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MBA in Marketing at RG Institute of Commerce and Management
Davangere, Karnataka
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About the Specialization
What is Marketing at RG Institute of Commerce and Management Davangere?
This Marketing specialization program at R G Institute of Commerce and Management focuses on developing strategic marketing acumen essential for success in the dynamic Indian and global markets. It delves into consumer insights, digital strategies, and brand building, equipping students with core competencies to navigate competitive business landscapes and drive organizational growth.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill in modern marketing techniques or career changers transitioning into the vibrant marketing industry, particularly those interested in India''''s diverse consumer base and e-commerce boom.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in brand management, market research, digital marketing, and sales leadership. Entry-level salaries typically range from INR 4-6 LPA, growing significantly with experience. Growth trajectories often lead to senior management roles in Indian companies, aligning with professional certifications like Digital Marketing Institute.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus on thoroughly understanding core marketing principles from Semester 1 subjects like Marketing Management. Utilize case studies and real-world examples to connect theoretical concepts with practical Indian market scenarios. Form study groups to discuss and internalize concepts, preparing for advanced specialization.
Tools & Resources
Harvard Business Review (Case Studies), Marketing textbooks by Kotler, Ramaswamy & Namakumari, NPTEL Marketing courses
Career Connection
A strong grasp of fundamentals is critical for cracking interviews and performing effectively in entry-level marketing roles, providing a solid base for future specialization.
Develop Data Analysis Skills- (Semester 1-2)
Pay special attention to Business Statistics and Research Methodology. Actively participate in practical sessions involving data analysis software. Utilize online tutorials and practice datasets to build proficiency in interpreting market data and drawing actionable insights.
Tools & Resources
Microsoft Excel, SPSS (basic modules), Online data analytics courses (Coursera, Udemy)
Career Connection
Marketing roles increasingly require data-driven decision making. Proficiency in data analysis makes students more competitive for roles in market research and analytics, which are in high demand in India.
Engage in Early Industry Exposure- (Semester 1-2)
Seek opportunities for mini-projects or market surveys even in the early semesters. Attend guest lectures and workshops organized by the department. Start following Indian marketing news outlets and industry blogs to understand current trends and challenges.
Tools & Resources
Livemint, Economic Times - BrandEquity, Social media marketing groups
Career Connection
Early exposure helps align academic learning with industry expectations, making the Summer Internship Project more fruitful and building a practical perspective valued by Indian recruiters.
Intermediate Stage
Deep Dive into Marketing Specializations- (Semester 3-4)
As marketing electives begin in Semester 3, identify areas of keen interest within Marketing (e.g., Digital, Brand, Sales). Complement classroom learning with online certifications and projects in your chosen niche. Actively participate in case competitions focused on these areas.
Tools & Resources
Google Digital Garage, HubSpot Academy Certifications, Online marketing forums like Reddit r/marketing
Career Connection
Specialized knowledge helps create a unique profile, making you a preferred candidate for niche marketing roles and showcasing commitment to a specific career path within the Indian market.
Leverage Summer Internship for Practical Learning- (Between Semester 2 & 3)
Choose an internship that offers hands-on experience in your preferred marketing domain. Proactively seek out mentors within the organization and take initiative on projects. Focus on developing a strong final report and presentation for the Viva Voce.
Tools & Resources
LinkedIn for networking, Company reports for pre-internship research, Presentation software (PowerPoint, Canva)
Career Connection
A successful internship often converts into a pre-placement offer or provides valuable experience for final placements. It''''s a critical bridge between academics and the Indian corporate world.
Network Actively and Build Professional Presence- (Semester 3-4)
Attend industry conferences, seminars, and alumni meets (online or offline). Connect with professionals on LinkedIn, participate in relevant groups, and curate a professional online presence. Practice articulating your career goals and learning effectively.
Tools & Resources
LinkedIn, Professional networking events (e.g., conducted by Davangere Management Association), College career services
Career Connection
Networking opens doors to job opportunities, mentorship, and industry insights, significantly enhancing placement prospects within the competitive Indian job market.
Advanced Stage
Excel in the Major Project Work- (Semester 4)
Undertake a robust and innovative Major Project in your chosen Marketing specialization. Focus on a real-world problem, conduct thorough research, and apply advanced analytical tools. Aim for a project that demonstrates critical thinking and practical applicability.
Tools & Resources
Advanced data analysis tools (R, Python basics), Academic databases (JSTOR, Google Scholar), Industry publications
Career Connection
A strong project is a powerful talking point in placement interviews, showcasing your ability to conduct independent research and contribute meaningfully to an organization''''s marketing strategy.
Intensive Placement Preparation- (Semester 4)
Engage in rigorous placement training, focusing on aptitude, logical reasoning, verbal ability, and group discussion techniques. Conduct mock interviews regularly, practicing answers to common HR and marketing-specific questions. Prepare tailored resumes and cover letters for target companies.
Tools & Resources
Online aptitude platforms (IndiaBix), Mock interview sessions with faculty/alumni, Career guidance cell resources
Career Connection
Comprehensive preparation is key to securing coveted placements in leading Indian companies and MNCs operating in India, ensuring you can articulate your value proposition effectively.
Develop Leadership and Managerial Skills- (Semester 3-4)
Seek opportunities to lead student clubs, organize college events, or take charge of team projects. Focus on improving communication, delegation, and problem-solving skills. Read management literature and case studies to understand leadership challenges in the Indian context.
Tools & Resources
Toastmasters International (if available nearby), Books on Indian management styles, Mentorship from senior professionals
Career Connection
Beyond securing a job, leadership skills are vital for career progression in management roles. Demonstrating these capabilities positions you for faster growth and impactful contributions in any organization.
Program Structure and Curriculum
Eligibility:
- Any Bachelor Degree of Davangere University or any other University recognized as equivalent thereto with a minimum of 50% (45% for SC/ST/Cat-I) marks in aggregate of all subjects including languages.
Duration: 4 semesters / 2 years
Credits: 122 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Managerial Economics | Core | 4 | Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Profit Management |
| 1.2 | Organizational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership, Group Dynamics, Organizational Culture |
| 1.3 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Cost Accounting, Budgetary Control, Fund Flow and Cash Flow Statements, Financial Statement Analysis |
| 1.4 | Business Statistics | Core | 4 | Measures of Central Tendency, Probability Distributions, Sampling Methods, Hypothesis Testing, Correlation and Regression |
| 1.5 | Business and Legal Environment | Core | 4 | Indian Business Environment, Economic Policies, Legal Framework, Contract Act, Consumer Protection Act, Company Law |
| 1.6 | Marketing Management | Core | 4 | Marketing Environment, Consumer Buying Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle, Pricing and Promotion Mix |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| 2.2 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| 2.3 | Production and Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Inventory Management, Quality Management, Supply Chain Management |
| 2.4 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| 2.5 | Management Information System | Core | 4 | Information Systems Fundamentals, Database Management, Decision Support Systems, E-commerce, IT Strategy |
| 2.6 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Feasibility Analysis, Business Plan Preparation, Funding Sources, Government Support for SMEs |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 3.2 | Business Ethics and Corporate Governance | Core | 4 | Ethical Theories, Ethical Dilemmas in Business, Corporate Governance Principles, Role of Board of Directors, CSR and Sustainability |
| 3.3.M1 | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Decision Process, Psychological Influences, Socio-Cultural Influences, Organizational Buying Behavior, Consumer Research |
| 3.3.M2 | Services Marketing | Elective (Marketing) | 4 | Nature of Services, Service Quality, Service Design and Development, Service Pricing, Integrated Services Marketing Communications |
| 3.4.M3 | Sales and Distribution Management | Elective (Marketing) | 4 | Sales Force Management, Selling Process, Sales Training, Distribution Channels, Logistics Management |
| 3.4.M4 | Rural Marketing | Elective (Marketing) | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product Strategy for Rural Markets, Distribution in Rural Areas, Rural Communication Strategies |
| 3.5.M5 | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Research Design, Data Collection Techniques, Sampling Decisions, Data Analysis and Interpretation, Report Presentation |
| 3.5.M6 | Advertising and Brand Management | Elective (Marketing) | 4 | Advertising Objectives, Creative Strategy, Media Planning, Brand Equity, Brand Positioning, Brand Communication |
| 3.6 | Summer Internship Project (SIP) | Project | 4 | Industry Exposure, Problem Identification, Data Collection, Analysis and Report Writing, Viva Voce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Direct Investment, International Financial System, Global Business Strategies |
| 4.2 | Corporate Social Responsibility | Core | 4 | Concept of CSR, Stakeholder Management, Ethical Leadership, Environmental Sustainability, CSR Reporting |
| 4.3.M7 | Digital Marketing | Elective (Marketing) | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| 4.3.M8 | Retail Management | Elective (Marketing) | 4 | Retailing Environment, Retail Formats, Store Location and Layout, Merchandise Management, Retail Pricing, Customer Service in Retail |
| 4.4.M9 | Supply Chain Management | Elective (Marketing) | 4 | Supply Chain Fundamentals, Logistics Management, Inventory Management, Information Technology in SCM, Global Supply Chains |
| 4.4.M10 | International Marketing | Elective (Marketing) | 4 | International Marketing Environment, Market Entry Strategies, International Product Decisions, Global Pricing Strategies, International Promotion and Distribution |
| 4.5.M11 | Customer Relationship Management | Elective (Marketing) | 4 | CRM Fundamentals, Customer Lifetime Value, CRM Technologies, Customer Service and Retention, Data Mining for CRM |
| 4.5.M12 | Brand and Product Management | Elective (Marketing) | 4 | Product Planning, New Product Development, Product Life Cycle Strategies, Brand Equity Measurement, Brand Extension, Product Portfolio Management |
| 4.6 | Major Project Work and Viva-Voce | Project | 6 | Problem Formulation, Extensive Research, Data Analysis with Tools, Report Writing and Presentation, Viva Voce Examination |
