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MBA in Marketing at Sri Krishna College of Engineering and Technology
Coimbatore, Tamil Nadu
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About the Specialization
What is Marketing at Sri Krishna College of Engineering and Technology Coimbatore?
This Marketing program at Sri Krishna College of Engineering and Technology focuses on equipping students with contemporary marketing strategies and analytical skills crucial for the dynamic Indian market. The curriculum emphasizes both theoretical foundations and practical applications, preparing graduates to navigate brand management, digital marketing, and consumer insights effectively within the diverse Indian economic landscape.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, or sales and distribution roles. It also caters to working professionals aiming to upskill in modern marketing techniques or career changers looking to transition into the fast-paced marketing industry. A foundational understanding of business concepts is beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue robust career paths in India as Brand Managers, Digital Marketing Specialists, Sales Managers, Market Researchers, or Marketing Consultants. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry demands for data-driven marketing and strategic branding.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus deeply on understanding the foundational subjects like Management Principles, Accounting, Economics, and Quantitative Techniques. Form study groups, actively participate in discussions, and seek clarification from faculty to build a strong conceptual base essential for specialized studies.
Tools & Resources
Textbooks, Online tutorials (e.g., Coursera for business basics), Peer study groups, Faculty office hours
Career Connection
A strong understanding of business fundamentals is critical for all managerial roles, enabling better decision-making and cross-functional collaboration in future marketing careers.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively engage in Business Communication and Soft Skills classes. Practice public speaking, presentation skills, and professional writing. Participate in college debates, club activities, and mock interviews to refine your interpersonal and professional communication abilities.
Tools & Resources
Toastmasters clubs (if available), LinkedIn Learning for communication courses, College communication labs, Industry experts for mock interviews
Career Connection
Excellent communication and soft skills are indispensable for marketing professionals, crucial for client interactions, team leadership, and presenting campaign ideas effectively.
Proactively Plan for Summer Internship- (Semester 1-2 (planning and application))
Begin researching potential marketing internship opportunities early in Semester 2. Attend career counseling sessions, network with seniors and alumni, and prepare a tailored resume and cover letter. Aim for internships that offer exposure to diverse marketing functions.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company websites for internships, Alumni network
Career Connection
A relevant summer internship provides practical experience, industry exposure, and networking opportunities, significantly boosting your profile for final placements in marketing.
Intermediate Stage
Deep Dive into Marketing Electives and Concepts- (Semester 3)
Choose your Marketing electives strategically in Semester 3, aligning them with your career aspirations (e.g., Brand Management, Digital Marketing). Engage deeply with case studies, industry projects, and guest lectures in these specialized subjects to build practical expertise.
Tools & Resources
Industry journals (e.g., Brand Equity), Marketing analytics tools (e.g., Google Analytics, HubSpot Academy), Professional marketing blogs
Career Connection
Specializing in specific marketing domains enhances your expertise, making you a more attractive candidate for targeted roles and accelerating your career growth in your chosen field.
Engage in Marketing Competitions and Certifications- (Semester 3)
Participate actively in inter-college marketing competitions, case study challenges, and hackathons to apply your theoretical knowledge. Pursue relevant certifications like Google Ads, HubSpot Inbound Marketing, or Facebook Blueprint to validate your digital marketing skills.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, Marketing case study platforms
Career Connection
Winning competitions and obtaining industry certifications demonstrate practical skills and a proactive attitude, significantly enhancing your resume and interview performance for marketing roles.
Network Actively and Build Mentorships- (Semester 3)
Attend industry events, webinars, and alumni meetups to network with marketing professionals and potential mentors. Actively build connections on LinkedIn and seek advice on career paths, industry trends, and professional development.
Tools & Resources
LinkedIn, College alumni portal, Industry association events (e.g., MMA India), Professional networking apps
Career Connection
A strong professional network can open doors to internship opportunities, job referrals, and valuable career guidance, proving crucial for long-term career success in marketing.
Advanced Stage
Excel in Final Project Work and Research- (Semester 4)
Dedicate significant effort to your Project Work in Semester 4, choosing a marketing-focused problem with real-world applicability. Conduct thorough research, data analysis, and present a compelling solution. This demonstrates your ability to apply comprehensive knowledge.
Tools & Resources
Research databases (e.g., EBSCOhost, J-STOR), Statistical software (e.g., SPSS, R, Python for data analysis), Academic journals
Career Connection
A well-executed and impactful final project showcases your analytical, problem-solving, and research capabilities, which are highly valued by employers in marketing and consulting roles.
Master Placement Preparation Strategies- (Semester 4)
Intensify your placement preparation in Semester 4 by attending mock interviews, group discussions, and aptitude test workshops organized by the college. Tailor your resume and portfolio to specific company requirements, highlighting your marketing projects and achievements.
Tools & Resources
College placement cell resources, Online aptitude test platforms (e.g., IndiaBix), Mock interview platforms, LinkedIn profile optimization
Career Connection
Thorough preparation ensures you are confident and well-equipped to ace the recruitment process, leading to successful placements in desired marketing roles.
Develop Leadership and Strategic Thinking- (Semester 4)
Take on leadership roles in student committees or project teams, focusing on strategic planning and execution. Participate in business strategy simulations or workshops to enhance your big-picture thinking, crucial for advancing into senior marketing positions.
Tools & Resources
Business simulation games, Harvard Business Review cases, Leadership development workshops, Industry whitepapers
Career Connection
Demonstrating leadership and strategic thinking skills during your MBA prepares you for managerial roles and faster career progression in the competitive marketing landscape.
Program Structure and Curriculum
Eligibility:
- A pass in a recognized Bachelor’s degree of minimum 3 years duration with 50% (45% for reserved category) in 10+2+3 or 10+3 (Diploma) +3/4 years pattern. Candidates appearing for the final year of the qualifying examination can also apply. Should have taken TANCET / MAT / CAT / XAT / ATMA / GMAT or any other state level entrance test prescribed by the AICTE.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA101 | Management Principles and Practice | Core | 4 | Management Evolution, Planning, Organizing, Staffing, Directing, Controlling |
| 22BA102 | Organizational Behavior | Core | 4 | Introduction to OB, Individual Behavior, Group Dynamics, Leadership, Conflict and Stress Management |
| 22BA103 | Accounting for Management | Core | 4 | Financial Accounting, Cost Accounting, Financial Statement Analysis, Budgeting and Budgetary Control, Capital Budgeting |
| 22BA104 | Quantitative Techniques for Management | Core | 4 | Decision Making and Probability, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Operations Research Models, Network Models and Simulation |
| 22BA105 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Pricing Strategies, Market Structure |
| 22BA106 | Business Communication and Soft Skills | Core | 4 | Fundamentals of Communication, Verbal and Non-Verbal Communication, Written Communication, Group Discussion, Interviews and Presentations |
| 22BA107 | Business Law and Ethics | Core | 4 | Indian Contract Act, Sale of Goods and Consumer Protection Act, Company and Partnership Act, Industrial and Information Technology Act, Business Ethics and Corporate Governance |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA201 | Financial Management | Core | 4 | Finance Functions, Capital Structure, Capital Budgeting, Working Capital Management, Dividend Policy |
| 22BA202 | Marketing Management | Core | 4 | Marketing Fundamentals, Consumer Markets, Product Management, Pricing Strategies, Distribution and Promotion |
| 22BA203 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance and Compensation Management, Industrial Relations |
| 22BA204 | Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Forecasting and Inventory Management, Quality Management, Project Management |
| 22BA205 | Research Methods for Management | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Hypothesis Testing and Report Writing |
| 22BA206 | Enterprise Resource Planning | Core | 4 | ERP Overview, Business Process and ERP, ERP Modules, ERP Implementation, Emerging Trends in ERP |
| 22BA207 | Summer Internship | Core | 2 | Practical Industry Experience, Application of Management Concepts, Skill Development, Problem Solving, Internship Report |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA301 | Strategic Management | Core | 4 | Strategy Formulation, External Environment Analysis, Internal Capabilities Analysis, Strategy Implementation, Strategic Control |
| 22BA304 | Consumer Behavior | Elective (Marketing) | 3 | Introduction to Consumer Behavior, Individual Determinants of Behavior, External Determinants of Behavior, Consumer Decision Making Process, Consumer Experience and Relationship Marketing |
| 22BA305 | Services Marketing | Elective (Marketing) | 3 | Introduction to Services, Service Delivery and Process, Service Quality and Customer Satisfaction, Services Pricing and Promotion, Service Environment and Management |
| 22BA306 | Retail Management | Elective (Marketing) | 3 | Retail Environment and Formats, Store Location and Layout, Merchandise Management, Retail Operations and IT, Retail Marketing Mix and Communication |
| 22BA307 | Sales and Distribution Management | Elective (Marketing) | 3 | Personal Selling and Sales Process, Sales Force Management, Distribution Channel Structure, Channel Management and Logistics, Channel Conflict and Performance |
| 22BA308 | Product and Brand Management | Elective (Marketing) | 3 | Product Strategy and PLC, New Product Development, Branding Decisions and Strategies, Brand Equity Management, Managing Brands over time |
| 22BA309 | International Marketing | Elective (Marketing) | 3 | Global Marketing Environment, International Market Entry Strategies, International Product and Pricing, Global Promotion and Distribution, Global Marketing Strategies |
| 22BA314 | Digital Marketing | Elective (Cross-Functional, relevant to Marketing) | 3 | Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
| 22BA321 | Mini Project | Core | 2 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BA401 | International Business Management | Core | 4 | Global Business Environment, International Trade Theories, Foreign Direct Investment, International Financial Markets, Global HRM and Marketing Strategies |
| 22BA403 | Rural Marketing | Elective (Marketing) | 3 | Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution in Rural Areas, Rural Communication and Promotion |
| 22BA404 | Customer Relationship Management | Elective (Marketing) | 3 | CRM Fundamentals, Customer Data Management, CRM Planning and Implementation, CRM Applications, Ethical Issues in CRM |
| 22BA405 | Advertising and Brand Promotion | Elective (Marketing) | 3 | Advertising Management, Media Planning and Strategy, Creative Strategy and Message Design, Sales Promotion and Public Relations, Integrated Marketing Communication |
| 22BA406 | Industrial Marketing | Elective (Marketing) | 3 | B2B Marketing Environment, Organizational Buying Behavior, B2B Marketing Mix, Marketing Communication in B2B, Relationship Management in Industrial Markets |
| 22BA413 | Data Analytics for Management | Elective (Cross-Functional, relevant to Marketing) | 3 | Introduction to Data Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization and Interpretation |
| 22BA414 | Project Work | Core | 12 | Comprehensive Research Project, Problem Definition and Objective Formulation, Literature Review and Research Design, Data Collection, Analysis, and Interpretation, Report Writing and Viva Voce |
| 22BA415 | Professional Readiness | Audit Course (Pass/Fail) | 2 | Career Planning and Goal Setting, Resume Building and Cover Letter Writing, Interview Skills and Group Discussion Techniques, Corporate Etiquette and Professionalism, Communication Enhancement |
