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B-VOC in Marketing Management And Retail Business at University of Delhi
Delhi, Delhi
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About the Specialization
What is Marketing Management and Retail Business at University of Delhi Delhi?
This B.Voc. Marketing Management and Retail Business program at University of Delhi focuses on equipping students with a blend of theoretical knowledge and practical skills crucial for the dynamic marketing and retail sectors in India. It delves into consumer behavior, sales, branding, and store operations, preparing graduates for a rapidly evolving industry. The program''''s design caters to the growing demand for skilled professionals in India''''s booming e-commerce and organized retail segments.
Who Should Apply?
This program is ideal for fresh graduates from any stream seeking direct entry into high-growth marketing and retail careers. It also suits individuals looking to upskill in specialized areas like digital marketing or retail analytics. Students passionate about understanding consumer psychology, brand building, and efficient retail operations, with an aptitude for business and customer interaction, will find this curriculum highly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Retail Manager, Marketing Executive, Brand Analyst, Merchandiser, and Sales Coordinator. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth potential for experienced professionals. The curriculum aligns with industry demands, enhancing employability in both traditional and modern retail formats across the country.
Student Success Practices
Foundation Stage
Build Foundational Communication & Business Skills- (Semester 1-2)
Focus on mastering business communication through presentations, report writing, and active participation in class discussions. Supplement with reading business newspapers like The Economic Times and Business Standard to understand basic economic and market dynamics.
Tools & Resources
Toastmasters clubs (local chapters), Coursera/edX courses on Business Communication Basics, The Economic Times
Career Connection
Strong communication is vital for client interaction, team collaboration, and effective sales/marketing pitches, directly impacting early career success in retail and marketing roles.
Understand Consumer Behavior through Observation- (Semester 1-2)
Visit diverse retail outlets (e.g., local kirana, supermarket, branded apparel store, e-commerce sites). Observe customer demographics, product placement, store layout, and sales tactics. Document observations to link with theoretical concepts from Principles of Marketing and Retailing Fundamentals.
Tools & Resources
Personal observation journal, informal surveys, online articles on Indian consumer trends
Career Connection
Develops an intuitive understanding of market dynamics and customer needs, crucial for effective merchandising, marketing campaigns, and sales strategies.
Excel in Foundational Core Subjects- (Semester 1-2)
Prioritize deep understanding of Principles of Marketing and Retailing Fundamentals. Form study groups, engage in peer teaching, and solve case studies related to Indian retail scenarios to solidify theoretical concepts. Aim for a strong GPA in these core areas.
Tools & Resources
Textbook exercises, university library resources, online marketing blogs specific to India, peer study groups
Career Connection
A strong academic foundation in core subjects is essential for advanced learning, internship opportunities, and demonstrating conceptual clarity during initial job interviews.
Intermediate Stage
Gain Hands-on Digital Marketing Skills- (Semester 3-4)
Undertake mini-projects or certifications in digital marketing tools. Create a mock social media marketing campaign for a local business, learn basic SEO/SEM techniques, or explore Google Analytics. This complements courses like E-Commerce and Digital Marketing.
Tools & Resources
Google Digital Garage certifications, HubSpot Academy, Canva for design, Facebook Business Manager
Career Connection
Digital marketing skills are highly sought after in India''''s e-commerce boom, opening doors to roles in digital marketing agencies, e-retailers, and marketing departments.
Pursue Retail-focused Internships/Volunteering- (Semester 3-5 (during summer/winter breaks))
Seek out short-term internships or volunteering roles at local retail stores, NGOs with sales activities, or small businesses during breaks. Focus on understanding day-to-day operations, inventory, customer service, and visual merchandising.
Tools & Resources
LinkedIn, college placement cell, local business directories, Internshala
Career Connection
Practical exposure provides invaluable experience, helps network with industry professionals, and makes your resume stand out for future placements.
Participate in Business Case Competitions & Workshops- (Semester 3-5)
Actively participate in inter-college business plan competitions, marketing hackathons, or workshops focused on retail analytics or consumer insights. This applies classroom knowledge to real-world problems and hones problem-solving skills.
Tools & Resources
College clubs, online competition platforms (e.g., Dare2Compete), industry association events (e.g., Retailers Association of India)
Career Connection
Builds analytical skills, fosters teamwork, enhances presentation abilities, and provides networking opportunities, all crucial for advanced roles in strategy and management.
Advanced Stage
Specialize through Advanced Projects & Certifications- (Semester 6)
Deep dive into a specific area like Marketing Analytics, Supply Chain Management, or E-tailing through your final year project. Pursue advanced certifications (e.g., Salesforce CRM, Google Analytics Advanced) to add a specialized skill set.
Tools & Resources
Online courses (Coursera, edX, NPTEL) for advanced topics, industry-recognized certifications
Career Connection
Demonstrates expertise in a niche, making you a more attractive candidate for specialized roles and higher starting salaries in India''''s competitive job market.
Master Interview & Group Discussion Skills- (Semester 6)
Engage in mock interviews and group discussions regularly with peers and faculty. Focus on behavioral questions, case study analysis, and presenting your project work confidently. Seek feedback to refine your communication and analytical approach.
Tools & Resources
Career guidance cells, alumni network, online interview preparation platforms (e.g., InterviewBit, GeeksforGeeks for HR rounds)
Career Connection
Essential for converting internship/placement opportunities into full-time roles, as Indian companies heavily rely on GDs and interviews for recruitment.
Build a Professional Network & Personal Brand- (Semester 5-6)
Actively network with alumni and industry professionals through LinkedIn, college events, and industry conferences. Create a strong online professional presence showcasing your projects, skills, and certifications.
Tools & Resources
LinkedIn, industry events (e.g., marketing summits, retail conclaves), personal portfolio website/blog
Career Connection
A robust professional network can lead to referrals, mentorship, and uncover hidden job opportunities, significantly impacting long-term career growth in India.
Program Structure and Curriculum
Eligibility:
- 10+2 examination or its equivalent from any recognized Board/University.
Duration: 6 semesters / 3 years
Credits: 148 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOC101 | AECC-1: Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Human Population and Environment |
| BVOMR101 | Core Course 1: English & Business Communication | Core | 4 | Introduction to Business Communication, Types of Communication, Formal Business Letters, Reports and Proposals, Presentation Skills, Group Discussion and Interviews |
| BVOMR102 | Core Course 2: Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Targeting and Positioning, Product and Pricing Decisions, Distribution and Promotion |
| BVOMR103 | Core Course 3: Retailing Fundamentals | Core | 4 | Introduction to Retailing, Retail Formats, Theories of Retailing, Retail Environment, Retail Management Decisions, Customer Service in Retail |
| GE-1 | General Elective 1 (e.g., Principles of Microeconomics) | General Elective | 6 | Introduction to Economics, Demand and Supply, Consumer Behavior, Production and Cost, Market Structures, Factor Pricing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOC201 | AECC-2: English/MIL Communication | Ability Enhancement Compulsory Course | 2 | Language Skills, Reading Comprehension, Writing Skills, Formal and Informal Communication, Listening and Speaking Skills, Communication Barriers |
| BVOMR204 | Core Course 4: Sales and Distribution Management | Core | 4 | Introduction to Sales Management, Sales Forecasting, Sales Force Management, Distribution Channels, Channel Management, Logistics and Supply Chain |
| BVOMR205 | Core Course 5: Basics of Store Operations | Core | 4 | Retail Store Design and Layout, Merchandise Display, Inventory Management, Store Security and Loss Prevention, Customer Relationship Management in Store, Retail Technology Applications |
| BVOMR206 | Core Course 6: Advertising and Brand Management | Core | 4 | Introduction to Advertising, Media Planning and Strategy, Advertising Appeals and Creativity, Brand Definition and Importance, Branding Strategies, Brand Equity and Management |
| GE-2 | General Elective 2 (e.g., Introductory Macroeconomics) | General Elective | 6 | National Income Accounting, Money and Banking, Inflation and Unemployment, Fiscal Policy, Monetary Policy, International Trade |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOC301 | SEC-1: Computer Applications in Business | Skill Enhancement Course | 4 | Introduction to MS Office (Word, Excel, PowerPoint), Data Analysis using Excel, Internet and E-commerce Basics, Database Concepts, Business Applications of IT, Data Security and Privacy |
| BVOMR307 | Core Course 7: Retail Merchandising | Core | 4 | Introduction to Merchandising, Merchandise Buying and Sourcing, Category Management, Assortment Planning, Retail Pricing Strategies, Private Labels and Brands |
| BVOMR308 | Core Course 8: Consumer Behaviour | Core | 4 | Introduction to Consumer Behaviour, Cultural and Social Influences, Personal Influences on Consumers, Psychological Processes, Consumer Decision Making Process, Post-purchase Behaviour |
| BVOMR309 | Core Course 9: Services Marketing | Core | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality and its Dimensions, Service Design and Delivery, Extended Marketing Mix for Services, Relationship Marketing |
| GE-3 | General Elective 3 (e.g., Business Statistics) | General Elective | 6 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability Theory, Correlation Analysis, Regression Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOC402 | SEC-2: E-Commerce and Digital Marketing | Skill Enhancement Course | 4 | Introduction to E-Commerce, E-Commerce Models and Strategies, Digital Marketing Channels, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing and Analytics |
| BVOMR410 | Core Course 10: Retail Marketing and Visual Merchandising | Core | 4 | Retail Marketing Strategies, Retail Promotion and Communication, Visual Merchandising Principles, Store Windows and Exterior Displays, Interior Displays and Layout, Signage and Lighting |
| BVOMR411 | Core Course 11: International Marketing | Core | 4 | Introduction to International Marketing, Global Marketing Environment, International Market Entry Strategies, International Product and Branding Decisions, International Pricing and Distribution, Export-Import Procedures and Documentation |
| BVOMR412 | Core Course 12: Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| GE-4 | General Elective 4 (e.g., Human Resource Management) | General Elective | 6 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOMR501 | DSE-1: Customer Relationship Management | Discipline Specific Elective | 6 | Introduction to CRM, CRM Strategy and Implementation, Customer Data Management, Customer Service and Experience, Loyalty Programs and Retention, CRM Technology and Software |
| BVOMR502 | DSE-2: Marketing Analytics | Discipline Specific Elective | 6 | Introduction to Marketing Analytics, Data Sources in Marketing, Data Visualization and Reporting, Predictive Analytics in Marketing, Marketing Mix Modeling, Measuring Campaign ROI |
| BVOMR503 | DSE-3: Entrepreneurship and Small Business Management | Discipline Specific Elective | 6 | Entrepreneurship Concepts and Process, Business Idea Generation, Developing a Business Plan, Sources of Funding for Startups, Legal Aspects of Business, Managing Small Business Operations |
| BVOC503 | SEC-3: (e.g., Communication Skills for Managers) | Skill Enhancement Course | 4 | Effective Presentation Skills, Negotiation and Persuasion Skills, Interpersonal Communication, Conflict Resolution, Public Speaking Techniques, Report Writing for Managers |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOMR604 | DSE-4: Supply Chain Management in Retail | Discipline Specific Elective | 6 | Introduction to Retail Supply Chain, Inventory Management in Retail, Logistics and Transportation, Warehousing and Distribution, Vendor Relationship Management, Supply Chain Optimization |
| BVOMR605 | DSE-5: Strategic Retail Management | Discipline Specific Elective | 6 | Retail Strategy Formulation, Retail Location Strategy, Retail Pricing Strategies, Retail Growth Strategies, E-tailing and Omni-channel Strategy, Global Retailing Trends |
| BVOMR606 | DSE-6: Project Work/Internship | Discipline Specific Elective | 6 | Project Formulation and Design, Data Collection and Analysis, Report Writing, Presentation Skills, Industry Exposure and Application, Problem-Solving in Real-world Context |
| BVOC604 | SEC-4: (e.g., Professional Ethics and Values) | Skill Enhancement Course | 4 | Introduction to Professional Ethics, Ethical Dilemmas in Business, Corporate Governance, Social Responsibility of Business, Ethical Decision Making Models, Values in the Workplace |
