

INTEGRATED-BBA-MBA in Family Business Management at University of Petroleum and Energy Studies


Dehradun, Uttarakhand
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About the Specialization
What is Family Business Management at University of Petroleum and Energy Studies Dehradun?
This Family Business Management program at University of Petroleum and Energy Studies focuses on equipping students with specialized knowledge and skills to manage, grow, and sustain family-owned enterprises. In the vibrant Indian economy, family businesses are the backbone, contributing significantly to GDP and employment. This program uniquely blends traditional management principles with the complexities of family dynamics, governance, and succession planning, preparing students for leadership roles in their own ventures or established family firms.
Who Should Apply?
This program is ideal for young entrepreneurs from business families looking to professionalize and expand their inherited ventures. It also suits fresh graduates with an inclination towards understanding the unique challenges and opportunities within family-led organizations in India. Additionally, it can benefit professionals seeking to transition into or consult for family businesses, requiring a deep understanding of their intricate operational and relational structures.
Why Choose This Course?
Graduates of this program can expect to lead their family businesses more effectively, drive innovation, and manage intergenerational transitions smoothly. Career paths include managing family offices, executive roles in existing family enterprises, or launching new ventures within the family conglomerate. In India, such specialized roles can command competitive salaries, with entry-level positions ranging from INR 5-8 LPA and experienced professionals earning INR 15-30+ LPA, fostering significant growth trajectories.

Student Success Practices
Foundation Stage
Cultivate Strong Foundational Business Acumen- (Semester 1-2)
Focus rigorously on core subjects like Accounting, Economics, Quantitative Techniques, and Marketing. Understand how these fundamentals interlink to form a holistic business perspective. Actively participate in class discussions and solve case studies to apply theoretical knowledge.
Tools & Resources
Online business news portals (Livemint, Economic Times), financial literacy apps, basic Excel for data analysis, peer study groups
Career Connection
A strong foundation is crucial for understanding comprehensive business operations, which is vital for any future leadership role in a family business.
Develop Effective Communication & Design Thinking Skills- (Semester 1-2)
Leverage courses like Business Communication and Design Thinking to hone presentation, negotiation, and creative problem-solving skills. Seek opportunities for public speaking, group projects, and brainstorming sessions to enhance interpersonal and innovative thinking, critical for family business discussions.
Tools & Resources
LinkedIn Learning courses on communication, design thinking workshops, college Toastmasters clubs, presentation software proficiency
Career Connection
Clear communication and innovative thinking are essential for articulating visions, resolving conflicts, and driving new initiatives within a family business structure.
Engage in Early Industry Exploration & Networking- (Semester 1-2)
Attend introductory industry webinars, seminars, and networking events organized by the university or local business chambers. Interview alumni or local business owners to understand diverse career paths and the realities of the Indian business landscape, particularly family businesses.
Tools & Resources
UPES career services, alumni network platforms, local entrepreneurial forums, informational interviews
Career Connection
Early exposure helps in clarifying career aspirations and building initial contacts, preparing students for internships and future professional relationships.
Intermediate Stage
Immerse in Family Business Specific Concepts & Case Studies- (Semester 3-5)
Deeply engage with specialization courses like ''''Dynamics of Family Business'''' and ''''Succession Planning''''. Actively seek out case studies related to Indian family businesses (e.g., Godrej, Bajaj, Ambani family transitions) to understand real-world challenges and solutions.
Tools & Resources
Harvard Business Review cases, IIM case studies on Indian family businesses, industry reports on FBM, discussions with faculty specializing in FBM
Career Connection
Direct application of FBM concepts prepares students for strategic decision-making and navigating unique challenges in family enterprises.
Undertake Meaningful Internships in Family Businesses- (Semester 5)
Proactively search for internship opportunities within small to medium-sized Indian family businesses. Focus on gaining practical experience in diverse functions (e.g., marketing, operations, finance) and observe family dynamics firsthand. Seek mentorship from senior family members or professional managers.
Tools & Resources
UPES placement cell, personal networking, online job portals (Naukri.com, Internshala), direct outreach to local businesses
Career Connection
Internships provide invaluable practical exposure, build a professional network, and often lead to pre-placement offers or full-time roles in family businesses.
Develop Analytical & Problem-Solving Skills through Projects- (Semester 3-5)
Utilize courses like ''''Research Methodology'''' and ''''Business Analytics'''' to develop strong analytical capabilities. Actively participate in projects, focusing on identifying business problems within a family business context and proposing data-driven solutions.
Tools & Resources
Statistical software (R, Python, SPSS), advanced Excel, business intelligence tools, project management software
Career Connection
Analytical skills are critical for making informed business decisions, assessing market opportunities, and optimizing operations within a family firm.
Advanced Stage
Specialize in Advanced Family Business Strategies & Consulting- (Semester 6-8)
Focus on advanced specialization subjects like ''''Wealth Management,'''' ''''Managing Conflicts,'''' and ''''Internationalization of Family Business.'''' Engage in simulations or consulting projects that address complex strategic issues faced by large Indian family conglomerates.
Tools & Resources
Industry forums, expert guest lectures, family business publications, advanced financial modeling
Career Connection
Develops the specialized expertise required for senior leadership, strategic consulting roles, or successfully managing complex portfolios within a family business.
Initiate and Execute a Comprehensive Dissertation/Capstone Project- (Semester 7-8 (Dissertation I & II))
Choose a challenging research topic or a practical business problem related to Family Business Management for your Dissertation/Capstone. Conduct thorough research, data analysis, and propose actionable recommendations, ideally collaborating with an actual family business.
Tools & Resources
Academic databases (JSTOR, Scopus), research methodology guides, faculty mentors, industry contacts for data collection
Career Connection
A well-executed project demonstrates independent research capability, problem-solving skills, and a deep understanding of the chosen domain, significantly enhancing career prospects and academic profile.
Build a Professional Brand and Prepare for Placement/Entrepreneurship- (Semester 7-8)
Refine your resume and LinkedIn profile to highlight specialized skills in Family Business Management and practical experiences. Attend mock interviews, workshops on negotiation, and professional etiquette. For those joining family businesses, develop a clear proposal for your role and contributions.
Tools & Resources
UPES career development center, professional networking events, alumni mentorship, online professional branding resources
Career Connection
This stage is crucial for translating academic learning into tangible career outcomes, whether securing a placement in a leading family business or effectively positioning oneself for taking over/expanding the family enterprise.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in Class X and XII. Admission through UPESMET/UGAT/NMAT by GMAC/CUET-UG.
Duration: 10 semesters / 5 years
Credits: 268 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 1001 | General Management & Business Communication | Core | 4 | |
| BBMN 1002 | Accounting for Management | Core | 4 | |
| BBMN 1003 | Quantitative Techniques | Core | 4 | |
| BBMN 1004 | Economics for Managers | Core | 4 | |
| BBMN 1005 | Business Analytics I | Core | 4 | |
| BBMN 1006 | Business Law | Core | 4 | |
| BBMN 1007 | Design Thinking | Core | 4 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 1008 | Principles of Marketing | Core | 4 | |
| BBMN 1009 | Human Resource Management | Core | 4 | |
| BBMN 1010 | Business Analytics II | Core | 4 | |
| BBMN 1011 | Financial Management | Core | 4 | |
| BBMN 1012 | Operations & Supply Chain Management | Core | 4 | |
| BBMN 1013 | Project Management | Core | 4 | |
| BBMN 1014 | Digital Marketing | Core | 4 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 2001 | Entrepreneurship & New Venture Creation | Core | 4 | |
| BBMN 2002 | Organizational Behavior | Core | 4 | |
| BBMN 2003 | Research Methodology | Core | 4 | |
| BBMN 2004 | Management Information System | Core | 4 | |
| BBMN 2005 | Legal & Ethical Aspects of Business | Core | 4 | |
| BBMN 2006 | Taxation for Businesses | Core | 4 | |
| BBMN 2007 | CSR & Sustainability | Core | 4 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 2008 | Strategic Management | Core | 4 | |
| BBMN 2009 | International Business | Core | 4 | |
| BBMN 2010 | Supply Chain Analytics | Core | 4 | |
| BBMN 2011 | Business Simulation | Core | 4 | |
| BBMN 2012 | Brand Management | Core | 4 | |
| BBMN 2013 | Data Visualization for Business | Core | 4 | |
| BBMN 2014 | Artificial Intelligence in Business | Core | 4 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 3001 | Innovation Management | Core | 4 | |
| BBMN 3002 | Project Report & Viva Voce | Project/Practical | 2 | |
| FBMN 3003 | Dynamics of Family Business | Specialization Elective | 4 | |
| FBMN 3004 | Family Business & Corporate Governance | Specialization Elective | 4 | |
| FBMN 3005 | Succession Planning in Family Business | Specialization Elective | 4 | |
| FBMN 3006 | Digital Transformation in Family Business | Specialization Elective | 4 | |
| BBMN 3007 | Internship | Project/Practical | 2 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 3008 | Rural Marketing | Core | 4 | |
| BBMN 3009 | Export-Import Management | Core | 4 | |
| FBMN 3010 | Managing Family Business Legacy & Value | Specialization Elective | 4 | |
| FBMN 3011 | Wealth Management in Family Business | Specialization Elective | 4 | |
| FBMN 3012 | Managing Conflict in Family Business | Specialization Elective | 4 | |
| FBMN 3013 | Legal Framework for Family Business | Specialization Elective | 4 | |
| BBMN 3014 | Open Elective I | Elective | 4 |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 4001 | Cross-Cultural Management | Core | 4 | |
| BBMN 4002 | Applied Econometrics | Core | 4 | |
| BBMN 4003 | Dissertation - I | Project/Practical | 2 | |
| FBMN 4004 | Entrepreneurial Finance for Family Business | Specialization Elective | 4 | |
| FBMN 4005 | Family Business and Social Responsibility | Specialization Elective | 4 | |
| FBMN 4006 | Managing Growth and Expansion in Family Business | Specialization Elective | 4 | |
| BBMN 4007 | Open Elective II | Elective | 4 |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBMN 4008 | Global Strategic Management | Core | 4 | |
| BBMN 4009 | Corporate Finance | Core | 4 | |
| BBMN 4010 | Dissertation - II | Project/Practical | 2 | |
| FBMN 4011 | Family Business Consulting | Specialization Elective | 4 | |
| FBMN 4012 | Internationalization of Family Business | Specialization Elective | 4 | |
| FBMN 4013 | Innovation and Diversification in Family Business | Specialization Elective | 4 | |
| BBMN 4014 | Professional Ethics & Values | Core | 4 |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MIBM 5001 | Leadership & Change Management | Core | 4 | |
| MIBM 5002 | Business Forecasting & Research | Core | 4 | |
| MIBM 5003 | Operations Research | Core | 4 | |
| FBMN 5004 | Family Business Taxation & Estate Planning | Specialization Elective | 4 | |
| FBMN 5005 | Family Business Venturing & Incubation | Specialization Elective | 4 | |
| FBMN 5006 | Digital Marketing for Family Business | Specialization Elective | 4 | |
| MIBM 5007 | Project (Capstone) | Project/Practical | 4 |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MIBM 5008 | Corporate Governance & Ethics | Core | 4 | |
| MIBM 5009 | Data Science for Business | Core | 4 | |
| MIBM 5010 | Strategic Financial Management | Core | 4 | |
| FBMN 5011 | Managing Intergenerational Challenges | Specialization Elective | 4 | |
| FBMN 5012 | Family Business Resilience & Sustainability | Specialization Elective | 4 | |
| FBMN 5013 | Mergers, Acquisitions & Alliances in Family Business | Specialization Elective | 4 | |
| MIBM 5014 | Comprehensive Viva Voce | Project/Practical | 2 |




