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BACHELOR-OF-BUSINESS-ADMINISTRATION in Marketing Management at Tetso College
Dimapur, Nagaland
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About the Specialization
What is Marketing Management at Tetso College Dimapur?
This Marketing Management program at Tetso College focuses on developing a comprehensive understanding of market dynamics, consumer behavior, and strategic marketing techniques essential for success in today''''s competitive business landscape. It equips students with the skills to analyze, plan, and execute effective marketing campaigns, directly addressing the evolving demands of the Indian industry, particularly with its emphasis on digital and rural marketing aspects.
Who Should Apply?
This program is ideal for dynamic fresh graduates seeking entry into brand management, sales, advertising, or market research roles. It also benefits young professionals looking to pivot into specialized marketing functions or upskill with contemporary digital marketing competencies. Individuals with a keen interest in understanding consumer psychology and market trends, along with strong communication skills, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, or Market Research Analyst in Indian and multinational companies. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program aligns with industry demands for professionals adept in digital strategies, preparing them for roles in FMCG, e-commerce, and service sectors.
Student Success Practices
Foundation Stage
Build Strong Communication & Business Fundamentals- (Semester 1-2)
Focus on mastering business communication skills (BA 104) and understanding core management principles (BA 101). Actively participate in presentations, group discussions, and business report writing. This foundational excellence is crucial for all future marketing and business roles.
Tools & Resources
Toastmasters clubs, Online communication courses (e.g., Coursera), Business magazines (e.g., Business India, Forbes India)
Career Connection
Develops persuasive communication, presentation, and analytical skills vital for marketing pitches, client interactions, and team leadership.
Excel in Financial Literacy & Computer Applications- (Semester 1-2)
Develop proficiency in Financial Accounting (BA 102) and Computer Applications in Business (BA 105, BA 106). Understanding financial statements is key for budgeting in marketing, and computer skills are indispensable for data analysis and digital marketing tools.
Tools & Resources
Tally ERP 9 practice, MS Excel certifications, Online accounting tutorials, Practice with financial case studies
Career Connection
Essential for effective marketing budget management, campaign performance tracking, and efficient use of marketing automation software.
Engage in Early Industry Exploration & Networking- (Semester 1-2)
Attend guest lectures, workshops, and industry seminars organized by the college or local business associations. Network with senior students, alumni, and faculty to understand various career paths within business administration and marketing.
Tools & Resources
LinkedIn, College alumni network, Local Chamber of Commerce events
Career Connection
Helps in identifying career interests early, gaining insights into industry trends, and building professional contacts for future internships and mentorship.
Intermediate Stage
Deep Dive into Core Marketing & Research Skills- (Semester 3-5)
Pay special attention to Marketing Management (BA 302), Advertising & Sales Promotion (BA 404), and Marketing Research (BA 506 (A)). Actively seek projects or case studies related to these subjects to apply theoretical knowledge.
Tools & Resources
Google Analytics Academy, HubSpot Academy (for inbound marketing), Market research software demos, Academic journals and business case studies
Career Connection
Directly builds the specialized skills required for market analysis, campaign development, consumer insights, and brand strategy roles.
Undertake Meaningful Internships & Project Work- (Semester 4-5 (especially during breaks))
The Internship Project (BA 406) is critical. Seek out marketing internships that offer hands-on experience in areas like social media marketing, content creation, sales support, or market analysis. Treat these as opportunities to apply classroom learning in a real-world setting.
Tools & Resources
College placement cell, LinkedIn Internships, Internshala, Company career pages
Career Connection
Provides practical industry exposure, builds a professional portfolio, enhances resume credibility, and often leads to pre-placement offers.
Develop Specialized Marketing Competencies- (Semester 5)
Focus on elective subjects like Consumer Behaviour (BA 504 (A)) and Rural Marketing (BA 505 (A)). Participate in marketing-related competitions, case study challenges, and product launch simulations to solidify understanding.
Tools & Resources
NASSCOM FutureSkills Prime certifications, Online courses in consumer psychology, Case study platforms (e.g., HBR Case Studies, Dare2Compete)
Career Connection
Cultivates niche expertise highly valued in specific market segments (e.g., rural consumers, service industries) and sharpens strategic problem-solving skills.
Advanced Stage
Master Digital Marketing and Strategic Thinking- (Semester 6)
Prioritize Digital Marketing (BA 605 (A)) and Strategic Management (BA 602). Obtain certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing platforms. Develop a holistic understanding of how digital strategies integrate with overall business strategy.
Tools & Resources
Google Skillshop, Meta Blueprint, SEMrush Academy, Hootsuite Academy
Career Connection
Directly prepares for high-demand roles in digital marketing agencies, e-commerce companies, and corporate marketing teams focusing on online presence and strategic growth.
Refine Presentation & Leadership Skills through Comprehensive Viva and Projects- (Semester 6)
The Comprehensive Viva-Voce (BA 606 (A)) and various project submissions are opportunities to demonstrate integrated learning and articulate solutions. Lead group projects, mentor junior students, and take initiative in academic or extra-curricular activities to showcase leadership.
Tools & Resources
Mock interviews and group discussions practice, Public speaking clubs, Participation in college management fests
Career Connection
Enhances confidence, critical thinking, and leadership qualities, which are crucial for career advancement, management roles, and effective communication in the workplace.
Initiate Proactive Career Planning and Placement Preparation- (Semester 6)
Work closely with the college''''s placement cell for resume building, mock interviews, and understanding job market trends. Research target companies and roles, and tailor applications accordingly. Leverage the skills gained in all marketing subjects for a strong placement outcome.
Tools & Resources
College placement cell, Career counseling services, Professional resume writers, Job portals (Naukri, LinkedIn Jobs, Internshala)
Career Connection
Maximizes chances of securing desirable placements in top companies aligning with specialization and career aspirations, leading to a successful career launch.
Program Structure and Curriculum
Eligibility:
- Minimum 40% in Class 12 (any stream) from a recognized Board/Council for General category. 35% for SC/ST/OBC.
Duration: 3 years (6 semesters)
Credits: 132 Credits
Assessment: Internal: 20% (for 100-mark theory papers, varies for practicals), External: 80% (for 100-mark theory papers, varies for practicals)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA 101 | Principles of Management | Core | 4 | Management concepts, nature, and significance, Functions of Management: Planning, Organising, Directing: Motivation, Leadership, Communication, Controlling: Process, techniques, tools, Coordination, Decision-making, Management thoughts: Scientific, Administrative, Human Relations |
| BA 102 | Financial Accounting | Core | 4 | Introduction to Accounting: Concepts, principles, standards, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Analysis of Financial Statements |
| BA 103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management and Capital Budgeting |
| BA 104 | Business Communication | Core | 4 | Basics of Communication: Process, types, barriers, Oral Communication: Presentations, meetings, interviews, Written Communication: Reports, memos, letters, Non-verbal Communication, Business Correspondence and Ethics |
| BA 105 | Computer Applications in Business - Theory | Core | 4 | Fundamentals of Computers, Operating Systems and Networking Basics, Word Processing (MS Word), Spreadsheet Applications (MS Excel), Presentation Tools (MS PowerPoint), Database Management Systems (MS Access) |
| BA 106 | Computer Applications in Business - Practical | Core | 2 | Practical application of MS Word, Practical application of MS Excel (formulas, charts), Practical application of MS PowerPoint, Basic Internet and Email usage, Introduction to database operations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA 201 | Organisational Behaviour | Core | 4 | Introduction to Organisational Behaviour, Individual Behaviour: Perception, Personality, Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management, Organisational Culture and Change |
| BA 202 | Business Mathematics | Core | 4 | Basic Algebra and Equations, Matrices and Determinants, Calculus: Differentiation and Integration, Commercial Arithmetic: Simple and Compound Interest, Ratio, Proportion, and Percentage |
| BA 203 | Business Environment | Core | 4 | Concepts of Business Environment, Economic Environment: Policies, reforms, Political and Legal Environment, Social and Cultural Environment, Technological Environment, International Business Environment |
| BA 204 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 1986, Companies Act, 2013 (basics) |
| BA 205 | Macro Economics | Core | 4 | Introduction to Macroeconomics, National Income Accounting, Theories of Employment and Income, Inflation and Deflation, Monetary and Fiscal Policies, International Trade and Balance of Payments |
| BA 206 | Viva Voce | Core | 2 | Comprehensive assessment of Semester 1 and 2 subjects |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA 301 | Production & Operations Management | Core | 4 | Introduction to Production and Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control, Supply Chain Management |
| BA 302 | Marketing Management | Core | 4 | Introduction to Marketing: Concepts, Scope, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Decisions: lifecycle, strategies, Pricing Decisions: methods, strategies, Promotion & Distribution Decisions |
| BA 303 | Human Resource Management | Core | 4 | Introduction to Human Resource Management, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation Management, Employee Relations and Grievance Handling |
| BA 304 | Business Statistics | Core | 4 | Introduction to Statistics: Data collection, tabulation, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Hypothesis Testing (t, F, Chi-square tests) |
| BA 305 | Cost Accounting | Core | 4 | Introduction to Cost Accounting: Concepts, classification, Cost Sheet Preparation, Materials Costing and Inventory Control, Labour Costing and Overheads, Process Costing and Contract Costing, Marginal Costing and Break-Even Analysis |
| BA 306 | Business Ethics & Corporate Social Responsibility | Core | 2 | Concepts of Business Ethics, Ethical Dilemmas in Business, Corporate Governance, Introduction to CSR, CSR Initiatives in India, Environmental Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA 401 | Financial Management | Core | 4 | Introduction to Financial Management, Sources of Finance and Capital Structure, Working Capital Management, Capital Budgeting Decisions, Dividend Policy, Cost of Capital |
| BA 402 | Research Methodology | Core | 4 | Introduction to Research: Types, Process, Research Design, Data Collection Methods: Primary, Secondary, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| BA 403 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Role of Entrepreneurship in Economic Development, Identifying Business Opportunities, Business Plan Preparation, Sources of Finance for Entrepreneurs, Challenges and Support Systems for Entrepreneurs |
| BA 404 | Advertising & Sales Promotion | Core | 4 | Introduction to Advertising: Role, types, Advertising Media Decisions, Advertising Message and Appeals, Sales Promotion: Tools and Techniques, Public Relations and Publicity, Integrated Marketing Communications |
| BA 405 | E-Commerce | Core | 4 | Introduction to E-Commerce: Concepts, types, E-Commerce Business Models, E-Payment Systems, Online Marketing and Advertising, E-Commerce Security and Legal Aspects, Mobile Commerce |
| BA 406 | Internship Project | Core | 2 | Field Work and Practical Experience, Problem Identification and Data Collection, Analysis and Interpretation of Findings, Project Report Writing, Presentation of Internship Learnings |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA 501 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, International Financial Institutions, Modes of Entry into International Business, Global Marketing Strategies |
| BA 502 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Project Monitoring and Control, Project Risk Management, Project Report Preparation |
| BA 503 | Taxation Law & Practice | Core | 4 | Introduction to Indian Tax System, Income Tax Act, 1961 (basic concepts), Heads of Income: Salary, House Property, Profits and Gains of Business or Profession, GST (Goods and Services Tax) - basics, Tax Planning and Avoidance |
| BA 504 (A) | Consumer Behaviour | Elective | 4 | Introduction to Consumer Behaviour: Nature, scope, applications, Consumer Decision Process, Individual Influences: Motivation, Perception, Learning, Social & Cultural Influences: Family, Group, Culture, Consumer Protection and Ethics |
| BA 505 (A) | Rural Marketing | Elective | 4 | Introduction to Rural Marketing: Environment, potential, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Distribution Strategies in Rural Areas, Communication Strategies for Rural Consumers, E-Choupals and other rural initiatives |
| BA 506 (A) | Marketing Research | Elective | 2 | Introduction to Marketing Research Process, Research Design for Marketing Problems, Data Collection Methods (surveys, observation, experiments), Sampling Techniques in Marketing Research, Data Analysis and Interpretation, Ethical Issues in Marketing Research |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BA 601 | Management Information System | Core | 4 | Introduction to MIS: Role, importance, Information Systems for Business Operations, Decision Support Systems (DSS), Enterprise Resource Planning (ERP), Database Management Systems in MIS, IS Security and Ethical Issues |
| BA 602 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis: External and Internal Environment, Strategy Formulation: Corporate, Business, Functional, Strategy Implementation and Evaluation, Competitive Advantage, Mergers and Acquisitions |
| BA 603 | Industrial Relations & Labour Laws | Core | 4 | Introduction to Industrial Relations, Trade Unions and Collective Bargaining, Industrial Disputes and Conflict Resolution, Important Labour Laws (Factories Act, Industrial Disputes Act), Social Security Legislations, Worker Participation in Management |
| BA 604 (A) | Services Marketing | Elective | 4 | Introduction to Services Marketing: Characteristics, challenges, Expanded Marketing Mix for Services (7 Ps), Service Quality and Customer Satisfaction, Managing Service Delivery and Demand, Service Innovation and Recovery, Digitalisation of Services |
| BA 605 (A) | Digital Marketing | Elective | 4 | Introduction to Digital Marketing: Concepts, Scope, Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Paid Campaigns, Social Media Marketing (SMM), Content Marketing & Email Marketing, Web Analytics and Mobile Marketing |
| BA 606 (A) | Comprehensive Viva-Voce | Elective | 2 | Overall assessment of Marketing Management specialization subjects, Demonstration of understanding of marketing concepts and applications, Ability to articulate solutions to business problems, Integration of theoretical knowledge with practical insights |
