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MBA in Marketing at St Aloysius College (Autonomous)
Dakshina Kannada, Karnataka
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About the Specialization
What is Marketing at St Aloysius College (Autonomous) Dakshina Kannada?
This Marketing program at St. Aloysius University focuses on developing comprehensive marketing expertise relevant to the dynamic Indian business landscape. It delves into consumer behavior, market research, brand building, and digital marketing strategies, preparing students for competitive roles. The curriculum emphasizes practical application and contemporary trends in the Indian consumer market, ensuring graduates are industry-ready.
Who Should Apply?
This program is ideal for fresh graduates from any discipline keen to build a career in marketing, sales, or brand management. It also suits working professionals looking to upskill in areas like digital marketing or analytics, and career changers aiming to transition into the fast-paced marketing industry in India. A basic understanding of business principles is beneficial for all candidates.
Why Choose This Course?
Graduates can expect diverse career paths in India, including roles as Marketing Managers, Brand Managers, Digital Marketing Specialists, or Market Research Analysts. Entry-level salaries typically range from INR 4-7 lakhs, growing significantly with experience. The program aligns with industry demands for strategic thinkers and creative problem-solvers in Indian and multinational corporations, fostering professional growth and leadership.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus intensely on core MBA subjects like Marketing Management, Managerial Economics, and Business Statistics. Understand how these fundamentals interlink to form a holistic business perspective, crucial for strategic thinking in marketing.
Tools & Resources
Textbooks, Online courses on Coursera/edX for business basics, Harvard Business Review case studies
Career Connection
A solid foundation is crucial for understanding complex business scenarios in marketing strategy development and analysis, making you a well-rounded professional sought after by employers.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively participate in class discussions, join debate clubs, and volunteer for presentations. Practice structuring arguments and delivering them clearly and confidently, honing both verbal and written communication.
Tools & Resources
Toastmasters International, Online guides on public speaking, Peer feedback sessions, Video recording practice
Career Connection
Effective communication is paramount in marketing, from client pitches to team collaboration, enhancing your visibility and leadership potential in any organization.
Hone Analytical and Digital Literacy- (Semester 1-2)
Master tools like MS Excel for data analysis and basic computer applications for business. Explore introductory courses in digital marketing fundamentals to understand the new-age marketing landscape and its core components.
Tools & Resources
Microsoft Excel certification, Google Digital Garage for digital marketing, Free online courses on data analysis basics
Career Connection
Strong analytical skills and digital understanding are non-negotiable for modern marketers, enabling data-driven decision-making and efficient campaign execution in India''''s evolving market.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
Actively engage with specialization subjects like Consumer Behaviour, Marketing Research, and Rural Marketing. Apply theoretical concepts through mini-projects and case studies relevant to the Indian context, building practical expertise.
Tools & Resources
Industry reports from Nielsen/Kantar, Marketing blogs like MarketingProfs, Specialized textbooks, Market visit reports
Career Connection
Specializing early builds expertise, making you a more attractive candidate for specific marketing roles and enabling you to contribute immediately to target companies and industries.
Seek Industry Internships and Live Projects- (Semester 3 (during breaks or part-time))
Actively search for and participate in internships, even short-term ones, with marketing agencies, FMCG companies, or startups. Engage in live projects offered by the department or faculty, gaining real-world exposure.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages, Faculty networks
Career Connection
Practical experience is invaluable for understanding industry dynamics, building a professional network, and significantly enhancing your resume for final placements in competitive Indian job markets.
Network and Participate in Competitions- (Semester 3)
Attend industry seminars, workshops, and guest lectures. Connect with alumni and industry professionals on platforms like LinkedIn. Participate in marketing case study competitions and business quizzes to test your skills.
Tools & Resources
LinkedIn, Industry events and marketing conclaves, College alumni network, Inter-college competitions
Career Connection
Networking opens doors to mentorship and job opportunities, while competitions hone problem-solving skills and demonstrate your capabilities to potential employers, especially in high-growth sectors.
Advanced Stage
Excel in Project Work and Advanced Electives- (Semester 4)
Dedicate significant effort to your final project work, choosing a marketing-related topic that aligns with your career interests. Deepen your knowledge in advanced electives like Brand Management and International Marketing.
Tools & Resources
Research databases like JSTOR/EBSCOhost, Academic journals, Industry reports, Expert interviews
Career Connection
A well-executed project demonstrates your research and problem-solving abilities, directly showcasing your practical skills and specialized knowledge to recruiters during placement drives.
Master Placement Preparation- (Semester 4)
Actively participate in placement training, mock interviews, and group discussions organized by the university. Refine your resume, cover letter, and LinkedIn profile to highlight your marketing skills and experience.
Tools & Resources
College placement cell resources, Career counselors, Online interview preparation platforms, Mock GDs/PIs
Career Connection
Thorough preparation is key to converting interviews into job offers, securing your desired role in the competitive marketing industry with leading companies across India.
Build a Professional Online Presence- (Semester 4)
Create a professional LinkedIn profile showcasing your skills, projects, and internships. Consider a personal portfolio website or blog to demonstrate your marketing insights, creative work, and thought leadership.
Tools & Resources
LinkedIn Learning for profile optimization, WordPress/Wix for portfolio websites, Personal blog platforms to share insights
Career Connection
An impactful online presence enhances your visibility to recruiters, validates your expertise, and differentiates you in the job market, attracting opportunities in the digital-first era of marketing.
Program Structure and Curriculum
Eligibility:
- Any degree of a recognized University with 50% marks (45% for SC/ST/Category-I candidates) in aggregate (including languages) or as per the norms prescribed by the Government/University from time to time.
Duration: 2 years / 4 semesters
Credits: 116 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1.1 | Management Process and Organisational Behaviour | Core | 4 | Management Functions, Decision Making, Organisational Structure, Motivation Theories, Leadership Styles, Group Dynamics |
| 1.1.2 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators, Business Cycles |
| 1.1.3 | Business Statistics and Analytics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability Distributions, Hypothesis Testing, Regression Analysis, Business Forecasting |
| 1.1.4 | Accounting for Management | Core | 4 | Financial Statements Analysis, Costing Concepts, Budgetary Control, Variance Analysis, Fund Flow Statement, Cash Flow Statement |
| 1.1.5 | Marketing Management | Core | 4 | Marketing Environment, Consumer Buying Behavior, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix |
| 1.1.6 | Business Communication Skills | Core | 4 | Verbal Communication, Non-Verbal Communication, Written Communication, Presentation Skills, Business Correspondence, Report Writing |
| 1.1.7 | Computer Applications for Business | Core | 4 | Operating Systems, MS Office Suite, Database Management Systems, E-commerce Concepts, Internet Applications, Data Security |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.2.1 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Employee Relations |
| 1.2.2 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy, Financial Ratios Analysis |
| 1.2.3 | Business Research Methods | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Questionnaire Design, Data Analysis Techniques, Report Writing and Presentation |
| 1.2.4 | Operations Management | Core | 4 | Operations Strategy, Product and Process Design, Facility Layout and Location, Capacity Planning, Demand Forecasting, Inventory Management |
| 1.2.5 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Negotiable Instruments Act, Intellectual Property Rights |
| 1.2.6 | Entrepreneurship and Ethics | Core | 4 | Entrepreneurial Process, Business Plan Development, Innovation and Creativity, Sources of Finance, Business Ethics, Corporate Social Responsibility |
| 1.2.7 | Quantitative Techniques for Business Decisions | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Queuing Theory, Decision Theory, Simulation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.3.1 | International Business and Strategic Management | Core | 4 | Global Business Environment, International Trade Theories, Entry Strategies into Foreign Markets, Strategic Analysis Tools, Strategy Formulation, Strategy Implementation |
| 2.3.2 | Production and Operations Management | Core | 4 | Product Design and Development, Process Planning and Analysis, Facility Location Decisions, Capacity Planning and Management, Supply Chain Management, Quality Control Systems |
| 2.3.3 | Financial Institutions and Markets | Core | 4 | Money Market Instruments, Capital Market Structure, Stock Exchanges, SEBI Regulations, Commercial Banking, Mutual Funds and Insurance |
| 2.3.4 | Soft Skill for Professional Success | Core | 4 | Interpersonal Skills, Team Building, Leadership Qualities, Time Management, Stress Management, Negotiation Skills |
| 2.3.5.1 | Consumer Behaviour | Elective - Marketing | 4 | Consumer Decision Process, Psychological Influences, Social and Cultural Factors, Market Segmentation, Brand Loyalty, Consumer Research |
| 2.3.5.2 | Marketing Research | Elective - Marketing | 4 | Marketing Research Process, Data Sources and Collection, Sampling Designs, Questionnaire Development, Data Analysis and Interpretation, Research Report Preparation |
| 2.3.5.3 | Rural and Agricultural Marketing | Elective - Marketing | 4 | Rural Market Environment, Rural Consumer Behavior, Product Strategies for Rural Markets, Pricing in Rural Context, Rural Distribution Channels, Promotion in Rural Areas |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.4.1 | Supply Chain Management | Core | 4 | Supply Chain Drivers, Logistics Management, Inventory Management, Transportation and Warehousing, Supply Chain Performance, Supply Chain Risk Management |
| 2.4.2 | Strategic Human Resource Management | Core | 4 | HR Strategies Alignment, Strategic HR Planning, Talent Management, Performance Management Systems, Organizational Change, Global Human Resource Management |
| 2.4.3 | Corporate Governance and Social Responsibility | Core | 4 | Principles of Corporate Governance, Role of Board of Directors, Stakeholder Management, Ethics in Business, CSR Initiatives, Sustainability Reporting |
| 2.4.4.1 | Services Marketing | Elective - Marketing | 4 | Characteristics of Services, Service Quality Models, Service Design and Development, Pricing Services, Promotion of Services, Relationship Marketing |
| 2.4.4.2 | Brand Management | Elective - Marketing | 4 | Brand Equity Models, Brand Positioning, Brand Identity and Image, Brand Extensions, Brand Communication Strategies, Global Branding |
| 2.4.4.3 | International Marketing | Elective - Marketing | 4 | Global Marketing Environment, International Market Entry Strategies, Product Adaptation Strategies, International Pricing, Global Promotion Strategies, International Distribution Channels |
| 2.4.5 | Project Work | Core | 8 | Research Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Interpretation of Results, Report Writing and Presentation |
