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PHD in Mass Communication at Shoolini University of Biotechnology and Management Sciences

Shoolini University of Biotechnology and Management Sciences, Solan, is a premier private university established in 2009. Recognized by the UGC, it offers over 140 diverse programs across various disciplines, emphasizing biotechnology and management. Located in Himachal Pradesh, the university boasts strong academic offerings, a vibrant campus, and impressive rankings, including top positions among private universities in India.

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Solan, Himachal Pradesh

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About the Specialization

What is Mass Communication at Shoolini University of Biotechnology and Management Sciences Solan?

This PhD in Mass Communication program at Shoolini University focuses on advanced research in media studies, journalism, and communication. It addresses the evolving landscape of Indian media, including digital transformations, policy implications, and societal impact. The program encourages critical thinking and original contributions to the field, preparing scholars for high-level academic and research roles.

Who Should Apply?

This program is ideal for aspiring academics, seasoned media professionals, and researchers seeking to delve deeper into communication theories and practices. It attracts individuals with a master''''s degree in journalism or related fields, driven by a passion for intellectual inquiry and contributing to the body of knowledge in Indian and global media.

Why Choose This Course?

Graduates of this program can expect to pursue esteemed careers in academia as professors or researchers at universities across India. Other paths include media policy analysis, research roles in think tanks, or advanced positions in media organizations focused on strategy and insight. Salaries vary, typically ranging from INR 6-15 LPA for early career academics to significantly higher for experienced professionals.

Student Success Practices

Foundation Stage

Master Research Fundamentals- (Semester 1)

Thoroughly engage with coursework, particularly Research Methodology. Develop a strong understanding of quantitative, qualitative, and mixed methods. Utilize university library resources and attend workshops on research software like SPSS or NVivo to build a solid methodological base.

Tools & Resources

Shoolini University Library, Research methodology workshops, Statistical software tutorials

Career Connection

A strong foundation ensures rigorous research, critical for academic publications and thesis defense, leading to credible research careers.

Intensive Literature Review- (Semester 1)

Dedicate significant time to systematically reviewing existing literature in your chosen area of Mass Communication. Use academic databases to identify gaps, theoretical frameworks, and potential research questions. Engage with your supervisor to refine your research topic.

Tools & Resources

JSTOR, Scopus, Web of Science, Google Scholar, Zotero/Mendeley for reference management

Career Connection

Effective literature review sharpens your critical thinking and helps formulate a compelling research proposal, essential for securing research grants or academic positions.

Networking and Academic Engagement- (Semester 1)

Attend departmental seminars, guest lectures, and national/international conferences (even virtually initially). Engage with faculty and fellow PhD scholars to discuss research ideas, seek feedback, and build your academic network. Presenting preliminary ideas can refine your approach.

Tools & Resources

Departmental seminar series, Research conferences (e.g., IAMCR, ICA, PRCI chapters)

Career Connection

Networking opens doors to collaborations, post-doctoral opportunities, and offers insights into the academic job market, crucial for career advancement.

Intermediate Stage

Develop a Strong Research Proposal- (Semesters 2-4)

Work closely with your supervisor to develop a detailed and feasible research proposal after coursework. Focus on a clear research problem, well-defined objectives, appropriate methodology, and expected outcomes. Prepare thoroughly for comprehensive examination/viva.

Tools & Resources

Supervisor guidance, University research guidelines, Academic writing support

Career Connection

A robust proposal is the blueprint for your PhD and signals your research aptitude, critical for approval and future project funding.

Early Publication Strategy- (Semesters 2-4)

Aim to publish at least one research paper in a peer-reviewed journal or present at a reputable conference during your intermediate years. This could be a refined version of your literature review or a pilot study. This demonstrates research productivity.

Tools & Resources

UGC-CARE listed journals, Academic conferences, Journal submission platforms

Career Connection

Publications enhance your academic profile significantly, making you a stronger candidate for faculty positions and research grants.

Teaching Assistantship and Mentoring- (Semesters 3-5)

Seek opportunities for teaching assistantships or mentoring junior students. This helps consolidate your understanding of the subject, develops teaching skills, and contributes to your academic CV. It''''s also an excellent way to engage with the university community.

Tools & Resources

Departmental administration, Faculty mentors

Career Connection

Teaching experience is highly valued in academia and prepares you for future roles as educators, showcasing leadership and communication skills.

Advanced Stage

Focused Thesis Writing- (Semesters 5-6+)

Dedicate the final stages to intensive thesis writing, ensuring logical flow, academic rigor, and adherence to university guidelines. Maintain regular communication with your supervisor for feedback and revisions. Set realistic writing goals and deadlines.

Tools & Resources

Thesis writing guides, Grammarly/Turnitin for proofreading, University dissertation office

Career Connection

A well-written and defended thesis is the culmination of your PhD, opening doors to academic positions and establishing your expertise in the field.

Prepare for Viva Voce and Defense- (Final Semester)

Practice your thesis defense presentation thoroughly, anticipating questions from examiners. Seek mock viva sessions with peers and faculty to gain confidence and refine your answers. Be prepared to articulate your contributions and defend your research effectively.

Tools & Resources

Mock viva sessions, Faculty mentors, Previous thesis defense videos

Career Connection

A successful viva voce is the final step to earning your PhD and demonstrating your scholarly maturity, crucial for independent research roles.

Post-PhD Career Planning- (Final Semester)

Start exploring post-doctoral fellowships, academic job openings, or research positions well before your thesis submission. Prepare your CV, cover letters, and teaching philosophy statements. Network with potential employers and mentors in your target institutions.

Tools & Resources

University career services, Academic job portals (e.g., current.com, academicpositions.com), Professional associations

Career Connection

Proactive career planning ensures a smooth transition from student to professional, maximizing opportunities for impactful roles in research or academia.

Program Structure and Curriculum

Eligibility:

  • Master''''s degree in a relevant discipline (e.g., Journalism and Mass Communication, Media Studies, Communication) with at least 55% marks (or 50% for SC/ST/OBC/Differently-Abled) AND a valid score in Shoolini University PhD Entrance Test (SUPET) / UGC NET / CSIR NET / SLET / GATE / GPAT / JRF or equivalent.

Duration: Minimum 3 years, maximum 6 years

Credits: 12 (for coursework component) Credits

Assessment: Internal: 50%, External: 50%

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
Research MethodologyCore4Fundamentals of Research Design, Quantitative and Qualitative Research Methods, Data Collection Techniques and Tools, Statistical Analysis and Interpretation, Research Ethics and Academic Integrity, Report Writing and Presentation
Advanced Studies in Journalism and Mass Communication (Domain Specific)Core4Advanced Communication Theories and Models, Contemporary Media Research Trends in India, Media Ethics, Laws, and Governance, Digital Media, Social Media, and AI in Communication, Global Media Systems and Cultural Studies, Critical Analysis of Media Content and Audiences
Review of Literature and Seminar (Research Area Specific)Core4Effective Literature Search and Retrieval Strategies, Critical Evaluation of Research Papers and Theories, Identification of Research Gaps and Problem Formulation, Developing a Comprehensive Literature Review, Academic Presentation Skills and Seminar Delivery, Structuring a Research Proposal
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