.png&w=1920&q=75)
MBA-MASTER-OF-BUSINESS-ADMINISTRATION-SCMHRD in Marketing at Symbiosis International University (SIU)
Pune, Maharashtra
.png&w=1920&q=75)
About the Specialization
What is Marketing at Symbiosis International University (SIU) Pune?
This Marketing specialization program at SCMHRD, Symbiosis International University, focuses on developing strategic marketing leaders for the dynamic Indian and global markets. It equips students with advanced skills in brand management, digital marketing, market research, and sales, addressing the evolving consumer landscape. The program emphasizes practical application and contemporary marketing challenges relevant to India''''s burgeoning economy.
Who Should Apply?
This program is ideal for fresh graduates aspiring for roles in marketing, advertising, or sales, and working professionals seeking to elevate their marketing expertise. It also suits career changers transitioning into marketing. Candidates typically possess a strong analytical bent, creative thinking, and a keen interest in consumer behavior and market trends.
Why Choose This Course?
Graduates of this program can expect diverse career paths in brand management, digital marketing, market research, and sales management within India. Entry-level salaries typically range from INR 7-12 LPA, with experienced professionals earning significantly more. Growth trajectories are strong in FMCG, E-commerce, IT services, and financial sectors. This program prepares students for leadership roles and aligns with industry certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Thoroughly grasp subjects like Business Statistics, Economics, and Financial Management. Utilize online platforms like NPTEL and Coursera for supplementary learning. Form study groups to discuss complex topics and prepare for internal assessments, which form a significant part of evaluation in Indian B-schools.
Tools & Resources
NPTEL courses, Coursera Business courses, Peer study groups, Academic Mentors
Career Connection
A strong foundation in core business concepts is crucial for understanding advanced marketing strategies and succeeding in placement interviews for various management roles.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and case study competitions. Join toastmasters clubs or college debating societies to refine public speaking. Seek feedback on presentation style and content. Effective communication is paramount for marketing professionals in India.
Tools & Resources
Toastmasters International (if available), College debate clubs, Presentation software (PowerPoint, Canva)
Career Connection
Strong communication skills are highly valued by Indian recruiters, essential for client interaction, team leadership, and persuasive marketing pitches.
Build a Strong Professional Network Early- (Semester 1-2)
Attend industry guest lectures, workshops, and college alumni meets. Connect with alumni on LinkedIn and seek their guidance. Engage with faculty beyond classrooms to understand their research and industry insights. Early networking provides mentorship and internship leads.
Tools & Resources
LinkedIn, Alumni meet-ups, Industry conferences (online/offline), Faculty office hours
Career Connection
Networking is key in the Indian job market, leading to referrals, mentorship, and invaluable insights that can shape career choices and job prospects.
Intermediate Stage
Gain Practical Marketing Exposure through Internships- (Semester 3 (Summer Internship))
Actively seek and pursue summer internships in diverse marketing roles like brand management, digital marketing, or market research. Focus on hands-on projects and tangible outcomes. Leverage college placement cells and personal networks for opportunities across Indian companies.
Tools & Resources
College Placement Cell, LinkedIn Jobs, Internshala, Company websites
Career Connection
Internships provide crucial real-world experience, often leading to Pre-Placement Offers (PPOs) and significantly boosting employability in the competitive Indian job market.
Specialize in Digital Marketing and Analytics- (Semester 3-4)
Complement academic learning with certifications in areas like Google Ads, Google Analytics, SEO, SEM, and social media marketing. Explore tools like HubSpot or Salesforce Marketing Cloud. Digital skills are highly in-demand for marketing roles in India''''s rapidly digitizing economy.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera/edX for digital marketing courses, Data analytics tools (e.g., Excel, Tableau basics)
Career Connection
Mastering digital marketing and analytics makes you highly attractive to e-commerce, tech, and traditional businesses undergoing digital transformation in India.
Participate in National-Level Case Competitions- (Semester 3-4)
Form teams and participate in marketing case study competitions organized by corporates (e.g., HUL LIME, ITC Interrobang) or other B-schools. This hones problem-solving, teamwork, and presentation skills under pressure, a critical requirement for management roles.
Tools & Resources
Case study platforms (e.g., HBR cases), Corporate competition websites, Team collaboration tools
Career Connection
Winning or even participating in prestigious competitions adds significant weight to your resume, showcases practical skills, and provides visibility to top recruiters in India.
Advanced Stage
Develop a Strong Personal Brand and Portfolio- (Semester 4)
Curate your projects, internships, certifications, and competition achievements into a compelling portfolio. Build an active LinkedIn profile showcasing your marketing insights. Personal branding is vital for standing out in the Indian professional landscape.
Tools & Resources
LinkedIn, Personal website/blog, Behance (for creative work), Portfolio-building workshops
Career Connection
A strong personal brand and portfolio articulate your capabilities, making you a memorable candidate during final placements and future career advancements.
Tailor Electives and Projects for Career Goals- (Semester 3-4)
Strategically choose specialization electives that align with your desired marketing career path (e.g., Brand Management, Sales, Marketing Analytics). Undertake dissertations or live projects focused on your niche to deepen expertise and create impactful work examples for placements.
Tools & Resources
Faculty advisors, Alumni mentors, Industry reports, Market research databases
Career Connection
Focused specialization demonstrates commitment and expertise, directly enhancing your chances of securing preferred roles and accelerating career progression in specific marketing domains.
Engage in Placement Preparation & Mock Interviews- (Semester 4)
Actively participate in all placement preparatory activities organized by the institute, including resume building workshops, aptitude test practice, group discussion rounds, and multiple rounds of mock interviews. Seek feedback and refine responses, especially for specific marketing roles.
Tools & Resources
Placement Cell resources, Online aptitude test platforms, Mock interview panels (alumni, faculty), Current affairs resources
Career Connection
Comprehensive preparation is paramount for navigating the rigorous Indian B-school placement process successfully and securing desirable job offers in your chosen field.
