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MBA in Service Management at University of Rajasthan
Jaipur, Rajasthan
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About the Specialization
What is Service Management at University of Rajasthan Jaipur?
This Service Management specialization at University of Rajasthan focuses on equipping students with advanced skills to lead and manage operations in the rapidly expanding service sector. In India, services contribute significantly to GDP, driving demand for specialized professionals. This program emphasizes strategic planning, customer experience, and operational excellence, differentiating graduates in a competitive job market by combining theoretical knowledge with practical applications relevant to Indian industry needs.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into India''''s dynamic service industries like healthcare, finance, retail, and hospitality. It also caters to working professionals aiming to upskill for managerial roles or career changers transitioning into service-focused leadership positions. Candidates with a foundational understanding of business operations and a keen interest in customer-centric strategies will thrive.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in service operations, consulting, marketing, and human resources across various service domains. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25+ LPA, depending on the industry and company. Growth trajectories lead to senior management and leadership positions in Indian and multinational service organizations, aligning with certifications in areas like ITIL or CRM.
Student Success Practices
Foundation Stage
Strengthen Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Accounting, Economics, and Quantitative Techniques. Form study groups, engage in case discussions, and utilize online resources like Coursera or NPTEL to clarify concepts. A strong foundation in these areas is crucial for success in advanced management subjects and analytical roles.
Tools & Resources
NPTEL Management Courses, Khan Academy, Harvard Business Review cases (student versions)
Career Connection
Mastering fundamentals builds analytical thinking, essential for cracking aptitude tests and interviews for entry-level managerial positions across sectors.
Develop Foundational Software Proficiency- (Semester 1-2)
Acquire practical skills in essential business software such as Microsoft Excel for data analysis, PowerPoint for presentations, and basic database tools. Participate in workshops, online tutorials, and practice solving business problems using these applications. This ensures readiness for data-driven decision-making.
Tools & Resources
Microsoft Learn, Udemy Excel courses, SQLZoo for database basics
Career Connection
Proficiency in these tools is a baseline expectation for any management role and is often assessed during recruitment processes, enhancing employability.
Engage in Early Skill Building and Networking- (Semester 1-2)
Attend university-organized guest lectures, industry seminars, and workshops to understand different service industries. Join student clubs focused on management or specific sectors. Initiate informal interactions with faculty and visiting professionals to start building a professional network from early on.
Tools & Resources
LinkedIn, University Career Services events, Industry association webinars
Career Connection
Early networking can open doors to internships and mentorship, providing valuable insights into potential career paths and industry expectations.
Intermediate Stage
Immerse in Service Specialization through Projects- (Semester 3)
Actively seek and participate in live projects or mini-internships focused on Service Management with local businesses or NGOs. Apply theoretical knowledge from Service Marketing, Financial Services Management, or Retail Management to real-world scenarios. This hands-on experience solidifies understanding and develops practical problem-solving skills.
Tools & Resources
University project guidelines, Industry contacts through faculty, Local business directories
Career Connection
Practical projects provide concrete examples for resume building and interview discussions, demonstrating applied knowledge relevant to service sector roles.
Cultivate Communication and Presentation Skills- (Semester 3)
Actively participate in group discussions, presentations, and debates within the classroom. Join public speaking clubs or university debating societies to refine verbal and non-verbal communication. Seek feedback from peers and professors. Effective communication is paramount in service delivery and managerial interactions.
Tools & Resources
Toastmasters International (if available), University cultural societies, Presentation software tutorials
Career Connection
Strong communication skills are critical for client-facing roles, team leadership, and persuasive presentations, directly impacting career progression.
Explore Industry Certifications and Online Courses- (Semester 3)
Beyond the curriculum, pursue relevant certifications like ITIL Foundation for service management, or specialized courses in CRM, Digital Marketing, or Healthcare Management from platforms like NPTEL, Coursera, or edX. This demonstrates proactive learning and specialized expertise, making you more competitive.
Tools & Resources
Coursera, edX, NPTEL, Specific industry body certifications (e.g., ITIL, Hubspot Academy for Digital Marketing)
Career Connection
Certifications validate specialized skills sought by employers in specific service domains, boosting job prospects and potentially higher starting salaries.
Advanced Stage
Focus on Comprehensive Placement Preparation- (Semester 4)
Engage rigorously in placement preparation activities including mock interviews, group discussions, resume building workshops, and aptitude test practice. Identify target companies in the service sector and tailor your profile to their requirements. Leverage the university''''s placement cell extensively for guidance.
Tools & Resources
University Placement Cell resources, Online aptitude test platforms (e.g., Indiabix), Mock interview sessions
Career Connection
Thorough preparation directly translates to successful placements in desired companies and roles within the Service Management domain.
Undertake a Capstone Project/Dissertation with Industry Relevance- (Semester 4)
Select a project or dissertation topic in Service Management that addresses a current industry challenge or explores an emerging trend. Work closely with an industry mentor, if possible, to gain practical insights. This project serves as a culmination of your learning and a showcase of your analytical and problem-solving abilities.
Tools & Resources
Academic supervisors, Industry contacts for mentorship, Research databases (e.g., J-Gate, Shodhganga)
Career Connection
A strong, industry-relevant project demonstrates depth of understanding and practical application, highly valued by recruiters for specialized roles.
Build a Professional Online Presence and Network- (Semester 4)
Optimize your LinkedIn profile, highlighting your Service Management specialization, projects, and skills. Actively engage with industry leaders and professionals on LinkedIn, participating in discussions. Attend virtual and in-person industry events to expand your network, which is vital for long-term career growth in India''''s competitive market.
Tools & Resources
LinkedIn, Professional association memberships (e.g., AIMA, local Chambers of Commerce events)
Career Connection
A robust professional network and online presence are crucial for identifying opportunities, gaining industry insights, and career advancement beyond initial placements.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with at least 50% marks (45% for SC/ST/OBC/MBC/PH candidates) from a recognized University.
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts, Organizational Structure, Personality and Perception, Motivation Theories, Leadership Styles, Group Dynamics and Conflict Management |
| MBA 102 | Managerial Economics | Core | 4 | Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators, Business Cycles |
| MBA 103 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Cost Accounting Concepts, Management Accounting Tools, Financial Statement Analysis, Budgetary Control, Break-Even Analysis |
| MBA 104 | Quantitative Techniques for Managers | Core | 4 | Probability and Distributions, Hypothesis Testing, Correlation and Regression, Decision Theory, Linear Programming, Time Series Analysis |
| MBA 105 | Business Environment & Legal Aspects of Business | Core | 4 | Economic Environment, Socio-Cultural Environment, Political-Legal Environment, Consumer Protection Act, Competition Act, Contract Law and Negotiable Instruments |
| MBA 106 | Computer Applications in Management | Core | 4 | Information Technology Fundamentals, MS Office Applications, Database Management Systems, Networking and Internet Concepts, E-commerce Basics, Management Information Systems |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Marketing Management | Core | 4 | Marketing Mix, Consumer Buying Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle, Pricing Strategies, Promotion and Distribution Channels |
| MBA 202 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Industrial Relations |
| MBA 203 | Financial Management | Core | 4 | Financial Decisions, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| MBA 204 | Operations Research | Core | 4 | Operations Research Models, Linear Programming, Transportation and Assignment Problems, Inventory Control, Queuing Theory, Simulation |
| MBA 205 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Scaling Procedures, Data Analysis and Interpretation, Report Writing |
| MBA 206 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories in Business, Corporate Social Responsibility, Corporate Governance Principles, Whistle-blowing, Environmental Ethics, Ethical Decision Making |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Strategy |
| MBA 302 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Feasibility Analysis, Funding Sources for Startups, Government Policies for MSMEs, Innovation and Creativity |
| MBA 303 | International Business | Core | 4 | Global Business Environment, Theories of International Trade, Foreign Direct Investment, International Financial System, WTO and Trade Agreements, Cross-Cultural Management |
| MBA SM 304 | Service Marketing | Elective (Service Management) | 4 | Nature of Services, Service Product Development, Pricing Strategies for Services, Service Distribution and Promotion, Managing Service Quality, Customer Expectations and Satisfaction |
| MBA SM 305 | Management of Financial Services | Elective (Service Management) | 4 | Indian Financial System, Banking Services, Insurance Products, Mutual Funds and Investment Banking, Leasing and Hire Purchase, Venture Capital and Credit Rating |
| MBA SM 306 | Health Care Service Management | Elective (Service Management) | 4 | Healthcare System Structure, Hospital Administration, Medical Ethics and Legal Aspects, Patient Care Management, Quality in Healthcare Services, Healthcare Marketing |
| MBA SM 307 | Retail Management | Elective (Service Management) | 4 | Retail Formats and Theories, Store Location and Design, Merchandise Management, Retail Pricing and Communication, Supply Chain in Retail, Customer Relationship Management in Retail |
| MBA SM 308 | Hospitality Management | Elective (Service Management) | 4 | Hotel Operations, Food and Beverage Management, Tourism Industry Overview, Event Management, Customer Service in Hospitality, Human Resource Management in Hospitality |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | Total Quality Management | Core | 4 | Quality Concepts and Evolution, TQM Principles and Philosophies, Quality Tools and Techniques, ISO 9000 Standards, Six Sigma Methodology, Quality Circles and Benchmarking |
| MBA 402 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management in Projects, Project Monitoring and Control, Project Evaluation Techniques |
| MBA SM 403 | Customer Relationship Management | Elective (Service Management) | 4 | CRM Concepts and Objectives, Customer Loyalty and Retention, CRM Technologies and Data Mining, CRM Implementation Strategies, Customer Service Management, e-CRM and Social CRM |
| MBA SM 404 | Supply Chain Management | Elective (Service Management) | 4 | SCM Concepts and Drivers, Logistics Management, Inventory Management, Transportation and Warehousing, Global Supply Chain Management, Supply Chain Technology and Performance |
| MBA SM 405 | E-Commerce & Internet Marketing | Elective (Service Management) | 4 | E-Commerce Business Models, Internet Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Web Analytics |
| MBA SM 406 | Rural Marketing | Elective (Service Management) | 4 | Rural Environment and Economy, Rural Consumer Behavior, Rural Market Potential, Product and Pricing Strategies for Rural India, Rural Distribution Channels, Promotional Strategies in Rural Areas |
| MBA SM 407 | Public Relations & Corporate Communication | Elective (Service Management) | 4 | PR Principles and Practices, Media Relations, Crisis Management, Corporate Image Building, Internal and External Communication, Employee Relations |
| MBA 408 | Project Study (Dissertation / Field Study) | Project | 4 | Research Problem Formulation, Literature Review, Data Collection and Analysis, Report Writing, Presentation Skills, Application of Management Concepts |
