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B-DES in Graphic Design at Shoolini University of Biotechnology and Management Sciences
Solan, Himachal Pradesh
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About the Specialization
What is Graphic Design at Shoolini University of Biotechnology and Management Sciences Solan?
This Graphic Design program at Shoolini University focuses on equipping students with a holistic understanding of visual communication and creative problem-solving. It emphasizes conceptual development, digital proficiency, and strategic thinking, preparing graduates for the dynamic Indian design industry. The curriculum integrates traditional design principles with contemporary digital tools, addressing the growing demand for skilled graphic designers in India''''s booming digital economy and advertising sector.
Who Should Apply?
This program is ideal for creative high school graduates with a passion for visual arts, communication, and technology, seeking entry into the design field. It also caters to individuals looking to transition into a graphic design career or working professionals in related fields who wish to upskill and formalize their expertise with a recognized degree, leveraging their innate artistic flair and analytical abilities.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Graphic Designers, UI/UX Designers, Brand Identity Designers, Motion Graphic Artists, and Advertising Art Directors. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program aligns with industry needs, fostering skills for certifications in Adobe Creative Suite and preparing for advanced roles in top Indian and international design agencies.
Student Success Practices
Foundation Stage
Build a Strong Foundational Portfolio- (Semester 1-2)
Actively document all projects from core subjects like Foundation Drawing, Visual Communication, and Elements & Principles of Design. Focus on showcasing diverse skills, from hand sketches to basic digital outputs. Regularly seek feedback from faculty and peers to refine your work.
Tools & Resources
Sketchbooks, Adobe Creative Cloud (Photoshop, Illustrator trials), Behance for inspiration, design blogs
Career Connection
A well-curated foundational portfolio demonstrates your core artistic and design thinking abilities to potential recruiters, even in early stages.
Master Design Software Basics Early- (Semester 1-2)
Beyond classroom learning in Design Software Tools I, dedicate extra hours to practice with industry-standard software like Adobe Photoshop and Illustrator. Explore online tutorials and complete personal projects to solidify your understanding of tools and workflows.
Tools & Resources
Adobe Creative Cloud tutorials, YouTube channels (e.g., PiXimperfect, Envato Tuts+), free design challenges
Career Connection
Early proficiency in software is a non-negotiable skill for graphic designers, opening doors for internships and project opportunities.
Develop a Critical Eye for Design- (Semester 1-2)
Engage in active observation of design around you – branding, advertising, websites, packaging. Analyze what works and why, identifying design principles in real-world applications. Participate in peer review sessions and articulate constructive criticism.
Tools & Resources
Design review websites (e.g., Dribbble, Awwwards), art and design museums (online or local), critical design thinking exercises
Career Connection
Cultivating a critical eye enhances your ability to create impactful designs and effectively communicate design choices during interviews.
Intermediate Stage
Cultivate Specialization-Specific Skills- (Semester 3-5)
Focus intensely on subjects like Typography, Photography & Digital Imaging, Graphic Design Principles, and Brand Identity Design. Participate in workshops, online courses, or freelance small projects specifically in graphic design areas to deepen your expertise.
Tools & Resources
Udemy/Coursera courses on advanced graphic design, Behance/Dribbble for niche inspiration, local small businesses for pro-bono work
Career Connection
Specialization builds a unique skillset, making you a more attractive candidate for specific roles in graphic design.
Build a Professional Online Presence- (Semester 4-5)
Start building your professional online portfolio on platforms like Behance or a personal website. Upload your best projects from subjects like Brand Identity Design, Web & UI/UX Fundamentals, and Motion Graphics. Optimize your LinkedIn profile to connect with industry professionals.
Tools & Resources
Behance, Dribbble, Adobe Portfolio, LinkedIn, professional photography of your work
Career Connection
An impressive online presence is crucial for showcasing your work to recruiters and securing internships or job opportunities.
Actively Seek and Leverage Internships- (Semester 5 (and utilize breaks in 3-4 for mini-internships))
Proactively search for internships (Internship I is compulsory) in design studios, advertising agencies, or corporate design departments during breaks or semester holidays. Use the experience to apply classroom learning, understand industry workflows, and build a professional network.
Tools & Resources
Internshala, LinkedIn Jobs, university career services, direct outreach to design agencies
Career Connection
Internships provide invaluable practical experience, enhance your resume, and often lead to pre-placement offers.
Advanced Stage
Refine Your Portfolio for Specific Roles- (Semester 6-8)
Tailor your design portfolio with projects from Advanced Typography, Editorial Design, Advertising Design, and Interactive Design. Create multiple versions highlighting your strengths for different job roles (e.g., branding, UI/UX, advertising). Focus on presenting detailed case studies.
Tools & Resources
Portfolio review sessions with mentors, advanced online portfolio builders, mock interview simulations
Career Connection
A targeted and professional portfolio is the most critical tool for securing desired placements and high-paying jobs.
Master Advanced Software and Emerging Tech- (Semester 6-8)
Beyond core tools, explore advanced features in After Effects for motion graphics, Figma/Sketch for UI/UX, or 3D software relevant to design. Stay updated with industry trends like AI in design or AR/VR applications by engaging in online courses or personal projects.
Tools & Resources
Adobe Creative Cloud certifications, Figma, Sketch, Blender, online courses on future design trends
Career Connection
Proficiency in advanced tools and awareness of emerging tech makes you a highly competitive candidate in a rapidly evolving industry.
Network Strategically and Practice Interview Skills- (Semester 7-8)
Attend industry events, design conferences, and alumni meetups. Connect with designers and hiring managers on LinkedIn. Practice articulating your design process, project challenges, and solutions in mock interviews, focusing on both technical and soft skills.
Tools & Resources
Design conferences (e.g., India Design), LinkedIn, university placement cell, personal mentors, mock interview platforms
Career Connection
Strong networking and interview skills are paramount for uncovering hidden job opportunities and successfully converting interviews into job offers.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks in any stream (from official Shoolini University B.Des admissions page)
Duration: 4 years / 8 semesters
Credits: 160 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DS101 | Foundation Drawing & Sketching | Core (Foundation) | 4 | Observational Drawing, Perspective Drawing, Sketching Techniques, Human Anatomy for Design, Shading and Rendering, Composition in Drawing |
| VC101 | Visual Communication | Core (Foundation) | 4 | Introduction to Visual Language, Semiotics in Design, Visual Storytelling, Elements of Visual Design, Principles of Visual Hierarchy, Audience and Message |
| DT101 | Design Thinking & Process | Core (Foundation) | 4 | Empathize and Define, Ideation Techniques, Prototyping Methods, Testing and Iteration, User-Centered Design, Problem-Solving Approaches |
| HAD101 | History of Art & Design | Core (Foundation) | 3 | Ancient Art & Design, Medieval to Renaissance Art, Industrial Revolution & Design, Modern Art Movements, Contemporary Design Trends, Indian Art History Overview |
| EN101 | English Communication | Core (Foundation) | 3 | Grammar and Syntax, Writing Skills (Reports, Essays), Oral Communication and Presentations, Listening Comprehension, Professional Communication, Public Speaking Fundamentals |
| CFD101 | Computer Fundamentals for Design | Core (Foundation) | 3 | Operating Systems Basics, File Management, Software Installation & Use, Internet and Networking Concepts, Basic Productivity Tools, Digital Ethics & Security |
| YOM101 | Yoga & Meditation | Core (Value Added) | 1 | Introduction to Yoga, Basic Asanas, Breathing Techniques (Pranayama), Mindfulness and Meditation, Stress Management, Holistic Wellness |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EPD102 | Elements & Principles of Design | Core | 4 | Line, Shape, Form, Texture, Color, Space, Value, Balance and Harmony, Rhythm and Repetition, Emphasis and Proportion, Unity and Variety |
| ME102 | Material Exploration | Core (Foundation) | 4 | Properties of Materials (wood, metal, plastic), Traditional Craft Techniques, Sustainable Materials, Material Selection for Design, Forming and Joining Methods, Finishing Processes |
| DST102 | Design Software Tools I | Core (Lab) | 4 | Adobe Photoshop Basics, Adobe Illustrator Fundamentals, Introduction to InDesign, Image Editing Techniques, Vector Graphics Creation, Page Layout Design |
| CTA102 | Colour Theory & Application | Core | 3 | Color Wheel and Harmonies, Psychology of Color, Color Models (RGB, CMYK), Digital Color Management, Color in Branding, Application in Design |
| SPD102 | Sociology & Psychology of Design | Core (Foundation) | 3 | Human Behavior and Design, Cultural Influences on Design, Ergonomics and User Experience, Social Impact of Design, Consumer Psychology, Accessibility in Design |
| EVS102 | Environmental Studies | Core (Foundation) | 3 | Ecosystems and Biodiversity, Pollution and Waste Management, Climate Change, Sustainable Development, Environmental Legislation, Conservation and Resource Management |
| CTPS102 | Critical Thinking & Problem Solving | Core (Skill Enhancement) | 1 | Logical Reasoning, Analytical Skills, Problem Identification, Solution Generation, Decision Making, Creative Problem Solving |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| TYP201 | Typography I | Core (Graphic Design) | 4 | History of Type, Type Anatomy and Classification, Readability and Legibility, Kerning, Tracking, Leading, Paragraph Styling, Typographic Hierarchy |
| PDI201 | Photography & Digital Imaging | Core (Graphic Design) | 4 | Camera Fundamentals, Composition in Photography, Lighting Techniques, Digital Image Processing, Photo Editing Workflows, Image Manipulation |
| ILT201 | Illustration Techniques | Core (Graphic Design) | 4 | Traditional Illustration Methods, Digital Painting, Vector Illustration, Character Design, Storyboarding Basics, Stylization and Rendering |
| DRM201 | Design Research Methods | Core | 3 | Qualitative Research, Quantitative Research, Data Collection Techniques, User Interviews & Surveys, Competitive Analysis, Reporting Research Findings |
| IAC201 | Indian Art & Culture | Core (Foundation) | 3 | Ancient Indian Art (Indus Valley, Maurya), Classical Indian Art (Gupta, Mughal), Regional Art Forms, Indian Textiles & Crafts, Folk Art Traditions, Impact on Contemporary Design |
| OE201 | Open Elective I | Elective | 3 | |
| DW201 | Design Workshop | Core (Lab) | 1 | Hands-on Prototyping, Model Making, Design Challenge, Collaborative Project, Tool Proficiency, Material Experimentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GDP202 | Graphic Design Principles | Core (Graphic Design) | 4 | Principles of Visual Communication, Layout and Composition Techniques, Color Theory in Graphic Design, Typography Application, Image Manipulation and Treatment, Grids and Design Systems |
| DIVG202 | Digital Illustration & Vector Graphics | Core (Graphic Design) | 4 | Advanced Vector Tools (Illustrator), Infographic Design, Iconography and Symbols, Character and Mascot Design, Creating Digital Artworks, Preparing for Print and Web |
| PD202 | Packaging Design | Core (Graphic Design) | 4 | Packaging Structures and Materials, Dieline Creation, Label Design, Brand Identity in Packaging, Sustainable Packaging, Market Research for Packaging |
| DME202 | Design Management & Entrepreneurship | Core | 3 | Design Project Management, Design Business Models, Intellectual Property Rights, Marketing for Design Professionals, Building a Design Studio, Freelancing Strategies |
| CD202 | Communication Design | Core (Graphic Design) | 3 | Advertising Principles, Public Relations in Design, Brand Messaging, Campaign Development, Target Audience Analysis, Integrated Communication |
| OE202 | Open Elective II | Elective | 3 | |
| IVR202 | Industrial Visit & Report | Core (Practical) | 1 | Industry Observation, Process Documentation, Report Writing, Presentation Skills, Learning from Professionals, Career Exploration |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BID301 | Brand Identity Design | Core (Graphic Design) | 4 | Branding Fundamentals, Logo Design Process, Brand Guidelines Development, Visual Brand Language, Corporate Identity Systems, Brand Communication Strategies |
| WUUDF301 | Web & UI/UX Design Fundamentals | Core (Graphic Design) | 4 | Introduction to UI/UX Principles, Wireframing and Prototyping, User Flows and Information Architecture, Responsive Web Design, Usability Testing, HTML/CSS Basics for Designers |
| MOG301 | Motion Graphics | Core (Graphic Design) | 4 | Principles of Animation, After Effects Fundamentals, Kinetic Typography, Infographic Animation, Broadcast Graphics, Sound Design for Motion |
| PEIPR301 | Professional Ethics & IPR | Core (Professional) | 3 | Ethical Dilemmas in Design, Professional Conduct, Copyright Law, Trademark and Patent Basics, Licensing Agreements, Plagiarism and Originality |
| GDE301 | Graphic Design Elective I | Elective (Specialization) | 3 | |
| DP301 | Design Portfolio | Core (Project) | 1 | Portfolio Curation, Project Documentation, Presentation Techniques, Personal Branding, Online Portfolio Platforms, Interview Skills |
| INT301 | Internship I | Project | 6 | Industry Experience, Practical Application of Skills, Professional Networking, Project Management in Industry, Workplace Ethics, Report Writing on Internship |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ATYP302 | Advanced Typography | Core (Graphic Design) | 4 | Typeface Design Principles, Custom Lettering, Experimental Typography, Grids for Complex Layouts, Typographic Systems, Variable Fonts and Modern Usage |
| ED302 | Editorial Design | Core (Graphic Design) | 4 | Magazine and Book Layout, Newspaper Design, Information Hierarchy, Grid Systems for Print, Pre-Press and Printing Processes, Digital Publishing Layouts |
| AD302 | Advertising Design | Core (Graphic Design) | 4 | Advertising Campaigns, Print Ad Design, Digital Ad Design, Copywriting for Designers, Marketing Communication, Creative Strategy |
| DFT302 | Design Futures & Trends | Core | 3 | Emerging Technologies in Design, Future of Interaction Design, Sustainable Design Futures, Forecasting Design Trends, Speculative Design, Innovation Strategies |
| GDE302 | Graphic Design Elective II | Elective (Specialization) | 3 | |
| MPJ302 | Major Project I | Project | 6 | Problem Identification, Detailed Research, Concept Development, Prototyping and Testing, Project Documentation, Presentation and Defense |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ID401 | Interactive Design | Core (Graphic Design) | 4 | Interaction Principles, User Interface Design, Prototyping Interactive Experiences, Gaming UI Principles, Gesture-Based Interfaces, Cross-Platform Design |
| SD401 | Service Design | Core | 4 | Understanding Service Ecosystems, Service Blueprinting, Customer Journey Mapping, Touchpoint Design, Service Innovation, Implementing Service Design |
| DBS401 | Design Business Strategies | Core | 3 | Business Models for Design, Strategic Design Management, Client Relationship Management, Pricing and Contracts, Market Positioning, Growth Strategies for Design Firms |
| GDE401 | Graphic Design Elective III | Elective (Specialization) | 3 | |
| OE401 | Open Elective III | Elective | 3 | |
| INT401 | Internship II | Project | 8 | Advanced Industry Exposure, Real-world Project Execution, Mentorship and Feedback, Professional Skill Refinement, Networking for Placements, Comprehensive Internship Report |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DTMP402 | Design Thesis/Major Project II | Project | 12 | Independent Research Project, Advanced Problem Solving, Comprehensive Design Solution, Detailed Documentation, Final Presentation and Defense, Portfolio-Quality Output |
| DS402 | Design Seminar | Core | 4 | Current Design Debates, Emerging Technologies & Impact, Guest Lectures and Industry Talks, Critical Analysis of Design Works, Presentation and Public Speaking, Trends in Global Design |
| GDE402 | Graphic Design Elective IV | Elective (Specialization) | 4 |
