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MBA-MASTER-OF-BUSINESS-ADMINISTRATION-SIMS in Marketing at Symbiosis International University (SIU)
Pune, Maharashtra
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About the Specialization
What is Marketing at Symbiosis International University (SIU) Pune?
This Marketing program at Symbiosis Institute of Management Studies (SIMS), Pune, focuses on developing strategic marketing leaders for the dynamic Indian and global markets. It emphasizes contemporary marketing concepts, digital strategies, and consumer insights crucial for thriving in India''''s competitive business landscape. The program distinguishes itself by integrating theoretical knowledge with practical applications relevant to diverse Indian industries.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles in India. It also suits working professionals looking to upskill in modern marketing techniques, and career changers aiming for a transition into the vibrant Indian marketing industry. A foundational understanding of business and a strong aptitude for communication are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and PR Executive. Entry-level salaries typically range from INR 6-12 LPA, with significant growth potential up to INR 20-30+ LPA for experienced professionals in top Indian companies. The curriculum aligns with certifications like Google Analytics and HubSpot, enhancing professional readiness.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Actively engage with foundational subjects like Marketing Management, Statistics, and Financial Management. Form study groups to discuss concepts, solve case studies, and clarify doubts. Utilize academic support centers and faculty office hours. This strong base is critical for understanding interdependencies in advanced marketing strategies and performs well in subsequent specialization subjects and internships.
Tools & Resources
SIMS Library Resources, Study Groups, Faculty Mentorship
Career Connection
A strong grasp of business fundamentals forms the bedrock for effective decision-making in any marketing role, crucial for career progression.
Develop Communication & Presentation Skills- (Semester 1-2)
Focus on improving both written and oral communication, especially through business communication assignments and presentations. Join Toastmasters or similar clubs. Practice articulating ideas clearly and persuasively, as effective communication is paramount for marketing professionals in client interactions, pitches, and team leadership roles.
Tools & Resources
Toastmasters International (or similar clubs), Presentation software (PowerPoint, Prezi), Grammarly
Career Connection
Exceptional communication skills are vital for successful client pitches, team collaboration, and leadership in marketing, directly impacting placement prospects.
Build a Strong Network with Peers & Alumni- (Semester 1-2)
Actively participate in extracurricular activities, college events, and student clubs. Engage with alumni through mentoring programs and networking events organized by SIMS. These connections can provide valuable insights, industry exposure, and potential career opportunities in the competitive Indian job market.
Tools & Resources
SIMS Alumni Network, LinkedIn, Industry conferences
Career Connection
Networking opens doors to internship leads, mentorship, and job opportunities, significantly enhancing career prospects and industry integration.
Intermediate Stage
Deep Dive into Specialization Electives- (Semester 3-4)
Strategically choose marketing electives that align with your career aspirations (e.g., Digital Marketing, Marketing Analytics, Brand Management). Attend workshops, guest lectures, and certifications related to your chosen electives. This focused learning will build specialized expertise highly valued by recruiters in the Indian marketing sector.
Tools & Resources
Online certification platforms (Coursera, HubSpot Academy), Industry workshops, Specialized marketing journals
Career Connection
Specialized knowledge gained from electives makes you a targeted candidate for specific marketing roles, boosting employability.
Actively Pursue & Excel in Summer Internship- (Semester 3)
Treat the Summer Internship Project (SIP) as a mini-job interview. Proactively seek internships in relevant marketing domains, apply theoretical knowledge to real-world challenges, and network extensively within the company. A strong SIP performance often converts into a Pre-Placement Offer (PPO), a significant advantage for campus placements.
Tools & Resources
SIMS Placement Cell, Internship portals (Internshala, LinkedIn), Industry mentors
Career Connection
A successful SIP is a crucial stepping stone to gaining practical experience and can directly lead to full-time employment with reputable companies.
Participate in Marketing Competitions & Case Studies- (Semester 3-4)
Engage in inter-college marketing competitions, case study challenges, and hackathons. These platforms provide hands-on experience in problem-solving, strategic thinking, and teamwork, simulating real industry scenarios. Winning or even participating builds your resume and showcases practical application skills to potential employers.
Tools & Resources
Case study platforms (Case Centre, HBR), Student competition websites (Dare2Compete), Marketing clubs
Career Connection
Participation demonstrates initiative, problem-solving skills, and industry relevance, making your profile more attractive to recruiters.
Advanced Stage
Strategic Project & Dissertation Execution- (Semester 4)
Dedicate significant effort to the final Project, choosing a topic relevant to your desired marketing domain. Conduct thorough research, data analysis, and present actionable insights. This project serves as a capstone, demonstrating your ability to independently tackle complex business problems, a key requirement for senior roles.
Tools & Resources
Statistical software (SPSS, R, Python), Research databases, Faculty research guides
Career Connection
A well-executed project showcases your analytical and problem-solving capabilities, essential for managerial and strategic marketing positions.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Begin rigorous preparation for campus placements, focusing on resume building, aptitude tests, group discussions, and multiple rounds of mock interviews with faculty and industry experts. Tailor your preparation to specific marketing roles and companies, highlighting your specialization knowledge and practical experiences.
Tools & Resources
SIMS Placement Cell workshops, Online aptitude test platforms, Interview preparation guides
Career Connection
Thorough preparation directly increases your chances of securing desirable marketing roles during campus placements.
Continuous Skill Upgradation & Industry Trend Awareness- (Semester 4 and beyond)
Stay updated with the latest marketing trends, tools (e.g., AI in marketing, new digital platforms), and technologies through online courses (Coursera, LinkedIn Learning) and industry publications. This proactive learning ensures you remain competitive and adaptable in the rapidly evolving Indian marketing landscape.
Tools & Resources
Online learning platforms (Coursera, edX), Marketing blogs and industry publications, Professional LinkedIn groups
Career Connection
Staying current with industry trends and tools makes you a valuable asset in the fast-paced marketing world, enhancing long-term career growth.
Program Structure and Curriculum
Eligibility:
- Graduate from any recognised University/Institution of National Importance with a minimum of 50% marks (45% for SC/ST) at graduation level. SNAP Test mandatory.
Duration: 2 Years / 4 Semesters
Credits: 120 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Organizational Behaviour & Human Resources Management | Core | 3 | Organizational Behaviour Basics, Perception and Motivation, Leadership and Group Dynamics, HRM Introduction, HR Planning and Staffing, Performance Management |
| MBA 102 | Statistics for Business Decisions | Core | 3 | Introduction to Statistics, Probability and Distributions, Sampling Methods, Hypothesis Testing, Correlation and Regression Analysis |
| MBA 103 | Marketing Management | Core | 3 | Marketing Concepts and Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Product and Pricing Strategies, Promotion and Distribution Channels |
| MBA 104 | Financial Accounting | Core | 3 | Accounting Principles, Journal and Ledger, Trial Balance and Final Accounts, Financial Statement Analysis, Cash Flow Statement |
| MBA 105 | Business Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Variables, Fiscal and Monetary Policy |
| MBA 106 | Operations Management | Core | 3 | Introduction to Operations Management, Process and Capacity Planning, Inventory Management, Quality Management, Supply Chain Fundamentals |
| MBA 107 | Management Information Systems | Core | 3 | Information Systems in Business, Database Management, Decision Support Systems, Enterprise Systems, E-commerce and IT Strategy |
| MBA 108 | Business Communication | Core | 3 | Principles of Effective Communication, Oral Communication Skills, Written Business Communication, Presentation Techniques, Intercultural Communication |
| MBA 109 | Essentials of Entrepreneurship | Core | 1 | Entrepreneurial Mindset, Opportunity Identification, Business Idea Generation, Startup Challenges, Business Plan Basics |
| MBA 110 | Research Methodology | Core | 1 | Research Process, Research Design Types, Data Collection Methods, Sampling Techniques, Report Writing |
| MBA 111 | Corporate Social Responsibility & Sustainability | Core | 1 | CSR Concepts, Business Ethics, Sustainability Practices, Environmental Management, Corporate Governance |
| MBA 112 | Project Based Learning (PBL) | Core | 1 | Problem Identification, Project Planning, Data Gathering, Analysis and Solution Development, Project Presentation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Strategic Management | Core | 3 | Strategic Management Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA 202 | Cost and Management Accounting | Core | 3 | Cost Concepts and Classification, Costing Methods, Budgetary Control, Standard Costing, Marginal Costing and Decision Making |
| MBA 203 | Financial Management | Core | 3 | Financial Goals and Objectives, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Capital Structure and Cost of Capital |
| MBA 204 | Human Resources Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits Management |
| MBA 205 | Quantitative Techniques | Core | 3 | Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory, Game Theory |
| MBA 206 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
| MBA 207 | International Business | Core | 3 | Globalization and International Trade Theories, Foreign Exchange Markets, International Financial Institutions, WTO and Trade Blocks, Global Business Strategies |
| MBA 208 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management in Projects, Project Monitoring and Control |
| MBA 209 | Supply Chain Management | Core | 2 | SCM Fundamentals, Logistics Management, Inventory Control, Transportation and Warehousing, Supply Chain Strategy |
| MBA 210 | Design Thinking for Business | Core | 2 | Design Thinking Process, Empathy Mapping, Ideation Techniques, Prototyping and Testing, Innovation for Business |
| MBA 211 | Emerging Technology | Core | 2 | AI and Machine Learning, Blockchain Technology, Internet of Things (IoT), Cloud Computing, Big Data Analytics |
| MBA 212 | Business Consulting | Core | 2 | Consulting Process, Client Management, Problem Solving Methodologies, Data Analysis in Consulting, Presentation of Recommendations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Business Ethics & Corporate Governance | Core | 2 | Ethical Theories in Business, Ethical Decision Making, Corporate Governance Principles, Role of Board of Directors, Stakeholder Management |
| MBA 302 | Summer Internship Project (SIP) | Core | 6 | Problem Identification and Objectives, Literature Review, Research Methodology, Data Collection and Analysis, Findings and Recommendations |
| MBA 303 | Open Elective | Elective | 1 | Interdisciplinary Topics, Skill Enhancement, Current Business Trends, Value Added Learning, Cross-functional Exposure |
| MKT 301 | Consumer Behaviour | Elective | 3 | Consumer Decision Making Process, Psychological Influences (Motivation, Perception), Social and Cultural Factors, Consumer Learning and Attitude, Market Segmentation based on Behaviour |
| MKT 302 | Marketing Research | Elective | 3 | Marketing Research Process, Research Design (Exploratory, Descriptive, Causal), Data Collection Methods (Primary, Secondary), Sampling Techniques, Data Analysis and Report Writing |
| MKT 303 | Integrated Marketing Communications | Elective | 3 | IMC Concept and Process, Advertising Management, Sales Promotion Strategies, Public Relations and Publicity, Digital Marketing Integration |
| MKT 304 | Sales and Distribution Management | Elective | 3 | Sales Process and Management, Sales Force Management, Designing Marketing Channels, Channel Management and Logistics, Retail and Wholesale Distribution |
| MKT 305 | Services Marketing | Elective | 3 | Nature of Services, Service Quality and Customer Satisfaction, Service Design and Development, Managing Service Delivery, Pricing and Promotion of Services |
| MKT 306 | Digital Marketing | Elective | 3 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| MKT 307 | Product and Brand Management | Elective | 3 | Product Life Cycle Strategies, New Product Development, Brand Equity and Branding Strategies, Brand Positioning and Rebranding, Packaging and Labeling Decisions |
| MKT 308 | Retail Management | Elective | 3 | Retailing Environment and Formats, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion, Customer Service in Retail |
| MKT 309 | Industrial Marketing (B2B Marketing) | Elective | 3 | Characteristics of B2B Markets, Organizational Buying Behaviour, B2B Market Segmentation, Product and Service Strategy for B2B, B2B Pricing and Channel Strategies |
| MKT 310 | Rural Marketing | Elective | 3 | Characteristics of Rural Markets in India, Rural Consumer Behaviour, Product Strategies for Rural India, Rural Distribution Challenges, Rural Communication Strategies |
| MKT 311 | International Marketing | Elective | 3 | Global Marketing Environment, Market Entry Strategies, International Product and Branding, Global Pricing Strategies, International Promotion and Distribution |
| MKT 312 | Marketing Analytics | Elective | 3 | Marketing Data Sources, Data Collection and Visualization, Predictive Analytics in Marketing, Customer Lifetime Value (CLV), Marketing Mix Modeling |
| MKT 313 | Advanced Marketing Strategy | Elective | 3 | Strategic Marketing Planning, Competitive Advantage, Growth Strategies, Market Leadership Strategies, Global Marketing Strategy |
| MKT 314 | Customer Relationship Management (CRM) | Elective | 3 | CRM Concepts and Strategy, Customer Acquisition and Retention, Customer Experience Management, CRM Technologies and Systems, Data Mining for CRM |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | Project | Core | 8 | Project Proposal Development, Research Design and Methodology, Data Analysis and Interpretation, Findings and Conclusions, Report Writing and Viva Voce |
| MBA 402 | Experiential Learning | Core | 1 | Practical Application of Concepts, Industry Exposure, Case Study Analysis, Live Project Participation, Skill-based Workshops |
| MKT 401 | Advertising and Branding | Elective | 3 | Advertising Planning and Strategy, Creative Strategy Development, Media Planning and Evaluation, Brand Building and Management, Brand Extensions and Revitalization |
| MKT 402 | E-commerce and Digital Business | Elective | 3 | E-commerce Models and Strategies, Digital Business Transformation, Online Payment Systems, Cyber Security in E-commerce, Supply Chain Management in E-commerce |
| MKT 403 | Event and Sports Marketing | Elective | 3 | Event Planning and Management, Sponsorship and Brand Association, Sports Marketing Strategies, Media Rights and Broadcasting, Celebrity Endorsements |
| MKT 404 | Public Relations and Corporate Communication | Elective | 3 | PR Strategies and Tools, Media Relations, Crisis Communication, Corporate Image Building, Internal Communication |
| MKT 405 | Data Driven Marketing | Elective | 3 | Marketing Data Analytics, Customer Segmentation, Predictive Modeling, Personalization Strategies, ROI Measurement in Marketing |
| MKT 406 | Luxury Brand Management | Elective | 3 | Luxury Market Dynamics, Brand Building for Luxury Brands, Customer Experience in Luxury, Distribution and Retail in Luxury, Global Luxury Brands |
| MKT 407 | Social Media Marketing | Elective | 3 | Social Media Platforms, Content Strategy for Social Media, Community Management, Influencer Marketing, Social Media Analytics |
| MKT 408 | Consumer Neuroscience and Behavioural Economics | Elective | 3 | Neuro-marketing Principles, Decision Making Biases, Emotional Marketing, Nudging and Choice Architecture, Pricing Psychology |
