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MBA in Marketing at Vignan's Foundation for Science, Technology and Research
Guntur, Andhra Pradesh
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About the Specialization
What is Marketing at Vignan's Foundation for Science, Technology and Research Guntur?
This Marketing specialization program at Vignan''''s Foundation for Science, Technology and Research focuses on equipping future managers with core marketing competencies crucial for navigating the dynamic Indian market. It emphasizes strategic thinking, digital marketing prowess, and consumer insights, tailored to meet the evolving demands of Indian businesses. The program aims to foster innovation and leadership in marketing, preparing students for impactful roles across diverse industries.
Who Should Apply?
This program is ideal for fresh graduates from any discipline eager to carve a niche in the marketing world, seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals looking to upskill in modern marketing techniques or career changers aiming to transition into the vibrant marketing industry, especially those with a foundational understanding of business and a passion for consumers.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Brand Manager, Marketing Analyst, Sales Manager, Digital Marketing Specialist, and Market Research Executive within leading Indian and international companies. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals potentially earning INR 15+ LPA. The program also aligns with professional certifications like Google Analytics and various digital marketing accreditations, enhancing employability and growth trajectories in India''''s competitive job market.
Student Success Practices
Foundation Stage
Master Core Marketing Concepts- (Semester 1-2)
Dedicate time to thoroughly understand foundational marketing concepts from courses like Marketing Management and Digital Marketing. Actively participate in class discussions and solve case studies to apply theoretical knowledge. Utilize online resources like HubSpot Academy or Coursera for supplementary learning in digital marketing basics.
Tools & Resources
Textbooks, Harvard Business Review cases, HubSpot Academy, Coursera
Career Connection
A strong grasp of marketing fundamentals is crucial for passing initial interviews and excelling in entry-level marketing roles, providing the bedrock for future specialization.
Develop Data Analysis Skills for Business- (Semester 1-2)
Focus on enhancing quantitative skills by excelling in Business Statistics and utilizing the SPSS & Business Simulation Lab. Practice data interpretation and basic analytics for market research scenarios. Consider learning basic Excel for data manipulation and visualization beyond the curriculum.
Tools & Resources
SPSS software, Microsoft Excel, online tutorials for business analytics
Career Connection
Analytical skills are highly valued in marketing for understanding consumer behavior, campaign effectiveness, and market trends, directly impacting roles like Marketing Analyst or Market Research Executive.
Network and Engage with Peers- (Semester 1-2)
Actively participate in student clubs, college events, and group projects. Form study groups to discuss complex topics and exchange ideas. Attend introductory workshops or webinars on marketing trends. This fosters collaborative learning and broadens perspectives.
Tools & Resources
College clubs, LinkedIn (for connecting with seniors), Industry webinars
Career Connection
Building a strong peer network provides support, enhances soft skills, and can open doors to opportunities through referrals and shared knowledge in the long run.
Intermediate Stage
Pursue Marketing-focused Internships- (After Semester 2, before Semester 3 or 4)
Actively seek and complete a summer internship (or multiple short-term projects) specifically in a marketing department or agency. Focus on gaining hands-on experience in areas like market research, content creation, social media management, or sales support. Leverage the college''''s placement cell and personal networks.
Tools & Resources
College Placement Cell, Internshala, LinkedIn Jobs
Career Connection
Internships are critical for practical exposure, building a resume, and often lead to pre-placement offers, significantly boosting employability in marketing roles.
Specialize through Electives and Certifications- (Semester 3-4)
Deep dive into your chosen Marketing electives like Consumer Behaviour, Brand Management, and Digital Marketing. Complement these with relevant online certifications from platforms like Google (Google Ads, Google Analytics), Facebook Blueprint, or similar industry-recognized programs to build specialized expertise.
Tools & Resources
Google Skillshop, Facebook Blueprint, Udemy/Coursera specialized courses
Career Connection
Specialized knowledge and certifications differentiate you in the job market, making you a more attractive candidate for specific marketing domains and advanced roles.
Participate in Marketing Competitions & Workshops- (Semester 3-4)
Engage in inter-collegiate marketing case study competitions, hackathons, or national-level quizzes. Attend workshops on advanced marketing tools (e.g., marketing automation, CRM software). These experiences build problem-solving skills and enhance your practical marketing toolkit.
Tools & Resources
Unstop.com, Dare2Compete.com, Industry association events
Career Connection
Showcasing your abilities in competitive environments demonstrates initiative, practical application of knowledge, and can catch the eye of potential employers.
Advanced Stage
Undertake a Comprehensive Major Project- (Semester 4)
For your Major Project Work in Semester 4, choose a complex, real-world marketing problem. Conduct thorough research, collect original data, and present actionable insights. Aim for a project that demonstrates your ability to apply holistic marketing knowledge and strategic thinking.
Tools & Resources
Research databases, Survey tools (Google Forms, SurveyMonkey), Statistical software
Career Connection
A well-executed major project serves as a significant portfolio piece, showcasing your expertise and problem-solving skills to recruiters, making you job-ready for strategic roles.
Master Interview & Placement Strategies- (Semester 4)
Actively participate in mock interviews, group discussions, and resume building workshops organized by the placement cell. Tailor your resume and cover letter for specific marketing roles. Practice articulating your project experiences and specialized skills clearly and concisely.
Tools & Resources
Placement cell resources, Mock interview platforms, Resume builders
Career Connection
Effective preparation for placements directly translates into successful job offers by allowing you to present your best self and secure desired marketing positions.
Build a Professional Online Presence- (Throughout the program, refined in Semester 4)
Create and regularly update a professional LinkedIn profile, highlighting your skills, projects, internships, and certifications. Connect with faculty, alumni, and industry professionals. Consider creating a personal portfolio website or blog to showcase your marketing work and insights.
Tools & Resources
LinkedIn, WordPress/Wix for portfolio website
Career Connection
A strong online presence is crucial for personal branding, attracting recruiters, and staying updated on industry trends, enhancing your long-term career prospects in marketing.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree (10+2+3 or 10+2+4 pattern) from a recognized University with at least 50% aggregate marks (45% for SC/ST/PH candidates). Must have qualified in an Entrance Test such as CAT/MAT/XAT/GMAT/CMAT/ICET.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB1T01 | Management & Organisational Behaviour | Core | 3 | Introduction to Management, Planning & Decision Making, Organizing & Staffing, Directing & Controlling, Organizational Behavior |
| 22MB1T02 | Business Economics | Core | 3 | Introduction to Managerial Economics, Demand & Supply Analysis, Production & Cost Analysis, Market Structures, Pricing Policies & Practices |
| 22MB1T03 | Accounting for Managers | Core | 3 | Introduction to Accounting, Accounting Process & Systems, Final Accounts Preparation, Financial Statement Analysis, Cost Accounting Concepts |
| 22MB1T04 | Business Statistics | Core | 3 | Introduction to Statistics, Data Collection & Presentation, Measures of Central Tendency & Dispersion, Probability Distributions, Sampling & Estimation |
| 22MB1T05 | Business Communication | Core | 3 | Nature & Scope of Communication, Types of Communication, Written Communication, Oral Communication, Technology in Communication |
| 22MB1T06 | Digital Marketing | Core | 3 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing & Email Marketing |
| 22MB1L01 | IT & Communication Skills Lab | Lab | 1.5 | MS-Office Productivity Tools, Internet & Web Applications, Presentation Skills, Group Discussion Techniques, Interview Preparation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB2T01 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Management & Compensation |
| 22MB2T02 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Dividend Policy & Capital Structure |
| 22MB2T03 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment & Research, Market Segmentation & Targeting, Product & Pricing Decisions, Promotion & Distribution Strategies |
| 22MB2T04 | Operations Management | Core | 3 | Introduction to Operations Management, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management |
| 22MB2T05 | Research Methods for Management | Core | 3 | Introduction to Business Research, Research Design & Data Sources, Sampling & Data Collection Methods, Data Analysis & Interpretation, Research Report Writing |
| 22MB2T06 | Business Ethics & Corporate Governance | Core | 3 | Introduction to Ethics in Business, Ethical Theories & Decision Making, Social Responsibility of Business, Corporate Governance Principles, CSR & Sustainability |
| 22MB2L01 | SPSS & Business Simulation Lab | Lab | 1.5 | Introduction to SPSS Software, Data Analysis using SPSS, Business Simulation Games, Case Study Analysis, Decision Making Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB3T01 | Strategic Management | Core | 3 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategy Evaluation & Control |
| 22MB3T02 | Entrepreneurship Development | Core | 3 | Entrepreneurship & Economic Development, Business Idea Generation, Business Plan Preparation, Funding & Venture Capital, Challenges & Opportunities |
| 22MB3E01M1 | Consumer Behaviour | Elective (Marketing) | 3 | Consumer Decision Making Process, Individual Determinants of Behaviour, Group & Social Influences, Culture & Subculture, Consumer Research & Applications |
| 22MB3E02M1 | Sales & Distribution Management | Elective (Marketing) | 3 | Role of Sales Management, Sales Force Management, Marketing Channels & Design, Channel Management Strategies, Logistics & Supply Chain |
| 22MB3E03M1 | Services Marketing | Elective (Marketing) | 3 | Nature of Services & Characteristics, Service Quality & Gaps Model, Service Design & Development, Service Delivery & Customer Contact, Managing Demand & Capacity |
| 22MB3S01 | Mini Project with Seminar | Project | 1.5 | Problem Identification, Literature Survey, Methodology & Data Collection, Data Analysis & Interpretation, Report Writing & Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MB4E01M2 | Retail Management | Elective (Marketing) | 3 | Introduction to Retailing, Retail Formats & Theories, Retail Location & Site Analysis, Merchandise Management, Store Operations & CRM in Retail |
| 22MB4E02M2 | Brand Management | Elective (Marketing) | 3 | Brand Identity & Positioning, Brand Equity & Measurement, Brand Building Strategies, Brand Extension & Revitalization, Managing Brands over time |
| 22MB4E03M2 | International Marketing | Elective (Marketing) | 3 | Global Marketing Environment, Market Entry Strategies, International Product & Pricing, Global Promotion & Distribution, Challenges in International Marketing |
| 22MB4S01 | Major Project Work | Project | 6 | Problem Definition & Research Objectives, Extensive Literature Review, Research Design & Methodology, Primary & Secondary Data Analysis, Comprehensive Report Writing & Viva Voce |
