.png&w=1920&q=75)
B-VOC in Web Development And Digital Marketing at V. P. & R. P. T. P. Science College, Vallabh Vidyanagar
Anand, Gujarat
.png&w=1920&q=75)
About the Specialization
What is Web Development and Digital Marketing at V. P. & R. P. T. P. Science College, Vallabh Vidyanagar Anand?
This Web Development and Digital Marketing program at V. P. & R. P. T. P. Science College, Anand, focuses on equipping students with a dual skill set essential for the modern digital economy. It integrates core programming and web technologies with advanced digital marketing strategies, addressing the rising demand in the Indian market for professionals who can build online platforms and effectively market them. The program emphasizes hands-on learning and industry relevance, preparing students for dynamic roles.
Who Should Apply?
This program is ideal for fresh graduates from a 10+2 background, particularly those with a keen interest in technology, design, and marketing. It suits individuals aspiring to enter the fast-growing Indian e-commerce, IT, and advertising sectors. Working professionals looking to upskill in specific digital domains or career changers aiming to transition into the robust digital industry will also find this curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Full Stack Developer, Digital Marketing Specialist, SEO Analyst, Social Media Manager, Web Designer, or E-commerce Executive. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry certifications in Google Ads, Facebook Blueprint, and various web development technologies, enhancing employability and growth trajectories in Indian companies.
Student Success Practices
Foundation Stage
Master Programming Fundamentals- (Semester 1-2)
Dedicate significant time to thoroughly understand C programming and web basics (HTML, CSS, JavaScript). Utilize online platforms like HackerRank and CodeChef for coding challenges and build simple static web pages for practice. This strong foundation is crucial for mastering advanced concepts and excelling in technical interviews for junior developer roles.
Tools & Resources
HackerRank, CodeChef, W3Schools, FreeCodeCamp
Career Connection
Strong programming fundamentals are non-negotiable for any web development role, securing initial technical screening and laying the groundwork for future specialization.
Develop Strong Communication Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and technical writing assignments in English & Communication Skills. Join college clubs focused on public speaking or content creation. Effective communication is vital for client interaction in marketing roles and collaborative development in web projects.
Tools & Resources
Toastmasters International (local chapters), Grammarly, LinkedIn Learning courses on communication
Career Connection
Improved communication enhances team collaboration, client presentations, and overall professional presence, critical for leadership and client-facing roles.
Build a Foundational Digital Portfolio- (Semester 1-2)
Start creating small web projects (e.g., a personal portfolio site, a simple e-commerce page mockup) using the skills learned in HTML, CSS, and JavaScript. Document these projects on platforms like GitHub. This early portfolio demonstrates practical application and initiative to potential employers.
Tools & Resources
GitHub, VS Code, Canva (for design elements)
Career Connection
An early portfolio acts as a visual resume, showcasing practical skills and project experience, making you stand out for internships and entry-level positions.
Intermediate Stage
Engage in Live Digital Marketing Campaigns- (Semester 3-5)
Volunteer to manage social media for college events, local NGOs, or small businesses. Apply SEO, SMM, and Email Marketing concepts learned in class to real-world scenarios. Track performance using analytics tools to understand campaign effectiveness.
Tools & Resources
Google Analytics, Facebook Business Manager, Mailchimp, Hootsuite
Career Connection
Hands-on experience with live campaigns provides invaluable practical knowledge, making you a more attractive candidate for Digital Marketing Specialist roles in India.
Contribute to Open Source Projects or Personal Web Applications- (Semester 3-5)
Explore and contribute to open-source projects on GitHub, or start building a more complex web application using Python/PHP and frameworks. Focus on database integration and API usage. This deepens technical understanding and demonstrates problem-solving skills.
Tools & Resources
GitHub, Stack Overflow, Django/Flask (Python), Laravel/CodeIgniter (PHP)
Career Connection
Contributing to open source or building substantial projects showcases advanced coding skills and collaborative abilities, opening doors to backend or full-stack development roles.
Network and Attend Industry Events- (Semester 3-5)
Actively participate in tech meetups, digital marketing workshops, and webinars (both online and offline in cities like Ahmedabad/Bengaluru). Connect with industry professionals on LinkedIn. Networking is crucial for mentorship, internship leads, and staying updated with industry trends.
Tools & Resources
LinkedIn, Meetup.com, Industry-specific webinars (e.g., from IAMAI, Google Developers Group)
Career Connection
Building a professional network can lead to crucial internship and job opportunities, as well as insights into career growth paths within Indian tech and marketing firms.
Advanced Stage
Specialize and Certify- (Semester 6)
Based on interests, specialize in either advanced web frameworks (React/Angular) or deep dive into specific digital marketing channels (e.g., PPC, Analytics). Pursue relevant certifications like Google Ads Certification, HubSpot Academy Certifications, or AWS/Azure fundamentals. These validate expertise to Indian employers.
Tools & Resources
Google Skillshop, HubSpot Academy, Microsoft Learn, Coursera/edX for specialized courses
Career Connection
Specialized certifications significantly boost your resume, proving expertise in high-demand areas and leading to better salary packages and targeted job roles.
Undertake a Comprehensive Capstone Project- (Semester 6)
For the final project, develop a full-fledged web application or execute a complete digital marketing strategy for a real client/business. Focus on end-to-end implementation, including deployment, analytics, and security. This mirrors real-world job responsibilities.
Tools & Resources
Any full-stack development stack (e.g., MERN, LAMP), advanced digital marketing tools, Project Management Software (Jira, Trello)
Career Connection
A strong capstone project serves as a prime showcase for interviews, demonstrating your ability to deliver comprehensive solutions from concept to execution.
Intensive Placement Preparation- (Semester 6)
Engage in rigorous aptitude test practice, mock interviews (technical and HR), and resume building workshops. Research target companies and their interview processes. Focus on problem-solving, behavioral questions, and showcasing your portfolio. Practice explaining your projects clearly.
Tools & Resources
Online aptitude test platforms, College placement cell resources, Glassdoor/AmbitionBox for company-specific interview experiences
Career Connection
Thorough preparation for placements is key to securing job offers from leading Indian IT companies and digital agencies, maximizing your chances for a successful career launch.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 3 years / 6 semesters
Credits: 120 Credits
Assessment: Internal: undefined, External: undefined
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UM01CVDD51 | Fundamentals of Computer & OS | Core | 4 | Computer Basics, Hardware Components, Software Concepts, Operating System Fundamentals, Networking Basics, Security Concepts |
| UM01CVDD52 | Programming in C | Core | 4 | C Language Fundamentals, Operators and Expressions, Control Structures, Functions, Arrays and Strings, Pointers |
| UM01CVDD53 | Web Designing using HTML, CSS & JavaScript | Core | 4 | HTML Document Structure, CSS Styling, JavaScript Basics, DOM Manipulation, Responsive Design Principles, Web Page Layout |
| UM01CVDD54 | English & Communication Skills | Skill Enhancement | 4 | Grammar and Vocabulary, Reading Comprehension, Written Communication, Oral Communication, Presentation Skills, Interpersonal Communication |
| UM01CVDD55 | Programming in C (Practical) | Practical | 2 | C Program Development, Debugging Techniques, Array and String Operations, Function Implementation, Pointer Usage, Basic Algorithm Implementation |
| UM01CVDD56 | Web Designing using HTML, CSS & JavaScript (Practical) | Practical | 2 | HTML Structure Implementation, CSS Styling Application, JavaScript Interactive Elements, Form Validation, Responsive Layout Creation, Web Page Publishing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UM02CVDD51 | PHP & MySQL | Core | 4 | PHP Fundamentals, Server-side Scripting, MySQL Database Management, Database Connectivity, Form Handling, Session Management |
| UM02CVDD52 | Advanced HTML, CSS & JavaScript | Core | 4 | CSS Preprocessors (Sass/Less), Advanced JavaScript Concepts, DOM Manipulation Techniques, AJAX, API Integration, Front-end Frameworks (Introduction) |
| UM02CVDD53 | Digital Marketing Fundamentals | Core | 4 | Introduction to Digital Marketing, Website Planning & Development, Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing |
| UM02CVDD54 | Mathematical & Statistical Methods | Skill Enhancement | 4 | Basic Algebra, Calculus Fundamentals, Probability Theory, Statistical Distributions, Data Analysis Techniques, Regression Analysis |
| UM02CVDD55 | PHP & MySQL (Practical) | Practical | 2 | PHP Scripting, Database Operations, CRUD Application Development, User Authentication, Session and Cookie Management, Error Handling |
| UM02CVDD56 | Advanced HTML, CSS & JavaScript (Practical) | Practical | 2 | Responsive Web Design, JavaScript Frameworks (Basic), AJAX Implementations, API Consumption, Interactive UI Elements, Performance Optimization |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UM03CVDD51 | Object-Oriented Programming using Python | Core | 4 | Python Basics, OOP Concepts, Classes and Objects, Inheritance and Polymorphism, File Handling, Exception Handling |
| UM03CVDD52 | Advanced Digital Marketing | Core | 4 | Advanced SEO Strategies, Google Ads (PPC), Social Media Advertising, Analytics and Reporting, Influencer Marketing, Affiliate Marketing |
| UM03CVDD53 | Database Management System | Core | 4 | DBMS Concepts, ER Modeling, Relational Algebra, SQL Queries, Normalization, Transaction Management |
| UM03CVDD54 | Entrepreneurship Development | Skill Enhancement | 4 | Concept of Entrepreneurship, Business Plan Development, Market Research, Funding Sources, Legal Aspects of Business, Innovation and Creativity |
| UM03CVDD55 | Object-Oriented Programming using Python (Practical) | Practical | 2 | Python Program Development, Class and Object Implementation, Inheritance Scenarios, File I/O Operations, Database Connectivity with Python, GUI Programming (Introduction) |
| UM03CVDD56 | Advanced Digital Marketing (Practical) | Practical | 2 | SEO Tool Usage, Google Ads Campaign Setup, Social Media Ad Creation, Analytics Report Generation, Content Calendar Planning, Market Research Tools |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UM04CVDD51 | Web Application Development using ASP.NET | Core | 4 | ASP.NET Architecture, C# Fundamentals, Web Forms Development, State Management, Database Connectivity (ADO.NET), Security in ASP.NET |
| UM04CVDD52 | Mobile Marketing | Core | 4 | Mobile Marketing Strategies, App Store Optimization (ASO), SMS Marketing, Push Notifications, Mobile Advertising, Location-Based Marketing |
| UM04CVDD53 | Data Structures & Algorithms | Core | 4 | Arrays and Linked Lists, Stacks and Queues, Trees and Graphs, Sorting Algorithms, Searching Algorithms, Algorithm Analysis |
| UM04CVDD54 | Financial & Cost Accounting | Skill Enhancement | 4 | Accounting Principles, Financial Statements, Cost Concepts, Break-Even Analysis, Budgeting, Working Capital Management |
| UM04CVDD55 | Web Application Development using ASP.NET (Practical) | Practical | 2 | ASP.NET Web Form Creation, Database Integration with ADO.NET, User Control Implementation, Master Pages Usage, Form Validation in ASP.NET, Deployment of Web Applications |
| UM04CVDD56 | Mobile Marketing (Practical) | Practical | 2 | Mobile Ad Campaign Setup, ASO Best Practices, SMS Marketing Platform Usage, Analytics for Mobile Apps, Geofencing Campaign Planning, Mobile Content Optimization |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UM05CVDD51 | Web Frameworks (React/Angular) | Core | 4 | Introduction to React/Angular, Component-Based Architecture, State Management, Routing, API Integration, Build and Deployment |
| UM05CVDD52 | E-Commerce & Online Advertising | Core | 4 | E-Commerce Business Models, E-Commerce Platforms, Payment Gateways, Google AdSense, Programmatic Advertising, Remarketing Strategies |
| UM05CVDD53 | Cloud Computing & AWS/Azure Fundamentals | Core | 4 | Cloud Computing Concepts, Service Models (IaaS, PaaS, SaaS), Deployment Models, AWS/Azure Core Services, Cloud Storage, Cloud Security |
| UM05CVDD54 | Human Resource Management | Skill Enhancement | 4 | HRM Functions, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Employee Relations |
| UM05CVDD55 | Web Frameworks (React/Angular) (Practical) | Practical | 2 | React/Angular Project Setup, Component Creation, Data Flow Management, API Calls, Routing Implementation, Frontend Deployment |
| UM05CVDD56 | E-Commerce & Online Advertising (Practical) | Practical | 2 | E-Commerce Platform Setup, Product Listing Management, Payment Gateway Integration, Google AdSense Implementation, Remarketing Campaign Creation, E-Commerce Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UM06CVDD51 | Big Data & Data Analytics | Core | 4 | Big Data Concepts, Hadoop Ecosystem, Data Warehousing, Data Mining Techniques, Business Intelligence, Data Visualization |
| UM06CVDD52 | Cyber Security & Ethical Hacking | Core | 4 | Cybersecurity Fundamentals, Network Security, Web Application Security, Malware Analysis, Ethical Hacking Methodologies, Cyber Forensics |
| UM06CVDD53 | Project Work | Project | 8 | Project Planning, Requirements Gathering, System Design, Coding and Implementation, Testing and Debugging, Documentation and Presentation |
| UM06CVDD54 | Internship | Internship | 4 | Industry Exposure, Practical Skill Application, Professional Networking, Problem-Solving in Real-world Scenarios, Report Writing, Career Exploration |
