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B-VOC in Retail Management And It at University of Delhi
Delhi, Delhi
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About the Specialization
What is Retail Management and IT at University of Delhi Delhi?
This Retail Management and IT program at University of Delhi focuses on equipping students with a blend of retail operational expertise and crucial IT skills. It addresses the evolving landscape of the Indian retail sector, which is rapidly integrating technology for improved efficiency and customer experience. The program uniquely combines traditional retail principles with modern digital tools, preparing graduates for the dynamic demands of the industry in India.
Who Should Apply?
This program is ideal for 10+2 graduates across all streams who are keen to build a career in the fast-growing Indian retail and e-commerce sectors. It is also suitable for individuals aspiring to manage retail operations, implement technology solutions in retail, or become entrepreneurs in the retail domain. Students with an interest in consumer behavior, technology, and business management will find this course particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including retail store manager, merchandiser, e-commerce specialist, supply chain executive, or retail IT support. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, growing significantly with experience. The program also aligns with skill frameworks, enhancing employability for roles in modern retail chains, online marketplaces, and technology firms supporting retail in India.
Student Success Practices
Foundation Stage
Build Strong Retail and IT Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core retail concepts like store operations, consumer behavior, and marketing principles. Simultaneously, develop basic IT literacy including proficiency in office suites and understanding of computer networks. Engage with case studies on Indian retail giants and emerging tech trends.
Tools & Resources
Microsoft Office Suite, Tally (basic accounting software), Industry magazines like Images Retail, NPTEL courses on IT fundamentals
Career Connection
A solid foundation ensures readiness for entry-level roles in retail operations and provides a base for understanding specialized IT applications, crucial for future career growth in the industry.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in class discussions, group projects, and presentations to hone both written and verbal communication. Practice professional email writing and report generation. Engage in mock interviews and public speaking exercises to boost confidence and clarity.
Tools & Resources
Grammarly, Toastmasters International clubs (if available), Business communication textbooks, LinkedIn for professional networking
Career Connection
Strong communication is vital for customer interaction, team collaboration, and client presentations, directly impacting placement success and career progression in client-facing or managerial roles within retail.
Engage in Early Industry Exposure- (Semester 1-2)
Seek opportunities for short-term internships or volunteer roles at local retail stores, departmental chains, or e-commerce warehouses during semester breaks. Visit various retail formats to observe operations firsthand and understand the practical aspects.
Tools & Resources
Local job portals, College placement cell, Family/friends in retail, Retail trade fairs
Career Connection
Gaining practical exposure early helps in correlating theoretical knowledge with real-world scenarios, clarifying career interests, and building a professional network for future internships and jobs in India.
Intermediate Stage
Specialize in Retail Technologies- (Semester 3-5)
Dive deeper into retail-specific technologies like POS systems, CRM software, and ERP modules. Learn basic data analysis tools relevant to retail metrics and supply chain optimization. Consider certifications in specific retail software to enhance your technical skillset.
Tools & Resources
Microsoft Excel (advanced features), Basic SQL tutorials, Online courses on SAP/Oracle Retail modules, NASSCOM FutureSkills Prime
Career Connection
Proficiency in retail technologies makes you a valuable asset, opening doors to roles in retail IT support, data analysis, e-commerce operations, and system implementation, highly sought after in modern Indian retail.
Actively Pursue Industry Internships- (Semester 4-5)
Secure a substantive internship (4-6 weeks or longer) with a reputable retail company or e-commerce platform. Focus on roles that provide exposure to supply chain, marketing, or IT departments. Document your learning and build a professional portfolio of your work.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages
Career Connection
Internships provide critical practical experience, enhance your resume, and often lead to pre-placement offers, significantly improving your chances of securing a good job post-graduation in India''''s competitive market.
Participate in Case Competitions and Projects- (Semester 3-5)
Form teams and participate in inter-college retail case study competitions, hackathons focused on retail tech, or university-level projects simulating retail business challenges. This enhances problem-solving, analytical, and teamwork skills.
Tools & Resources
Business case study platforms, Project management tools like Trello or Asana, Retail industry reports and whitepapers
Career Connection
Such participation demonstrates practical application of knowledge, critical thinking, and leadership, making you stand out to recruiters and preparing you for real-world business challenges in retail.
Advanced Stage
Master Capstone Project and Placement Preparation- (Semester 6)
Dedicate significant effort to your final semester project or extended internship, treating it as a real-world problem-solving exercise. Concurrently, attend placement workshops, refine your resume, and practice interview skills, focusing on retail-specific and IT-related questions.
Tools & Resources
Career services office, Interview prep platforms (e.g., specific retail interview guides), LinkedIn for professional profile optimization
Career Connection
A well-executed capstone project showcases your capabilities, while robust placement preparation directly leads to securing desirable full-time roles in the retail and IT sectors upon graduation in India.
Build Professional Network and Personal Brand- (Semester 6)
Actively connect with industry professionals, alumni, and recruiters through LinkedIn, industry events, and college alumni meets. Develop a strong online professional presence showcasing your skills, projects, and career aspirations.
Tools & Resources
LinkedIn, Professional networking events (online/offline), Personal portfolio website or blog
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and career advice, which are crucial for long-term career growth in the competitive Indian job market and beyond.
Explore Advanced Certifications- (Semester 6 and post-graduation initiation)
Consider pursuing short-term advanced certifications in areas like data analytics (e.g., Google Data Analytics Professional Certificate), digital marketing (e.g., Google Digital Garage), or specific ERP systems (e.g., SAP Retail modules) to enhance specialization.
Tools & Resources
Coursera, edX, Udemy, Official vendor certification programs (e.g., Microsoft, SAP), Industry-specific online learning platforms
Career Connection
These certifications add significant value to your profile, demonstrating expertise beyond the curriculum and making you highly competitive for specialized roles in IT-driven retail environments in India.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination from a recognized Board/University with minimum 40% marks in aggregate.
Duration: 3 Years (6 Semesters)
Credits: 180 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRT-101 | Fundamentals of Retail | Core Skill Component | 6 | Introduction to Retailing, Types of Retailers and Formats, Retail Environment Analysis, Customer Service Excellence, Retail Business Model and Strategy |
| BVRT-102 | Basics of Information Technology | Core Skill Component | 6 | Computer Fundamentals and Hardware, Operating Systems and Software, Microsoft Office Suite Applications, Internet, Web Browsing and Email, Basic Data Security and Networking Concepts |
| BVGE-101 | Business Communication | General Education Component | 6 | Communication Process and Barriers, Verbal and Non-verbal Communication, Written Communication Skills (Reports, Emails), Oral Presentation Techniques, Effective Listening and Feedback |
| BVGE-102 | Financial Accounting | General Education Component | 6 | Accounting Principles and Concepts, Journal, Ledger, and Trial Balance, Preparation of Financial Statements, Depreciation Methods, Introduction to Accounting Software |
| BVSL-101 | English Language Proficiency | General Education Component | 6 | Grammar and Syntax, Vocabulary Building, Reading Comprehension, Essay and Paragraph Writing, Official Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRT-201 | Retail Operations and Store Management | Core Skill Component | 6 | Store Location and Layout, Inventory Management Techniques, Retail Security Measures, Customer Service Management, Retail Sales and Performance Management |
| BVRT-202 | Retail Marketing | Core Skill Component | 6 | Marketing Mix in Retail, Consumer Buying Behavior, Market Segmentation and Targeting, Retail Branding Strategies, Promotional Activities in Retail |
| BVGE-201 | Business Economics | General Education Component | 6 | Demand and Supply Analysis, Market Structures and Pricing, National Income Concepts, Inflation and Business Cycles, Fiscal and Monetary Policies |
| BVGE-202 | Business Statistics | General Education Component | 6 | Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Correlation and Regression Analysis, Index Numbers and Time Series |
| BVSL-201 | Environmental Studies | General Education Component | 6 | Ecosystems and Biodiversity, Environmental Pollution and Control, Natural Resources Management, Sustainable Development Goals, Environmental Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRT-301 | Supply Chain Management in Retail | Core Skill Component | 6 | Supply Chain Fundamentals, Logistics Management, Warehousing and Transportation, Inventory Control, Vendor Relationship Management |
| BVRT-302 | Visual Merchandising and Space Planning | Core Skill Component | 6 | Principles of Visual Merchandising, Store Layout and Design, Display Techniques and Fixtures, Lighting and Color Psychology, Retail Atmospherics and Ambiance |
| BVRT-303 | E-Commerce Fundamentals | Core Skill Component | 6 | E-commerce Business Models, Online Payment Systems, Digital Marketing Basics, Website Design and Development, Cyber Security in E-commerce |
| BVGE-301 | Human Resource Management | General Education Component | 6 | HR Planning and Recruitment, Training and Development, Performance Appraisal Systems, Compensation and Benefits, Employee Relations and Grievance Handling |
| BVGE-302 | Entrepreneurship Development | General Education Component | 6 | Entrepreneurial Process and Traits, Business Idea Generation, Developing a Business Plan, Funding and Venture Capital, Legal Aspects of Startups |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRT-401 | Retail Buying and Merchandising | Core Skill Component | 6 | Merchandise Planning Process, Assortment Planning and Selection, Vendor Negotiation and Relationship, Pricing Strategies and Markdowns, Category Management and Retail Math |
| BVRT-402 | Retail CRM and Customer Experience | Core Skill Component | 6 | Customer Relationship Management Concepts, Customer Loyalty Programs, Customer Service Excellence, Personalization and Customer Journey Mapping, Feedback Mechanisms and Retention Strategies |
| BVRT-403 | Digital Marketing for Retail | Core Skill Component | 6 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Digital Analytics and Campaign Management |
| BVGE-401 | Business Law | General Education Component | 6 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Intellectual Property Rights, Cyber Law and E-Contracts |
| BVGE-402 | Organizational Behavior | General Education Component | 6 | Individual Behavior in Organizations, Group Dynamics and Teamwork, Leadership Theories and Styles, Motivation and Job Satisfaction, Conflict Management and Organizational Change |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRT-501 | Retail Analytics and Data Management | Core Skill Component | 6 | Data Collection Methods in Retail, Key Retail Metrics and KPIs, Introduction to Predictive Analytics, Data Reporting and Visualization Tools, Customer Segmentation and Market Basket Analysis |
| BVRT-502 | Retail Finance and Accounting | Core Skill Component | 6 | Retail Budgeting and Forecasting, Cost Control and Expense Management, Profitability Analysis and ROI, Working Capital Management, Financial Planning for Retail Businesses |
| BVRT-503 | Retail Software and ERP Systems | Core Skill Component | 6 | Point of Sale (POS) Systems, Enterprise Resource Planning (ERP) in Retail, Inventory Management Software, CRM Software Applications, Cloud-based Retail Solutions |
| BVRT-504 | Elective 1 (e.g., International Retailing) | Elective Skill Component | 6 | Global Retail Trends and Markets, Cross-Cultural Consumer Behavior, International Retail Strategies, Import/Export Regulations, E-Tail Export Opportunities |
| BVRT-505 | Elective 2 (e.g., Integrated Marketing Communications) | Elective Skill Component | 6 | IMC Concepts and Tools, Advertising and Sales Promotion, Public Relations and Publicity, Direct Marketing and Personal Selling, Media Planning and Evaluation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRT-601 | Strategic Retail Management | Core Skill Component | 6 | Strategic Planning in Retail, Competitive Advantage and Positioning, Retail Growth Strategies (Expansion, Diversification), Retail Audit and Performance Evaluation, Future Trends in Retailing |
| BVRT-602 | Emerging Technologies in Retail | Core Skill Component | 6 | Artificial Intelligence and Machine Learning in Retail, Internet of Things (IoT) Applications, Blockchain for Supply Chain Transparency, Augmented Reality and Virtual Reality in Retail, Personalization Technologies and Robotics |
| BVRT-603 | Retail Project Work / Internship | Project/Internship | 12 | Industry Problem Identification, Market Research and Data Analysis, Business Plan Development and Feasibility, Implementation Strategy and Impact Analysis, Report Writing and Presentation Skills |
| BVGE-601 | Business Ethics and Corporate Social Responsibility | General Education Component | 6 | Ethical Theories and Dilemmas, Ethical Practices in Business, CSR Concepts and Models, Stakeholder Management and Sustainability, Corporate Governance and Compliance |
