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MBA in Marketing at Rayat-Bahra Institute of Engineering and Nano Technology
Hoshiarpur, Punjab
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About the Specialization
What is Marketing at Rayat-Bahra Institute of Engineering and Nano Technology Hoshiarpur?
This Marketing program at Rayat-Bahra Institute of Engineering and Nano Technology, Hoshiarpur, affiliated with IKGPTU, focuses on developing strategic marketing acumen essential for the dynamic Indian business landscape. The curriculum integrates core marketing principles with contemporary tools, equipping students to navigate market trends, consumer behavior, and digital transformations prevalent in India''''s diverse economy. It aims to foster innovative marketing professionals.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing and sales domains across various industries in India. It also suits working professionals looking to upskill in areas like digital marketing, brand management, or retail, and career changers aspiring to transition into the fast-paced marketing sector. A foundational understanding of business concepts and a desire to understand consumer psychology are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, or Retail Manager in Indian and multinational companies operating in India. Entry-level salaries typically range from INR 3-6 lakhs annually, with significant growth potential up to INR 10-20 lakhs for experienced professionals. The program also aligns with certifications in digital marketing and analytics, enhancing professional credentials.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1-2)
Focus on building a strong foundation in management, economics, accounting, and statistics. Actively participate in class discussions and solve case studies to understand theoretical applications. Utilize library resources and online tutorials for conceptual clarity.
Tools & Resources
Textbooks, Academic journals, Online courses (Coursera, edX), IKGPTU e-resources, Peer study groups
Career Connection
A robust understanding of business fundamentals is critical for all managerial roles, providing a holistic perspective essential for effective marketing strategy development.
Develop Communication & Presentation Skills- (Semester 1-2)
Engage in group projects, mock presentations, and debates to refine communication skills. Seek feedback on presentation style, content structuring, and public speaking. Join college clubs focused on communication or public speaking.
Tools & Resources
Microsoft PowerPoint/Google Slides, Grammarly, College debate clubs
Career Connection
Strong communication is paramount for marketing professionals, whether presenting campaigns, interacting with clients, or leading teams, significantly impacting career progression and client acquisition.
Initiate Industry Awareness & Networking- (Semester 1-2)
Start following industry news, marketing blogs, and business publications to understand current trends. Attend webinars, guest lectures, and local industry events. Connect with alumni and professionals on LinkedIn for early networking.
Tools & Resources
LinkedIn, Business Standard, The Economic Times, Marketing-specific blogs, College alumni network platforms
Career Connection
Early industry awareness helps identify career interests, while networking can open doors to internships and mentorship, crucial for navigating the Indian job market.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
While choosing marketing electives, delve deeply into each subject''''s practical applications. Undertake mini-projects, simulations, and case studies specifically related to consumer behavior, sales, and integrated marketing communication.
Tools & Resources
Marketing textbooks, HubSpot Academy, Google Analytics Academy, Industry-specific case studies
Career Connection
Specialized knowledge is key for landing marketing roles. A strong grasp of these subjects enables students to confidently articulate marketing strategies during interviews and contribute effectively in roles like brand management or sales.
Pursue Relevant Internships & Live Projects- (Semester 3)
Actively seek out internships in marketing roles (e.g., digital marketing, sales, brand assistant) during semester breaks. Participate in live industry projects offered by the college or through external platforms. Focus on gaining hands-on experience in areas like market research or campaign execution.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn Jobs), Company career pages
Career Connection
Practical experience from internships is highly valued by Indian employers, often leading to pre-placement offers and providing a competitive edge in the job market.
Participate in Marketing Competitions & Workshops- (Semester 3)
Join inter-college marketing competitions, brand wars, and case study challenges. Attend workshops on digital marketing tools, analytics, or CRM software to acquire in-demand skills. These activities enhance problem-solving and teamwork.
Tools & Resources
Kaggle (for data skills), Marketing-specific hackathons, Workshops organized by professional bodies or industry experts
Career Connection
Winning or participating in competitions showcases initiative, analytical skills, and strategic thinking, making résumés more attractive to top recruiters in India.
Advanced Stage
Execute a High-Impact Project Report & Industrial Training- (Semester 4)
Select a contemporary marketing topic for your project report (e.g., impact of AI on digital marketing, rural consumer behavior study). Ensure the industrial training provides significant practical exposure, applying classroom knowledge to real business problems. Document learnings thoroughly.
Tools & Resources
Research databases (JSTOR, Google Scholar), Industry reports, Company mentors, Statistical software (SPSS, R)
Career Connection
A well-executed project and training demonstrate research capabilities, practical application skills, and readiness for a professional role, which are crucial for placements in Indian companies.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Begin rigorous preparation for placement drives, including aptitude tests, group discussions, and personal interviews. Practice mock interviews focusing on marketing-specific questions, case studies, and behavioral aspects. Refine your resume and cover letter.
Tools & Resources
Online aptitude test platforms, HR department for mock interviews, Career counselors, Interview preparation guides
Career Connection
Thorough preparation significantly increases the chances of securing desired marketing roles with leading companies during campus placements.
Develop a Personal Brand & Digital Portfolio- (Semester 4)
Curate a strong online presence showcasing your marketing projects, skills, and insights. Create a professional portfolio (e.g., blog, LinkedIn articles, Behance for creative assets) to highlight your expertise in digital marketing or other chosen areas.
Tools & Resources
LinkedIn profile optimization, Personal website/blog, Online portfolio builders, Social media platforms
Career Connection
A strong personal brand and digital portfolio differentiate you in the competitive job market, attracting recruiters and demonstrating proactive engagement with industry trends.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree in any discipline with a minimum of 50% marks (45% for reserved categories) from a recognized university, as per IKGPTU norms.
Duration: 2 years (4 semesters)
Credits: 88 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23101 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts, Functions of Management, Decision Making, Organizational Structure, Motivation Theories, Group Dynamics |
| MBA-23102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Business Cycles, Macroeconomic Environment |
| MBA-23103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting Concepts, Management Accounting Tools, Financial Statement Analysis, Budgeting and Control, Capital Budgeting Decisions |
| MBA-23104 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis |
| MBA-23105 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment, Corporate Social Responsibility |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23201 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Product Life Cycle, Branding and Packaging, Pricing Strategies, Channel Management, Promotion Mix and Strategies |
| MBA-23202 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy, Capital Structure Theories |
| MBA-23203 | Human Resource Management | Core | 4 | HR Planning and Recruitment, Selection and Placement, Training and Development, Performance Appraisal Systems, Compensation Management, Industrial Relations |
| MBA-23204 | Research Methodology | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Questionnaire Design, Data Analysis and Interpretation, Report Writing |
| MBA-23205 | Production & Operations Management | Core | 4 | Production Systems, Plant Location and Layout, Inventory Management, Quality Management, Supply Chain Management, Project Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| MBA-23302 | Business Law & Ethics | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Business Ethics, Intellectual Property Rights |
| MBA-23303 | Management Information System | Core | 4 | Information Systems Concepts, Database Management Systems, Decision Support Systems, E-commerce Architectures, Enterprise Resource Planning, IT Security and Controls |
| MBA-23304 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Preparation, Startup Ecosystem in India, Funding Options for Startups, Innovation and Creativity, Small Business Management |
| MBA-233M01 | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Decision Making Process, Psychological Influences on Consumers, Sociocultural Influences, Culture and Subculture, Consumer Motivation and Perception, Consumer Learning and Attitude |
| MBA-233M02 | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Personal Selling Process, Sales Forecasting Methods, Marketing Channel Design, Channel Management, Logistics and Warehousing |
| MBA-233M03 | Integrated Marketing Communication | Elective (Marketing) | 4 | Advertising Management, Sales Promotion Strategies, Public Relations, Direct Marketing, Digital Marketing Communication, Media Planning and Strategy |
| MBA-233M04 | Services Marketing | Elective (Marketing) | 4 | Nature and Characteristics of Services, Service Quality Models, Service Design and Development, Pricing of Services, Marketing of Financial Services, Marketing of Educational Services |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-23401 | International Business | Core | 4 | Globalization and its Drivers, Theories of International Trade, Foreign Exchange Markets, International Financial Management, Export-Import Procedures, International Marketing Strategies |
| MBA-23402 | Management of Technology & Innovation | Core | 4 | Innovation Process and Types, Technology Transfer and Adoption, Research and Development Management, Intellectual Property Rights, Managing Technological Change, Knowledge Management |
| MBA-234M01 | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Problem Definition and Research Design, Secondary Data Sources, Primary Data Collection Methods, Qualitative and Quantitative Research, Data Analysis and Interpretation |
| MBA-234M02 | Retail Management | Elective (Marketing) | 4 | Retail Formats and Theories, Store Location and Layout, Merchandising and Assortment Planning, Retail Pricing Strategies, Customer Service in Retail, E-tailing and Omni-channel Retailing |
| MBA-234M03 | Digital & Social Media Marketing | Elective (Marketing) | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
| MBA-234M04 | Rural Marketing | Elective (Marketing) | 4 | Rural Market Characteristics, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Rural Distribution Channels, Rural Communication Strategies, Marketing in Agri-Business |
| MBA-23403 | Project Report | Project | 4 | Problem Identification and Formulation, Literature Review, Research Methodology Design, Data Collection and Analysis, Findings and Recommendations, Report Writing and Presentation |
| MBA-23404 | Industrial Training | Practical/Training | 4 | Practical Application of Management Theories, Industry Exposure and Operations, Skill Development and Problem Solving, Professional Communication and Teamwork, Internship Report Submission, Viva-Voce Examination |
