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MA in Journalism Mass Communication at University of Lucknow
Lucknow, Uttar Pradesh
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About the Specialization
What is Journalism & Mass Communication at University of Lucknow Lucknow?
This MA Journalism & Mass Communication program at the University of Lucknow focuses on equipping students with theoretical knowledge and practical skills essential for the dynamic media landscape. With a blend of traditional and new media, the curriculum addresses the evolving demands of the Indian media industry, fostering critical thinking and effective communication for diverse roles.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into journalism, broadcasting, public relations, or advertising. It also suits working professionals looking to upskill in digital media, media management, or content creation. Aspiring media entrepreneurs and those with a keen interest in societal communication and research will find this program enriching.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as journalists, editors, PR specialists, advertisers, content creators, and media managers. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Opportunities exist in news organizations, ad agencies, corporate communication departments, and digital media firms, aligning with UGC NET/JRF for academic roles.
Student Success Practices
Foundation Stage
Master Core Media Theories & Reporting Skills- (Semester 1-2)
Diligently study communication theories, media laws, and ethics. Actively participate in practical reporting assignments, focusing on news gathering, interviewing, and basic editing. Attend workshops on journalistic ethics to build foundational understanding.
Tools & Resources
University Library''''s media section, reputable news websites (e.g., The Hindu, Indian Express), press clubs for reporting practice
Career Connection
Builds a strong theoretical base and practical news sense, crucial for entry-level journalist, sub-editor, or media analyst roles.
Build Strong Content Creation Fundamentals- (Semester 1-2)
Focus on developing clear and concise writing skills for various media formats. Practice scriptwriting for radio, basic audio production, and effective communication through different mediums. Engage in peer editing and feedback sessions to refine output.
Tools & Resources
Audacity for audio editing, online writing guides, departmental practical labs, college literary clubs
Career Connection
Essential for roles in content writing, radio jockeying, podcasting, and media production, enhancing overall communication proficiency.
Engage with Local Media & Industry Events- (Semester 1-2)
Regularly read local newspapers and online news portals to understand regional media dynamics. Attend university-organized seminars, guest lectures, and workshops by media professionals. Volunteer for campus media initiatives to gain early practical exposure.
Tools & Resources
Local news channels, university event calendars, LinkedIn for connecting with local media professionals
Career Connection
Provides early exposure to the Indian media industry, helps in initial networking, and identifies potential internship opportunities.
Intermediate Stage
Master Production Skills & Research Application- (Semester 3)
Immerse yourself in television and video production, print media production software, and digital communication tools. Actively apply communication research methods to analyze media phenomena or audience behavior for practical insights and project work.
Tools & Resources
Adobe Creative Suite (Premiere Pro, InDesign, Photoshop), professional video cameras (if available), survey tools (Google Forms, Qualtrics), university research labs
Career Connection
Develops highly sought-after practical skills for roles in TV production, digital marketing, media research, and content management, making you industry-ready.
Build a Diverse Media Portfolio- (Semester 3)
Systematically compile your best work from practical assignments, including video projects, news reports, magazine layouts, digital campaigns, and research papers. Regularly update and refine your portfolio for specialized roles and future applications.
Tools & Resources
Behance, YouTube, personal website/blog, Google Drive/Dropbox for organizing work
Career Connection
A strong portfolio is crucial for showcasing capabilities to potential employers in production, design, content creation, and research roles, significantly boosting employability.
Participate in Media Competitions & Workshops- (Semester 3)
Seek opportunities to participate in inter-collegiate media festivals, journalism competitions, or national-level workshops on specific media skills (e.g., documentary filmmaking, photojournalism). This enhances skills and provides broader exposure.
Tools & Resources
Event calendars of other universities, media industry associations, online platforms for creative challenges
Career Connection
Builds a competitive edge, fosters networking with peers and professionals, and adds impressive achievements to your resume, beneficial for placements and higher studies.
Advanced Stage
Excel in Dissertation/Project & Entrepreneurship- (Semester 4)
Dedicate significant effort to your final project or dissertation, ensuring rigorous research, analysis, and compelling presentation. Explore media entrepreneurship concepts and develop a viable business plan for a media venture, demonstrating innovative thinking.
Tools & Resources
Academic writing software, statistical analysis tools (if applicable), business model canvas, mentorship from faculty/industry experts
Career Connection
Demonstrates independent research capabilities, critical thinking, and a potential pathway to launching your own media startup or leading innovation in established firms, preparing for leadership.
Strategic Placement Preparation & Networking- (Semester 4)
Actively engage with the university''''s placement cell. Prepare for interviews, refine your resume and cover letter, and leverage your professional network for job leads. Attend mock interviews and career counseling sessions to be fully ready for the job market.
Tools & Resources
University placement services, LinkedIn, Naukri.com, Glassdoor, professional networking events
Career Connection
Directly prepares you for securing desired full-time positions in the media industry post-graduation, maximizing your chances for successful placements.
Continuous Skill Upgradation for Future Trends- (Semester 4 and beyond)
Stay updated with emerging media technologies, AI in journalism, data journalism, and evolving digital marketing strategies. Consider short-term online certifications or workshops in areas like advanced analytics or specific software relevant to your chosen career path.
Tools & Resources
Online learning platforms (Coursera, edX), industry webinars, media tech blogs, professional certifications (e.g., Google Analytics)
Career Connection
Ensures long-term career relevance and adaptability in the rapidly changing media landscape, positioning you for sustained growth and leadership roles in the future.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline
Duration: 2 years (4 semesters)
Credits: 104 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC101 | Communication Theories | Core | 5 | Communication Concepts and Process, Models of Communication, Mass Communication Theories, Indian Traditional Communication, Communication Research |
| MJMC102 | Reporting | Core | 5 | News Concepts and Values, Reporting Techniques, Types of Reporting, Interviewing and Sources, Press Conferences and Briefings |
| MJMC103 | Editing | Core | 5 | Principles of News Editing, Copy Editing Techniques, Headline Writing and Leads, Page Design and Layout, Proofreading and Style Guide |
| MJMC104 | Media Law and Ethics | Core | 5 | Indian Constitution and Media, Press Laws in India, Broadcast and Cyber Laws, Media Ethics and Codes, Contempt of Court, Defamation |
| MJMC105A | Advertising | Elective | 3 | Advertising Concepts and History, Types of Advertising, Advertising Agencies Structure, Media Planning and Strategy, Ethics and Regulations in Advertising |
| MJMC105B | Public Relations | Elective | 3 | Introduction to Public Relations, Tools and Techniques of PR, Corporate Communication, Crisis Communication, Government and Political PR |
| MJMC106 | Practical | Lab | 3 | Newsroom Operations Simulation, Reporting Assignments, Editing Exercises, Page Layout Design, Press Release Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC201 | History of Indian Media | Core | 5 | Evolution of Indian Press, Vernacular Press Development, History of Radio and Television, Indian Cinema''''s Journey, Emergence of New Media |
| MJMC202 | Media Management | Core | 5 | Media Ownership and Structure, Media Economics and Revenue, Organizational Structure of Media Houses, Media Marketing and Branding, Human Resource Management in Media |
| MJMC203 | Advertising and Public Relations | Core | 5 | Integrated Marketing Communication, Advertising Campaign Planning, Public Relations Strategies, Media Relations Management, Brand Building and Management |
| MJMC204 | Radio and Audio Production | Core | 5 | Principles of Radio Broadcasting, Radio Formats and Genres, Script Writing for Radio, Audio Editing Techniques, Radio Program Production |
| MJMC205A | Development Communication | Elective | 3 | Concept of Development, Communication for Development Theories, Health Communication Initiatives, Rural Communication Strategies, ICTs for Development |
| MJMC205B | Folk Media | Elective | 3 | Introduction to Folk Art Forms, Traditional Media in India, Performance Arts as Communication, Communication through Folk Media, Revival and Modernization of Folk Media |
| MJMC206 | Practical | Lab | 3 | Radio Program Production, Audio Editing Software Practice, Script Writing for Radio, Voice Acting and Narration, Field Reporting for Radio |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC301 | Television and Video Production | Core | 5 | Principles of TV Broadcasting, TV Formats and Genres, Script Writing for Television, Camera Techniques and Lighting, Video Editing and Post-Production |
| MJMC302 | Print Media Production | Core | 5 | Newspaper and Magazine Production, Desktop Publishing Software, Graphic Design Principles, Page Layout and Typography, Pre-press and Printing Process |
| MJMC303 | Communication Research Methods | Core | 5 | Research Design and Types, Data Collection Methods, Quantitative Research Techniques, Qualitative Research Approaches, Statistical Analysis for Media |
| MJMC304 | New Media and Digital Communication | Core | 5 | Internet and Society, Social Media Strategies, Digital Journalism and Content, Online Marketing and SEO, Web Design and Content Management |
| MJMC305A | Photojournalism | Elective | 3 | History and Evolution of Photojournalism, Camera Techniques and Composition, Photo Editing and Manipulation, Visual Storytelling, Ethics in Photojournalism |
| MJMC305B | Documentary Film Making | Elective | 3 | History of Documentary Films, Research and Scripting for Documentaries, Production Techniques and Direction, Post-Production and Editing, Distribution and Exhibition |
| MJMC306 | Practical | Lab | 3 | TV News Production, Video Editing Software Practice, Print Media Design, Web Content Creation, Social Media Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC401 | International Communication | Core | 5 | Global Media Systems, Theories of International Communication, Media and Conflict Reporting, Cultural Exchange and Diplomacy, New World Information Order |
| MJMC402 | Corporate Communication and Brand Management | Core | 5 | Corporate Identity and Image, Brand Strategy and Positioning, Crisis Communication Management, Investor Relations, Corporate Social Responsibility |
| MJMC403 | Project/Dissertation | Core | 5 | Research Proposal Development, Literature Review, Data Analysis and Interpretation, Report Writing and Formatting, Presentation and Viva Voce |
| MJMC404 | Media Entrepreneurship | Core | 5 | Media Business Models, Start-up Ecosystem in Media, Funding and Venture Capital, Marketing Strategies for Media Ventures, Legal Aspects of Media Business |
| MJMC405A | Film Studies | Elective | 3 | History and Evolution of Cinema, Film Theory and Criticism, Genres and Auteur Theory, Indian Cinema: Past and Present, Film Appreciation |
| MJMC405B | Global Advertising and PR | Elective | 3 | International Advertising Practices, Global PR Strategies, Cross-Cultural Communication, International Campaigns and Case Studies, Regulatory Frameworks for Global Media |
| MJMC406 | Practical | Lab | 3 | Dissertation Research Application, Business Plan Development, Portfolio Creation for Industry, Media Campaign Execution, Internship Report Preparation |
