

BCOM in International Business at Sri Ramakrishna College of Arts and Science (Autonomous)


Coimbatore, Tamil Nadu
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About the Specialization
What is International Business at Sri Ramakrishna College of Arts and Science (Autonomous) Coimbatore?
This International Business program at Sri Ramakrishna College of Arts and Science, Coimbatore focuses on equipping students with essential skills for the global marketplace. It addresses the complexities of international trade, finance, marketing, and human resources within the Indian industry context, preparing graduates for diverse roles in multinational corporations and export-oriented businesses. The program''''s strength lies in its comprehensive curriculum covering global economic integration and cross-cultural management, fostering a broad understanding of global commerce.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into global trade, logistics, and finance sectors. It also caters to aspiring entrepreneurs interested in international ventures and working professionals looking to upskill in areas like international marketing or global supply chain management. Candidates with a strong foundation in commerce or economics, along with an interest in global affairs and diverse cultures, would particularly benefit from this specialized curriculum.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in export-import firms, multinational corporations, international banking, and logistics companies. Roles could include International Marketing Executive, Export-Import Manager, Trade Finance Analyst, or Global HR Specialist. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more in a growing globalized Indian economy, driven by the program''''s practical industry relevance.

Student Success Practices
Foundation Stage
Build Strong Foundational Knowledge in Commerce- (Semester 1-2)
Focus intently on core subjects like Financial Accounting, Principles of Management, and Business Economics. Attend all lectures, take meticulous notes, and regularly solve numerical problems. Form study groups to discuss concepts and clarify doubts, reinforcing understanding of fundamental business principles crucial for advanced topics and overall academic excellence.
Tools & Resources
Textbooks and reference books, College library resources, Online tutorials for accounting principles, Peer study groups, Faculty office hours for doubt clearing
Career Connection
A solid foundation in commerce is non-negotiable for any business role; it directly impacts understanding of financial statements, operational efficiencies, and strategic decisions in future international business contexts.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in English language classes, focusing on improving grammar, vocabulary, and written communication through essays and reports. Engage in public speaking, debates, and group discussions to enhance verbal communication and presentation abilities. This is vital for cross-cultural business interactions and professional networking in a globalized world.
Tools & Resources
English language labs, College communication clubs, Online grammar tools (e.g., Grammarly), Reading business newspapers and journals, Practice public speaking exercises
Career Connection
Strong communication is key for negotiations, client management, and presenting ideas effectively in a global business environment, directly impacting career progression and leadership potential.
Explore Current Economic and Business Trends- (Semester 1-2)
Cultivate a habit of reading daily business newspapers (e.g., The Economic Times, Business Standard) and reputable online business news portals. Understand the dynamics of the Indian economy, global economic events, and their impact on businesses. This broadens perspective and aids in developing an analytical and informed mindset for future career challenges.
Tools & Resources
Financial newspapers and magazines, Reputable news websites (e.g., Livemint, BloombergQuint), RBI publications and NITI Aayog reports, Business news analysis shows
Career Connection
Staying updated on economic trends is essential for informed decision-making in international business, making you a more valuable asset to potential employers and for entrepreneurial ventures within India and globally.
Intermediate Stage
Deep Dive into International Business Concepts- (Semester 3-5)
Pay special attention to core subjects like International Business, Export and Import Management, and Global Financial Markets. Undertake mini-projects or case studies related to international trade policies, market entry strategies, or foreign exchange dynamics. Seek faculty guidance for deeper understanding of real-world scenarios and critical analysis.
Tools & Resources
Case study analysis platforms, Trade journals and publications, Government export/import guidelines (DGFT website), World Trade Organization (WTO) resources, Faculty mentorship programs
Career Connection
Specializing in these core areas builds the technical expertise required for diverse roles in international trade, logistics, and finance departments of global companies operating in India and abroad.
Seek Industry Internships and Workshops- (Semester 3-5)
Actively search for short-term internships during semester breaks at export-import firms, logistics companies, or banks with international divisions. Participate in workshops or seminars on topics like GST, customs procedures, or digital marketing for global trade. Practical exposure bridges the gap between theoretical knowledge and industry demands, preparing you for real-world challenges.
Tools & Resources
College placement cell, LinkedIn and other professional networking sites, Industry job portals, Local chambers of commerce, Online certification platforms for specialized skills
Career Connection
Internships provide invaluable practical experience, networking opportunities, and often lead to pre-placement offers, significantly boosting employability and offering a competitive edge upon graduation.
Develop Research and Analytical Skills- (Semester 3-5)
Engage in assignments and projects that require data collection, analysis, and interpretation, especially in subjects like Research Methodology. Learn to use basic statistical tools or spreadsheet software for data analysis. This skill is critical for market research, financial forecasting, and strategic planning in international business, enhancing decision-making capabilities.
Tools & Resources
Microsoft Excel or Google Sheets, Basic statistical software (e.g., R, SPSS if introduced), Online courses on data analysis fundamentals, Academic research papers and journals
Career Connection
Strong analytical skills are highly valued in roles requiring market assessment, risk analysis, and strategic decision-making in international contexts, leading to more impactful contributions to businesses.
Advanced Stage
Undertake a Comprehensive International Business Project- (Semester 6)
Dedicate significant effort to the final year Project Work, choosing a topic directly related to International Business. This could involve market entry strategies for a specific product, analysis of international trade barriers, or developing an export plan. Aim for a high-quality report and presentation, demonstrating applied knowledge and critical thinking abilities.
Tools & Resources
Research databases (e.g., EBSCOhost, JSTOR through college library), Industry reports and market research data, Expert interviews and surveys, Statistical analysis software, Presentation tools (PowerPoint, Prezi)
Career Connection
A well-executed project serves as a practical portfolio piece, showcasing your ability to conduct independent research, solve complex business problems, and contribute strategically, which is highly attractive to potential employers.
Master Global Financial and Marketing Strategies- (Semester 6)
Focus on advanced core subjects like International Financial Management, International Marketing, and International Human Resource Management. Understand the nuances of cross-border financial transactions, global branding, and managing diverse workforces. Prepare for professional certifications in these areas if applicable, to validate your specialized expertise.
Tools & Resources
Specialized textbooks and industry manuals, Global business magazines (e.g., Harvard Business Review), Financial news platforms (e.g., Wall Street Journal, Financial Times), Online courses on global marketing/finance, Professional certification guides (e.g., NISM for capital markets)
Career Connection
Expertise in these advanced areas positions you for specialized roles in multinational corporations, trade finance, or global marketing departments, offering higher earning potential and international career opportunities within India and beyond.
Network Strategically and Prepare for Placements- (Semester 6)
Actively participate in campus placement drives, mock interviews, and resume building workshops organized by the college. Network with alumni and industry professionals through LinkedIn and college events. Tailor your resume and interview responses to highlight your international business skills and experiences. Attend career fairs focused on global business sectors.
Tools & Resources
College placement cell services, LinkedIn for professional networking, Alumni mentorship programs, Career counseling services, Resume and cover letter templates
Career Connection
Effective networking and robust placement preparation significantly increase your chances of securing desirable job offers in reputable Indian and international companies, paving the way for a successful career start.
Program Structure and Curriculum
Eligibility:
- Pass in +2 with Commerce and Accountancy / Economics / Computer Science / Statistics / Business Maths as one of the subjects.
Duration: 3 years / 6 semesters
Credits: 143 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18CLLT11/18CLLH11/18CLLF11 | Part I: Language - Tamil I / Hindi I / French I | Language | 4 | Modern Literature, Grammar Fundamentals, Literary History, Essay Writing, Translation Practice |
| 18CLEG11 | Part II: English I | Language | 4 | Grammar and Usage, Composition Skills, Short Stories, Poetry Analysis, Basic Communication |
| 18CIBC01 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Subsidiary Books, Final Accounts Preparation, Consignment Accounts |
| 18CIBC02 | Principles of Management | Core | 4 | Management Concepts, Planning and Decision Making, Organizing Structure, Staffing and Directing, Controlling Functions |
| 18CIBC03 | Modern Banking | Core | 4 | Commercial Banks, Central Bank Functions, Banking Operations, Lending Principles, Electronic Banking |
| 18CIBA01 | Business Economics | Allied | 4 | Economic Principles, Demand and Supply Analysis, Production Function, Cost Analysis, Market Structures |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18CLLT21/18CLLH21/18CLLF21 | Part I: Language - Tamil II / Hindi II / French II | Language | 4 | Epic Literature, Dramatics, Advanced Grammar, Journalistic Writing, Business Language |
| 18CLEG21 | Part II: English II | Language | 4 | Advanced Grammar, Report Writing, Business Communication, Speech and Debates, Interview Skills |
| 18CIBC04 | Corporate Accounting | Core | 4 | Shares and Debentures, Company Final Accounts, Amalgamation, Absorption of Companies, Internal Reconstruction |
| 18CIBC05 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| 18CIBC06 | Indian Economy | Core | 4 | Economic Growth in India, Agriculture Sector, Industrial Development, Economic Reforms, Poverty and Unemployment |
| 18CIBA02 | Money and Banking | Allied | 4 | Money and its Functions, Monetary Policy, Inflation and Deflation, Commercial Banks, Reserve Bank of India |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18CLEG31 | Part II: English III | Language | 4 | Literary Forms, Communication Theories, Business Correspondence, Presentation Skills, Group Discussion Techniques |
| 18CIBC07 | Cost Accounting | Core | 4 | Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing, Process Costing |
| 18CIBC08 | International Business | Core | 4 | Globalization Drivers, International Trade Theories, Balance of Payments, World Trade Organization (WTO), Regional Economic Integration |
| 18CIBC09 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Partnership Act, Cyber Law Basics |
| 18CIBA03 | Entrepreneurial Development | Allied | 4 | Entrepreneurship Concepts, Business Plan Development, Small Scale Industries, Project Appraisal, Government Support for Startups |
| 18CIBS01 | Retail Management | Skill Based Elective | 2 | Retail Formats, Merchandising Strategies, Store Operations, Customer Relationship Management, Supply Chain in Retail |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18CLEG41 | Part II: English IV | Language | 4 | Critical Reading, Creative Writing, Public Speaking, Cross-Cultural Communication, Official Writing Formats |
| 18CIBC10 | Management Accounting | Core | 4 | Financial Statement Analysis, Ratio Analysis, Fund Flow Statement, Cash Flow Statement, Budgetary Control |
| 18CIBC11 | Export and Import Management | Core | 4 | Export Procedure, Import Procedure, Export-Import Documentation, Export Finance, Export Promotion Schemes |
| 18CIBC12 | Company Law and Secretarial Practice | Core | 4 | Company Formation, Shares and Debentures, Company Meetings, Board of Directors, Secretarial Duties |
| 18CIBA04 | Income Tax Law and Practice | Allied | 4 | Basic Concepts of Income Tax, Residential Status, Income from Salary, Income from House Property, Profits & Gains of Business/Profession |
| 18CIBS02 | Advertising and Salesmanship | Skill Based Elective | 2 | Advertising Concepts, Media Planning, Sales Promotion Techniques, Personal Selling, Sales Force Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18CIBC13 | Global Financial Markets and Institutions | Core | 4 | International Financial System, Global Stock Markets, Bond Markets, Foreign Exchange Markets, International Financial Institutions |
| 18CIBC14 | International Marketing | Core | 4 | International Market Entry, Global Product Strategy, International Pricing, Global Promotion Strategies, International Distribution |
| 18CIBC15 | International Financial Management | Core | 4 | Exchange Rate Theories, Foreign Exchange Risk Management, International Capital Budgeting, Multinational Corporation Financing, International Working Capital |
| 18CIBC16 | Logistics and Supply Chain Management | Core | 4 | Logistics Concepts, Supply Chain Design, Inventory Management, Transportation Management, Warehousing and Distribution |
| 18CIBC17 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| 18CIBE01 | Elective I: Services Marketing | Elective | 5 | Service Characteristics, Service Quality Models, Marketing Mix for Services, Service Design and Delivery, Customer Satisfaction |
| 18CIBE02 | Elective I: E-Commerce | Elective | 5 | E-Commerce Models, E-Marketing Strategies, Online Payment Systems, Security in E-Commerce, Legal Aspects of E-Commerce |
| 18CIBE03 | Elective I: Brand Management | Elective | 5 | Brand Identity, Brand Equity, Brand Positioning, Brand Strategies, Global Branding |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18CIBC18 | International Human Resource Management | Core | 4 | IHRM Context, Global Staffing, Expatriate Management, International Compensation, Cross-Cultural Training |
| 18CIBC19 | International Business Law | Core | 4 | International Contracts, Convention on Contracts for the International Sale of Goods (CISG), Intellectual Property Rights, Dispute Resolution Mechanisms, Competition Law in International Trade |
| 18CIBC20 | Goods and Services Tax | Core | 4 | GST Concepts, Levy and Collection of GST, Input Tax Credit (ITC), Time and Value of Supply, GST Registration and Returns |
| 18CIBC21 | Retail Exports | Core | 4 | Export of Retail Goods, E-commerce Exports, Export Documentation, Market Entry Strategies, Government Policies for Retail Exports |
| 18CIBE04 | Elective II: International Capital Markets | Elective | 5 | International Equity Markets, International Debt Markets, Eurocurrency Markets, ADRs and GDRs, Foreign Direct Investment |
| 18CIBE05 | Elective II: Global Strategic Management | Elective | 5 | Strategic Planning, Global Environment Analysis, International Expansion Strategies, Strategic Alliances, Mergers and Acquisitions |
| 18CIBE06 | Elective II: Foreign Trade Finance | Elective | 5 | Methods of Payment in International Trade, Trade Credit, Export Credit Agencies, EXIM Bank of India, Foreign Exchange Management Act (FEMA) |
| 18CIBP01 | Project Work | Project | 5 | Research Design, Data Collection and Analysis, Interpretation of Findings, Project Report Writing, Presentation Skills |




