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MBA in Digital Marketing at Shoolini University of Biotechnology and Management Sciences
Solan, Himachal Pradesh
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About the Specialization
What is Digital Marketing at Shoolini University of Biotechnology and Management Sciences Solan?
This Digital Marketing program at Shoolini University focuses on equipping students with essential skills for the dynamic digital landscape. It integrates core management principles with advanced digital marketing strategies, preparing graduates for high-demand roles in India''''s rapidly growing digital economy. The program emphasizes practical application and contemporary industry tools.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the digital marketing sector, working professionals looking to upskill in modern marketing techniques, and career changers transitioning to the digital industry. Candidates with a strong interest in technology, analytics, and creative content creation, regardless of their undergraduate background, will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Lead, and Analytics Professional. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry certifications, enhancing career growth trajectories in Indian and international companies.
Student Success Practices
Foundation Stage
Build a Strong Digital Marketing Foundation- (Semester 1-2)
Actively engage with foundational courses in marketing, business analytics, and introduction to digital tools. Focus on understanding core concepts like market research, consumer behavior, and the basics of online presence. Participate in introductory workshops on social media platforms and website basics.
Tools & Resources
Google Digital Garage, HubSpot Academy Free Certifications, Online marketing blogs
Career Connection
A solid foundation is crucial for understanding advanced concepts and excelling in interviews for entry-level digital marketing roles like marketing executive or social media coordinator.
Develop Data Interpretation Skills- (Semester 1-2)
Beyond theoretical knowledge, practice interpreting basic marketing data. Learn to use Excel for data organization and analysis. Seek out opportunities to analyze simple case studies or publicly available marketing campaign data to understand performance metrics.
Tools & Resources
Microsoft Excel, Google Analytics Demo Account, Basic statistics courses on Coursera/edX
Career Connection
Proficiency in data interpretation is highly valued, enabling roles in marketing analytics and demonstrating data-driven decision-making, a key skill for future growth.
Cultivate Effective Communication- (Semester 1-2)
Participate actively in class discussions, deliver presentations, and join student clubs focused on public speaking or content creation. Practice articulating marketing ideas clearly and concisely, both verbally and in written form, which is essential for client interactions and team collaborations.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Presentation software like PowerPoint/Canva
Career Connection
Strong communication skills are paramount for client management, team leadership, and presenting campaign strategies, significantly improving employability and career progression.
Intermediate Stage
Undertake Industry Internships and Live Projects- (Semester 3-4)
Seek internships with startups, SMEs, or digital marketing agencies to gain hands-on experience in SEO, SEM, social media, or content marketing. Actively participate in live projects offered by the university or through industry collaborations to apply classroom learning to real-world scenarios.
Tools & Resources
LinkedIn Jobs, Internshala, Company career pages
Career Connection
Practical experience through internships and projects is critical for building a portfolio, networking with industry professionals, and securing full-time placements post-graduation.
Acquire Specialised Digital Marketing Certifications- (Semester 3-4)
Pursue industry-recognized certifications in specific areas of digital marketing. Certifications from Google, HubSpot, or SEMrush provide in-depth knowledge and validate skills highly sought after by employers in India.
Tools & Resources
Google Ads Certifications, Google Analytics Individual Qualification, HubSpot Content Marketing/SEO Certifications, SEMrush Academy
Career Connection
These certifications significantly boost your resume, demonstrating expertise in specific digital marketing tools and strategies, making you more competitive for specialized roles.
Build a Personal Digital Portfolio- (Semester 3-4)
Start creating a personal online portfolio showcasing your projects, certifications, case studies, and any content you have created (blogs, social media campaigns). This acts as a living resume and demonstrates your practical capabilities to potential employers.
Tools & Resources
WordPress (free blogs), Behance, LinkedIn personal profile
Career Connection
A strong digital portfolio is a tangible proof of your skills and experience, often more impactful than a traditional resume in digital marketing interviews, leading to better job opportunities.
Advanced Stage
Network and Engage with Industry Leaders- (Semester 3-4)
Attend industry conferences, webinars, and workshops focusing on emerging digital marketing trends (e.g., AI in marketing, metaverse marketing). Connect with professionals on LinkedIn, participate in online communities, and leverage university alumni networks for mentorship and career advice.
Tools & Resources
LinkedIn, Industry conferences (e.g., India Digital Summit), Online forums and groups
Career Connection
Networking opens doors to hidden job opportunities, provides insights into industry demands, and helps in building a professional reputation, crucial for advanced roles and leadership positions.
Master Advanced Analytics & Strategy- (Semester 3-4)
Deepen your understanding of advanced analytics tools and techniques to measure ROI, conduct A/B testing, and develop comprehensive digital marketing strategies. Focus on connecting data insights to business objectives and optimizing campaigns for maximum impact.
Tools & Resources
Google Analytics 4, Tableau/Power BI (basic use), Advanced Excel for data modeling
Career Connection
Proficiency in advanced analytics and strategic planning positions you for leadership roles such as Digital Marketing Strategist, Marketing Analyst, or Campaign Manager, driving business growth.
Undertake a Capstone Project/Dissertation- (Semester 3-4)
Dedicate significant effort to a comprehensive capstone project or dissertation focused on solving a real-world digital marketing challenge for a business. This project should integrate all learned skills, from research and strategy to execution and performance analysis.
Tools & Resources
Academic databases, Industry reports, Mentorship from faculty and industry experts
Career Connection
A well-executed capstone project is a powerful demonstration of your ability to lead and deliver complex marketing initiatives, often leading directly to job offers or providing a strong case for senior roles.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree with 50% aggregate marks (45% for SC/ST candidates), valid CAT/MAT/CMAT/XAT/ATMA/JEE score or Shoolini University Common Entrance Test (SUCET).
Duration: 2 years (4 semesters)
Credits: Credits not specified
Assessment: Assessment pattern not specified
