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BBA in General at Virudhunagar Hindu Nadars Senthikumara Nadar College
Virudhunagar, Tamil Nadu
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About the Specialization
What is General at Virudhunagar Hindu Nadars Senthikumara Nadar College Virudhunagar?
This BBA program at Virudhunagar Hindu Nadars Senthikumara Nadar College focuses on providing a comprehensive foundation in business administration. It aims to equip students with core managerial skills and knowledge essential for various sectors of the Indian economy. The program emphasizes both theoretical understanding and practical application, preparing graduates for dynamic business environments and emerging industry demands across India.
Who Should Apply?
This program is ideal for recent higher secondary graduates in India seeking entry into the diverse field of business and management. It also caters to individuals with a nascent entrepreneurial spirit looking to understand business fundamentals for future ventures. Aspiring managers, future business leaders, and those wishing to build a strong academic base before pursuing an MBA will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths in areas like marketing, finance, human resources, and operations. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in Indian companies. The program also lays a strong foundation for professional certifications in areas such as digital marketing, financial analysis, or human resource analytics, enhancing employability.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in Principles of Management, Business Economics, Marketing, and Human Resource Management. Actively participate in class discussions and solve case studies to apply theoretical knowledge.
Tools & Resources
Recommended textbooks, NPTEL courses for basic management concepts, Online business journals
Career Connection
A strong foundation is crucial for higher-level subjects and provides a competitive edge in entry-level interviews for management trainee roles.
Develop Essential Communication & Computer Skills- (Semester 1-2)
Prioritize developing strong verbal and written communication skills through English language courses and dedicated managerial skills/professional English modules. Simultaneously, master business software like MS-Office (Word, Excel, PowerPoint) and basic internet applications taught in labs.
Tools & Resources
Communication workshops, Toastmasters clubs (if available), Online tutorials for MS-Office, Basic coding platforms like freeCodeCamp for logic
Career Connection
These are universal foundational skills highly valued by all employers in India for effective workplace interaction and data handling.
Engage in Peer Learning & Academic Excellence- (Semester 1-2)
Form study groups to discuss complex topics, share notes, and prepare for exams collectively. Actively seek feedback from professors on assignments and presentations to continuously improve academic performance and understanding.
Tools & Resources
College library resources, Online academic forums, Regular faculty consultation hours
Career Connection
Collaborating and striving for academic excellence builds teamwork, critical thinking, and a strong academic record, which are key for internships and further studies.
Intermediate Stage
Apply Knowledge through Practical Projects & Labs- (Semester 3-5)
Actively engage in the Financial Accounting Lab, Business Statistics Lab, and Advanced Tally Lab. Look for opportunities to undertake small-scale business research projects or simulations, applying concepts learned in Financial Management and Business Research Methods.
Tools & Resources
Tally software, Statistical tools (Excel, R/Python basics), Case study competitions, College business clubs
Career Connection
Practical application of concepts makes resumes stand out and demonstrates problem-solving skills, crucial for roles in finance, operations, or data analysis.
Explore Industry through Guest Lectures & Workshops- (Semester 3-5)
Attend all guest lectures by industry experts and participate in workshops organized by the college''''s Department of Business Administration. This helps in understanding current industry trends, networking with professionals, and identifying potential career interests (e.g., marketing, finance, HR).
Tools & Resources
Department announcements, Professional networking platforms like LinkedIn, Industry reports
Career Connection
Gaining industry insights helps in making informed career choices, enhancing interview readiness, and building a professional network for internships.
Cultivate Entrepreneurial Mindset & Skills- (Semester 3-5)
Utilize the Entrepreneurship Development course to brainstorm business ideas, develop a basic business plan, and understand the ecosystem. Participate in college entrepreneurship cells or innovation challenges to gain hands-on experience in creative problem-solving and venture initiation.
Tools & Resources
Entrepreneurship clubs, Local startup incubators (if affiliated), Government schemes for startups (e.g., Startup India)
Career Connection
This fosters innovation, risk-taking, and leadership qualities, valuable not just for starting a venture but also for corporate roles requiring proactive solutions.
Advanced Stage
Excel in Internship and Project Work- (Semester 5-6)
Maximize the learning from the mandatory Internship Training in Semester 5 and the Project Work in Semester 6. Choose an internship relevant to career interests and dedicate effort to the project, demonstrating strong analytical and report-writing skills.
Tools & Resources
Industry mentors, Company reports, Academic databases, Professional writing guides
Career Connection
A strong internship experience and a well-executed project are often prerequisites for job placements and provide tangible proof of practical skills to potential employers.
Specialize through Electives & Advanced Courses- (Semester 5-6)
Carefully choose electives in Semesters 5 and 6 (e.g., Consumer Behaviour, Investment Management, Services Marketing) that align with desired career paths. Deep-dive into advanced core subjects like Strategic Management, TQM, and E-Commerce to build specialized knowledge.
Tools & Resources
Professional body certifications (e.g., NISM for finance, relevant marketing certifications), Advanced online courses
Career Connection
Specialization enhances marketability and helps secure roles in specific functional areas within companies, often with better growth prospects.
Prepare for Placements and Higher Education- (Semester 5-6)
Actively participate in campus placement drives, refining resume writing, interview techniques, and group discussion skills. For those considering higher education, start preparing for entrance exams (e.g., CAT, XAT for MBA) and research suitable programs.
Tools & Resources
College placement cell, Career counseling services, Mock interview sessions, Online aptitude tests, MBA entrance exam prep materials
Career Connection
Dedicated preparation in the final stages directly leads to successful career launches, either into immediate employment or through further academic pursuits.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the Higher Secondary Examination (10+2) conducted by the Government of Tamil Nadu or an Examination accepted as equivalent thereof by the Syndicate of Madurai Kamaraj University.
Duration: 3 years (6 semesters)
Credits: 132 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22LTA11 | தமிழ் – I (Tamizh - I) | Language | 3 | மரபுக் கவிதை, புதுக் கவிதை, சிறுகதை, கட்டுரை, நாடகம் |
| 22LEN11 | English - I | Language | 3 | Prose, Poetry, Grammar, Communication Skills, Letter Writing |
| 22BBA11 | Principles of Management | Core | 4 | Nature of Management, Planning, Organizing, Staffing, Directing, Controlling |
| 22BBA12 | Business Economics | Core | 4 | Nature of Business Economics, Demand Analysis, Production Analysis, Cost Analysis, Market Structures, Pricing Strategies |
| 22BBA1L1 | Financial Accounting Lab | Core | 2 | Journal, Ledger, Trial Balance, Final Accounts, Single Entry System, Partnership Accounts |
| 22GSCS1 | Environmental Studies | Allied | 4 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and the Environment, Human Population and Environment |
| 22BBA1C1 | Managerial Skills | Skill Enhancement | 2 | Communication, Time Management, Stress Management, Conflict Management, Leadership |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22LTA21 | தமிழ் – II (Tamizh - II) | Language | 3 | சங்க இலக்கியம், பக்தி இலக்கியம், காப்பிய இலக்கியம், சிற்றிலக்கியம், மொழித்திறன் |
| 22LEN21 | English - II | Language | 3 | Short Story, One-Act Play, Literary Terms, Comprehension, Essay Writing |
| 22BBA21 | Marketing Management | Core | 4 | Nature of Marketing, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions, Distribution Decisions |
| 22BBA22 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation |
| 22BBA2L1 | Computer Applications in Business Lab | Core | 2 | MS-Word, MS-Excel, MS-PowerPoint, Internet Concepts, E-Commerce Basics |
| 22GSGA2 | General Awareness | Allied | 4 | Indian History, Indian Polity, Geography, General Science, Current Affairs, Economy |
| 22BBA2C1 | Professional English | Skill Enhancement | 2 | Business Correspondence, Reports, Presentations, Group Discussions, Interviews |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22LTA31 | தமிழ் – III (Tamizh - III) | Language | 3 | இலக்கணம், இலக்கிய வரலாறு, உரைநடை, நாடகம், பிறதுறைக் கல்வி |
| 22LEN31 | English - III | Language | 3 | Fiction, Drama, Grammar, Literary Criticism, Communication |
| 22BBA31 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| 22BBA32 | Organisational Behaviour | Core | 4 | Introduction to OB, Perception, Learning, Personality, Motivation, Group Dynamics, Leadership, Conflict Management |
| 22BBA3L1 | Business Statistics Lab | Core | 2 | Measures of Central Tendency, Measures of Dispersion, Correlation, Regression, Probability, Sampling |
| 22GSPS3 | Personality Development | Allied | 4 | Self-Awareness, Goal Setting, Interpersonal Skills, Attitude, Ethics, Stress Management |
| 22BBA3C1 | Entrepreneurship Development | Skill Enhancement | 2 | Concept of Entrepreneurship, Business Idea Generation, Business Plan, Funding, Challenges, Government Support |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22LTA41 | தமிழ் – IV (Tamizh - IV) | Language | 3 | தமிழ் இலக்கிய வரலாறு, அற இலக்கியம், பக்தி இலக்கியம், நவீன இலக்கியம், மொழிபெயர்ப்பு |
| 22LEN41 | English - IV | Language | 3 | Indian Writing in English, Contemporary Literature, Literary Genres, Creative Writing, Public Speaking |
| 22BBA41 | Production and Operations Management | Core | 4 | Operations Management, Facility Location, Production Planning, Inventory Management, Quality Management, Supply Chain Management |
| 22BBA42 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| 22BBA4L1 | Advanced Tally Lab | Core | 2 | Company Creation, Ledgers, Vouchers, Inventory, Payroll, GST, Financial Reports in Tally |
| 22BBA4C1 | Communication Skills for Business | Skill Enhancement | 2 | Verbal Communication, Non-Verbal Communication, Listening Skills, Presentation Skills, Interview Skills, Report Writing |
| 22GEGS4 | Gender Studies | Allied | 4 | Gender Concepts, Gender and Society, Gender Roles, Women''''s Movements, Gender Inequality, Empowerment |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BBA51 | Management Information System | Core | 4 | MIS Concepts, Information Systems, Databases, Decision Support Systems, E-business, IT Security |
| 22BBA52 | International Business | Core | 4 | Nature of International Business, Theories of Trade, WTO, Global Environment, Entry Strategies, International Finance |
| 22BBA53 | Entrepreneurial Marketing | Core | 4 | Entrepreneurial Process, Marketing Strategies for Startups, Niche Marketing, Digital Marketing, Branding, Funding |
| 22BBA5E1A | Consumer Behaviour | Elective | 3 | Consumer Decision Process, Influences, Market Segmentation, Attitudes, Motivation, Culture |
| 22BBA5E1B | Investment Management | Elective | 3 | Investment Avenues, Risk & Return, Security Analysis, Portfolio Management, Stock Market |
| 22BBA5E1C | Industrial Relations | Elective | 3 | IR Concepts, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare, Grievance Handling |
| 22BBA5E2A | Advertising and Salesmanship | Elective | 3 | Advertising Process, Media, Creativity, Effectiveness, Sales Promotion, Public Relations |
| 22BBA5E2B | Banking and Insurance | Elective | 3 | Banking System, RBI, Commercial Banks, Types of Insurance, IRDAI, Risk Management |
| 22BBA5E2C | Organizational Development | Elective | 3 | OD Interventions, Change Management, Team Building, Conflict Resolution, OD Practitioner |
| 22BBA5C1 | Internship Training | Skill Enhancement | 4 | Practical exposure, Report writing, Presentation, Skill application, Industry knowledge |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22BBA61 | Total Quality Management | Core | 4 | TQM Principles, Quality Gurus, Quality Tools, ISO Standards, Six Sigma, Customer Satisfaction |
| 22BBA62 | E-Commerce | Core | 4 | E-Commerce Concepts, Business Models, E-Payment Systems, Online Marketing, Security, Legal Issues |
| 22BBA63 | Strategic Management | Core | 4 | Strategy Formulation, Environmental Analysis, Strategic Choice, Implementation, Evaluation, Corporate Governance |
| 22BBA6E3A | Services Marketing | Elective | 3 | Nature of Services, Service Mix, Quality, Gap Model, Customer Relationship Management, Service Strategy |
| 22BBA6E3B | Security Analysis and Portfolio Management | Elective | 3 | Financial Markets, Fundamental Analysis, Technical Analysis, Portfolio Construction, Performance Evaluation, Derivatives |
| 22BBA6E3C | Labour Welfare | Elective | 3 | Welfare Legislation, Social Security, Working Conditions, Safety, Health, Employee Relations |
| 22BBA6E4A | Retail Management | Elective | 3 | Retail Formats, Merchandising, Store Operations, Retail Pricing, Supply Chain, Customer Service |
| 22BBA6E4B | Financial Markets and Institutions | Elective | 3 | Money Market, Capital Market, SEBI, Mutual Funds, Derivatives Market, Foreign Exchange |
| 22BBA6E4C | Human Resource Development | Elective | 3 | HRD Concepts, Training Methods, Career Planning, Performance Management, Employee Engagement, Organizational Culture |
| 22BBA6P1 | Project Work | Project | 4 | Research Design, Data Collection, Analysis, Interpretation, Report Writing, Presentation |
