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MBA in Marketing at S R K Institute of Technology
NTR District, Andhra Pradesh
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About the Specialization
What is Marketing at S R K Institute of Technology NTR District?
This Marketing specialization program at SRK Institute of Technology focuses on developing strategic marketing professionals equipped for India''''s dynamic consumer landscape. It delves into digital marketing, consumer behavior, and brand management, reflecting the growing importance of online presence and data-driven decisions. The program emphasizes practical skills, aligning with the industry demand for agile and market-savvy graduates.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing roles within Indian companies, working professionals looking to upskill in contemporary marketing practices, or entrepreneurs aiming to leverage modern marketing strategies for their ventures. It is particularly suited for individuals with a creative mindset and analytical aptitude, eager to understand and influence consumer choices.
Why Choose This Course?
Graduates of this program can expect promising career paths as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts in India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The curriculum prepares students for leadership roles in various sectors, contributing to the nation''''s burgeoning e-commerce and retail industries, and potentially aligning with certifications in digital marketing platforms.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Actively engage with core subjects like Managerial Economics, Accounting, and Business Statistics. Form study groups to discuss concepts and solve problems. Utilize online resources like NPTEL and Swayam for additional learning and clarity on fundamental business principles.
Tools & Resources
NPTEL courses, Swayam platform, Peer study groups, College library resources
Career Connection
A solid foundation in core business concepts is crucial for understanding the broader marketing context and making informed strategic decisions later in your career.
Enhance Communication and IT Skills- (Semester 1-2)
Focus on improving both written and oral communication through presentations, group discussions, and formal report writing. Master essential IT tools like MS Excel for data analysis and PowerPoint for professional presentations, practicing regularly with real-world case studies.
Tools & Resources
MS Office Suite, Toastmasters Club (if available), Online tutorials for advanced Excel, Grammarly
Career Connection
Effective communication and proficiency in business software are non-negotiable skills for any managerial role, directly impacting your employability and career progression.
Network and Explore Industry Trends- (Semester 1-2)
Attend webinars, industry talks, and student workshops to understand current business trends, especially in marketing. Connect with alumni and industry professionals on platforms like LinkedIn to gain insights into career paths and emerging opportunities in the Indian market.
Tools & Resources
LinkedIn, Industry webinars/conferences, College career fair, Alumni network
Career Connection
Early networking helps in understanding industry expectations, identifying potential mentors, and discovering internship/job opportunities that align with your interests.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Engage deeply with marketing electives, going beyond classroom learning through case study analysis, simulations, and real-world project work. Start building a portfolio of mini-projects related to Digital Marketing, Consumer Behavior, or Market Research.
Tools & Resources
Harvard Business Review cases, Marketing simulation games, Google Analytics Academy, Facebook Blueprint
Career Connection
Specialized knowledge and a practical portfolio demonstrate expertise to potential employers, making you a stronger candidate for targeted marketing roles.
Pursue Meaningful Internships- (Semester 3-4)
Actively seek internships in reputable companies (local or national) in marketing departments. Focus on gaining hands-on experience in areas like social media marketing, content creation, sales support, or market analysis, ensuring a tangible project outcome.
Tools & Resources
College placement cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
Internships are critical for practical exposure, network building, and often lead to pre-placement offers, significantly boosting your employability in the competitive Indian job market.
Develop Analytical and Problem-Solving Skills- (Semester 3-4)
Apply statistical and research methods learned to solve real business problems. Participate in business quizzes, case competitions (e.g., those hosted by IIMs or other B-schools), and data analysis challenges to hone your critical thinking.
Tools & Resources
SPSS/R/Python (for data analysis), Kaggle challenges, Inter-college business competitions, Business magazines/journals
Career Connection
Strong analytical skills are highly valued in marketing, enabling data-driven decision-making and problem-solving, which are key to career growth and leadership roles.
Advanced Stage
Excel in Project Work and Research- (Semester 4)
Undertake a robust final year project or dissertation in a chosen marketing domain. Collaborate with industry mentors, collect primary data, apply advanced analytical tools, and present findings professionally. Focus on generating actionable insights for businesses.
Tools & Resources
Research databases (JSTOR, EBSCO), Survey tools (Google Forms, SurveyMonkey), Statistical software, Academic advisors
Career Connection
A high-quality project showcases your ability to conduct independent research, apply knowledge, and deliver practical solutions, making you stand out to recruiters for research or strategy roles.
Intensive Placement Preparation- (Semester 4)
Engage in rigorous placement training, including mock interviews, group discussions, aptitude tests, and resume building workshops. Tailor your resume and interview responses to specific marketing roles and company requirements, highlighting your specialization projects and internship experiences.
Tools & Resources
College placement cell, Online aptitude platforms (e.g., IndiaBix), Mock interview panels, Professional resume services
Career Connection
Thorough preparation ensures you are confident and competitive during placement drives, maximizing your chances of securing a desirable job in leading Indian companies.
Cultivate Leadership and Professional Etiquette- (Semester 4)
Take on leadership roles in college clubs, events, or final year projects. Develop strong professional etiquette, communication for negotiations, and team management skills. Seek feedback on your leadership style and actively work on areas for improvement.
Tools & Resources
Leadership workshops, Mentorship programs, Professional development books, Peer feedback sessions
Career Connection
Beyond technical skills, leadership qualities and professional demeanor are essential for progressing to senior management positions and effectively leading teams in the corporate world.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree (10+2+3) with 50% marks (45% for SC/ST/BC category candidates) from a recognized university, and a valid rank in APICET.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R23MBA101 | Management and Organisational Behaviour | Core | 4 | Management Principles and Functions, Organizational Structure and Design, Motivation Theories, Leadership Styles, Group Dynamics and Team Building, Conflict Management |
| R23MBA102 | Managerial Economics | Core | 3 | Demand Analysis and Forecasting, Production and Cost Analysis, Pricing Strategies, Market Structures, Business Cycles, National Income Concepts |
| R23MBA103 | Accounting for Management | Core | 3 | Financial Accounting Principles, Financial Statement Analysis, Cost Accounting Concepts, Budgeting and Budgetary Control, Marginal Costing, Working Capital Management |
| R23MBA104 | Business Environment and Ethics | Core | 4 | Economic Environment, Political-Legal Environment, Socio-Cultural Environment, Technological Environment, Business Ethics, Corporate Social Responsibility |
| R23MBA105 | Business Statistics | Core | 3 | Measures of Central Tendency and Dispersion, Probability Distributions, Sampling Techniques, Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis |
| R23MBA106 | Managerial Communication | Core | 3 | Principles of Effective Communication, Verbal and Non-Verbal Communication, Business Correspondence, Presentation Skills, Report Writing, Intercultural Communication |
| R23MBA107 | IT for Managers Lab | Lab | 2 | MS Word for Business Documents, MS Excel for Data Analysis, MS PowerPoint for Business Presentations, Database Management Basics, Internet and Business Applications, Tally ERP |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R23MBA201 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Capital Structure Theories, Dividend Policy, Source of Finance |
| R23MBA202 | Marketing Management | Core | 3 | Marketing Concepts and Philosophies, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle, Pricing Strategies, Promotion and Distribution Channels |
| R23MBA203 | Human Resource Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| R23MBA204 | Operations Management | Core | 4 | Production Planning and Control, Inventory Management, Quality Management (TQM, Six Sigma), Supply Chain Management, Facility Location and Layout, Project Management Techniques |
| R23MBA205 | Business Research Methods | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing, Ethics in Research |
| R23MBA206 | Operations Research | Core | 3 | Linear Programming, Transportation and Assignment Problems, Queuing Theory, Network Analysis (PERT/CPM), Game Theory, Simulation |
| R23MBA207 | Business Law | Core | 2 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R23MBA301 | Strategic Management | Core | 4 | Strategic Planning Process, External and Internal Analysis (SWOT), Corporate Level Strategies, Business Level Strategies, Strategy Implementation, Strategic Control |
| R23MBA302E1M | Marketing Research | Elective | 3 | Marketing Research Process, Exploratory Research Design, Descriptive Research Design, Measurement and Scaling, Questionnaire Design, Data Analysis in Marketing |
| R23MBA303E1M | Consumer Behavior | Elective | 3 | Consumer Decision Making Process, Psychological Factors (Motivation, Perception), Social Factors (Culture, Family, Reference Groups), Consumer Learning and Attitude, Post-Purchase Behavior, Consumerism |
| R23MBA304E1M | Sales and Distribution Management | Elective | 3 | Sales Force Management, Sales Planning and Forecasting, Channel Design and Management, Logistics and Supply Chain, Wholesaling and Retailing, Sales Promotion |
| R23MBA305E1M | Digital Marketing | Elective | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| R23MBA306 | Internship / Mini Project | Project | 6 | Industry Problem Identification, Data Collection and Analysis, Report Writing, Presentation Skills, Application of Managerial Concepts, Observation and Learning |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| R23MBA401E2M | Services Marketing | Elective | 4 | Characteristics of Services, Service Quality Models (GAP Model), Service Design and Development, Customer Relationship Management in Services, Service Recovery Strategies, Pricing of Services |
| R23MBA402E2M | Brand Management | Elective | 4 | Brand Equity Concepts, Brand Identity and Positioning, Brand Extension Strategies, Brand Revitalization, Measuring Brand Performance, Global Branding |
| R23MBA403E2M | International Marketing | Elective | 4 | Global Marketing Environment, International Market Entry Strategies, Product and Promotion Decisions in Global Markets, International Pricing, Global Distribution Channels, Export-Import Procedures |
| R23MBA404E2M | Advertising and Promotion Management | Elective | 4 | Integrated Marketing Communications (IMC), Advertising Objectives and Budgeting, Media Planning and Strategy, Creative Strategy Development, Sales Promotion Techniques, Public Relations and Publicity |
| R23MBA405 | Project Work / Dissertation | Project | 8 | Problem Formulation and Research Design, Extensive Data Collection (Primary/Secondary), Advanced Data Analysis (Statistical Tools), In-depth Report Writing, Managerial Implications and Recommendations, Presentation and Viva-Voce Preparation |
