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B-SC-HONS in Journalism Mass Communication at Shoolini University of Biotechnology and Management Sciences
Solan, Himachal Pradesh
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About the Specialization
What is Journalism & Mass Communication at Shoolini University of Biotechnology and Management Sciences Solan?
This B.Sc (Hons.) Journalism & Mass Communication program at Shoolini University focuses on equipping students with essential skills for the dynamic media industry. It provides a comprehensive understanding of traditional and new media, addressing the evolving landscape of news, digital content, advertising, and public relations in India. The program emphasizes ethical practices, technical proficiency, and critical thinking to prepare professionals for diverse media roles.
Who Should Apply?
This program is ideal for fresh graduates from any stream (10+2 with 50% marks) who aspire to build a career in media. It suits creative individuals passionate about storytelling, news dissemination, digital communication, and public engagement. Aspiring journalists, content creators, PR specialists, and digital marketers seeking a strong foundation in India''''s competitive media landscape will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths, including journalist, editor, content writer, PR executive, digital marketer, or media manager. Entry-level salaries in India typically range from INR 2.5-4.5 LPA, with experienced professionals earning significantly more. The program fosters critical thinking and practical skills, aligning with industry demands for well-rounded media professionals and preparing them for growth trajectories in major Indian media houses and agencies.
Student Success Practices
Foundation Stage
Build Foundational Media Literacy & Communication Skills- (Semester 1-2)
Focus on understanding core communication theories, media ethics, and the history of Indian journalism. Develop strong written and oral communication skills through regular practice, including news writing, reporting, and basic editing. Participate in campus media activities to apply theoretical knowledge.
Tools & Resources
University library, News publications (The Hindu, Indian Express), Online grammar tools (Grammarly), Shoolini''''s internal media groups
Career Connection
A solid foundation in media literacy and communication is crucial for all media roles, enabling accurate reporting and effective content creation, which recruiters highly value.
Master Basic Digital Tools for Media Production- (Semester 1-2)
Gain proficiency in computer applications relevant to media, including MS Office Suite for content creation and basic graphic design software. Actively use the internet for research and information gathering, understanding digital archiving and collaboration tools. Attend workshops on media software.
Tools & Resources
Microsoft Office, Canva, GIMP (for basic graphics), Google Drive, University computer labs
Career Connection
Digital proficiency is non-negotiable in modern media. Mastery of these tools enhances efficiency and broadens job opportunities in digital journalism, content marketing, and online publishing.
Engage with Current Affairs and Media Analysis- (Semester 1-2)
Develop a habit of regularly consuming diverse news media (print, broadcast, digital) and critically analyzing content, biases, and presentation styles. Discuss current affairs with peers and faculty to enhance analytical thinking and formulate informed opinions on media''''s role in society.
Tools & Resources
Reputable news channels (NDTV, Aaj Tak), Newspapers, News apps, Academic discussions, Departmental seminars
Career Connection
A strong awareness of current events and critical media analysis skills are fundamental for journalists and media professionals to produce relevant and insightful content and contribute meaningfully to public discourse.
Intermediate Stage
Dive into Specialized Reporting & Production Techniques- (Semester 3-4)
Apply theoretical knowledge of TV, Radio, Photojournalism, and Digital Media in practical lab sessions. Actively participate in producing news bulletins, radio programs, short videos, and photo essays. Seek opportunities for specialized reporting assignments on campus or local events.
Tools & Resources
University studio facilities, Cameras, Audio recorders, Video/audio editing software (e.g., Adobe Premiere Pro, Audacity), Photography equipment
Career Connection
Hands-on experience in diverse media production is vital for building a strong portfolio, making graduates highly competitive for roles in broadcast, print, and digital media production.
Develop Public Relations & Advertising Campaign Skills- (Semester 3-4)
Understand the principles of PR and advertising by participating in mock campaign development, writing press releases, and creating ad copies. Explore case studies of successful Indian PR and ad campaigns and analyze their strategies and impact.
Tools & Resources
PR & Advertising textbooks, Online resources on campaign planning, Marketing journals, Industry events
Career Connection
Proficiency in PR and advertising opens doors to roles in corporate communications, brand management, and advertising agencies, which are significant employment sectors in India.
Initiate Media Research and Data Interpretation- (Semester 3-4)
Begin exploring basic media research methods, understanding data collection, and interpreting findings. Apply simple statistical analysis to media-related data. Participate in small-scale research projects or surveys within the department.
Tools & Resources
Survey tools (Google Forms), Basic spreadsheet software (MS Excel), University research guides
Career Connection
Developing research and data interpretation skills is increasingly important for data journalism, media analytics, and strategic communication roles, offering a distinct edge in the job market.
Advanced Stage
Undertake Industry-Relevant Project/Internship- (Semester 5-6)
Engage in a mandatory industrial internship or a significant media project/dissertation. Choose a topic that aligns with career interests and allows for in-depth application of learned skills. Focus on practical outcomes, such as a full-fledged documentary, a digital media campaign, or an investigative report.
Tools & Resources
Industry contacts, Professional mentors, Advanced editing suites, Data analysis software, Shoolini''''s placement cell
Career Connection
Internships provide invaluable real-world experience and networking opportunities, often leading to pre-placement offers. A strong project showcases specialized skills to potential employers, especially in India''''s competitive job market.
Specialize in Emerging Media Technologies- (Semester 5-6)
Deep dive into new media technologies like AI in media, VR/AR, mobile journalism, and advanced digital marketing. Pursue certifications or workshops in areas like SEO, SEM, social media analytics, or content management systems to gain specialized expertise.
Tools & Resources
Online courses (Coursera, Udemy), Industry-specific software, Google Analytics, Social media analytics platforms, Professional conferences
Career Connection
Staying abreast of and specializing in new media technologies makes graduates highly desirable for cutting-edge roles in digital agencies, tech companies with media divisions, and innovative media startups in India.
Build a Professional Portfolio and Network Strategically- (Semester 5-6)
Curate a robust professional portfolio showcasing best works from assignments, projects, and internships. Attend industry events, seminars, and networking sessions to connect with professionals and potential employers. Utilize LinkedIn for professional branding and job searching.
Tools & Resources
Online portfolio platforms (Behance, personal websites), LinkedIn, Career fairs, Alumni network
Career Connection
A well-crafted portfolio and strong professional network are critical for job hunting and career advancement in the Indian media industry, facilitating referrals and direct opportunities for roles and growth.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks in any stream (English is a compulsory subject)
Duration: 3 years (6 semesters)
Credits: 111 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC-101 | Introduction to Communication & Journalism | Core | 3 | Introduction to Communication, Types and Models of Communication, Mass Communication, Journalism and Society, Role of Media |
| BMC-102 | Reporting & Editing-I | Core | 3 | News Concepts, News Values, News Reporting, Types of Reporting, Principles of Editing, Headlines and Leads |
| BMC-103 | History of Indian Journalism | Core | 3 | Press in Pre-Independence India, Role of National Leaders in Journalism, Post-Independence Indian Press, Landmark Judgements, Press Commissions |
| BMC-104 | Media Ethics & Laws-I | Core | 3 | Media Ethics, Social Responsibility of Media, Press Council of India, Indian Constitution & Media, Media Laws |
| AEC-01 | English Communication | Ability Enhancement Compulsory Course | 2 | Communication Skills, Grammar and Usage, Vocabulary Building, Reading Comprehension, Public Speaking |
| EVS-01 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Natural Resources, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Management |
| BMC-105 | Reporting & Editing Lab-I | Lab | 1 | News Gathering Techniques, Interview Practice, News Writing Practice, Basic Editing Skills, Copy Editing |
| BMC-106 | Computer Application for Media-I | Lab | 1 | MS Office for Media Professionals, Internet Research Methods, Basic Graphic Design Software, Data Management for Media, Presentation Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC-201 | Communication Theories | Core | 3 | Theories of Communication, Models of Communication, Mass Media Theories, Developmental Communication, Audience Theories |
| BMC-202 | Reporting & Editing-II | Core | 3 | Specialized Reporting, Investigative Journalism, Feature Writing, Editorial Writing, Photo Editing, Layout and Design Principles |
| BMC-203 | Print Media & Production | Core | 3 | Newspaper Organization, Magazine Journalism, News Agencies, Print Media Technology, Production Process |
| BMC-204 | Media Ethics & Laws-II | Core | 3 | Cyber Laws and Media, Defamation and Libel, Contempt of Court, Intellectual Property Rights, Broadcast Regulations, Ethics in Digital Media |
| GE-1 | Generic Elective-I | Generic Elective | 3 | |
| BMC-205 | Reporting & Editing Lab-II | Lab | 1 | Advanced News Writing, Feature Writing Practice, Editorial Writing Practice, Newsroom Simulation, Layout Software Basics |
| BMC-206 | Computer Application for Media-II | Lab | 1 | Advanced MS Office Applications, Data Analysis Tools for Media, Online Research and Verification, Digital Archiving, Cloud Collaboration Tools |
| SEC-01 | Skill Enhancement Course-I | Skill Enhancement Course | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC-301 | Introduction to Public Relations & Advertising | Core | 3 | Public Relations Concepts, Functions of Public Relations, Advertising Principles, Types of Advertising, Ad Campaigns, Public Opinion Management |
| BMC-302 | Introduction to TV & Radio Journalism | Core | 3 | Broadcast Journalism Fundamentals, Radio Formats and Production, TV News Formats, Script Writing for Broadcast, Broadcast Ethics, Program Production Basics |
| BMC-303 | Photo Journalism | Core | 3 | History of Photography, Camera Basics and Techniques, Photo Editing, Photo Ethics, Visual Storytelling, Types of Photojournalism |
| BMC-304 | Introduction to Digital Media | Core | 3 | Evolution of Digital Media, Online Journalism, Social Media Strategies, Web Design Basics, Digital Content Creation, Cyber Ethics |
| GE-2 | Generic Elective-II | Generic Elective | 3 | |
| BMC-305 | Public Relations & Advertising Lab | Lab | 1 | Press Release Writing, Ad Copywriting, Campaign Planning, PR Event Management, Digital Ad Design |
| BMC-306 | TV & Radio Production Lab-I | Lab | 1 | Audio Production Techniques, Video Camera Operation, Basic Editing Software (Audio/Video), Scripting for Broadcast, Field Reporting Basics |
| SEC-02 | Skill Enhancement Course-II | Skill Enhancement Course | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC-401 | Media Management & Entrepreneurship | Core | 3 | Media Organization Structure, Business Models in Media, Marketing Strategies for Media, Human Resource Management in Media, Media Startups, Media Convergence |
| BMC-402 | Event Management | Core | 3 | Event Planning and Design, Budgeting and Sponsorship, Marketing and Promotion, Logistics and Operations, Crisis Management in Events, Event Evaluation |
| BMC-403 | Media Research Methods | Core | 3 | Research Design, Data Collection Techniques, Quantitative Methods, Qualitative Methods, Statistical Analysis, Research Ethics |
| BMC-404 | Global Media & Communication | Core | 3 | International Communication Theories, Global Media Systems, Cultural Imperialism, Digital Divide, Transnational Media, Global News Flow |
| GE-3 | Generic Elective-III | Generic Elective | 3 | |
| BMC-405 | Photojournalism Lab | Lab | 1 | Advanced Camera Techniques, Photo Story Production, Digital Image Editing, Photo Essay Creation, Ethics in Visual Journalism |
| BMC-406 | Digital Media Lab | Lab | 1 | Website Creation Basics, Social Media Management, Content Management Systems, SEO Basics, Digital Analytics Tools |
| SEC-03 | Skill Enhancement Course-III | Skill Enhancement Course | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC-501 | Corporate Communication | Core | 3 | Corporate Image and Reputation, Stakeholder Relations, Internal Communication, Crisis Communication, Corporate Social Responsibility, Brand Management |
| BMC-502 | Data Journalism | Core | 3 | Data Collection for Journalism, Data Cleaning and Preparation, Data Visualization, Storytelling with Data, Ethical Data Use, Infographics Creation |
| DSE-1 (Option: BMC-503) | Discipline Specific Elective-I (Development Communication) | Discipline Specific Elective | 3 | Development Models, Role of Communication in Development, Health Communication, Rural Communication, Participatory Communication |
| DSE-2 (Option: BMC-504) | Discipline Specific Elective-II (Communication for Social Change) | Discipline Specific Elective | 3 | Social Change Theories, Advocacy Communication, Campaign Design for Social Issues, NGOs and Communication, Media for Social Awareness |
| BMC-509 | Project/Dissertation/Industrial Internship | Project/Internship | 4 | Research Methodology, Project Planning, Data Analysis, Report Writing, Presentation Skills, Industry Application |
| BMC-507 | TV & Radio Production Lab-II | Lab | 1 | Advanced Video Production, Audio Editing and Mixing, Documentary Production Basics, Live Reporting Simulation, Studio Operations |
| BMC-508 | Media Research Lab | Lab | 1 | Questionnaire Design, Interview Transcription, Data Coding, Statistical Software Usage, Research Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMC-601 | New Media Technologies | Core | 3 | Artificial Intelligence in Media, Virtual Reality/Augmented Reality, Blockchain in Media, Mobile Journalism (MoJo), Podcasting and Audio Content, Interactive Media |
| BMC-602 | Media Law & Ethics (Advanced) | Core | 3 | Media Governance and Regulations, Global Media Laws, Privacy Laws, Data Protection and GDPR, Media Ownership and Monopoly, Legal Case Studies |
| DSE-3 (Option: BMC-505) | Discipline Specific Elective-III (International Journalism) | Discipline Specific Elective | 3 | Foreign Policy and Media, Conflict Reporting, Global News Agencies, Cross-Cultural Communication, Digital Diplomacy |
| DSE-4 (Option: BMC-506) | Discipline Specific Elective-IV (Sports Journalism) | Discipline Specific Elective | 3 | Sports Reporting Techniques, Feature Writing for Sports, Broadcast Sports Journalism, Sports Marketing and Media, Ethics in Sports Journalism |
| BMC-605 | Project/Dissertation/Industrial Internship Final Submission | Project/Internship | 4 | Project Implementation, Thesis Writing and Documentation, Viva Voce Preparation, Portfolio Development, Industry-Specific Problem Solving |
| BMC-603 | Digital Marketing & Analytics Lab | Lab | 1 | Social Media Marketing, Email Marketing Campaigns, Google Analytics, SEO/SEM Strategies, Content Marketing, Campaign Evaluation |
| BMC-604 | Documentary Production Lab | Lab | 1 | Documentary Research, Storyboarding and Scripting, Cinematography and Sound Design, Post-Production Techniques, Distribution Strategies |
