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B-COM in Marketing at St. Joseph's Commerce College
Dharwad, Karnataka
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About the Specialization
What is Marketing at St. Joseph's Commerce College Dharwad?
This Marketing specialization program at St. Joseph''''s Commerce College, Dharwad, focuses on equipping students with essential knowledge and skills in the dynamic field of marketing. Rooted in the curriculum prescribed by Karnataka University, Dharwad, it delves into consumer behavior, marketing strategies, and market analysis, crucial for understanding India''''s diverse consumer landscape. The program emphasizes both theoretical foundations and practical applications relevant to the rapidly evolving Indian economy, preparing students for various marketing roles.
Who Should Apply?
This program is ideal for fresh graduates from 10+2 seeking entry into the marketing domain, particularly those interested in brand management, sales, digital marketing, or market research within the Indian context. It caters to individuals with a creative bent, strong communication skills, and an analytical mindset, aiming for a career in fast-moving consumer goods (FMCG), retail, advertising, or services sectors in India. No specific prerequisites beyond standard B.Com eligibility are required, making it accessible to a broad base of commerce aspirants.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Marketing Executive, Sales Manager, Brand Assistant, Digital Marketing Analyst, or Market Researcher in both Indian and multinational corporations operating in India. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth trajectories for experienced professionals. The curriculum also aligns with foundational knowledge for certifications in digital marketing or sales, enhancing employability in the competitive Indian job market.
Student Success Practices
Foundation Stage
Master Basic Accounting and Marketing Principles- (Semester 1-2)
Focus intensely on foundational subjects like Financial Accounting and Principles of Marketing. Understand the core concepts, theories, and practical applications as they form the bedrock for advanced studies. Regularly review course material, solve numerical problems, and participate in classroom discussions to solidify understanding.
Tools & Resources
Textbooks, study guides, online accounting tutorials, marketing blogs like HubSpot/Seth Godin''''s for conceptual clarity
Career Connection
Strong fundamentals in these areas are crucial for any commerce graduate, providing the necessary business acumen and terminology required in entry-level corporate roles in finance or marketing departments.
Develop Communication and Computer Skills- (Semester 1-2)
Actively engage in language classes to enhance both written and verbal communication. Simultaneously, gain proficiency in basic computer applications, especially MS Office (Word, Excel, PowerPoint), and understand e-commerce fundamentals. Practice creating professional documents and presentations.
Tools & Resources
Language lab sessions, online communication courses (e.g., Coursera), Tally ERP 9 tutorials, basic coding/Excel practice platforms
Career Connection
Effective communication and digital literacy are non-negotiable skills for any role, making graduates highly adaptable and efficient in a modern Indian business environment.
Engage in Peer Learning and Academic Clubs- (Semester 1-2)
Form study groups to discuss complex topics, prepare for exams, and share insights. Join college academic clubs or associations related to commerce or management. Participate in inter-collegiate quizzes, debates, and presentations to build confidence and network.
Tools & Resources
College library, common study areas, notice boards for club activities, college events calendar
Career Connection
Beyond academics, these activities foster teamwork, leadership, and public speaking skills, which are highly valued by employers during campus recruitments in India.
Intermediate Stage
Apply Business Statistics and Laws Practically- (Semester 3-4)
Move beyond theoretical understanding by applying statistical tools to real-world business data, even if simulated. Understand how business laws impact commercial decisions by analyzing case studies relevant to Indian business contexts. Seek opportunities for minor research projects.
Tools & Resources
MS Excel for statistical analysis, online legal databases (e.g., Indian Kanoon for case studies), business news portals
Career Connection
Practical application of statistics helps in data-driven decision-making, while knowledge of business law ensures ethical and compliant operations, critical for roles in compliance, finance, and marketing analytics in Indian firms.
Explore Entrepreneurship and Skill-Based Electives- (Semester 4-5)
Actively participate in entrepreneurial development workshops or ideation competitions. Select Skill Based Electives strategically, like ''''Advertising & Salesmanship'''' and ''''Retail Management'''', to gain specialized knowledge that complements the Marketing specialization. Look for relevant certifications.
Tools & Resources
Local incubators, MSME development programs, NPTEL courses, certifications from Google Ads/Facebook Blueprint
Career Connection
This stage helps in identifying niche areas within marketing, fostering an entrepreneurial mindset, and gaining specific skills that make graduates more attractive for targeted marketing and sales roles.
Initiate Industry Exposure through Internships/Projects- (Semester 4-5)
Actively seek short-term internships, even unpaid, with local businesses, marketing agencies, or NGOs to gain firsthand experience in marketing, sales, or business operations. Engage in college-led industry projects or case competitions to apply classroom knowledge.
Tools & Resources
LinkedIn, Internshala, college placement cell, local business directories
Career Connection
Early industry exposure provides invaluable real-world experience, helps in building a professional network, and makes a strong impression on potential employers during final placements.
Advanced Stage
Deep Dive into Marketing Specialization & Analytics- (Semester 5-6)
Focus intensely on ''''Marketing Management I & II'''', ''''Consumer Behaviour'''', and ''''Services Marketing''''. Utilize case studies, market research projects, and data analysis tools to understand strategic marketing decisions. Consider learning advanced Excel or basic data visualization tools.
Tools & Resources
Market research reports (e.g., Statista, IBEF), marketing analytics tools (e.g., Google Analytics basics), industry journals
Career Connection
This deep dive prepares students for specialized roles in brand management, market research, product development, or digital marketing strategy within Indian companies.
Prepare Comprehensive Project Report & Viva-Voce- (Semester 6)
Undertake a robust final year project, preferably industry-oriented within marketing. Meticulously conduct research, analyze data, and prepare a professional report. Practice presentation and interview skills rigorously for the viva-voce, focusing on defending your project effectively.
Tools & Resources
Research methodology guides, statistical software (e.g., SPSS trial, R/Python basics), presentation software, mock interview sessions
Career Connection
The project demonstrates practical application of knowledge, research capabilities, and problem-solving skills, which are critical for securing and excelling in challenging roles post-graduation.
Intensive Placement Preparation and Networking- (Semester 6)
Engage in targeted placement preparation, including aptitude tests, group discussions, and personal interview practice. Network with alumni, industry professionals, and corporate recruiters through college events, LinkedIn, and industry seminars to explore career opportunities and gain insights.
Tools & Resources
Online aptitude platforms, mock interview panels, LinkedIn networking, career guidance workshops from the college
Career Connection
Proactive and thorough placement preparation, coupled with strong networking, significantly increases the chances of securing desirable job offers from leading companies in India''''s competitive job market.
Program Structure and Curriculum
Eligibility:
- Pass in PUC (10+2) or equivalent examination recognized by Karnataka University, Dharwad.
Duration: 3 years (6 semesters)
Credits: 134 Credits
Assessment: Internal: 20% (20 marks), External: 80% (80 marks) for most theory papers
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC1.1 | Language I (Kannada/English/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Grammar, Prose, Poetry, Functional Communication, Translation |
| BC1.2 | Language II (English/Kannada/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Communication Skills, Writing Skills, Language Usage, Reading Comprehension, Literary Analysis |
| BC1.3 | Financial Accounting I | Core | 4 | Introduction to Accounting, Accounting Process, Final Accounts of Sole Trader, Consignment Accounts, Joint Venture Accounts, Royalty Accounts |
| BC1.4 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation & Targeting, Product Decisions, Pricing Decisions, Promotion and Distribution Decisions |
| BC1.5 | Business Economics | Core | 4 | Introduction to Business Economics, Demand Analysis, Supply Analysis, Production Analysis, Cost Analysis, Market Structures |
| BC1.6 | Fundamentals of Computers & e-Commerce | Core | 4 | Computer Fundamentals, Operating Systems, MS Office Applications, Internet and e-Commerce, Network Security, Cyber Laws |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC2.1 | Language I (Kannada/English/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Advanced Grammar, Cultural Texts, Creative Writing, Public Speaking, Translation Exercises |
| BC2.2 | Language II (English/Kannada/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Professional Communication, Report Writing, Business Correspondence, Presentation Skills, Analytical Reading |
| BC2.3 | Financial Accounting II | Core | 4 | Departmental Accounts, Branch Accounts, Partnership Accounts - Admission, Partnership Accounts - Retirement & Death, Insolvency Accounts, Amalgamation of Firms |
| BC2.4 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis, Index Numbers |
| BC2.5 | Indian Financial System | Core | 4 | Introduction to Financial System, Financial Markets, Financial Institutions, Money Market, Capital Market, SEBI and Investor Protection |
| BC2.6 | Corporate Administration | Core | 4 | Introduction to Company Law, Types of Companies, Memorandum and Articles of Association, Shares and Debentures, Company Meetings, Winding Up of Companies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC3.1 | Language I (Kannada/English/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Advanced Literary Studies, Critical Analysis, Research Skills, Creative Expression, Contextual Understanding |
| BC3.2 | Language II (English/Kannada/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Advanced English Grammar, Essay Writing, Communication Strategies, Debate and Discussion, Reading for Specific Purposes |
| BC3.3 | Corporate Accounting I | Core | 4 | Issue of Shares and Debentures, Forfeiture and Re-issue of Shares, Underwriting of Shares, Redemption of Preference Shares, Redemption of Debentures, Final Accounts of Companies |
| BC3.4 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Intellectual Property Rights, IT Act 2000 |
| BC3.5 | Monetary Economics | Core | 4 | Nature and Functions of Money, Theories of Money, Inflation and Deflation, Commercial Banks, Central Banking (RBI), Monetary Policy |
| BC3.6 | Entrepreneurial Development | Core | 4 | Concept of Entrepreneurship, Theories of Entrepreneurship, Entrepreneurial Environment, Project Identification & Formulation, Institutional Support for Entrepreneurs, Small Scale Industries |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC4.1 | Language I (Kannada/English/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Literary Criticism, Advanced Composition, Cultural Heritage, Public Discourse, Creative Adaptations |
| BC4.2 | Language II (English/Kannada/Hindi/Urdu/Marathi/Sanskrit) | Language | 3 | Professional Etiquette, Negotiation Skills, Group Discussions, Interpersonal Communication, Cross-cultural Communication |
| BC4.3 | Corporate Accounting II | Core | 4 | Valuation of Goodwill, Valuation of Shares, Amalgamation of Companies, Absorption and Reconstruction, Internal Reconstruction, Consolidated Financial Statements |
| BC4.4 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labour Costing, Overheads, Process Costing |
| BC4.5 | Quantitative Techniques | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Decision Theory, Game Theory, Network Analysis (PERT/CPM) |
| BC4.6 | Income Tax Law & Practice I | Core | 4 | Basic Concepts of Income Tax, Residential Status, Exempted Incomes, Income from Salaries, Income from House Property, Profits & Gains of Business or Profession |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC5.1 | Advanced Accounting | Core | 4 | Accounting Standards, Accounting for Amalgamation, Holding Company Accounts, Investment Accounts, Human Resource Accounting, Inflation Accounting |
| BC5.2 | Business Management | Core | 4 | Nature and Significance of Management, Planning, Organizing, Staffing, Directing, Controlling |
| BC5.SBE.C | Advertising & Salesmanship | Skill Based Elective (SBE) | 3 | Fundamentals of Advertising, Advertising Media, Advertising Campaign Management, Personal Selling, Sales Management, Sales Promotion |
| BC5.OG6.1 | Marketing Management I | Optional Group (Marketing Specialization) | 4 | Marketing Process & Environment, Consumer & Industrial Markets, Market Segmentation, Targeting, Positioning, Product Life Cycle & Strategy, New Product Development, Branding and Packaging |
| BC5.OG6.2 | Consumer Behaviour | Optional Group (Marketing Specialization) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Psychological Factors, Socio-Cultural Factors, Influence of Marketing Communication, Consumer Research |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC6.1 | Auditing | Core | 4 | Introduction to Auditing, Audit Planning & Procedures, Internal Control, Vouching and Verification, Company Audit, Audit Report |
| BC6.2 | Principles of Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Cost of Capital, Capital Structure Theories, Dividend Decisions, Working Capital Management |
| BC6.3 | Computer Applications in Business | Core | 4 | Accounting Software (Tally), Data Analysis with Spreadsheets, Database Management Systems, Business Intelligence Tools, ERP Systems Overview, Cyber Security in Business |
| BC6.4 | Project Report & Viva-Voce | Core (Project) | 4 | Research Methodology, Data Collection & Analysis, Report Writing, Presentation Skills, Viva Voce Preparation, Problem Identification & Solution |
| BC6.SBE.D | Retail Management | Skill Based Elective (SBE) | 3 | Introduction to Retailing, Retail Formats, Retail Store Location & Layout, Merchandise Management, Retail Pricing & Promotion, Retail Technology |
| BC6.OG6.3 | Marketing Management II | Optional Group (Marketing Specialization) | 4 | Pricing Strategies and Practices, Distribution Channels and Logistics, Integrated Marketing Communications, Sales Management & Personal Selling, Marketing Control, Global Marketing |
| BC6.OG6.4 | Services Marketing | Optional Group (Marketing Specialization) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality & Customer Satisfaction, Pricing & Promotion of Services, Managing Service Delivery, Service Recovery |
