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M-A-TOURISM-MANAGEMENT in General at University of Jammu
Jammu, Jammu and Kashmir
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About the Specialization
What is General at University of Jammu Jammu?
This M.A. Tourism & Travel Management program at the University of Jammu focuses on equipping students with comprehensive knowledge and skills vital for the dynamic Indian tourism sector. It delves into various facets including cultural heritage, sustainable practices, and operational management. The program is designed to meet the growing demands of India''''s diverse and rapidly expanding travel and tourism industry, emphasizing both theoretical understanding and practical application.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the tourism and hospitality industry, especially those with a keen interest in Indian culture and global travel trends. It also caters to working professionals looking to upskill or career changers transitioning into management roles within the travel sector. A background in humanities or business can be beneficial, but is not strictly a prerequisite.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths such as Tour Managers, Travel Consultants, Destination Marketers, Event Planners, and Sustainable Tourism Officers. Entry-level salaries typically range from INR 3-5 Lakhs per annum, with experienced professionals earning upwards of INR 8-15 Lakhs. Growth trajectories are strong in areas like eco-tourism, medical tourism, and heritage tourism within Indian companies.
Student Success Practices
Foundation Stage
Build a Strong Theoretical Base in Tourism- (Semester 1-2)
Focus on thoroughly understanding core concepts of tourism, its principles, products, and marketing strategies from Semester 1 and 2 subjects. Regularly review notes, participate in class discussions, and read recommended textbooks to solidify foundational knowledge.
Tools & Resources
Official textbooks, Academic journals on tourism studies, Class notes
Career Connection
A robust theoretical understanding forms the bedrock for all future applied roles, enabling informed decision-making and strategic thinking in the tourism industry.
Enhance Communicative English Skills- (Semester 1-2)
Actively engage in activities that improve verbal and written communication. Practice public speaking, professional email writing, and report generation, especially as covered in ''''Communicative English for Tourism'''' (MTM-104). Join debate clubs or university language workshops.
Tools & Resources
Toastmasters International (local chapters), Online English grammar tools, Presentation software
Career Connection
Effective communication is crucial for client interaction, tour guiding, marketing, and negotiation in the global tourism sector, directly impacting job performance and career progression.
Explore Indian Tourism Products & Culture- (Semester 1-2)
Beyond coursework (MTM-102, MTM-202), plan weekend trips to nearby heritage sites, cultural events, or natural attractions in Jammu & Kashmir. Document experiences through blogs or photo essays to deepen understanding of India''''s diverse tourism offerings.
Tools & Resources
Local tourism websites, Travel blogs, Cultural event calendars
Career Connection
First-hand experience with Indian tourism products and culture is invaluable for roles in destination management, tour operations, and cultural tourism, providing practical insights sought by employers.
Intermediate Stage
Undertake Practical Industry Internships- (Semester 3-4 (if syllabus for these semesters becomes available))
Seek out internships with local travel agencies, tour operators, hotels, or government tourism departments. Apply theoretical knowledge in real-world scenarios, learning about tour packaging, customer service, and destination management first-hand.
Tools & Resources
University career services, LinkedIn, Internshala
Career Connection
Internships provide crucial practical exposure, build industry contacts, and significantly enhance resume value, often leading to pre-placement offers or faster job acquisition.
Develop Digital Tourism Marketing Skills- (Semester 3-4 (if syllabus for these semesters becomes available))
Enroll in online courses for digital marketing, social media management, and content creation tailored for the tourism industry. Apply these skills by creating mock marketing campaigns for local attractions or travel businesses.
Tools & Resources
Google Digital Garage, HubSpot Academy, Canva, Social media platforms
Career Connection
Proficiency in digital marketing is a highly sought-after skill for promoting destinations and services, opening doors to roles in online travel agencies, marketing firms, and tourism boards.
Participate in Tourism Research Projects- (Semester 3-4 (if syllabus for these semesters becomes available))
Collaborate with faculty on research projects focusing on sustainable tourism, cultural tourism, or impact assessment. This develops critical thinking, research methodologies, and data analysis skills relevant to tourism planning and development.
Tools & Resources
University library databases, SPSS/R for data analysis, Academic conferences
Career Connection
Research experience is valuable for roles in policy making, tourism consultancy, and academic positions, demonstrating analytical rigor and problem-solving abilities.
Advanced Stage
Network Extensively within the Industry- (Semester 4)
Attend tourism conferences, trade fairs, and workshops (e.g., SATTE, ITB Berlin (India)) to connect with industry leaders, recruiters, and potential mentors. Actively build and maintain a professional network.
Tools & Resources
LinkedIn, Industry association memberships (e.g., FHRAI, TAAI), Conference apps
Career Connection
Networking is paramount for job opportunities, mentorship, and staying updated on industry trends, providing a competitive edge in the job market.
Undertake a Capstone Project or Dissertation- (Semester 4)
Choose a relevant and complex tourism industry challenge for your final project or dissertation. This could involve developing a sustainable tourism plan for a region, analyzing market trends, or proposing innovative tourism products.
Tools & Resources
Academic supervisors, Industry reports, Survey tools
Career Connection
A well-executed project showcases problem-solving skills, deep subject matter expertise, and provides a tangible portfolio piece to present to potential employers.
Prepare for Placements and Professional Interviews- (Semester 4)
Refine resume and cover letter writing, practice group discussions, and mock interviews tailored for tourism roles. Seek guidance from the university''''s placement cell and alumni mentors to understand industry expectations.
Tools & Resources
University Placement Cell, Online interview platforms, Career counseling services
Career Connection
Thorough preparation ensures confidence and competence during the hiring process, maximizing chances of securing desirable positions in leading tourism organizations.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with at least 45% of the aggregate marks (40% for SC/ST candidates) or any other equivalent qualification recognized by the University of Jammu.
Duration: 2 years (4 semesters)
Credits: Credits not specified
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTM-101 | Concepts and Principles of Tourism | Core | 4 | Introduction to Tourism, Typologies and Forms of Tourism, Tourism Resources and Attractions, Tourism Organizations, Impacts of Tourism |
| MTM-102 | Tourism Products of India | Core | 4 | Natural and Cultural Tourism Products, Religious Tourism, Wildlife Tourism, Adventure Tourism, Heritage Tourism |
| MTM-103 | Tourism Marketing | Core | 4 | Marketing Concepts in Tourism, Marketing Mix, Market Segmentation, Branding and Promotion, Digital Marketing in Tourism |
| MTM-104 | Communicative English for Tourism | Core | 4 | Communication Skills, Oral and Written Communication, Presentation Skills, Interpersonal Communication, Professional Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTM-201 | Global Tourism Geography | Core | 4 | Geographical Concepts in Tourism, Major Tourist Destinations, World Heritage Sites, Tourist Flows, Geopolitics of Tourism |
| MTM-202 | Indian Culture & Heritage | Core | 4 | Indian Cultural Heritage, Art and Architecture, Fairs and Festivals, Performing Arts, Culinary Heritage |
| MTM-203 | Tourism Planning and Development | Core | 4 | Concepts of Tourism Planning, Stages of Tourism Development, Sustainable Tourism, Community Based Tourism, Policy and Regulations |
| MTM-204 | Management of Tour Operations | Core | 4 | Tour Packaging, Tour Itinerary Planning, Tour Guiding, Travel Agency Management, Role of Airlines and Accommodation |
