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BBA in General at Suresh Gyan Vihar University
Jaipur, Rajasthan
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About the Specialization
What is General at Suresh Gyan Vihar University Jaipur?
This General BBA program at Suresh Gyan Vihar University focuses on providing a comprehensive foundation in various aspects of business administration. It is designed to equip students with a broad understanding of management principles, covering finance, marketing, human resources, and operations. This interdisciplinary approach is highly relevant in the dynamic Indian industry, where versatile business acumen is highly valued across sectors, preparing graduates for diverse roles and entrepreneurial ventures.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the diverse corporate world, aiming for foundational roles in management across various industries. It also caters to aspiring entrepreneurs who wish to gain holistic business knowledge before launching their ventures. Individuals with a keen interest in understanding the overall functioning of a business and developing versatile managerial skills will find this program highly beneficial, setting a strong base for future specialized studies or career progression.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in areas such as junior management, marketing analyst, financial associate, HR coordinator, or operations executive. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience and advanced qualifications. The program fosters growth trajectories towards managerial and leadership positions in Indian companies, aligning with professional certifications in various management domains, enhancing career prospects.
Student Success Practices
Foundation Stage
Build Strong Conceptual Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Principles of Management, Business Economics, and Financial Accounting. Utilize textbooks, online tutorials, and faculty office hours to clarify doubts. Form study groups to discuss concepts and solve problems collaboratively.
Tools & Resources
University library resources, NPTEL courses for foundational topics, Accounting software tutorials (e.g., Tally for basic accounting practice)
Career Connection
A solid theoretical base is crucial for cracking aptitude tests and interviews for entry-level roles, enabling quick adaptation to corporate training programs.
Develop Essential Business Communication Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and mock interviews. Practice professional email writing and report drafting. Engage in co-curricular activities like debate clubs or public speaking events to enhance verbal and non-verbal communication.
Tools & Resources
Toastmasters International clubs (if available), LinkedIn Learning for communication courses, University language labs
Career Connection
Strong communication is paramount for effective teamwork, client interaction, and successful career progression in any business role, often a key differentiator in placement drives.
Master Basic Computer Applications- (Semester 1-2)
Gain proficiency in MS Office Suite (Excel, Word, PowerPoint) and basic data handling. Utilize practical assignments to apply these tools to business scenarios. Explore introductory courses on business intelligence tools if interested.
Tools & Resources
Microsoft Office training modules, Online courses on platforms like Coursera/edX for Excel/PowerPoint, Practice with case studies requiring data presentation
Career Connection
Fundamental IT skills are a prerequisite for almost all corporate jobs, improving efficiency and presentation quality in daily tasks and project work.
Intermediate Stage
Engage in Practical Research and Data Analysis- (Semester 3-4)
Apply research methodology concepts learned in class to small-scale projects or case studies. Learn to use basic statistical software (like Excel''''s data analysis toolpak or R/Python basics). Participate in data interpretation exercises.
Tools & Resources
SPSS (trial version), Excel''''s data analysis tools, Online datasets from government portals (e.g., NSSO, RBI) for practice, Research paper databases
Career Connection
Develops critical thinking and problem-solving skills, highly valued for roles in market research, business analytics, and strategy consulting, aiding in data-driven decision-making.
Seek Industry Exposure through Internships and Workshops- (Semester 3-4)
Actively search for and complete short-term internships in areas of interest (e.g., marketing, finance, HR). Attend industry-specific workshops, webinars, and guest lectures to understand current trends and network with professionals.
Tools & Resources
University placement cell, Internshala, LinkedIn for internship searches, Industry association events
Career Connection
Practical experience provides a competitive edge during placements, helping students understand corporate culture and apply theoretical knowledge, often leading to pre-placement offers.
Develop Entrepreneurial Mindset and Skills- (Semester 3-4)
Participate in startup idea competitions, business plan development workshops, and entrepreneurial clubs. Network with local entrepreneurs and learn from their experiences. Focus on developing innovation, risk-taking, and problem-solving abilities.
Tools & Resources
University incubation center, NITI Aayog''''s Atal Innovation Mission initiatives, Local startup communities, Entrepreneurship Development Institute of India (EDII) resources
Career Connection
Essential for aspiring entrepreneurs or for corporate roles requiring innovative thinking, project leadership, and adaptability in dynamic environments.
Advanced Stage
Undertake a Comprehensive Project Work/Dissertation- (Semester 5)
Select a relevant business problem for your final year project, conduct in-depth research, and present actionable recommendations. This simulates real-world problem-solving and demonstrates independent work capability.
Tools & Resources
Faculty mentors, Academic databases (JSTOR, Google Scholar), Statistical software for analysis, Presentation tools
Career Connection
Showcases analytical, research, and project management skills to potential employers, often serving as a key discussion point in placement interviews and indicating readiness for complex roles.
Master Advanced Business Tools and Concepts- (Semester 5-6)
Focus on advanced concepts like Operations Research, Business Analytics, and International Business. Explore certifications in areas like Digital Marketing, Financial Modeling, or Supply Chain Management to enhance specialization.
Tools & Resources
MOOCs (Coursera, edX) for specialized certifications, Industry-specific software training (e.g., SAP, Salesforce basics), Professional body resources
Career Connection
Equips students with specialized knowledge and tools, making them highly desirable for roles requiring specific skill sets and contributing to higher starting salaries and faster career growth.
Prepare Strategically for Placements and Career Planning- (Semester 6)
Regularly attend placement preparation workshops focusing on resume building, interview techniques, and group discussions. Network extensively with alumni and industry professionals. Develop a clear career plan based on interests and market demand.
Tools & Resources
University placement cell, Mock interview platforms, LinkedIn for professional networking, Career counseling services
Career Connection
Maximizes chances of securing desirable placements, ensures a smooth transition from academics to the professional world, and sets a clear roadmap for long-term career success.
Program Structure and Curriculum
Eligibility:
- 10+2 with a minimum of 50% marks in any stream from a recognized board.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling Functions, Managerial Roles and Skills |
| BBA102 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Elasticity Concepts, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BBA103 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability Theory |
| BBA104 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles and Concepts, Journal and Ledger, Trial Balance, Final Accounts (P&L, Balance Sheet), Rectification of Errors |
| BBA105 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Fundamentals, Information Technology Act |
| BBA106 | Computer Applications in Business | Skill Enhancement | 4 | Introduction to Computers, MS Word and Excel for Business, MS PowerPoint for Presentations, Internet and E-commerce Basics, Data Security and Privacy, Introduction to Business Software |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Organizational Behavior | Core | 4 | Introduction to OB, Perception and Learning, Personality and Attitudes, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| BBA202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer and Industrial Buying Behavior, Market Segmentation, Targeting, Positioning, Marketing Mix (Product, Price, Place, Promotion), New Product Development |
| BBA203 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
| BBA204 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Business Environment, SWOT Analysis of Environment |
| BBA205 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management (TQM, Six Sigma), Supply Chain Fundamentals |
| BBA206 | Environmental Studies | Ability Enhancement | 4 | Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution and Control, Social Issues and the Environment, Environmental Ethics, Sustainable Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Business Ethics and Corporate Social Responsibility | Core | 4 | Introduction to Business Ethics, Ethical Decision Making Models, Corporate Governance, Concept of CSR, Stakeholder Theory, Environmental and Social Accounting |
| BBA302 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy |
| BBA303 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Sampling Methods, Data Collection Techniques, Data Analysis and Interpretation, Research Report Writing |
| BBA304 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing, Budgetary Control, Standard Costing |
| BBA305 | Entrepreneurship Development | Skill Enhancement | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, Government Policies for SMEs, Challenges for Entrepreneurs |
| BBA306 | Business Communication | Skill Enhancement | 4 | Principles of Effective Communication, Verbal and Non-Verbal Communication, Written Communication (Reports, Emails), Presentation Skills, Group Discussions and Interviews, Cross-Cultural Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, Global Business Strategies, Export-Import Procedures, International Economic Institutions |
| BBA402 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning, Strategy Formulation (SWOT, Porter''''s Five Forces), Strategy Implementation, Strategic Control and Evaluation, Corporate and Business Level Strategies |
| BBA403 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, E-commerce and E-business, Decision Support Systems, IT Security and Ethics |
| BBA404 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Cultural and Social Influences, Individual Determinants, Consumer Decision Making Process, Post-Purchase Behavior, Consumer Research |
| BBA405 | Project Management | Skill Enhancement | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Resource Allocation and Management, Project Risk Management, Project Monitoring and Control |
| BBA406 | E-Commerce | Skill Enhancement | 4 | E-commerce Fundamentals, E-commerce Business Models, Electronic Payment Systems, E-security and Legal Aspects, Digital Marketing Strategies, M-commerce and Social Commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory Basics, Decision Theory |
| BBA502 | Goods and Services Tax (GST) and Customs Duty | Core | 4 | Introduction to GST, GST Registration and Input Tax Credit, GST Returns and Compliance, Customs Act and Valuation, Tariff and Non-Tariff Barriers, Export and Import Procedures |
| BBA503 | Business Analytics | Core | 4 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization Techniques, Big Data Concepts |
| BBA504 | Project Work / Dissertation | Project | 4 | Research Problem Identification, Literature Review and Objectives, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation, Ethical Considerations in Research |
| BBA DSE-I (Gen) | Investment Analysis & Portfolio Management | Elective | 4 | Investment Avenues and Goals, Risk and Return Analysis, Fundamental and Technical Analysis, Portfolio Theory and Diversification, Equity and Bond Valuation, Mutual Funds and Derivatives |
| BBA DSE-II (Gen) | Digital Marketing | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and ROI |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Supply Chain Management | Core | 4 | Introduction to SCM, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Supply Chain Strategy and Design, Global Supply Chains |
| BBA602 | International Marketing | Core | 4 | Global Marketing Environment, Market Entry Strategies, International Product Strategy, Global Pricing and Distribution, International Communication Strategies, Export Marketing and Documentation |
| BBA603 | Industrial Relations and Labor Laws | Core | 4 | Concepts of Industrial Relations, Trade Unions and Collective Bargaining, Industrial Disputes and Grievance Handling, The Factories Act, 1948, The Industrial Disputes Act, 1947, Social Security Legislations (PF, ESI) |
| BBA DSE-III (Gen) | Financial Markets and Institutions | Elective | 4 | Indian Financial System Overview, Money Market Instruments, Capital Market (Primary & Secondary), SEBI and Stock Exchanges, Commercial Banks and NBFCs, Insurance Companies and Mutual Funds |
| BBA DSE-IV (Gen) | Advertising and Brand Management | Elective | 4 | Introduction to Advertising, Advertising Media and Planning, Brand Identity and Image, Brand Equity and Valuation, Brand Positioning and Re-positioning, Integrated Marketing Communications |
| BBA DSE-V (Gen) | Training and Development | Elective | 4 | Training Need Analysis (TNA), Training Methods and Techniques, Evaluation of Training Programs, Management Development, Career Planning and Development, Succession Planning |
