus on understanding the strategic implications of each area and how they integrate. Seek out guest lectures and industry webinars specific to these domains.
Tools & Resources
Google Digital Garage certifications, SEMrush Academy, HubSpot Academy, Industry journals (e.g., Marketing Week, Afaqs!)
Career Connection
Directly prepares students for specialized roles in brand management, digital marketing campaigns, and sales leadership, making them highly marketable for specific job functions.
Actively Seek Industry Exposure & Internships- (Trimester 4 (Summer Internship))
Proactively apply for summer internships in reputed companies, focusing on marketing departments. Engage with alumni and faculty for networking opportunities. Use the internship to apply theoretical knowledge, learn industry best practices, and build professional connections.
Tools & Resources
LinkedIn, Institutional placement cell, Internship portals (Internshala, Naukri), Informational interviews
Career Connection
Internships are critical for gaining practical experience, building a professional network, and often lead to pre-placement offers (PPOs) in top Indian companies.
Participate in Case Competitions & Live Projects- (Trimester 3-4)
Join inter-college or intra-college marketing case study competitions. Collaborate with peers to solve real-world business challenges, develop innovative strategies, and present solutions. Seek out live projects offered by faculty or industry partners to gain hands-on experience.
Tools & Resources
HBR Case Studies, Marketing challenge platforms, Industry tie-ups facilitated by the institution
Career Connection
Develops problem-solving skills, teamwork, and strategic thinking, highly valued by recruiters for management trainee and consulting roles in India.
Advanced Stage
Refine Specialization and Elective Choices- (Trimester 5-6)
Thoughtfully select advanced marketing electives that align with career aspirations (e.g., Marketing Analytics, Product Management, International Marketing). Deepen expertise in chosen areas through self-study, advanced projects, and certifications.
Tools & Resources
Advanced certifications in specific marketing tools (e.g., Google Analytics, Salesforce Marketing Cloud), Industry-specific courses
Career Connection
Enables highly specialized roles, providing a competitive edge in niche segments of the Indian marketing industry and potentially higher starting salaries.
Excel in Dissertation/Integrated Project for Career Launch- (Trimester 5-6)
Undertake a rigorous dissertation or integrated project on a marketing topic of interest, preferably with industry relevance. Focus on robust research methodology, analytical rigor, and actionable recommendations. This showcases independent research and problem-solving capabilities.
Tools & Resources
Academic databases (JSTOR, EBSCO), Statistical software (SPSS, R), Faculty mentors, Industry experts for guidance
Career Connection
A well-executed dissertation can be a powerful talking point in interviews, demonstrating in-depth knowledge and research acumen, leading to better job prospects.
Proactive Placement Preparation & Networking- (Trimester 5-6)
Actively engage with the placement cell, attend pre-placement talks, and participate in mock interviews and group discussions. Network extensively with alumni and industry professionals through conferences, webinars, and LinkedIn to explore job opportunities and gain insights.
Tools & Resources
Institutional placement cell resources, Career counseling, LinkedIn premium, Industry events and conferences
Career Connection
Maximizes chances of securing desirable placements in top companies by being thoroughly prepared and leveraging a strong professional network, crucial for India''''s competitive job market.
