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INTEGRATED-MBA in Entrepreneurship Family Business at Manjula K Ponda College of Management
Bhopal, Madhya Pradesh
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About the Specialization
What is Entrepreneurship & Family Business at Manjula K Ponda College of Management Bhopal?
This Entrepreneurship & Family Business program at Manjula K Ponda College of Management focuses on nurturing entrepreneurial talent and equipping students with the skills to manage and grow family enterprises. It addresses the unique challenges and opportunities within India''''s dynamic business landscape, where family businesses play a significant role. The program emphasizes innovation, sustainable growth, and professional management practices, catering to the evolving demands of Indian industry.
Who Should Apply?
This program is ideal for young aspiring entrepreneurs eager to launch their own ventures, next-generation leaders preparing to join and transform family businesses, and graduates seeking to develop a strong foundation in business creation and management. It also suits individuals with a flair for innovation and strategic thinking who wish to contribute to the startup ecosystem in India, offering a blend of theoretical knowledge and practical exposure essential for success.
Why Choose This Course?
Graduates of this program can expect diverse career paths, including launching their own startups, taking leadership roles in family businesses, or working as business consultants. Entry-level salaries in entrepreneurial roles or family business management often range from INR 4-7 lakhs annually, with significant growth potential based on success and experience. The program fosters skills vital for navigating the Indian market, such as business planning, financial management, and effective leadership.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen & Communication Skills- (Semester 1-2)
Actively engage in core management principles, economics, and accounting. Join college debate clubs or Toastmasters International chapters to hone public speaking and written communication, crucial for business pitches and professional interactions.
Tools & Resources
NPTEL courses on Management, Khan Academy for Economics/Accounting, Grammarly for written assignments
Career Connection
Strong fundamentals and effective communication are essential for any business role, enabling clearer articulation of ideas and effective teamwork, directly impacting early career performance and leadership potential.
Develop Analytical Thinking with Business Statistics- (Semester 1-2)
Focus intently on Business Statistics and Quantitative Techniques. Practice problem-solving using real-world case studies. Form study groups to tackle complex statistical problems and interpret business data effectively, preparing for data-driven decisions.
Tools & Resources
Excel for data analysis, Online tutorials on statistical software (e.g., R basics), Local business case competitions
Career Connection
Analytical skills are vital for market research, financial forecasting, and operational efficiency, making graduates valuable assets in data-driven decision-making roles within startups or established family firms.
Cultivate a Strong Professional Network Early- (Semester 1-2)
Attend industry events, guest lectures, and workshops organized by the college or local business chambers. Connect with alumni and faculty mentors through platforms like LinkedIn, seeking advice on career paths and emerging industry trends in India.
Tools & Resources
LinkedIn, College alumni network portals, Local industry meetups (e.g., through MSME associations)
Career Connection
Early networking can open doors to internships, mentorships, and future job opportunities, especially within the closely-knit entrepreneurial and family business communities in India, fostering growth and collaborations.
Intermediate Stage
Engage in Real-world Internship Projects- (Semester 3-5)
Actively seek and complete internships related to entrepreneurship, marketing, or operations. Focus on gaining hands-on experience in business development, market analysis, or operational efficiency within a startup or a division of a family business.
Tools & Resources
College placement cell, Internshala, LinkedIn for internship searches, Project management tools like Trello
Career Connection
Practical exposure through internships provides invaluable experience, strengthens resumes, and often leads to pre-placement offers or crucial industry contacts, directly enhancing employability and practical skill development.
Develop a Business Plan & Pitch Deck- (Semester 3-5)
Apply theoretical knowledge from Entrepreneurship Development to formulate a comprehensive business plan for a new venture idea. Participate in college business plan competitions or local startup challenges to refine the pitch and gain expert feedback.
Tools & Resources
Business Model Canvas, PowerPoint/Canva for pitch decks, Mentorship from local incubators/accelerators
Career Connection
Mastering business planning and pitching skills is fundamental for entrepreneurs seeking funding or intrapreneurs advocating for new initiatives, preparing them for real-world venture creation and strategic communication.
Specialize in Elective Areas with Certifications- (Semester 5-6)
Beyond core subjects, leverage elective choices in Entrepreneurship & Family Business. Supplement these with online certifications in areas like Digital Marketing, Financial Modeling, or Supply Chain Analytics to deepen specialization and market relevance.
Tools & Resources
Coursera, edX, NPTEL for specialized courses, Industry-recognized certifications (e.g., Google Analytics, HubSpot)
Career Connection
Demonstrating specialized skills through certifications makes graduates more competitive for specific roles within startups or family businesses, aligning with industry demands for niche expertise and practical application.
Advanced Stage
Deepen Specialization with Advanced Projects & Research- (Semester 6-10)
Undertake intensive projects within chosen electives (e.g., developing a market entry strategy for a startup, creating a succession plan for a family business, or conducting a feasibility study for innovation). The Semester 10 Project/Dissertation should be the culmination.
Tools & Resources
Academic research journals, Industry reports, Specialized software (e.g., financial modeling tools), Direct mentorship from industry experts or faculty
Career Connection
Demonstrating expertise through comprehensive projects and a high-quality dissertation positions graduates as thought leaders and specialists, enhancing credibility for leadership roles, consulting, or launching sophisticated ventures.
Build a Robust Entrepreneurial Portfolio & Network- (Semester 8-10)
Document all business ideas, prototypes, market research, and mini-projects into a coherent portfolio. Actively seek out networking opportunities with venture capitalists, angel investors, and experienced entrepreneurs through pitch events and industry conferences.
Tools & Resources
Online portfolio platforms (e.g., personal website, LinkedIn), Startup accelerators, Local entrepreneurial meetups
Career Connection
A strong portfolio and an established network are critical for attracting funding, finding co-founders, securing key partnerships, and opening doors to growth opportunities in the dynamic Indian startup ecosystem.
Master Strategic Leadership & Succession Planning Skills- (Semester 7-10)
Take on leadership roles in college organizations, and engage in advanced case studies focusing on strategic decision-making, crisis management, and intergenerational transitions within family businesses. Seek opportunities to shadow family business leaders.
Tools & Resources
Leadership workshops, Executive education modules (if accessible), Biographies of successful entrepreneurs, Direct mentorship from family business owners
Career Connection
These skills are indispensable for assuming leadership positions, ensuring smooth transitions in family enterprises, or steering a startup through crucial growth phases, directly impacting long-term career success and impact.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream with minimum 50% Marks
Duration: 10 semesters / 5 years
Credits: 228 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA101 | Principles of Management | Core | 4 | Management concepts, Functions of management, Organizational structures, Decision making, Ethics in management |
| IMBA102 | Business Communication | Core | 4 | Communication process, Verbal & Non-verbal communication, Written communication skills, Presentations, Group discussions |
| IMBA103 | Business Economics | Core | 4 | Demand & Supply analysis, Market structures, National income accounting, Inflation, Fiscal & Monetary policy |
| IMBA104 | Accounting for Managers | Core | 4 | Accounting principles, Financial statements analysis, Cost accounting concepts, Budgeting, Ratio analysis |
| IMBA105 | Computer Applications in Management | Core | 4 | MS Office suite, Internet and E-commerce, Data management, Basic programming concepts, Information technology in business |
| IMBA106 | Business Environment | Core | 4 | Economic environment, Political & Legal environment, Social & Cultural environment, Technological environment, Global business environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA201 | Organizational Behavior | Core | 4 | Individual behavior in organizations, Group dynamics, Motivation theories, Leadership styles, Organizational culture |
| IMBA202 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law essentials, Intellectual Property Rights |
| IMBA203 | Marketing Management | Core | 4 | Marketing concepts, Product life cycle, Pricing strategies, Promotion mix, Distribution channels |
| IMBA204 | Human Resource Management | Core | 4 | HR planning, Recruitment & Selection, Training & Development, Performance appraisal, Compensation management |
| IMBA205 | Operations Management | Core | 4 | Production planning, Inventory control, Quality management, Supply chain basics, Project scheduling |
| IMBA206 | Business Statistics | Core | 4 | Data collection & organization, Probability theory, Hypothesis testing, Regression analysis, Time series analysis |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA301 | Financial Management | Core | 4 | Financial planning, Capital budgeting decisions, Working capital management, Cost of capital, Dividend policy |
| IMBA302 | Research Methodology | Core | 4 | Research design, Data collection methods, Sampling techniques, Data analysis tools, Report writing |
| IMBA303 | Management Information System | Core | 4 | MIS concepts, Database management systems, Decision support systems, E-business applications, Information security |
| IMBA304 | Production & Operations Management | Core | 4 | Production systems, Facility layout & location, Material handling, Quality control techniques, Maintenance management |
| IMBA305 | International Business | Core | 4 | Global trade theories, Foreign exchange market, International finance, WTO and trade agreements, International marketing |
| IMBA306 | Quantitative Techniques for Management | Core | 4 | Linear programming, Transportation problems, Assignment problems, Queuing theory, Decision theory |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA401 | Strategic Management | Core | 4 | Strategic analysis, Strategy formulation, Strategy implementation, Strategic control, Corporate governance |
| IMBA402 | Entrepreneurship Development | Core | 4 | Entrepreneurial process, Business idea generation, Feasibility analysis, Business plan development, Funding opportunities |
| IMBA403 | Financial Markets and Services | Core | 4 | Capital market, Money market, Mutual funds, Insurance services, Banking operations |
| IMBA404 | Consumer Behavior | Core | 4 | Consumer decision-making process, Influencing factors, Market segmentation, Brand loyalty, Post-purchase behavior |
| IMBA405 | Industrial Relations & Labor Laws | Core | 4 | Industrial disputes, Trade unions, Collective bargaining, Factories Act, Payment of Wages Act |
| IMBA406 | Internship Project | Project | 4 | Project formulation, Data collection & analysis, Report writing, Presentation skills, Real-world business problem solving |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA501 | Project Management | Core | 4 | Project life cycle, Project planning & scheduling, Resource allocation, Risk management, Project evaluation |
| IMBA502 | Rural Marketing | Core | 4 | Rural market characteristics, Rural consumer behavior, Product strategy for rural markets, Pricing & Distribution in rural areas, Rural communication strategies |
| IMBA503 | Supply Chain Management | Core | 4 | SCM concepts, Logistics management, Inventory management techniques, Warehousing, Transportation |
| IMBA504 | CRM & Retail Management | Core | 4 | CRM strategies, Customer loyalty programs, Retail formats, Store operations, Visual merchandising |
| IMBA505 | Marketing Research | Core | 4 | Marketing research process, Data collection & measurement, Scaling techniques, Multivariate analysis, Ethical issues in research |
| IMBA506 | Business Ethics & Corporate Governance | Core | 4 | Ethical theories in business, Corporate Social Responsibility, Corporate governance codes, Whistle-blowing, Environmental ethics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA601 | Cross Cultural Management | Core | 4 | Cultural dimensions, Global mindset development, Intercultural communication, Expatriate management, Diversity management |
| IMBA602 | Total Quality Management | Core | 4 | TQM principles, Quality tools & techniques, Six Sigma methodology, ISO standards, Continuous improvement |
| IMBAEFB601 | New Venture Creation & Innovation | Elective (Choice) | 4 | Idea generation & screening, Opportunity assessment, Business models & validation, Innovation process, Startup ecosystem |
| IMBAEFB602 | Family Business Management | Elective (Choice) | 4 | Characteristics of family businesses, Governance structures, Succession planning, Conflict management, Professionalization of family businesses |
| IMBAEFB603 | Funding New Ventures | Elective (Choice) | 4 | Sources of startup finance, Venture capital, Angel investing, Crowdfunding, Valuation techniques |
| IMBAEFB604 | Social Entrepreneurship | Elective (Choice) | 4 | Social venture models, Impact assessment, Funding social ventures, Public-private partnerships, Grassroots innovation |
| IMBAEFB605 | Managing Growth & Diversification | Elective (Choice) | 4 | Growth strategies, Diversification strategies, Mergers & Acquisitions, Scaling operations, Internationalization strategies |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA701 | Management of Change & Development | Core | 4 | Change management models, Resistance to change, Organizational Development interventions, Learning organizations, Transformational leadership |
| IMBA702 | E-Business & Digital Marketing | Core | 4 | E-commerce business models, Digital marketing channels, SEO & SEM strategies, Social media marketing, Web analytics |
| IMBAEFB701 | Intellectual Property Rights & Innovation Management | Elective (Choice) | 4 | Patents, Trademarks, Copyrights, Industrial designs, Innovation ecosystem, Technology transfer, IPR enforcement |
| IMBAEFB702 | Startup Ecosystem & Policy | Elective (Choice) | 4 | Government initiatives for startups, Incubators & Accelerators, Regulatory frameworks, Global startup hubs, Startup funding mechanisms |
| IMBAEFB703 | Mergers, Acquisitions & Corporate Restructuring | Elective (Choice) | 4 | M&A strategies, Valuation in M&A, Due diligence process, Post-merger integration, Divestitures & spin-offs |
| IMBAEFB704 | Venture Capital & Private Equity | Elective (Choice) | 4 | VC funding process, Due diligence for investments, Term sheets & legal aspects, Exit strategies, Portfolio management |
| IMBAEFB705 | Legal Aspects of Entrepreneurship | Elective (Choice) | 4 | Business formation laws, Contract law, Employment law for startups, Intellectual property protection, Regulatory compliance |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA801 | Business Analytics | Core | 4 | Data mining techniques, Predictive modeling, Big data concepts, Business intelligence, Data visualization |
| IMBA802 | Corporate Finance | Core | 4 | Capital structure decisions, Dividend policy theories, Corporate valuation, Risk management, International financial management |
| IMBAEFB801 | Technology & Innovation Management | Elective (Choice) | 4 | Technology forecasting, R&D management, Product innovation, Commercialization strategies, Disruptive technologies |
| IMBAEFB802 | Entrepreneurial Marketing | Elective (Choice) | 4 | Lean marketing principles, Guerrilla marketing tactics, Digital marketing for startups, Branding for new ventures, Customer acquisition strategies |
| IMBAEFB803 | Cross-Border Entrepreneurship | Elective (Choice) | 4 | Global market opportunities, Market entry strategies, Cultural challenges in global business, International partnerships, Global funding sources |
| IMBAEFB804 | Succession Planning in Family Business | Elective (Choice) | 4 | Leadership transition strategies, Ownership transfer, Next-generation development, Estate planning, Governance structures for succession |
| IMBAEFB805 | Entrepreneurial Finance | Elective (Choice) | 4 | Startup funding mechanisms, Capital raising strategies, Financial modeling for startups, Investment analysis for new ventures, Exit strategies for entrepreneurs |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA901 | Global Strategic Management | Core | 4 | Global competitive strategies, International market entry modes, Global alliances, Global supply chain management, Geopolitics & business |
| IMBA902 | Corporate Social Responsibility & Sustainability | Core | 4 | CSR concepts, Sustainability reporting, Ethical leadership, Stakeholder engagement, Green business models |
| IMBAEFB901 | Design Thinking for Entrepreneurs | Elective (Choice) | 4 | Design thinking process, Empathy mapping, Ideation techniques, Prototyping & testing, User-centered innovation |
| IMBAEFB902 | Business Model Innovation | Elective (Choice) | 4 | Value proposition design, Customer segments, Revenue streams, Key resources & partnerships, Business model canvas |
| IMBAEFB903 | Conflict Resolution & Negotiation in Family Business | Elective (Choice) | 4 | Causes of conflict in family businesses, Negotiation strategies, Mediation techniques, Communication strategies, Building consensus |
| IMBAEFB904 | Entrepreneurial Leadership & Team Building | Elective (Choice) | 4 | Visionary leadership, Team dynamics, Motivation & delegation, Conflict management in teams, Building high-performance teams |
| IMBAEFB905 | Digital Entrepreneurship | Elective (Choice) | 4 | Digital business models, E-commerce platforms, Online marketing strategies, Lean startup for digital ventures, Scalability in digital businesses |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA1001 | Project Work / Dissertation | Project | 12 | Research problem identification, Literature review, Methodology design, Data analysis & interpretation, Thesis writing & Viva-voce |
