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MBA in Marketing at Shanmugha Arts Science Technology & Research Academy (SASTRA)
Thanjavur, Tamil Nadu
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About the Specialization
What is Marketing at Shanmugha Arts Science Technology & Research Academy (SASTRA) Thanjavur?
This Marketing program at Shanmugha Arts, Science, Technology & Research Academy, Thanjavur, focuses on equipping future leaders with strategic insights and practical skills to navigate the dynamic Indian market. It emphasizes a blend of traditional marketing principles with contemporary digital approaches, preparing students for diverse roles across various industries. The program differentiates itself by integrating real-world case studies and project-based learning.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking a robust entry into the marketing field, or working professionals aiming to upskill and transition into advanced marketing roles. Individuals with a passion for understanding consumer behavior, market trends, and brand building will find this specialization particularly rewarding. Strong analytical and communication skills are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect diverse career paths in brand management, digital marketing, market research, sales, and advertising within India. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. The program aligns with industry demands for strategic thinkers and digital marketing specialists, fostering growth trajectories in both established Indian corporates and burgeoning startups.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus rigorously on understanding fundamental business concepts like finance, operations, and economics, which are foundational for strategic marketing decisions. Participate actively in case study discussions to apply theoretical knowledge to real-world scenarios.
Tools & Resources
Coursera, edX, The Economic Times, Business Standard
Career Connection
A solid business understanding helps in developing integrated marketing strategies, making you a more valuable asset in cross-functional roles during placements.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively seek opportunities to enhance verbal and written communication. Participate in group presentations, debates, and public speaking events. Practice structuring arguments and conveying ideas clearly and persuasively, essential for client interactions and team leadership.
Tools & Resources
Toastmasters, LinkedIn Learning, Peer feedback sessions
Career Connection
Strong communication is paramount for marketing roles, enabling effective pitches, campaign explanations, and stakeholder management, directly impacting your employability.
Explore Marketing Basics and Trends- (Semester 1-2)
Go beyond classroom learning by exploring current marketing trends, tools, and successful campaigns in the Indian market. Follow industry leaders and marketing blogs to stay updated and identify potential areas of interest within marketing.
Tools & Resources
Marketing Week, Ad Age India, Digital Marketing blogs
Career Connection
Demonstrating up-to-date knowledge and a genuine interest in market dynamics will impress recruiters during internship and placement interviews.
Intermediate Stage
Deep Dive into Marketing Analytics and Tools- (Semester 3)
Master analytical tools and frameworks used in marketing to interpret data, measure campaign effectiveness, and make data-driven decisions. Engage with case studies that involve market segmentation, pricing strategies, and campaign ROI analysis.
Tools & Resources
Google Analytics, SEMrush, HubSpot Marketing Hub (free/student versions)
Career Connection
Proficiency in marketing analytics is highly valued in the modern job market, opening doors to roles in digital marketing, market research, and business intelligence.
Undertake Industry-Relevant Projects- (Semester 3)
Actively seek and participate in live projects or mini-consulting assignments with local businesses or startups. This provides hands-on experience in applying marketing theories, managing client expectations, and developing practical solutions.
Tools & Resources
College''''s industry collaboration cells, Internshala, Faculty for project leads
Career Connection
Real-world projects build a compelling portfolio, demonstrate problem-solving abilities, and offer invaluable talking points during placement interviews.
Network with Marketing Professionals- (Semester 3)
Proactively connect with marketing alumni, industry leaders, and professionals through college events, LinkedIn, and industry conferences. Learn about their career paths, industry challenges, and seek mentorship.
Tools & Resources
LinkedIn, Industry meetups, India Marketing Summit
Career Connection
Networking can lead to internship opportunities, valuable career advice, and potential job referrals, significantly boosting your chances in the competitive market.
Advanced Stage
Excel in Dissertation/Research Project- (Semester 4)
Choose a research topic within Marketing that aligns with current industry challenges or emerging trends. Conduct thorough primary/secondary research, analyze findings, and present actionable insights. This showcases your specialized knowledge and analytical prowess.
Tools & Resources
Jstor, Google Scholar, Google Forms, Qualtrics
Career Connection
A well-executed dissertation acts as a significant differentiator, demonstrating your expertise and research capabilities to potential employers in specialized marketing roles.
Strategize for Placements and Personal Branding- (Semester 4)
Tailor your resume and LinkedIn profile to reflect your marketing specialization. Practice mock interviews, participate in group discussions, and build a personal brand that highlights your unique skills and career aspirations.
Tools & Resources
Placement cell workshops, InterviewBit, Professional online portfolio platforms
Career Connection
A strong placement strategy ensures you are well-prepared to articulate your value proposition, increasing your chances of securing desired marketing roles.
Pursue Advanced Certifications- (Semester 4)
Complement your MBA with relevant industry certifications in specific marketing domains like Google Ads, HubSpot Content Marketing, or advanced analytics. These validate your skills and make you more competitive.
Tools & Resources
Google Digital Garage, HubSpot Academy, SEMrush Academy
Career Connection
Certifications add tangible skills to your profile, enhancing your marketability for specialized roles in digital marketing, content strategy, or campaign management.
Program Structure and Curriculum
Eligibility:
- A Pass in any UG degree examination (10+2+3 or 10+2+4 pattern) with minimum 50% aggregate marks. Candidates appearing for the final year degree examination are also eligible.
Duration: 2 years (4 semesters)
Credits: 106 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 181MG101 | Financial Reporting and Analysis | Core | 3 | |
| 181MG102 | Managerial Economics | Core | 3 | |
| 181MG103 | Organizational Behaviour and Human Resource Management | Core | 3 | |
| 181MG104 | Marketing Management | Core | 3 | |
| 181MG105 | Quantitative Methods for Management | Core | 3 | |
| 181MG106 | Operations Management | Core | 3 | |
| 181MG107 | Business Communication | Core | 2 | |
| 181MG108 | Business Research Methods | Core | 3 | |
| 181MG109 | Summer Internship | Non-Credit | 0 | |
| 181MG110 | Value Added Course - I | Value Added Course | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 181MG201 | Financial Management | Core | 3 | |
| 181MG202 | Supply Chain Management | Core | 3 | |
| 181MG203 | Business Analytics | Core | 3 | |
| 181MG204 | Legal Aspects of Business | Core | 3 | |
| 181MG205 | Digital Business and e-Commerce | Core | 3 | |
| 181MG206 | Business Ethics and Corporate Governance | Core | 3 | |
| 181MG207 | International Business | Core | 3 | |
| 181MG208 | Open Elective - I | Open Elective | 3 | |
| 181MG209 | Value Added Course - II | Value Added Course | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 181MG301 | Project Management | Core | 3 | |
| 181MG302 | Strategic Management | Core | 3 | |
| 181MG303 | Entrepreneurship and New Venture Creation | Core | 3 | |
| 181MG304 | Open Elective - II | Open Elective | 3 | |
| 181MG305 | Value Added Course - III | Value Added Course | 2 | |
| 181MG306 | Research Project / Dissertation - I | Project | 4 | |
| 181MGME11 | Sales and Distribution Management | Marketing Elective | 3 | |
| 181MGME12 | Consumer Behaviour | Marketing Elective | 3 | |
| 181MGME13 | Integrated Marketing Communication | Marketing Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 181MG401 | Innovation and Technology Management | Core | 3 | |
| 181MG402 | International Financial Management | Core | 3 | |
| 181MG403 | Open Elective - III | Open Elective | 3 | |
| 181MG404 | Research Project / Dissertation - II | Project | 6 | |
| 181MG405 | Value Added Course - IV | Value Added Course | 2 | |
| 181MGME14 | Marketing Research | Marketing Elective | 3 | |
| 181MGME15 | Services Marketing | Marketing Elective | 3 | |
| 181MGME16 | Rural Marketing | Marketing Elective | 3 |
