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MBA-MASS-COMMUNICATION-SIMC-PUNE in Audio Visual at Symbiosis International University (SIU)

Symbiosis International University, Pune, established in 1971, is a premier UGC-recognized Deemed University with an A++ NAAC grade. Spanning over 400 acres, it offers over 60 diverse UG, PG, and doctoral programs. Known for academic excellence and global recognition, it consistently ranks high in NIRF and boasts strong placements.

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location

Pune, Maharashtra

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About the Specialization

What is Audio Visual at Symbiosis International University (SIU) Pune?

This Audio Visual program at SIMC, Pune focuses on equipping students with advanced skills in film, television, and digital content creation. It delves into the technical and creative aspects of production, direction, editing, and sound design. With India''''s booming OTT market, regional cinema, and animation industry, this specialization prepares professionals for diverse roles across the vibrant media landscape.

Who Should Apply?

This program is ideal for creative graduates aspiring to become filmmakers, TV producers, digital content creators, or sound designers. It also suits working media professionals looking to upskill in specialized audio-visual techniques and management, or career changers transitioning into the dynamic Indian film and broadcast industry.

Why Choose This Course?

Graduates of this program can expect to pursue India-specific career paths as directors, producers, cinematographers, editors, sound engineers, or VFX artists in Bollywood, regional cinema, TV channels, and OTT platforms. Entry-level salaries range from 3-6 LPA, growing to 8-15+ LPA for experienced professionals, with ample growth trajectories in major Indian production houses.

Student Success Practices

Foundation Stage

Understand Media Ecosystems- (Semester 1)

Dedicate time to deeply comprehend the diverse aspects of mass communication, media theories, and legal frameworks taught in initial semesters. This foundational knowledge is crucial for strategic decision-making in the Audio Visual industry.

Tools & Resources

Course textbooks, Academic journals on media studies, Industry reports (e.g., FICCI-EY)

Career Connection

A strong theoretical base helps in formulating effective content strategies and understanding market dynamics, preparing for leadership roles in media organizations.

Begin Core Software Proficiency- (Semester 1)

Start familiarizing yourself with fundamental creative software from day one. Even basic tools like Adobe Premiere Rush, Audacity, and photo editing software will build a strong base for advanced production later.

Tools & Resources

Adobe Creative Cloud tutorials (YouTube, official guides), Online courses (Coursera, Udemy) for basic editing/design, SIMC Media Labs

Career Connection

Early software proficiency ensures you are comfortable with tools before tackling complex projects, making you more marketable for junior editor, designer, or assistant producer roles.

Engage in Critical Media Consumption- (Semester 1)

Actively watch, listen to, and analyze various forms of audio-visual content (Indian and international films, TV shows, web series, advertisements) not just for entertainment, but to dissect production values, storytelling techniques, and audience engagement strategies.

Tools & Resources

Netflix, Amazon Prime Video, Hotstar, Mubi, Film criticism blogs, Industry analysis videos

Career Connection

Developing a critical eye enhances your understanding of effective communication, inspiring innovative content creation and informed decision-making in your future media career.

Intermediate Stage

Develop Hands-on Production Skills- (Semester 2)

Actively participate in all Media Labs (TV, Digital) and leverage your summer internship for maximum practical exposure. Focus on gaining hands-on experience in camera operation, lighting, audio recording, non-linear editing, and digital content creation workflows.

Tools & Resources

SIMC Production Studios & Equipment, Internship opportunities at production houses/channels, Professional workshops

Career Connection

Direct practical experience is invaluable for entry-level roles in production, post-production, or digital media, building confidence and a strong technical skill set.

Build a Basic Portfolio- (Semester 2)

Start creating short video projects, mini-documentaries, animation snippets, or digital content pieces. Even university assignments can be refined and added to showcase your learned skills and creative vision.

Tools & Resources

Adobe Premiere Pro, After Effects, DaVinci Resolve, Behance, YouTube, Vimeo for hosting work, Personal website/blog

Career Connection

A tangible portfolio is crucial for demonstrating your abilities to potential employers during internships and placements, helping you stand out in the competitive job market.

Network with Peers & Alumni- (Semester 2)

Actively connect with seniors, alumni, and guest faculty from SIMC and the broader media industry. Attend webinars, informal meetups, and use professional platforms like LinkedIn to build your network for mentorship and future opportunities.

Tools & Resources

LinkedIn, SIMC Alumni Network events, Industry association meetings (e.g., Producers Guild of India)

Career Connection

Networking opens doors to internship leads, job referrals, and industry insights, providing a crucial edge in navigating your career path in the Indian media landscape.

Advanced Stage

Specialize with Advanced Projects- (Semesters 3-4)

In semesters 3 and 4, utilize your specialization electives and the research project to undertake significant practical work. Produce a high-quality short film, web series pilot, advanced sound design project, or an animation sequence that reflects your chosen expertise.

Tools & Resources

High-end production equipment (available at SIMC or rented), Specialized software (e.g., Pro Tools, Maya, Nuke), Professional mentors

Career Connection

Advanced projects demonstrate deep expertise and readiness for specialized roles like Assistant Director, Lead Editor, VFX Supervisor, or Sound Engineer, significantly boosting your placement potential.

Industry Engagement & Advanced Internships- (Semesters 3-4)

Actively seek and secure specialized internships in production houses, broadcast channels, or digital studios aligned with your Audio Visual interests. Attend industry festivals (like IFFI, MAMI), workshops, and masterclasses to stay updated with latest trends and technologies.

Tools & Resources

SIMC Placement Cell, Industry portals (e.g., Media Jobs India), Film festival websites

Career Connection

Direct industry engagement and high-profile internships provide invaluable real-world experience, leading to potential pre-placement offers and strong professional references for a successful career launch.

Refine Placement & Entrepreneurial Skills- (Semesters 3-4)

Focus intensely on polishing your resume, cover letter, and interview skills. Participate in mock interviews and presentation sessions. For those with entrepreneurial ambitions, develop a detailed business plan for a media startup, leveraging your unique skills and market insights.

Tools & Resources

SIMC Career Services, Online resume builders, Business plan templates (e.g., NITI Aayog startup resources), Mentorship from media entrepreneurs

Career Connection

Strong placement preparation maximizes your chances for coveted roles, while entrepreneurial skill development equips you to innovate and potentially create your own ventures in the dynamic Indian media industry.

Program Structure and Curriculum

Eligibility:

  • Graduate with any discipline from any Statutory University with minimum 50% marks (45% for SC/ST) at qualifying examination. Final year students can also apply. Valid SNAP score.

Duration: 2 years (4 semesters)

Credits: 100 Credits

Assessment: Assessment pattern not specified

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
Introduction to Communication & Mass CommunicationCore3Communication Theories, Mass Communication Models, Indian Media Landscape, Global Media Trends, New Media Technologies
Print Media & JournalismCore3News Reporting & Writing, Editing & Proofreading, Feature & Article Writing, Magazine Journalism, Ethics in Print Media
Television & Radio ProductionCore3Broadcast Media History, Radio Program Production, Television News Production, Program Formats, Digital Broadcasting
Advertising & Public RelationsCore3Advertising Theories & Models, Public Relations Principles, Campaign Planning, Media Buying & Selling, Crisis Communication
Marketing ManagementCore3Marketing Principles, Consumer Behavior, Market Segmentation & Targeting, Product Life Cycle, Marketing Mix Strategies
Management Accounting & Financial ManagementCore3Financial Statements Analysis, Cost Accounting, Budgeting & Forecasting, Investment Decisions, Working Capital Management
Business Research MethodsCore3Research Design, Data Collection Techniques, Sampling Methods, Quantitative & Qualitative Analysis, Report Writing
Business Communication & Soft SkillsCore2Presentation Skills, Interpersonal Communication, Group Discussions, Interview Techniques, Professional Etiquette
Media Lab - PrintLab1Page Layout & Design, DTP Software Skills, Graphic Elements, Image Editing, News Production Workflow
Media Lab - RadioLab1Sound Recording Techniques, Audio Editing Software, Jingle & Spot Production, Podcast Creation, Broadcast Operations

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
Media Laws & EthicsCore3Indian Media Laws, Defamation & Libel, Copyright & Intellectual Property, Press Council Regulations, Broadcast Codes & Ethics
Media Economics & ManagementCore3Media Business Models, Revenue Streams in Media, Media Mergers & Acquisitions, Content Monetization, Global Media Economy
Digital Media & AnalyticsCore3Digital Marketing Strategies, SEO & SEM, Social Media Marketing, Web Analytics Tools, Audience Engagement Metrics
Brand ManagementCore3Branding Strategies, Brand Equity & Valuation, Brand Positioning, Brand Extensions, Luxury Brand Management
Consumer BehaviourCore3Consumer Decision Process, Psychological Factors, Social & Cultural Influences, Motivation & Perception, Market Research
Integrated Marketing CommunicationCore3IMC Planning & Strategy, Advertising Integration, Sales Promotion, Direct Marketing, Digital IMC
Event Management & PromotionsCore3Event Planning & Design, Budgeting & Sponsorship, Logistics & Operations, Risk Management, Event Marketing
Project ManagementCore2Project Life Cycle, Project Planning & Scheduling, Resource Management, Risk Assessment, Project Monitoring
Media Lab - TVLab1Camera Operations, Lighting Techniques, Video Editing Software, Studio Production, Post-Production Workflow
Media Lab - DigitalLab1Digital Content Creation, Social Media Tools, Digital Storytelling, Web Content Management, Basic Web Design
Summer InternshipProject4Industry Exposure, Practical Skill Application, Professional Networking, Problem Solving, Report Writing

Semester 3

Subject CodeSubject NameSubject TypeCreditsKey Topics
Research Project IProject4Research Proposal Development, Literature Review, Research Methodology, Data Collection Planning, Academic Writing Skills
Advanced Cinematography & LightingElective - Specialization3Advanced Camera Techniques, Lighting Setups for Film, Color Grading Fundamentals, Visual Storytelling, Production Design Elements
Advanced Video Editing & GraphicsElective - Specialization3Non-linear Editing Workflows, Visual Effects (VFX) Basics, Motion Graphics Design, Compositing Techniques, Sound Design for Video
Direction for Film & TelevisionElective - Specialization3Directing Techniques, Script to Screen Process, Actor Direction & Performance, Production Management, Aesthetics of Direction
Sound Design & RecordingElective - Specialization3Acoustics & Microphones, Field & Studio Recording, Sound Mixing & Mastering, Foley & Sound Effects, Post-production Sound Workflow
Content Writing for Audio Visual MediaElective - Specialization3Scriptwriting Fundamentals, Screenplay Formats, Dialogue Writing, Character Development, Story Structure & Narrative Arcs
Documentary & Non-Fiction FilmmakingElective - Specialization3Documentary Forms & Styles, Research & Development, Interviewing Techniques, Ethical Considerations, Distribution Strategies
Film Appreciation & CriticismElective - Specialization3Film History & Genres, Auteur Theory, Critical Frameworks, World Cinema Analysis, Narrative & Visual Analysis
Transmedia StorytellingElective - Specialization3Multi-platform Narratives, Cross-Media Content Creation, Interactive Storytelling, Audience Engagement Strategies, Digital Convergence
Open ElectiveElective - Open3

Semester 4

Subject CodeSubject NameSubject TypeCreditsKey Topics
Research Project IIProject6Data Analysis & Interpretation, Conclusion & Recommendations, Thesis Writing, Research Presentation, Ethical Research Practices
Advanced Film ProductionElective - Specialization3Production Planning & Scheduling, Budgeting & Financing, Crew Management, Location Scouting, Post-Production Supervision
Broadcast Management & OperationsElective - Specialization3Broadcast Station Management, Regulatory Affairs (TRAI), Content Acquisition & Licensing, Audience Research, Broadcast Technology
Animation & Visual Effects ProductionElective - Specialization32D & 3D Animation Principles, VFX Pipeline & Software, Compositing & Tracking, Character Design, Storyboarding & Pre-visualization
Post-Production ManagementElective - Specialization3Post-Production Workflows, Asset Management & Archiving, Deliverables & Formats, Quality Control, Industry Standard Software
Digital Storytelling & Web Series ProductionElective - Specialization3Web Series Formats, Online Distribution Strategies, Audience Engagement, Monetization Models, Short-Form Content Creation
Content Marketing for Audio-Visual MediaElective - Specialization3Video Marketing Strategies, Influencer Marketing, Brand Storytelling, ROI Measurement, Platform Optimization
Media Entrepreneurship & Start-upsElective - Specialization3Business Plan Development, Funding & Venture Capital, Legal Aspects for Start-ups, Market Entry Strategies, Innovation in Media Business
International Media Markets & DistributionElective - Specialization3Global Film Markets, Co-Production Agreements, Rights Management, Film Festival Strategies, Streaming Platform Dynamics
Open ElectiveElective - Open3
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