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MBA in Marketing at Sardar Patel College of Administration & Management
Anand, Gujarat
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About the Specialization
What is Marketing at Sardar Patel College of Administration & Management Anand?
This Marketing specialization program at Sardar Patel College of Administration & Management focuses on equipping future business leaders with advanced strategic and tactical marketing skills essential for the dynamic Indian and global markets. The curriculum emphasizes contemporary marketing practices, consumer insights, digital transformation, and brand building, preparing students to drive growth and innovation in various industry sectors within India''''s evolving economic landscape. The program aims to foster analytical thinking and creative problem-solving pertinent to real-world marketing challenges.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking a robust entry into the marketing domain, providing a strong foundation in core marketing principles and specialized areas. It also caters to working professionals aiming to upskill, transition into marketing roles, or enhance their existing marketing expertise, particularly those from non-marketing backgrounds or looking to adapt to new digital marketing trends in India. Candidates with an analytical mindset and a passion for understanding consumer behavior and market dynamics will thrive.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and Retail Manager. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals potentially earning INR 10-25 lakhs or more, depending on industry and company. The program aligns with the demands of India''''s fast-growing consumer and digital economy, preparing students for leadership roles in Indian and multinational corporations.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Focus on thoroughly understanding core subjects like Management Principles, Accounting, Economics, and Quantitative Analysis. Utilize textbook problems and case studies to grasp interdependencies between different business functions. Form study groups to discuss concepts and prepare for internal assessments and GTU end-semester exams.
Tools & Resources
GTU e-content, study guides, previous year question papers, business news dailies (Economic Times, Business Standard)
Career Connection
A strong foundation ensures a holistic business perspective, critical for understanding market dynamics and strategic decision-making in future marketing roles.
Develop Essential Communication & Analytical Skills- (Semester 1-2)
Actively participate in Skill Based Labs (Sem 1 & 2) to refine presentation, public speaking, and report writing abilities. Engage in group discussions and case study analyses. Practice data interpretation using tools like Excel or basic statistical software learned in Quantitative Analysis to prepare for market research and analytics.
Tools & Resources
LinkedIn Learning for communication courses, TED Talks for presentation inspiration, Excel for data analysis practice, college''''s communication labs
Career Connection
Excellent communication and analytical skills are paramount for conveying marketing strategies, presenting findings, and interpreting market data to drive business decisions.
Seek Early Industry Exposure through Mini-Projects- (Semester 1-2)
Proactively seek opportunities for short-term industry interactions or mini-projects during breaks or within coursework. Even small projects, like analyzing a local business''''s marketing strategy or conducting a consumer survey, provide valuable hands-on experience and help apply classroom learning.
Tools & Resources
Local business directories, online survey tools (Google Forms), industry reports from IBEF or FICCI
Career Connection
Early exposure helps students identify their marketing interests, build their resume, and gain insights into real-world marketing challenges, making them more attractive for summer internships.
Intermediate Stage
Dive Deep into Marketing Specialization & Electives- (Semester 3)
Choose marketing electives strategically based on career interests (e.g., Digital Marketing, Brand Management). Go beyond syllabus content by reading industry journals, attending webinars, and working on specific projects related to chosen electives. Seek guidance from faculty on advanced topics.
Tools & Resources
Marketing Week, Brand Equity, Harvard Business Review articles, MOOCs on specialized marketing topics (Coursera, edX)
Career Connection
Deep specialization demonstrates expertise, setting candidates apart for specific marketing roles and enabling them to contribute immediately to specialized teams.
Maximize Summer Internship Experience- (Summer break after Sem 2, project submission in Sem 4)
Treat the summer internship (between Sem 2 and 3, project in Sem 4) as a real job. Set clear objectives, proactively seek mentorship, and deliver tangible results. Document all learning and contributions thoroughly for the project report and viva. Network extensively with colleagues and industry professionals.
Tools & Resources
Internship mentor, company reports, professional networking platforms (LinkedIn), project management tools
Career Connection
A successful internship is often a direct pathway to pre-placement offers, provides invaluable industry experience, and significantly strengthens the resume for final placements.
Engage in Competitions & Certifications- (Semester 3-4)
Participate in national-level marketing competitions, case study challenges, and hackathons. Pursue industry-recognized certifications like Google Ads, Google Analytics, HubSpot Inbound Marketing, or Facebook Blueprint to validate digital marketing skills, which are highly valued in the Indian market.
Tools & Resources
Online certification platforms (Google Skillshop, HubSpot Academy), college''''s marketing club, inter-collegiate competition notices
Career Connection
Winning competitions showcases problem-solving skills and leadership, while certifications provide tangible proof of expertise, making candidates highly employable in specialized marketing roles.
Advanced Stage
Refine Placement Strategy and Interview Skills- (Semester 4)
Begin rigorous placement preparation well in advance. Practice mock interviews (HR, technical, case-based), participate in group discussion sessions, and tailor resumes and cover letters for target companies. Leverage the college''''s placement cell resources and alumni network for guidance.
Tools & Resources
College placement cell, mock interview platforms, resume builders, alumni network on LinkedIn
Career Connection
Effective placement preparation is crucial for securing desired job roles in top marketing companies in India, leading to successful career launch.
Develop a Strong Professional Network- (Throughout program, intensified in Semester 4)
Actively engage with alumni, guest speakers, and industry leaders through college events, seminars, and professional networking platforms. Attend industry conferences and workshops in areas like digital marketing or brand strategy. Nurture these connections for mentorship, job referrals, and future career opportunities.
Tools & Resources
LinkedIn, industry associations (e.g., ASCI, IAA), college alumni events
Career Connection
A robust professional network provides access to hidden job opportunities, industry insights, and lifelong mentorship, critical for career growth in the competitive Indian market.
Master Advanced Marketing Analytics and Tools- (Semester 4)
Beyond basic analytics, delve into advanced concepts like predictive modeling, customer lifetime value, and marketing ROI. Gain hands-on experience with industry-standard marketing tools such as CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), or advanced analytics tools (e.g., Tableau, Power BI).
Tools & Resources
Free trials of marketing software, online tutorials, specialized workshops, analytics projects
Career Connection
Proficiency in marketing analytics and modern tools is highly sought after, enabling graduates to make data-driven decisions and drive measurable business impact in their roles.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree or equivalent qualification with at least 50% marks (45% for SC/ST/SEBC/EWS candidates) from any university recognized by UGC.
Duration: 4 semesters / 2 years
Credits: 86 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4510001 | Management Principles & Practices | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Ethics |
| 4510002 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting Concepts, Management Accounting Tools, Financial Statements Analysis, Budgeting and Variance Analysis |
| 4510003 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures and Pricing, Macroeconomic Indicators, Business Cycles and Policies |
| 4510004 | Quantitative Analysis for Business Decisions | Core | 4 | Probability and Distributions, Hypothesis Testing, Correlation and Regression, Decision Theory, Linear Programming |
| 4510005 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Market Segmentation, Targeting, Positioning, Product and Brand Decisions, Pricing Strategies, Promotion and Distribution Channels |
| 4510006 | Skill Based Lab 1 | Skill Enhancement | 2 | Business Communication Skills, Presentation Techniques, Group Discussion and Interview Skills, Professional Etiquette, Public Speaking |
| 4510007 | Internship Report Writing | Practical | 1 | Report Structure and Formatting, Data Collection Methods, Analysis and Interpretation, Referencing and Citation, Ethical Considerations in Research |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4520001 | Organizational Behavior & Human Resource Management | Core | 4 | Fundamentals of Organizational Behavior, Motivation and Leadership Theories, Group Dynamics and Teamwork, Human Resource Planning, Recruitment, Selection, and Performance Management |
| 4520002 | Financial Management | Core | 4 | Financial Goals and Environment, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| 4520003 | Operations Management | Core | 4 | Operations Strategy and Productivity, Forecasting and Capacity Planning, Inventory Management, Quality Management and Control, Supply Chain Management Introduction |
| 4520004 | Research Methodology | Core | 4 | Research Design and Process, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| 4520005 | Management Information System | Core | 4 | MIS Concepts and Framework, Database Management Systems, E-commerce and E-business, Decision Support Systems, IT Strategy and Governance |
| 4520006 | Skill Based Lab 2 | Skill Enhancement | 2 | Advanced Communication Strategies, Interpersonal and Negotiation Skills, Team Building and Collaboration, Time Management and Stress Management, Conflict Resolution |
| 4520007 | Project Work | Practical | 1 | Project Identification and Scope, Methodology and Data Gathering, Analysis and Findings, Report Preparation, Project Presentation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4530001 | Strategic Management | Core | 4 | Strategy Formulation, Environmental Scanning and Industry Analysis, Competitive Advantage, Strategy Implementation, Strategic Control and Evaluation |
| 4530002 | Business Law & Ethics | Core | 4 | Indian Contract Act, Company Law Overview, Consumer Protection Act, Intellectual Property Rights, Ethical Theories and Dilemmas in Business |
| 4530003 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Sources of Funding, Innovation and Creativity, Small Business Management |
| 4530004 | International Business Management | Core | 4 | Globalization and International Trade Theories, Foreign Direct Investment, International Marketing Strategies, Global Financial Systems, Cross-Cultural Management |
| 4530005 | Consumer Behavior | Elective - Marketing (Choice 1 out of 4) | 4 | Consumer Decision Making Process, Psychological Determinants, Cultural and Social Influences, Consumer Research, Organizational Buyer Behavior |
| 4530006 | Integrated Marketing Communication | Elective - Marketing (Choice 1 out of 4) | 4 | Communication Process Models, Advertising Management, Sales Promotion Techniques, Public Relations and Publicity, Direct and Digital Marketing |
| 4530007 | Rural & Agricultural Marketing | Elective - Marketing (Choice 1 out of 4) | 4 | Rural Market Environment in India, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Rural Distribution Challenges, Promotion in Rural Areas |
| 4530008 | Services Marketing | Elective - Marketing (Choice 1 out of 4) | 4 | Nature and Characteristics of Services, Service Quality Models, Service Design and Development, Pricing of Services, Marketing of Financial, Hospitality, Healthcare Services |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4540001 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Data Visualization, Analytics for Decision Making |
| 4540002 | Supply Chain Management | Core | 4 | Supply Chain Concepts and Drivers, Logistics Management, Inventory Management in SCM, Procurement and Sourcing, Global Supply Chain and Sustainability |
| 4540003 | Summer Internship Project and Viva | Practical/Core | 6 | Industry Problem Identification, Data Collection and Analysis, Solution Development and Implementation, Report Writing and Documentation, Project Presentation and Viva Voce |
| 4540004 | Digital Marketing | Elective - Marketing (Choice 1 out of 4) | 6 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| 4540005 | Sales & Distribution Management | Elective - Marketing (Choice 1 out of 4) | 6 | Sales Force Management, Sales Planning and Forecasting, Channel Design and Management, Physical Distribution and Logistics, Retail and Wholesale Distribution |
| 4540006 | Brand Management | Elective - Marketing (Choice 1 out of 4) | 6 | Brand Identity and Image, Brand Equity Measurement and Management, Brand Positioning and Differentiation, Brand Communication Strategies, Brand Revitalization and Extensions |
| 4540007 | Retail Management | Elective - Marketing (Choice 1 out of 4) | 6 | Retail Formats and Trends, Store Location and Layout, Merchandise Management, Retail Operations and Supply Chain, Customer Relationship Management in Retail |
