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B-COM in General at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Tiruvallur, Tamil Nadu
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About the Specialization
What is General at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology Tiruvallur?
This B.Com General program at Vel Tech Rangarajan Dr. Sagunthala Research and Development Institute of Science and Technology focuses on providing a strong foundation in commerce, accounting, and business administration. It is designed to equip students with core competencies vital for navigating India''''s dynamic economic landscape, encompassing traditional commerce principles and modern business practices. The program emphasizes a holistic understanding of financial systems, market operations, and management strategies relevant to Indian industry.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a commerce background aspiring for a career in finance, accounting, banking, or general management. It also suits individuals keen on pursuing professional certifications like CA, CS, or CMA, as well as those looking to build a robust entrepreneurial foundation for the Indian startup ecosystem. Aspiring graduates seeking a solid academic base before pursuing an MBA or other postgraduate studies will also find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as accountants, financial analysts, marketing executives, HR professionals, or business development associates. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential up to INR 8-12 LPA for experienced professionals in leading Indian companies and MNCs. The curriculum also aligns with the foundational requirements for various competitive exams and higher education pursuits in the commerce domain.
Student Success Practices
Foundation Stage
Master Core Accounting & Business Basics- (Semester 1-2)
Dedicate consistent time to practice financial accounting problems and understand fundamental business concepts. Utilize textbooks, online tutorials, and peer study groups to solidify understanding. Engage with faculty during office hours for clarifications.
Tools & Resources
Textbooks, solved examples, accounting software demos, YouTube channels like Accounts Adda, Commerce Duniya
Career Connection
A strong grasp of basics is crucial for all commerce careers, forming the bedrock for higher-level finance and accounting roles, as well as competitive exams.
Enhance Business Communication & Computer Skills- (Semester 1-2)
Actively participate in communication-focused classes, presentations, and group discussions. Practice writing clear business emails and reports. Regularly use MS Office suite for assignments and explore basic data entry tools.
Tools & Resources
Grammarly, LinkedIn Learning for communication courses, MS Office tutorials, basic Tally ERP exercises
Career Connection
Effective communication and computer literacy are indispensable for corporate roles, improving employability and day-to-day operational efficiency.
Participate in Extracurriculars & Value-Added Courses- (Semester 1-2)
Engage in NCC/NSS/Yoga to develop discipline, teamwork, and social responsibility. Actively participate in value-added courses like Indian Heritage to gain a broader perspective and holistic development.
Tools & Resources
College clubs and societies, NSS/NCC units, Yoga sessions
Career Connection
These activities build soft skills, leadership qualities, and cultural awareness, highly valued by Indian employers for well-rounded candidates.
Intermediate Stage
Develop Practical Skills in Tax, Costing & Digital Marketing- (Semester 3-5)
Focus on practical applications of Income Tax and GST laws by solving case studies and practicing return filing. Engage with digital marketing tools and campaigns, and learn cost analysis techniques through real-world scenarios. Seek practical training in Tally ERP.
Tools & Resources
Income Tax India website, GST Portal, Google Analytics, Facebook Ads Manager, Tally ERP software practice
Career Connection
Specialized skills in taxation, cost accounting, and digital marketing open doors to roles in compliance, finance, and marketing departments across industries.
Seek Early Industry Exposure & Networking- (Semester 3-5)
Actively look for short-term internships, shadow professionals, or participate in industry visits organized by the department. Attend webinars and workshops by industry experts. Connect with alumni on platforms like LinkedIn.
Tools & Resources
College career services, internship portals like Internshala, LinkedIn, Industry association events
Career Connection
Early exposure provides practical insights, helps build a professional network, and can lead to future full-time opportunities and mentorship.
Hone Research & Analytical Abilities- (Semester 3-5)
Approach research methodology and statistics subjects with a focus on data interpretation and critical thinking. Participate in college research projects or write review papers on business topics. Practice data analysis using spreadsheets.
Tools & Resources
Journals and business magazines (e.g., Economic Times), Excel, R/Python for basic data analysis, Research databases
Career Connection
Strong analytical skills are vital for business intelligence, market research, and strategic decision-making roles, preparing students for managerial positions.
Advanced Stage
Specialize through Electives & Project Work- (Semester 6)
Carefully choose electives based on career aspirations (e.g., Investment Management for finance, Consumer Behavior for marketing). Dedicate significant effort to the final year project or internship, aligning it with your chosen specialization to gain in-depth practical experience.
Tools & Resources
Mentors (faculty/industry professionals), Company annual reports, Research databases for project data
Career Connection
Specialized knowledge and a well-executed project/internship are key differentiators for placements, showcasing expertise and problem-solving capabilities.
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Begin placement preparation early by attending resume-building workshops, practicing aptitude tests, and participating in mock interviews. Work on improving presentation skills and confidence for group discussions and personal interviews. Stay updated on current affairs and industry trends.
Tools & Resources
Vel Tech Placement Cell services, Online aptitude test platforms, Mock interview sessions with faculty/alumni
Career Connection
Thorough preparation significantly increases chances of securing desirable placements with leading companies in accounting, finance, and general management.
Cultivate Professional Ethics & Leadership- (Semester 6)
Reflect on ethical dilemmas in business scenarios and understand corporate social responsibility concepts. Seek opportunities to lead student initiatives or team projects, demonstrating integrity and decision-making skills in a professional context.
Tools & Resources
Case studies on business ethics, Leadership development workshops, Volunteering for social causes
Career Connection
Employers in India highly value ethical conduct and leadership potential, which are critical for long-term career growth and ascending to senior management roles.
Program Structure and Curriculum
Eligibility:
- A pass in Higher Secondary Examination (10+2) or an equivalent examination conducted by the State or Central Board with Commerce and Accountancy as subjects.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BC01A | Financial Accounting - I | Core | 4 | Introduction to Accounting, Accounting Cycle, Journal, Ledger, Trial Balance, Final Accounts of Sole Proprietorship, Errors and Rectification |
| 22BC02A | Business Communication | Core | 3 | Basics of Communication, Verbal and Non-Verbal Communication, Business Correspondence, Report Writing, Presentation Skills |
| 22BC03A | Business Organisation and Management | Core | 4 | Forms of Business Organization, Principles of Management, Planning and Decision Making, Organising and Staffing, Directing and Controlling |
| 22BC04A | Business Economics | Core | 4 | Basic Economic Problems, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macro Economic Concepts |
| 22BC05A | Environmental Studies | Ability Enhancement Course (AEC) | 2 | Natural Resources and their Management, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Protection Acts |
| 22BC06A | Indian Heritage and Culture | Value Added Course (VAC) | 2 | Ancient Indian History, Indian Art and Architecture, Major Indian Religions and Philosophies, Cultural Diversity of India, Contribution to Science and Technology |
| 22BC07A | Computer Applications in Business - I | Skill Enhancement Course (SEC) | 3 | Introduction to Computers, MS Word for Business Documents, MS Excel for Data Management, MS PowerPoint for Presentations, Internet and E-commerce Basics |
| 22BC08A | NCC/NSS/YOGA | Extra Curricular Activity | 2 | Physical Training and Discipline, Community Service and Social Responsibility, Yoga Asanas and Pranayama, Meditation and Stress Management, Personal Development and Leadership |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BC09A | Financial Accounting - II | Core | 4 | Partnership Accounts, Company Accounts, Branch Accounts, Departmental Accounts, Hire Purchase and Installment Systems |
| 22BC10A | Corporate Laws | Core | 4 | Company Formation and Incorporation, Memorandum and Articles of Association, Share Capital and Debentures, Company Meetings and Resolutions, Winding Up of Companies |
| 22BC11A | Marketing Management | Core | 4 | Marketing Concepts and Environment, Marketing Mix (4 Ps), Product Life Cycle and Branding, Pricing Strategies, Promotion and Distribution Channels |
| 22BC12A | Statistics for Business | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Index Numbers and Time Series |
| 22BC13A | Disaster Management | Ability Enhancement Course (AEC) | 2 | Types of Disasters, Disaster Management Cycle, Preparedness and Mitigation, Response and Recovery, Role of Government and NGOs |
| 22BC14A | Professional Ethics & Human Values | Value Added Course (VAC) | 2 | Ethics in Business, Corporate Governance, Human Values and Professionalism, Ethical Decision Making, Social Responsibility |
| 22BC15A | Computer Applications in Business - II | Skill Enhancement Course (SEC) | 3 | Database Concepts and MS Access, Introduction to Tally ERP, Financial Modeling with Spreadsheets, Advanced Spreadsheet Functions, Data Analysis Techniques |
| 22BC16A | NCC/NSS/YOGA | Extra Curricular Activity | 2 | Physical Training and Discipline, Community Service and Social Responsibility, Yoga Asanas and Pranayama, Meditation and Stress Management, Personal Development and Leadership |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BC17A | Corporate Accounting | Core | 4 | Accounting for Share Capital, Accounting for Debentures, Amalgamation and Absorption of Companies, Internal Reconstruction, Valuation of Goodwill and Shares |
| 22BC18A | Income Tax Law and Practice - I | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession |
| 22BC19A | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| 22BC20A | Banking & Insurance | Core | 4 | Indian Banking System, Commercial Banks and RBI, E-Banking and Digital Payments, Types and Principles of Insurance, Life and General Insurance |
| 22BC21A | Digital Marketing | Skill Enhancement Course (SEC) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content and Email Marketing |
| 22BC22A | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BC23A | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing and Control, Labour Costing and Control, Overhead Costing and Absorption |
| 22BC24A | Income Tax Law and Practice - II | Core | 4 | Capital Gains, Income from Other Sources, Clubbing of Income and Set-off, Deductions from Gross Total Income, Assessment Procedures and Filing Returns |
| 22BC25A | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Formulation, Startup Ecosystem and Funding, Legal and Regulatory Framework for Startups |
| 22BC26A | Indian Financial System | Core | 4 | Overview of Financial System, Financial Markets (Money & Capital Market), Financial Institutions, Financial Instruments, Role of SEBI and RBI |
| 22BC27A | E-Commerce | Skill Enhancement Course (SEC) | 3 | Introduction to E-Commerce, E-Commerce Business Models, Online Payment Systems, E-Security and Privacy, M-Commerce and Digital Marketing |
| 22BC28A | Organisational Behaviour | Core | 4 | Introduction to Organisational Behaviour, Individual Behavior (Perception, Motivation), Group Dynamics and Teamwork, Leadership and Power, Organisational Culture and Change |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BC29A | Management Accounting | Core | 4 | Introduction to Management Accounting, Financial Statement Analysis, Ratio Analysis, Fund Flow and Cash Flow Statements, Budgetary Control and Standard Costing |
| 22BC30A | Goods and Services Tax | Core | 4 | Introduction to GST, Concept of Supply and Taxable Event, Input Tax Credit, Registration and Returns under GST, Composition Scheme and Reverse Charge |
| 22BC31A | Principles of Auditing | Core | 4 | Introduction to Auditing, Types of Audit, Audit Planning and Procedures, Internal Control Systems, Vouching and Verification of Assets/Liabilities |
| 22BCE11A | Investment Management (DSE I - Option 1) | Elective (Discipline Specific Elective) | 4 | Financial Securities and Markets, Investment Avenues and Risk-Return Trade-off, Fundamental Analysis, Technical Analysis, Portfolio Management |
| 22BCE21A | Rural Marketing (DSE II - Option 1) | Elective (Discipline Specific Elective) | 4 | Rural Environment and Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution Channels in Rural India, Promotion Strategies for Rural Consumers, Rural Marketing Research |
| 22BC32A | Office Management | Skill Enhancement Course (SEC) | 4 | Office Functions and Layout, Office Automation and Technology, Records Management, Office Communication, Role of Office Manager |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BC33A | Financial Management | Core | 4 | Introduction to Financial Management, Working Capital Management, Capital Budgeting Decisions, Cost of Capital, Dividend Policy |
| 22BC34A | Business Ethics and Corporate Social Responsibility | Core | 4 | Ethical Theories in Business, Corporate Governance, Corporate Social Responsibility Initiatives, Sustainability Reporting, Stakeholder Management |
| 22BCE31A | Consumer Behaviour (DSE III - Option 1) | Elective (Discipline Specific Elective) | 4 | Consumer Decision Making Process, Individual Influences on Consumer Behavior, Group and Social Influences, Cultural Aspects of Consumer Behavior, Consumer Research |
| 22BCE41A | Retail Management (DSE IV - Option 1) | Elective (Discipline Specific Elective) | 4 | Introduction to Retailing, Retail Formats and Strategies, Store Location and Layout, Merchandising and Category Management, Retail Supply Chain and CRM |
| 22BCPJ1A | Project / Internship | Project/Internship | 6 | Identification of Research Problem, Data Collection and Analysis, Report Writing and Documentation, Presentation Skills, Application of Commerce Knowledge in Industry |
