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B-A in Journalism Economics Psychology Jep at St. Anthony's Pre-University College
Bengaluru, Karnataka
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About the Specialization
What is Journalism, Economics, Psychology (JEP) at St. Anthony's Pre-University College Bengaluru?
This Journalism, Economics, Psychology (JEP) program at St. Anthony''''s & Darshan College focuses on providing a multidisciplinary perspective crucial for understanding contemporary India. It blends media insight, economic principles, and human behaviour analysis, preparing students for diverse roles in fields like public policy, market research, and communication in a rapidly evolving Indian industry landscape. The program emphasizes critical thinking and analytical skills.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into journalism, market analysis, public relations, or counseling. It also suits working professionals looking to upskill in interdisciplinary social sciences for better career progression. Individuals interested in civil services or research careers, with a strong aptitude for analytical reasoning and understanding societal dynamics, will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths including media analysts, market researchers, policy advisors, content creators, and HR specialists. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Growth trajectories in Indian companies often lead to leadership roles in corporate communications, economic consulting, or psychological services. Professional certifications in digital marketing or data analytics can further enhance employability.
Student Success Practices
Foundation Stage
Master Core Concepts through Interdisciplinary Study- (Semester 1-2)
Dedicate time to understanding the foundational theories in Journalism, Economics, and Psychology. Look for interconnections between subjects, for example, how economic policies influence media reporting or psychological factors affect consumer behavior. Actively participate in class discussions and utilize college library resources.
Tools & Resources
BCU prescribed textbooks, NPTEL lectures on foundational subjects, College Library resources, Peer study groups
Career Connection
A strong interdisciplinary foundation builds versatile analytical skills, highly valued in diverse entry-level roles in media, research, and social services.
Develop Strong Communication and Research Basics- (Semester 1-2)
Focus on improving English language proficiency, journalistic writing, and basic research methodologies. Practice structuring arguments, conducting basic surveys, and presenting findings effectively. Utilize digital tools for presentations and report writing.
Tools & Resources
Grammarly, Google Scholar, Microsoft Office Suite, College Language Labs, Debate Clubs
Career Connection
Excellent communication and basic research skills are fundamental for any career in JEP, essential for interviews, reports, and public engagement.
Engage in Extracurriculars for Holistic Development- (Semester 1-2)
Join college clubs like the journalism society, economics forum, or psychology club. Participate in debates, essay competitions, and cultural events. This helps in developing soft skills, networking, and applying theoretical knowledge in practical settings.
Tools & Resources
College clubs and societies, Inter-collegiate competitions, Volunteer opportunities
Career Connection
These activities enhance leadership, teamwork, and problem-solving abilities, which are critical for future employment and personal growth.
Intermediate Stage
Seek Practical Exposure through Internships and Projects- (Semester 3-5)
Actively look for short-term internships or volunteer opportunities at local media houses, NGOs, market research firms, or social work organizations. Engage in departmental projects that involve field study, data collection, and analysis relevant to JEP.
Tools & Resources
LinkedIn, Internshala, College placement cell, Faculty network, Local NGOs and media
Career Connection
Practical experience makes your resume stand out, provides industry insights, and helps in building a professional network crucial for placements.
Specialize Skills with Online Courses and Certifications- (Semester 3-5)
Identify specific skills in demand in India, such as digital marketing for journalism, data analysis for economics, or counseling techniques for psychology. Enroll in relevant online courses or workshops to gain specialized knowledge and certifications.
Tools & Resources
Coursera, edX, Udemy, NPTEL, Google Digital Garage
Career Connection
Specialized skills increase employability in niche roles and provide a competitive edge in the Indian job market, especially for roles requiring specific technical or soft skills.
Network with Alumni and Industry Professionals- (Semester 3-5)
Attend industry seminars, workshops, and alumni meet-ups organized by the college. Connect with professionals on platforms like LinkedIn. Seek mentorship and insights into career paths and industry trends in India.
Tools & Resources
LinkedIn, College Alumni Association, Industry conferences/webinars
Career Connection
Networking opens doors to internship opportunities, mentorship, and potential job referrals within the Indian professional landscape.
Advanced Stage
Undertake an Interdisciplinary Research Project- (Semester 6-8)
For your final year project, choose a topic that integrates Journalism, Economics, and Psychology. This demonstrates advanced analytical and interdisciplinary skills. Focus on a societal issue in India, conducting thorough research and presenting findings professionally.
Tools & Resources
SPSS/R for data analysis, Academic databases, Research guides, Faculty advisors
Career Connection
A strong research project is highly valued for postgraduate studies, research roles, and analytical positions in think tanks or policy-making bodies in India.
Prepare Rigorously for Placements and Higher Education- (Semester 6-8)
Start preparing for campus placements by refining your resume, practicing aptitude tests, and mock interviews. For higher education, research universities and prepare for entrance exams like CAT, MAT, NET, or GRE/GMAT if aiming abroad. Seek guidance from career counselors.
Tools & Resources
Placement cell resources, Aptitude test books, Online mock interview platforms, Career counseling services
Career Connection
Proactive preparation ensures you are job-ready or prepared for advanced academic pursuits, maximizing your chances of securing desired outcomes.
Cultivate a Professional Online Presence- (Semester 6-8)
Build a professional LinkedIn profile showcasing your skills, projects, and experiences. For journalism, create a portfolio of your writing or media work. For economics/psychology, consider contributing to blogs or academic discussions, demonstrating your expertise and thought leadership.
Tools & Resources
LinkedIn, Personal website/blog platforms, Online portfolio builders (e.g., WordPress, Behance)
Career Connection
A strong online presence enhances your visibility to recruiters and academic institutions, demonstrating your commitment and capabilities in the digital age.
Program Structure and Curriculum
Eligibility:
- Passed PUC/12th Grade or equivalent examination from a recognized Board.
Duration: 8 Semesters (4 Years)
Credits: 176 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAEN101 | English Language | Compulsory Language | 3 | Communication Skills, Grammar and Usage, Reading Comprehension, Vocabulary Building, Introduction to Literature |
| BAIN101 | Indian Language | Compulsory Language | 3 | Prose and Poetry, Grammar and Composition, Functional Language Use, Cultural Texts, Writing Skills |
| BAJ101 | Introduction to Journalism & Mass Communication | Core (Journalism) | 4 | Concepts of Communication, History of Media in India, Theories of Mass Communication, Types of Journalism, Role of Media in Society |
| BAE101 | Microeconomics-I | Core (Economics) | 4 | Basic Economic Problems, Demand and Supply Analysis, Consumer Behaviour, Production and Cost Analysis, Market Structures |
| BAP101 | Introduction to Psychology | Core (Psychology) | 4 | History and Schools of Psychology, Methods of Psychological Research, Biological Bases of Behaviour, Sensation and Perception, Consciousness and Motivation |
| BAAES101 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Climate Change, Sustainable Development |
| BAVC101 | Indian Constitution | Value Added Course (VAC) | 2 | Preamble and Basic Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments, Local Self-Governance |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAEN201 | English Language and Communication | Compulsory Language | 3 | Advanced Communication Skills, Critical Reading and Writing, Formal and Informal Communication, Report Writing, Public Speaking Basics |
| BAIN201 | Indian Language (Advanced) | Compulsory Language | 3 | Literary Genres, Advanced Grammar and Syntax, Translation Studies, Cultural Heritage through Language, Creative Writing Exercises |
| BAJ201 | Media & Society | Core (Journalism) | 4 | Press Freedom and Censorship, Media Ethics and Accountability, Media Laws in India, Impact of Social Media, Globalization of Media |
| BAE201 | Microeconomics-II | Core (Economics) | 4 | Factor Markets, Welfare Economics, General Equilibrium Analysis, Market Failures, Public Goods and Externalities |
| BAP201 | Cognitive Processes | Core (Psychology) | 4 | Learning Theories, Memory and Forgetting, Thinking and Problem Solving, Language Acquisition and Development, Intelligence Theories |
| BAAEF201 | Digital Fluency | Ability Enhancement Compulsory Course (AECC) | 2 | Digital Technologies Overview, Internet and Web Literacy, Cybersecurity Basics, Data Privacy and Ethics, Online Communication Tools |
| BAVC201 | Health & Wellness / Yoga | Value Added Course (VAC) | 2 | Physical Health and Fitness, Mental Health Awareness, Nutrition and Diet, Stress Management Techniques, Introduction to Yoga Practices |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAEN301 | Professional Communication | Compulsory Language | 3 | Business Correspondence, Presentation Skills, Group Discussions, Interview Techniques, Negotiation Skills |
| BAIN301 | Indian Language (Applied) | Compulsory Language | 3 | Official Language Usage, Journalistic Writing in Indian Languages, Advertising Copywriting, Media Translation, Public Speaking in Regional Context |
| BAJ301 | Reporting & Editing | Core (Journalism) | 4 | News Gathering Techniques, News Writing Styles, Principles of Editing, Headline Writing and Layout, Feature and Column Writing |
| BAE301 | Macroeconomics-I | Core (Economics) | 4 | National Income Accounting, Classical and Keynesian Models, Consumption and Investment Theories, IS-LM Model, Fiscal Policy |
| BAP301 | Developmental Psychology | Core (Psychology) | 4 | Lifespan Development, Childhood and Adolescence, Adulthood and Aging, Cognitive Development, Socio-Emotional Development |
| BASEC301 | Media Ethics & Law | Skill Enhancement Course (SEC) | 2 | Ethical Principles in Journalism, Defamation and Libel, Copyright and Intellectual Property, Right to Information Act, Press Council of India |
| BAOE301 | Basic Computer Applications | Open Elective (OE) | 3 | Operating Systems, MS Office Suite, Internet Browsing, Data Management, Presentation Software |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAEN401 | Advanced English Language | Compulsory Language | 3 | Technical Report Writing, Research Paper Writing, Critical Discourse Analysis, Literary Criticism, Advanced Rhetoric |
| BAIN401 | Indian Language (Literary & Cultural) | Compulsory Language | 3 | Classical Indian Literature, Modern Indian Literature, Cultural Studies, Folk Traditions, Literary Theory |
| BAJ401 | Broadcast Journalism | Core (Journalism) | 4 | Radio News Production, Television News Production, Scripting and Voice Over, Anchoring and Reporting, Digital Audio/Video Editing |
| BAE401 | Macroeconomics-II | Core (Economics) | 4 | Money and Banking, Inflation and Unemployment, Monetary Policy, Open Economy Macroeconomics, Exchange Rate Regimes |
| BAP401 | Social Psychology | Core (Psychology) | 4 | Social Cognition and Perception, Attitudes and Persuasion, Group Dynamics, Prejudice and Discrimination, Aggression and Prosocial Behaviour |
| BASEC401 | Basic Econometrics | Skill Enhancement Course (SEC) | 2 | Data Types and Sources, Simple Regression Analysis, Multiple Regression, Hypothesis Testing, Introduction to Statistical Software |
| BAOE401 | Financial Literacy | Open Elective (OE) | 3 | Personal Budgeting, Savings and Investments, Banking Services, Insurance Concepts, Introduction to Stock Market |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJ501 | Photojournalism & Videography | Core (Journalism) | 4 | Principles of Photojournalism, Camera Techniques, Visual Storytelling, Video Production Basics, Editing Software |
| BAJ502 | Public Relations & Corporate Communication | Core (Journalism) | 4 | Concepts of Public Relations, PR Tools and Techniques, Corporate Image Building, Crisis Communication, Media Relations |
| BAE501 | Indian Economy | Core (Economics) | 4 | Features of Indian Economy, Agriculture Sector, Industrial Sector, Service Sector, Economic Reforms and Current Issues |
| BAE502 | Public Economics | Core (Economics) | 4 | Public Revenue and Expenditure, Budgeting and Fiscal Policy, Public Debt Management, Taxation Principles, Inter-Governmental Fiscal Relations |
| BAP501 | Abnormal Psychology | Core (Psychology) | 4 | Concepts of Abnormality, Classification of Mental Disorders (DSM-5), Anxiety Disorders, Mood Disorders, Schizophrenia |
| BAP502 | Psychological Assessment | Core (Psychology) | 4 | Principles of Psychological Testing, Intelligence Testing, Personality Assessment, Clinical Assessment, Ethical Issues in Testing |
| BASEC501 | Communication Skills for Psychologists | Skill Enhancement Course (SEC) | 2 | Active Listening, Interviewing Techniques, Empathy and Rapport Building, Report Writing in Psychology, Ethical Communication |
| BAOE501 | Event Management | Open Elective (OE) | 3 | Event Planning and Design, Budgeting and Sponsorship, Marketing and Promotion, Logistics and Operations, Risk Management in Events |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJ601 | Advertising | Core (Journalism) | 4 | Concepts and Types of Advertising, Advertising Media, Creative Strategy and Copywriting, Advertising Research, Digital Advertising |
| BAJ602 | New Media & Cyber Journalism | Core (Journalism) | 4 | Online Journalism Platforms, Multimedia Reporting, Social Media Journalism, Data Journalism, Web Design Basics for Journalists |
| BAE601 | International Economics | Core (Economics) | 4 | Theories of International Trade, Trade Policy and Protectionism, Balance of Payments, Foreign Exchange Markets, International Economic Organizations |
| BAE602 | Development Economics | Core (Economics) | 4 | Economic Growth and Development, Poverty and Inequality, Human Capital and Development, Population and Development, Sustainable Development |
| BAP601 | Health Psychology | Core (Psychology) | 4 | Stress and Coping Mechanisms, Health Behaviors and Lifestyle, Chronic Illness and Pain Management, Psychological Factors in Health, Health Promotion and Prevention |
| BAP602 | Industrial & Organizational Psychology | Core (Psychology) | 4 | Personnel Selection and Training, Work Motivation and Job Satisfaction, Leadership Theories, Organizational Culture, Work-Life Balance |
| BASEC601 | Data Visualization | Skill Enhancement Course (SEC) | 2 | Principles of Data Visualization, Types of Charts and Graphs, Data Storytelling, Introduction to Visualization Tools, Infographics Design |
| BAOE601 | Entrepreneurship | Open Elective (OE) | 3 | Entrepreneurial Mindset, Business Idea Generation, Business Plan Development, Funding Sources, Marketing for Startups |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJ701 | Development Communication | Core (Journalism - Advanced) | 4 | Role of Media in Development, Health Communication Campaigns, Rural Communication Strategies, Gender and Development, Communication for Social Change |
| BAJ702 | Communication Research Methods | Core (Journalism - Advanced) | 4 | Research Design in Communication, Sampling Techniques, Content Analysis, Survey Research, Data Analysis in Media Studies |
| BAE701 | Mathematical Methods for Economics | Core (Economics - Advanced) | 4 | Calculus in Economics, Linear Algebra, Optimization Techniques, Game Theory Basics, Input-Output Analysis |
| BAE702 | Econometrics | Core (Economics - Advanced) | 4 | Classical Linear Regression Model, Violation of Assumptions, Time Series Analysis, Panel Data Analysis, Forecasting Methods |
| BAP701 | Counseling Psychology | Core (Psychology - Advanced) | 4 | Theories of Counseling, Counseling Process and Skills, Crisis Intervention, Ethical Issues in Counseling, Group Counseling |
| BAP702 | Clinical Psychology | Core (Psychology - Advanced) | 4 | Assessment and Diagnosis in Clinical Psychology, Psychotherapy Approaches, DSM-5 Classification, Rehabilitation Psychology, Prevention of Mental Disorders |
| BADSE701 | Current Affairs & General Knowledge | Discipline Specific Elective (DSE) | 4 | Contemporary Social Issues, Global Political Developments, Economic Policies and Impact, Environmental Challenges, Indian Governance Updates |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAJ801 | Global Media & International Relations | Core (Journalism - Advanced) | 4 | Media in Diplomacy, International Conflicts Reporting, Cultural Exchange through Media, Global News Flow, Media and Public Opinion |
| BAJ802 | Research Project / Dissertation (Journalism) | Project | 6 | In-depth Media Research, Field Study and Data Collection, Report Writing and Analysis, Presentation of Findings, Viva-Voce Examination |
| BAE801 | Environmental Economics | Core (Economics - Advanced) | 4 | Environmental Problems and Economic Growth, Valuation of Environmental Goods, Environmental Policy Instruments, Climate Change Economics, Sustainable Development Goals |
| BAE802 | Research Project / Dissertation (Economics) | Project | 6 | Empirical Economic Research, Data Analysis and Interpretation, Literature Review, Report Writing and Presentation, Viva-Voce Examination |
| BAP801 | Neuropsychology | Core (Psychology - Advanced) | 4 | Brain Structure and Function, Cognitive Disorders, Neuropsychological Assessment, Rehabilitation Strategies, Brain Imaging Techniques |
| BAP802 | Research Project / Dissertation (Psychology) | Project | 6 | Empirical Psychological Research, Case Study Analysis, Literature Review and Methodology, Data Analysis and Interpretation, Report and Viva-Voce |
| BADSE801 | Gender Studies | Discipline Specific Elective (DSE) | 4 | Concepts of Gender and Sex, Feminist Theories, Gender Roles in Society, Gender and Development, Representation of Gender in Media |
