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BACHELOR-OF-BUSINESS-ADMINISTRATION in General at Srisaila Jagadguru Vageesha Panditaradhya College
Davangere, Karnataka
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About the Specialization
What is General at Srisaila Jagadguru Vageesha Panditaradhya College Davangere?
This Bachelor of Business Administration (General) program at Srishaila Jagadguru Vageesha Panditaradhya College Harihar offers a foundational understanding of business operations and management principles. It provides a broad exposure to various functional areas, preparing students for diverse roles in the dynamic Indian economy. The curriculum is designed to foster analytical skills, leadership qualities, and an entrepreneurial mindset, essential for navigating modern business challenges.
Who Should Apply?
This program is ideal for fresh 10+2 graduates aspiring to build a career in business and management, seeking a comprehensive understanding of corporate functions. It also suits individuals looking to establish their own ventures in India''''s growing startup ecosystem, providing the fundamental knowledge required for effective business planning and execution.
Why Choose This Course?
Graduates of this program can expect to pursue entry-level management positions across various sectors in India, including finance, marketing, human resources, and operations. Potential roles range from Business Development Executive to Marketing Coordinator, with typical entry-level salaries in India spanning from INR 2.5 LPA to 4.5 LPA, with significant growth potential in managerial roles over time. The program also lays a strong foundation for higher studies like MBA.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on understanding core concepts in financial accounting, principles of management, and business mathematics during the first year. Utilize textbook exercises, online tutorials, and peer study groups to solidify basic knowledge, as these subjects form the bedrock for advanced topics. Participating in college-level business quizzes can also enhance understanding.
Tools & Resources
NCERT Business Studies books, Khan Academy (for Math/Accounting basics), College library resources, Peer study groups
Career Connection
A strong foundation ensures easier comprehension of subsequent specialized subjects, crucial for informed decision-making in future managerial roles and for clearing competitive exams.
Develop Essential Communication Skills- (Semester 1-2)
Actively engage in spoken English and professional communication practice. Participate in debates, presentations, and group discussions organized by the college''''s literary or public speaking clubs. Read English newspapers and business magazines daily to improve vocabulary and comprehension. Work on drafting clear and concise business emails and reports.
Tools & Resources
TOI/The Hindu editorials, Business Communication textbooks, College Toastmasters/Debate clubs
Career Connection
Effective communication is a universal skill sought by all employers in India; it''''s vital for networking, interviews, and successful workplace collaboration.
Master Basic Digital Literacy and Tools- (Semester 1-2)
Beyond classroom learning, dedicate time to gaining proficiency in MS Office Suite (Excel, Word, PowerPoint) and basic Tally ERP. Explore online courses or YouTube tutorials to practice advanced functions. These are fundamental tools for almost every business role in India.
Tools & Resources
Microsoft Learn modules, TallyPrime official tutorials, YouTube channels like ''''Excel with Amit''''
Career Connection
Proficiency in these tools makes you job-ready for administrative, accounting, and data entry roles, providing a practical edge in initial placements.
Intermediate Stage
Seek Practical Industry Exposure through Internships- (Semester 3-5)
Actively search for summer internships (even unpaid ones initially) in local businesses or startups after your 2nd or 3rd semester. Focus on roles in marketing, HR, or operations. This provides invaluable real-world experience, helps clarify career interests, and builds a professional network.
Tools & Resources
LinkedIn, Internshala, College placement cell, Local chambers of commerce
Career Connection
Internships are often a prerequisite for good placements in India; they demonstrate practical skills and a commitment to the industry.
Participate in Case Study Competitions and Workshops- (Semester 3-5)
Engage in inter-collegiate business case study competitions, management fests, and workshops on business analytics or market research. This sharpens analytical thinking, problem-solving abilities, and exposure to current industry scenarios. Focus on applying theoretical knowledge to practical problems.
Tools & Resources
Drishti IAS (for general case study practice), Harvard Business Review case studies (online access), College management clubs
Career Connection
Developing strong analytical and problem-solving skills is highly valued by recruiters for management roles, especially in consulting and strategy.
Cultivate a Professional Network- (Semester 3-5)
Attend industry seminars, guest lectures, and alumni meets organized by the college. Connect with faculty members, guest speakers, and senior students on LinkedIn. Learn about different career paths and opportunities directly from experienced professionals. Mentorship can provide crucial guidance.
Tools & Resources
LinkedIn, College alumni network events, Industry association events (e.g., CII, FICCI local chapters)
Career Connection
Networking opens doors to internship leads, job referrals, and insights that can accelerate career progression in the Indian corporate landscape.
Advanced Stage
Undertake a Comprehensive Project Work- (Semester 6)
For your final year project, choose a topic that aligns with your career interests. Conduct thorough research, gather primary data, and analyze it critically. Aim for a project that solves a real-world business problem or offers actionable insights, and ensure the final report is professionally presented.
Tools & Resources
SPSS/R/Python (for data analysis), Google Scholar, Research papers and journals, Faculty mentors
Career Connection
A well-executed project demonstrates research capabilities, analytical skills, and initiative, making you a more attractive candidate for research or managerial roles.
Intensive Placement Preparation- (Semester 6)
Dedicate significant time to aptitude test preparation, mock interviews (both HR and technical rounds), and group discussion practice. Work on your resume and cover letter, tailoring them to specific job descriptions. Leverage the college placement cell for guidance and participate in all recruitment drives.
Tools & Resources
IndiaBix for aptitude, Mock interview platforms/coaches, College placement cell resources, Resume builders
Career Connection
Rigorous preparation directly impacts your chances of securing placements in reputed Indian companies and MNCs operating in India, often leading to better starting packages.
Explore Post-Graduation Options and Certifications- (Semester 5-6)
Research MBA programs (CAT/XAT preparation) or consider professional certifications relevant to your chosen area (e.g., NISM for finance, HRCI for HR, Google Ads for marketing). This continuous learning approach enhances your resume and provides a competitive edge in a demanding job market.
Tools & Resources
Byju''''s/Unacademy for CAT prep, Coursera/edX for online certifications, Professional body websites (NISM, HRCI, Google Certifications)
Career Connection
Advanced degrees or certifications open doors to higher-level management roles, specialized functions, and significantly better compensation packages in India.
Program Structure and Curriculum
Eligibility:
- Candidates who have passed two year Pre-University Examination (10+2) of Karnataka State or any other examination considered as equivalent by Davangere University are eligible for admission to this course.
Duration: 6 semesters / 3 years
Credits: 120 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 1.1 | Foundations of Business | Core | 3 | Nature and Scope of Business, Forms of Business Organization, Social Responsibilities of Business, Business Environment, Entrepreneurship |
| BBA 1.2 | Business Mathematics | Core | 3 | Ratio, Proportion and Percentage, Matrices and Determinants, Set Theory, Calculus Fundamentals, Financial Mathematics (Interest, Annuity) |
| BBA 1.3 | Principles of Management | Core | 3 | Introduction to Management, Planning, Organizing, Directing, Controlling |
| BBA 1.4 | Financial Accounting | Core | 3 | Introduction to Accounting, Accounting Concepts and Conventions, Journal, Ledger, Trial Balance, Final Accounts of Sole Proprietor, Depreciation Accounting |
| BBA 1.5 | Computer Applications in Business | Core | 3 | Fundamentals of Computers, Operating Systems, MS Word, MS Excel, MS PowerPoint, Internet Concepts |
| BBA 1.6 | Ability Enhancement Compulsory Course - Indian Language (Kannada/Sanskrit/Hindi/Additional English) | AECC | 2 | Language Skills Development, Reading Comprehension, Basic Grammar, Communication Practice |
| BBA 1.7 | Skill Enhancement Course (Digital Fluency / Web Designing Basics / Tally Prime Basics) | SEC | 2 | Digital Literacy, Internet and Cyber Security, Web Design Principles, HTML/CSS Basics, Tally ERP Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 2.1 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle, Pricing, Promotion, Place Decisions |
| BBA 2.2 | Business Statistics | Core | 3 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BBA 2.3 | Organizational Behavior | Core | 3 | Introduction to OB, Perception and Learning, Personality and Attitudes, Motivation Theories, Leadership and Group Dynamics |
| BBA 2.4 | Corporate Accounting | Core | 3 | Issue of Shares and Debentures, Forfeiture and Reissue of Shares, Redemption of Debentures, Final Accounts of Companies, Amalgamation and Reconstruction |
| BBA 2.5 | Business Communication | Core | 3 | Fundamentals of Communication, Oral Communication, Written Communication, Business Letters and Reports, Presentation Skills |
| BBA 2.6 | Ability Enhancement Compulsory Course - Environmental Studies / Indian Constitution | AECC | 2 | Ecology and Ecosystems, Environmental Pollution, Constitutional Framework of India, Fundamental Rights and Duties, Directive Principles |
| BBA 2.7 | Skill Enhancement Course (Entrepreneurship Development / Professional Communication) | SEC | 2 | Concept of Entrepreneurship, Business Plan Preparation, Verbal and Non-verbal Communication, Interview Skills, Public Speaking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 3.1 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital |
| BBA 3.2 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA 3.3 | Production & Operations Management | Core | 3 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BBA 3.4 | Business Research Methods | Core | 3 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling, Data Analysis and Report Writing |
| BBA 3.5 | Company Law | Core | 3 | Introduction to Company Law, Types of Companies, Memorandum and Articles of Association, Prospectus and Shares, Directors and Meetings |
| BBA 3.6 | Open Elective Course (Choice: Basic Computer Applications / Digital Marketing / Tally for Business / Export and Import Procedures) | OEC | 3 | Word Processing and Spreadsheets, Search Engine Optimization (SEO), Social Media Marketing, Tally ERP for Accounting, International Trade Procedures |
| BBA 3.7 | Skill Enhancement Course (Tally Prime Advanced / Advanced Excel) | SEC | 2 | Advanced Accounting in Tally, Inventory Management in Tally, Data Validation and Protection in Excel, Pivot Tables and Charts, Advanced Formulas in Excel |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 4.1 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BBA 4.2 | Income Tax | Core | 3 | Introduction to Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession |
| BBA 4.3 | International Business | Core | 3 | Introduction to International Business, Theories of International Trade, Foreign Direct Investment, Global Financial Markets, International Organizations and Agreements |
| BBA 4.4 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Mining Concepts, Descriptive Analytics, Predictive Analytics, Data Visualization |
| BBA 4.5 | Cost Accounting | Core | 3 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Cost Control, Labour Cost Control, Overhead Costing |
| BBA 4.6 | Open Elective Course (Choice: Fundamentals of Banking / Basics of Stock Market / Human Rights / Cyber Security for Managers) | OEC | 3 | Banking Structure in India, Functions of Banks, Stock Market Operations, SEBI Regulations, Cyber Threats and Security Measures |
| BBA 4.7 | Skill Enhancement Course (Advanced Excel / Business Communication & Professionalism) | SEC | 2 | Advanced Excel Functions, Data Analysis Tools in Excel, Interpersonal Communication, Email Etiquette, Interview Preparation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 5.1 | Strategic Management | Core | 3 | Introduction to Strategic Management, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Evaluation and Control |
| BBA 5.2 | Goods and Services Tax (GST) | Core | 3 | Introduction to GST, Levy and Collection of GST, Input Tax Credit, Registration and Returns, Compliance and Administration |
| BBA 5.3 | Project Management | Core | 3 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Risk Management, Project Monitoring and Control |
| BBA 5.4 | Discipline Specific Elective I (Choice: Financial Markets and Institutions / Consumer Behavior / Human Resource Planning / Small Business Management) | DSE - Specialization Choice | 3 | Indian Financial System, Behavioral Dimensions of Consumers, HR Demand and Supply Forecasting, Setting up Small Businesses, Microfinance and Rural Markets |
| BBA 5.5 | Discipline Specific Elective II (Choice: Investment Management / Sales and Distribution Management / Industrial Relations / Entrepreneurial Finance) | DSE - Specialization Choice | 3 | Investment Avenues, Personal Selling, Collective Bargaining, Sources of Startup Funding, Portfolio Management |
| BBA 5.6 | Skill Enhancement Course (Retail Management / Digital Banking) | SEC | 2 | Retail Store Operations, Merchandising, E-Banking Services, Payment Systems in India, Customer Relationship Management in Retail |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 6.1 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Intellectual Property Rights |
| BBA 6.2 | E-Business | Core | 3 | Introduction to E-Business, E-Commerce Models, E-Payment Systems, E-Marketing, E-Security Issues |
| BBA 6.3 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Characteristics of Entrepreneurs, Business Idea Generation, Project Report Preparation, Funding for Startups |
| BBA 6.4 | Discipline Specific Elective III (Choice: Financial Derivatives / Services Marketing / Performance Management / Family Business Management) | DSE - Specialization Choice | 3 | Futures and Options, Marketing of Services, HR Performance Metrics, Succession Planning in Family Firms, Risk Management |
| BBA 6.5 | Discipline Specific Elective IV (Choice: Rural and Agricultural Finance / Rural Marketing / Training and Development / Innovation Management) | DSE - Specialization Choice | 3 | Microfinance for Rural Sector, Marketing for Rural Consumers, Training Need Analysis, Creativity in Business, Agricultural Credit |
| BBA 6.6 | Discipline Specific Elective V (Choice: International Financial Management / Digital Marketing / Compensation Management / Government Policy and Entrepreneurship) | DSE - Specialization Choice | 3 | Foreign Exchange Risk, Content Marketing, Wage Structures, Startup India Scheme, Global Capital Markets |
| BBA 6.7 | Discipline Specific Elective VI (Choice: Behavioural Finance / Brand Management / Organizational Development / Agri-preneurship) | DSE - Specialization Choice | 3 | Psychology of Investing, Brand Building, Change Management, Agricultural Entrepreneurship, Investor Biases |
| BBA 6.8 | Project Work | Project | 4 | Problem Identification, Literature Review, Research Methodology, Data Analysis and Interpretation, Report Writing and Presentation |
