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BA in Kannada Journalism Economics Kje at Sri Bhuvanendra College
Udupi, Karnataka
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About the Specialization
What is Kannada, Journalism, Economics (KJE) at Sri Bhuvanendra College Udupi?
This Kannada, Journalism, Economics (KJE) program at Sri Bhuvanendra College, Udupi focuses on interdisciplinary learning, combining cultural and linguistic insights with critical media understanding and economic principles. It prepares students for diverse roles, catering to the growing demand for multi-skilled professionals in India''''s dynamic media, public relations, government, and development sectors, particularly within the rich cultural context of Karnataka.
Who Should Apply?
This program is ideal for fresh graduates passionate about regional language and culture, aspiring journalists or media professionals, and individuals interested in economic policy or analysis. It suits those seeking entry into various Indian industries like publishing, news media, advertising, public administration, NGOs, and economic research, providing a broad foundational understanding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including content writing, journalism, public relations, advertising, economic analysis, teaching, or civil services. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential for experienced professionals. The interdisciplinary nature also supports entrepreneurship in cultural and media ventures.
Student Success Practices
Foundation Stage
Master Language Fundamentals & Cultural Context- (Semester 1-2)
Actively engage with Kannada and English language courses. Read classical and modern Kannada literature, attend cultural events, and participate in literary discussions to build a strong foundation in regional language, culture, and communication skills. Focus on grammar, vocabulary, and effective writing in both languages.
Tools & Resources
Kannada Sahitya Parishat resources, English literary journals, College literary clubs, Online grammar tools
Career Connection
Strong linguistic and cultural understanding is crucial for journalism, content creation, and public relations roles, especially in regional media and government sectors in India.
Build Foundational Economic & Communication Skills- (Semester 1-2)
Focus on understanding core microeconomic principles and theories of mass communication. Practice summarizing economic articles and analyzing news reports. Engage in group discussions on current affairs to develop critical thinking and articulate views effectively, essential for both economic analysis and journalistic careers.
Tools & Resources
NCERT Economics textbooks, Basic journalism handbooks, News apps (The Hindu, Indian Express), Debate clubs
Career Connection
A solid grasp of economics and communication basics prepares you for entry-level research, reporting, and analytical positions in media or economic consultancies.
Develop Academic Study Habits & Peer Learning- (Semester 1-2)
Establish a consistent study routine, attend all lectures, and actively participate in class discussions. Form study groups with peers to clarify doubts, discuss concepts, and prepare for exams. Utilize college library resources and faculty consultation hours to deepen understanding across all subjects.
Tools & Resources
College library, Faculty office hours, Peer study groups, Academic planners
Career Connection
Effective study habits and collaborative learning enhance academic performance, which is vital for securing internships, higher education opportunities, and building a professional network.
Intermediate Stage
Engage in Practical Journalism & Content Creation- (Semester 3-5)
Seek opportunities to write for college magazines, local newspapers, or online platforms. Practice reporting, editing, and content creation for various media. Attend workshops on media production and public relations to gain hands-on experience and build a portfolio.
Tools & Resources
College media cell, Local news agencies (internships), WordPress/Blogger for personal portfolio, Canva for design
Career Connection
Practical experience and a portfolio are critical for securing internships and entry-level roles in journalism, advertising, and PR agencies in India.
Apply Economic Concepts to Indian Context- (Semester 3-5)
Analyze current Indian economic issues using the macroeconomic theories learned. Participate in economic forums, debates, and policy discussions. Consider doing a mini-project or research paper on a specific Indian economic challenge or government scheme to deepen practical understanding.
Tools & Resources
RBI reports, NITI Aayog publications, Economic Times/Business Standard, Research databases
Career Connection
This application of theory to real-world Indian scenarios is highly valued for roles in economic policy research, banking, and financial analysis.
Network and Explore Internship Opportunities- (Semester 3-5)
Attend industry seminars, guest lectures by media and economic professionals, and career fairs. Connect with alumni working in relevant fields. Actively search for and apply to short-term internships in media houses, advertising agencies, PR firms, or NGOs to gain industry exposure.
Tools & Resources
LinkedIn, Internshala, College alumni network, Industry association events
Career Connection
Networking and internships provide invaluable real-world experience, help build professional contacts, and significantly boost your chances of placement post-graduation in competitive Indian markets.
Advanced Stage
Specialize and Build a Professional Portfolio- (Semester 6)
Focus on developing expertise in specific areas like broadcast journalism, public relations, or economic policy analysis based on your elective choices. Work on a significant project or dissertation, incorporating research from all three disciplines. Develop a comprehensive professional portfolio showcasing your best works.
Tools & Resources
Portfolio website builders, Advanced data analysis tools (if applicable for economics), Research databases, Mentorship from faculty
Career Connection
A specialized portfolio demonstrates readiness for advanced roles and is essential for securing placements in targeted sectors like digital media, economic journalism, or specific government research wings.
Intensive Placement and Higher Education Preparation- (Semester 6)
Participate in intensive interview preparation sessions, resume building workshops, and mock group discussions offered by the college. For those considering higher education, research postgraduate programs (e.g., MA in Journalism, Economics, or MBA), prepare for entrance exams like CAT, MAT, or GRE/GMAT, and start application processes early.
Tools & Resources
College placement cell, Career counselors, Online aptitude test platforms, University websites for PG admissions
Career Connection
Dedicated preparation is crucial for successfully transitioning into entry-level jobs in top Indian companies or gaining admission to prestigious postgraduate programs.
Develop Leadership & Community Engagement Skills- (Semester 6)
Take on leadership roles in college clubs, organize department events, or volunteer for community projects, especially those involving communication or social impact. This develops teamwork, leadership, and project management skills. Engage in initiatives that utilize your KJE knowledge for social good.
Tools & Resources
Student clubs, NGO partnerships, Community outreach programs, Event management tools
Career Connection
Leadership and community engagement enhance soft skills, making graduates more attractive to employers and preparing them for managerial or advocacy roles in various sectors, including the social sector in India.
Program Structure and Curriculum
Eligibility:
- Pass in PUC / 10+2 or equivalent examination from a recognized board/university.
Duration: 3 years / 6 semesters
Credits: 134 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKA101 | Kannada Language - 1 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Ancient and Medieval Kannada Poetry, Kannada Grammar and Composition, Literary Forms and Styles, Cultural Aspects in Literature, Panchatantra stories |
| BAEN101 | English Language - 1 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Effective Communication, Reading Comprehension, Grammar and Vocabulary, Essay Writing, Introduction to Literary Forms |
| BAKAC101 | Optional Kannada - 1 | DSC (Discipline Specific Core) | 4 | History of Kannada Literature, Literary Criticism - Indian & Western, Poetry - Ancient to Modern, Prose and Drama Studies, Cultural Heritage of Karnataka |
| BAJMC101 | Optional Journalism - 1: Introduction to Mass Communication | DSC (Discipline Specific Core) | 4 | Nature & Scope of Mass Communication, Models of Communication, Theories of Communication, Role of Media in Society, Types of Media |
| BAECC101 | Optional Economics - 1: Micro Economics - I | DSC (Discipline Specific Core) | 4 | Basic Economic Concepts, Consumer Behavior, Theory of Production, Market Structures, Factor Pricing |
| BAFC101 | Indian Constitution | FC (Foundation Course) | 2 | Making of the Indian Constitution, Preamble & Fundamental Rights, Directive Principles of State Policy, Union & State Government, Judiciary & Emergency Provisions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKA201 | Kannada Language - 2 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Modern Kannada Literature, Short Stories and Novellas, Essays and Literary Forms, Grammar and Sentence Structure, Folk Literature and Culture |
| BAEN201 | English Language - 2 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Advanced Communication Skills, Business Communication, Creative Writing, Critical Analysis of Texts, Public Speaking & Presentation |
| BAKAC201 | Optional Kannada - 2 | DSC (Discipline Specific Core) | 4 | Kannada Folkloristics, Modern Kannada Drama, Children''''s Literature, Dalit and Bandaya Literature, Journalism in Kannada |
| BAJMC201 | Optional Journalism - 2: Reporting | DSC (Discipline Specific Core) | 4 | News and News Values, Principles of Reporting, Types of Reporting, Interviewing Techniques, Journalistic Ethics |
| BAECC201 | Optional Economics - 2: Micro Economics - II | DSC (Discipline Specific Core) | 4 | Market Failures, Welfare Economics, Public Goods, Asymmetric Information, Externalities |
| BAFC201 | Human Rights and Environmental Studies | FC (Foundation Course) | 2 | Concept of Human Rights, UN & Human Rights, Environmental Ethics, Biodiversity Conservation, Environmental Pollution & Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKA301 | Kannada Language - 3 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Literary Essays, Biography and Autobiography, Literary Movements in Kannada, Translation Studies, Language and Culture |
| BAEN301 | English Language - 3 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Writing for Specific Purposes, Formal Correspondence, Report Writing, Creative Non-Fiction, Digital Communication |
| BAKAC301 | Optional Kannada - 3 | DSC (Discipline Specific Core) | 4 | Kannada Literary History - Middle Ages, Vachana Literature, Haridasa Sahitya, Epic Poetry, Literary Genres and Forms |
| BAJMC301 | Optional Journalism - 3: Editing | DSC (Discipline Specific Core) | 4 | Principles of Editing, Copy Editing Techniques, Page Layout and Design, Headline Writing, Proofreading Symbols |
| BAECC301 | Optional Economics - 3: Macro Economics - I | DSC (Discipline Specific Core) | 4 | National Income Accounting, Classical & Keynesian Theory, Consumption & Investment Functions, Money and Banking, Inflation and Unemployment |
| BASEC301A | Computer Applications | SEC (Skill Enhancement Course) | 2 | MS Word & PowerPoint, Data Handling with Excel, Internet & Email Etiquette, Cyber Security Basics, Digital Literacy |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKA401 | Kannada Language - 4 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Communicative Kannada, Official Language Usage, Professional Writing, Debate and Discussion Skills, Kannada in Media |
| BAEN401 | English Language - 4 | AECC (Ability Enhancement Compulsory Course - Language) | 3 | Soft Skills for Workplace, Group Discussions, Interview Preparation, Resume Writing, Professional Etiquette |
| BAKAC401 | Optional Kannada - 4 | DSC (Discipline Specific Core) | 4 | Feminist Literature in Kannada, Postmodern Trends, Diasporic Literature, Cultural Studies, Kannada Cinema and Theatre |
| BAJMC401 | Optional Journalism - 4: Principles of Advertising | DSC (Discipline Specific Core) | 4 | Introduction to Advertising, Types of Advertising, Advertising Appeals, Media Planning, Ethics in Advertising |
| BAECC401 | Optional Economics - 4: Macro Economics - II | DSC (Discipline Specific Core) | 4 | Monetary and Fiscal Policies, Economic Growth Theories, Business Cycles, Open Economy Macroeconomics, International Trade |
| BASEC401B | E-Commerce | SEC (Skill Enhancement Course) | 2 | Introduction to E-commerce, Business Models in E-commerce, Online Payment Systems, Digital Marketing, E-commerce Security |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKADSE501 | Optional Kannada - 5: History of Kannada Language | DSE (Discipline Specific Elective) | 4 | Origin and Evolution of Kannada, Grammar and Phonology, Dialects of Kannada, Influence of other Languages, Linguistic Changes |
| BAKADSE502 | Optional Kannada - 6: Literary Criticism | DSE (Discipline Specific Elective) | 4 | Theories of Criticism, Indian Aesthetics, Western Critical Traditions, Practical Criticism, Contemporary Approaches |
| BAJMDSE501 | Optional Journalism - 5: Broadcast Journalism | DSE (Discipline Specific Elective) | 4 | Radio Journalism, Television Journalism, Programme Production, Script Writing for Broadcast, New Media and Broadcasting |
| BAJMDSE502 | Optional Journalism - 6: Public Relations | DSE (Discipline Specific Elective) | 4 | Introduction to PR, Tools and Techniques of PR, Media Relations, Crisis Communication, Ethics in PR |
| BAECDSE501 | Optional Economics - 5: Indian Economy | DSE (Discipline Specific Elective) | 4 | Structure of Indian Economy, Economic Reforms in India, Agriculture and Industry, Poverty and Unemployment, Fiscal and Monetary Policy in India |
| BAOE501 | Open Elective - 1 (Example: Human Resource Management) | OE (Open Elective) | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Industrial Relations |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAKADSE601 | Optional Kannada - 7: Modern Kannada Literature | DSE (Discipline Specific Elective) | 4 | Navodaya, Navya, Pragatisheela, Post-independence Kannada Literature, Feminist & Dalit Writings, Modern Drama and Short Stories, Contemporary Literary Debates |
| BAKADSE602 | Optional Kannada - 8: Culture and Folklore | DSE (Discipline Specific Elective) | 4 | Definition of Culture and Folklore, Folk Narratives & Songs, Folk Drama & Rituals, Fieldwork & Documentation, Modern Interpretations of Folklore |
| BAJMDSE601 | Optional Journalism - 7: Development Communication | DSE (Discipline Specific Elective) | 4 | Concept of Development Communication, Role of Media in Development, Health Communication, Environmental Communication, Participatory Communication |
| BAJMDSE602 | Optional Journalism - 8: Media Laws and Ethics | DSE (Discipline Specific Elective) | 4 | Freedom of Press, Defamation and Contempt, Copyright and Intellectual Property, Press Council of India, Ethical Dilemmas in Journalism |
| BAECDSE601 | Optional Economics - 6: Public Finance | DSE (Discipline Specific Elective) | 4 | Role of Government in Economy, Principles of Taxation, Public Expenditure, Public Debt, Fiscal Federalism in India |
| BAOE601 | Open Elective - 2 / Project (Example: Entrepreneurship Development) | OE (Open Elective) / Project | 3 | Concept of Entrepreneurship, Business Plan Formulation, Sources of Funding, Marketing Strategies, Government Policies for Start-ups |
