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BBA in Marketing at SRM Institute of Engineering and Technology
Ambala, Haryana
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About the Specialization
What is Marketing at SRM Institute of Engineering and Technology Ambala?
This Marketing specialization program generally focuses on developing a comprehensive understanding of market dynamics, consumer behavior, branding, advertising, and sales strategies. In the Indian context, it is highly relevant given the rapidly expanding consumer base, digital transformation, and competitive landscape across various sectors like FMCG, e-commerce, and services. Programs in this field often aim to produce industry-ready professionals capable of driving business growth through effective marketing initiatives.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into dynamic marketing roles across diverse industries in India. It also suits working professionals looking to upskill in digital marketing, brand management, or marketing analytics, essential for career progression. Individuals transitioning from other fields into marketing, leveraging their foundational business knowledge, will find this specialization beneficial. Typical prerequisite backgrounds include a 10+2 qualification or equivalent, often with a focus on commerce or arts.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and Advertising Account Executive. Entry-level salaries typically range from INR 3-5 LPA, growing to INR 8-15 LPA for experienced professionals in mid-level management. Growth trajectories often lead to leadership positions like Marketing Director or Chief Marketing Officer in Indian companies. The curriculum usually aligns with skills demanded for certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on understanding core management subjects like economics, accounting, and business statistics. Actively participate in class discussions and solve case studies to apply theoretical knowledge. This forms the bedrock for advanced marketing concepts.
Tools & Resources
Textbooks, Harvard Business Review cases, Excel for data analysis
Career Connection
A solid foundation is crucial for understanding market forces, financial implications of marketing decisions, and analyzing consumer data effectively, leading to better strategic thinking in future roles.
Develop Communication and Presentation Skills- (Semester 1-2)
Engage in group projects, presentations, and debates. Seek feedback on your communication style. Join college clubs like Toastmasters or debating societies to refine public speaking and persuasive communication, which are vital for marketing professionals.
Tools & Resources
Toastmasters International, Presentation software (PowerPoint, Canva), Public speaking workshops
Career Connection
Effective communication is paramount in marketing for pitching ideas, client interactions, and presenting campaigns, directly impacting career advancement and leadership opportunities.
Start Reading Industry News and Trends- (Semester 1-2)
Cultivate a habit of reading marketing-specific news, blogs, and reports from industry leaders. Follow prominent marketing figures and companies on LinkedIn. Understand current trends like digital transformation, AI in marketing, and sustainable marketing practices in India.
Tools & Resources
Economic Times Brand Equity, MarketingProfs blog, LinkedIn Pulse, CMO.com
Career Connection
Staying updated on industry trends makes you a more informed and adaptable candidate, demonstrating proactive learning and a keen interest in the evolving marketing landscape, which recruiters value.
Intermediate Stage
Undertake Marketing Internships and Live Projects- (Semester 3-5)
Actively seek out internships in marketing departments of companies, even for short durations. Participate in live projects offered by faculty or through industry collaborations. This provides practical exposure to marketing challenges and industry workflows.
Tools & Resources
Internshala, Naukri.com, College placement cell, Networking events
Career Connection
Practical experience through internships is a major differentiator in the job market, helping you build a portfolio, gain hands-on skills, and secure pre-placement offers (PPOs) from reputable companies.
Specialize in Digital Marketing Skills- (Semester 3-5)
Pursue certifications in essential digital marketing tools and platforms beyond the curriculum. Learn about SEO, SEM (Google Ads), social media marketing, content marketing, and email marketing. Develop practical skills by managing small campaigns.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Meta Blueprint, Udemy/Coursera courses
Career Connection
Digital marketing skills are highly in-demand in India. Certifications make you more marketable for roles like Digital Marketing Executive, SEO Analyst, or Social Media Manager, boosting your employability and salary potential.
Network with Professionals and Alumni- (Semester 3-5)
Attend industry seminars, workshops, and career fairs. Connect with marketing professionals and college alumni on platforms like LinkedIn. Informational interviews can provide insights into career paths and potential opportunities.
Tools & Resources
LinkedIn, Professional conferences (e.g., FICCI, CII events), Alumni association events
Career Connection
Networking opens doors to mentorship, internship opportunities, and job referrals. A strong professional network is invaluable for career growth and navigating the competitive Indian job market.
Advanced Stage
Develop a Comprehensive Marketing Portfolio- (Semester 6-8)
Compile all your marketing projects, case studies, internship experiences, and certifications into a professional portfolio. This could be an online portfolio, a detailed resume, or a presentation demonstrating your skills and achievements.
Tools & Resources
LinkedIn profile, Personal website/blog, Behance (for creative work)
Career Connection
A well-curated portfolio showcases your practical skills and measurable impact to potential employers, significantly enhancing your chances during interviews and placement drives.
Engage in Case Competitions and Mock Interviews- (Semester 6-8)
Participate actively in marketing case study competitions to apply your knowledge under pressure and develop strategic thinking. Engage in mock interview sessions, including group discussions and personal interviews, to prepare for placement processes.
Tools & Resources
Case study books, Online platforms for competitions (e.g., Unstop), Career services workshops
Career Connection
Success in competitions enhances your resume and demonstrates problem-solving abilities. Mock interviews build confidence and refine your interview techniques, crucial for securing placements in top Indian companies.
Cultivate Leadership and Teamwork Skills- (Semester 6-8)
Take on leadership roles in college events, student organizations, or group projects. Practice effective teamwork, conflict resolution, and delegation. These soft skills are highly valued by employers for managerial and team-based marketing roles.
Tools & Resources
Student clubs, Event organizing committees, Leadership workshops
Career Connection
Strong leadership and teamwork skills are essential for career progression into managerial positions in marketing, where collaboration and guiding teams are critical for project success and organizational growth.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: Not specified
Credits: Credits not specified
Assessment: Assessment pattern not specified
