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INTEGRATED-MBA in Marketing at Manjula K Ponda College of Management
Bhopal, Madhya Pradesh
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About the Specialization
What is Marketing at Manjula K Ponda College of Management Bhopal?
This Marketing specialization program at Manjula K Ponda College of Management focuses on developing strategic marketing acumen essential for the dynamic Indian market. It integrates traditional and digital marketing concepts, preparing students to tackle contemporary business challenges. The curriculum emphasizes consumer insights, brand management, and sales strategies, reflecting the diverse and competitive landscape of Indian industries, from FMCG to e-commerce.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into brand management, sales, or digital marketing roles. It also suits working professionals aiming to upskill in specific marketing domains or career changers transitioning into the marketing industry. Candidates with a keen interest in consumer behavior, market trends, and creative problem-solving will find this specialization particularly rewarding, fostering future marketing leaders.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Executives, or Market Research Analysts. Entry-level salaries typically range from INR 3-6 lakhs annually, with experienced professionals earning significantly higher. Growth trajectories are robust in Indian and multinational companies operating in India, with opportunities to lead marketing teams and achieve professional certifications in areas like Google Ads or HubSpot.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on excelling in core subjects like Principles of Management, Business Economics, and Financial Accounting. This foundational knowledge is critical for understanding broader business contexts and applying marketing principles effectively. Engage in group discussions and case studies to deepen comprehension.
Tools & Resources
Textbooks, Class Notes, Business News (e.g., Economic Times, Livemint), Academic support centers, Peer study groups
Career Connection
A strong grasp of business fundamentals prepares students for interdisciplinary roles and higher-level strategic thinking, crucial for management positions in India.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in debates, public speaking events, and presentations. Focus on improving both written and verbal communication, which is paramount in the Indian corporate world for effective client interaction and team collaboration. Seek feedback from faculty and peers.
Tools & Resources
Toastmasters International (local chapters), Online courses on public speaking, College debate clubs
Career Connection
Excellent communication skills are highly valued by recruiters in India, leading to better internship and placement opportunities, especially in client-facing marketing roles.
Develop Foundational Computer and Analytical Skills- (Semester 1-2)
Master essential software like MS Excel for data handling and presentations. Basic statistical understanding is crucial. Undertake online courses in data analysis basics. This lays the groundwork for advanced marketing analytics required in modern business.
Tools & Resources
Microsoft Office Suite (Excel, PowerPoint), Online tutorials (YouTube, free MOOCs), Basic statistics textbooks
Career Connection
Proficiency in data handling and analysis is a prerequisite for entry-level marketing roles, helping in market research and campaign performance tracking.
Intermediate Stage
Engage in Marketing-Specific Projects and Internships- (Semester 3-5 (during breaks))
Seek out short-term internships or live projects with local businesses or NGOs to apply theoretical marketing concepts. Focus on understanding consumer behavior, market segmentation, and initial campaign planning. These experiences build a practical portfolio.
Tools & Resources
College placement cell, Internshala, LinkedIn for internships, Local startups and SMEs
Career Connection
Practical experience is vital for securing good placements. These projects demonstrate initiative and a hands-on understanding of marketing challenges in the Indian context.
Participate in Marketing Competitions and Case Studies- (Semester 4-6)
Join college marketing clubs and participate in inter-college marketing competitions, case study challenges, and hackathons. This sharpens problem-solving abilities and exposes students to diverse business scenarios and innovative marketing solutions.
Tools & Resources
College Marketing Club, Dare2Compete platform, Industry associations (e.g., Marketing Association of India)
Career Connection
Winning or even participating in such events enhances resumes, builds networks, and provides a competitive edge in the job market, especially for strategic marketing roles.
Deep Dive into Marketing Specializations- (Semester 5-6)
Start exploring various marketing domains like digital marketing, branding, or sales management through online certifications. This proactive learning helps identify areas of interest and build specialized skills ahead of formal specialization choices in later semesters.
Tools & Resources
Google Digital Garage, HubSpot Academy, Coursera/edX for marketing courses
Career Connection
Early specialization helps students make informed career choices and gain an advantage by building expertise in high-demand marketing areas within the Indian industry.
Advanced Stage
Undertake a Comprehensive Marketing Project/Dissertation- (Semester 9-10)
Choose a relevant and challenging marketing topic for the major project or dissertation. Focus on real-world data collection and advanced analytical techniques. This showcases independent research capability and a deep understanding of marketing strategy.
Tools & Resources
Statistical software (SPSS, R, Python), Market research databases (IBEF, Nielsen reports), Academic supervisors
Career Connection
A well-executed project demonstrates research skills, critical thinking, and the ability to contribute to strategic decisions, highly valued by employers for roles in market intelligence or strategic consulting.
Network with Industry Professionals and Alumni- (Semester 7-10)
Attend industry conferences, workshops, and alumni meetups. Leverage LinkedIn to connect with marketing professionals. Building a strong professional network in India can open doors to mentorship, internships, and job opportunities.
Tools & Resources
LinkedIn, Industry events (CII, FICCI), Alumni association events
Career Connection
Networking is crucial for career advancement in India, providing insights into industry trends and facilitating referrals for competitive job roles and leadership positions.
Intensive Placement Preparation and Mock Interviews- (Semester 9-10)
Participate actively in placement drives. Practice mock interviews, group discussions, and aptitude tests specifically tailored for marketing roles. Focus on articulating marketing concepts, project experiences, and career aspirations clearly.
Tools & Resources
College Placement Cell, Online aptitude platforms, Interview preparation guides, Mentor feedback
Career Connection
Thorough preparation for campus placements significantly increases the chances of securing desirable marketing positions with reputed companies in India.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent examination with at least 45% marks (40% for SC/ST/OBC category candidates) from a recognized board.
Duration: 5 Years / 10 Semesters
Credits: 240 (Approximate, based on 4 credits per subject for 6 subjects per semester) Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAMB-101 | Principles of Management | Core | 4 | Management Concepts, Functions of Management, Planning and Decision Making, Organizing Structures, Motivation and Leadership, Controlling Techniques |
| BBAMB-102 | Business Economics | Core | 4 | Microeconomic Principles, Demand and Supply Analysis, Production and Cost Theory, Market Structures, Macroeconomic Concepts, National Income |
| BBAMB-103 | Financial Accounting | Core | 4 | Accounting Principles, Double Entry System, Journal and Ledger, Trial Balance, Final Accounts, Company Accounts |
| BBAMB-104 | Business Communication | Core | 4 | Communication Process, Types of Communication, Verbal and Non-verbal Communication, Report Writing, Presentations, Business Correspondence |
| BBAMB-105 | Computer Applications in Business | Core | 4 | Introduction to Computers, Operating Systems, MS Office Suite, Internet and E-mail, Data Analysis Tools, Business Software |
| BBAMB-106 | Environmental Studies | Core | 4 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Sustainable Development, Environmental Laws, Social Issues and Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAMB-201 | Organizational Behavior | Core | 4 | Individual Behavior, Motivation Theories, Group Dynamics, Leadership Styles, Organizational Culture, Conflict Management |
| BBAMB-202 | Business Statistics | Core | 4 | Statistical Methods, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability Distribution |
| BBAMB-203 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Material Costing, Labor Costing, Overhead Costing, Job and Process Costing, Budgetary Control |
| BBAMB-204 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| BBAMB-205 | Business Ethics | Core | 4 | Ethical Theories, Corporate Social Responsibility, Ethics in Business Decisions, Consumer Protection, Environmental Ethics, Global Ethical Issues |
| BBAMB-206 | Indian Ethos and Values | Core | 4 | Indian Value System, Ethical Frameworks in India, Managerial Excellence, Karma Yoga in Management, Holistic Approach, Spirituality in Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAMB-301 | Human Resource Management | Core | 4 | HRM Functions, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBAMB-302 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Hypothesis Testing, Report Writing |
| BBAMB-303 | Corporate Accounting | Core | 4 | Issue of Shares, Debentures, Company Final Accounts, Amalgamation, Absorption, Valuation of Goodwill |
| BBAMB-304 | Management Information System | Core | 4 | MIS Concepts, Data Management, Information Systems, Decision Support Systems, CRM and SCM, IT Strategy |
| BBAMB-305 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Partnership Act, Company Law |
| BBAMB-306 | Rural Marketing | Elective | 4 | Rural Market Environment, Rural Consumer Behavior, Product Strategy for Rural Markets, Pricing in Rural India, Rural Distribution Channels, Promotion in Rural Areas |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAMB-401 | Production and Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Control, Supply Chain Management, Operations Scheduling |
| BBAMB-402 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy, Financial Ratios |
| BBAMB-403 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Idea Generation, Business Plan Development, Funding Sources, SME Sector in India, Government Policies for Startups |
| BBAMB-404 | E-Commerce | Core | 4 | E-Commerce Models, Online Payment Systems, E-Security, Digital Marketing Basics, Supply Chain in E-Commerce, Legal Aspects of E-Commerce |
| BBAMB-405 | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions and Rebates, Computation of Taxable Income, Assessment Procedures, Tax Planning |
| BBAMB-406 | Advertising & Sales Management | Elective | 4 | Advertising Objectives, Media Planning, Creative Strategy, Sales Process, Sales Force Management, Sales Promotion Techniques |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAMB-501 | Total Quality Management | Core | 4 | TQM Principles, Quality Tools, Quality Standards (ISO), Six Sigma, Customer Satisfaction, Process Improvement |
| BBAMB-502 | International Business | Core | 4 | Globalization, Theories of International Trade, FDI and Joint Ventures, International Monetary System, Cross-Cultural Management, International Marketing |
| BBAMB-503 | Banking and Insurance | Core | 4 | Banking System in India, Types of Banks, RBI and Monetary Policy, Insurance Principles, Types of Insurance, IRDA and Regulations |
| BBAMB-504 | Consumer Behavior | Core | 4 | Consumer Decision Making, Cultural Influences, Social and Group Influence, Individual Factors, Consumer Motivation, Attitudes and Perception |
| BBAMB-505 | Database Management System | Core | 4 | DBMS Concepts, Data Models, SQL Queries, Database Design, Data Security, Data Warehousing |
| BBAMB-506 | Summer Training & Project Report | Project | 4 | Industry Exposure, Problem Identification, Data Collection, Analysis and Interpretation, Report Writing, Presentation Skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAMB-601 | Strategic Management | Core | 4 | Strategy Formulation, Environmental Scanning, SWOT Analysis, Strategy Implementation, Strategic Control, Competitive Advantage |
| BBAMB-602 | Operations Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queuing Theory, Decision Theory |
| BBAMB-603 | Industrial Relations & Labor Laws | Core | 4 | Industrial Relations System, Trade Unions, Collective Bargaining, Industrial Disputes Act, Factories Act, Minimum Wages Act |
| BBAMB-604 | Indirect Taxes | Core | 4 | GST Framework, Types of GST, Input Tax Credit, Customs Duty, Central Excise, Service Tax |
| BBAMB-605 | Business Analytics | Core | 4 | Analytics Overview, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization, Analytical Tools |
| BBAMB-606 | Viva-Voce (BBA Capstone) | Project | 4 | Overall Business Knowledge, Problem-solving Skills, Communication Skills, Critical Thinking, Application of Concepts, General Awareness |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA-701 | Management Process & Organizational Behavior | Core | 4 | Management Theories, Decision-Making, Organizational Structure, Motivation, Leadership, Organizational Culture |
| IMBA-702 | Managerial Economics | Core | 4 | Demand Analysis and Forecasting, Production and Cost Analysis, Pricing Decisions, Market Structure, Capital Budgeting Decisions, Government Policies |
| IMBA-703 | Accounting for Managers | Core | 4 | Financial Statement Analysis, Cost-Volume-Profit Analysis, Budgeting and Control, Standard Costing, Responsibility Accounting, Working Capital Management |
| IMBA-704 | Marketing Management | Core | 4 | Marketing Mix, Consumer Buying Behavior, Market Segmentation, Targeting, Positioning, Product Management, New Product Development, Branding and Packaging |
| IMBA-705 | Human Resource Management | Core | 4 | Strategic HRM, Talent Acquisition, Performance Management, Training and Development, Compensation and Benefits, Employee Relations |
| IMBA-706 | Marketing Research | Elective | 4 | Research Design, Data Collection Methods, Sampling Techniques, Questionnaire Design, Data Analysis (SPSS/Excel), Report Preparation |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA-801 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment, Social Responsibility |
| IMBA-802 | Quantitative Techniques for Management | Core | 4 | Linear Programming, Transportation and Assignment Problems, Queuing Theory, Game Theory, Decision Theory, Simulation |
| IMBA-803 | Financial Management | Core | 4 | Capital Structure, Leverage Analysis, Capital Budgeting Techniques, Working Capital Management, Dividend Decisions, Sources of Finance |
| IMBA-804 | Operations Management | Core | 4 | Production Planning and Control, Inventory Control, Quality Management, Supply Chain Management, Project Management, Lean Operations |
| IMBA-805 | Consumer Behavior & Marketing Communication | Elective | 4 | Consumer Decision Making Models, Psychological Influences, Integrated Marketing Communications, Advertising Effectiveness, Public Relations, Digital Communication |
| IMBA-806 | Sales & Distribution Management | Elective | 4 | Sales Force Objectives, Sales Territory Management, Sales Quotas, Recruitment and Training of Salespeople, Channel Design and Management, Logistics and Supply Chain |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA-901 | Strategic Management | Core | 4 | Corporate Strategy, Business Level Strategy, Functional Strategies, Strategic Alliances, Mergers and Acquisitions, Global Strategy |
| IMBA-902 | Management Information Systems | Core | 4 | Information Systems in Business, Enterprise Resource Planning (ERP), E-commerce Systems, Business Intelligence, Cybersecurity, IT Project Management |
| IMBA-903 | Research Methodology for Management | Core | 4 | Quantitative and Qualitative Research, Hypothesis Testing, Parametric and Non-Parametric Tests, Factor Analysis, Regression Analysis, ANOVA |
| IMBA-904 | Services Marketing | Elective | 4 | Nature of Services, Service Quality Models, Service Product Development, Pricing Services, Promotion of Services, Customer Relationship Management in Services |
| IMBA-905 | Digital Marketing | Elective | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Web Analytics |
| IMBA-906 | Summer Placement / Industrial Training (Project) | Project | 4 | Industry Application, Problem Solving, Data Analysis, Managerial Recommendations, Project Report, Viva Voce |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IMBA-1001 | Entrepreneurship Development & Project Management | Core | 4 | Entrepreneurial Ecosystem, Innovation and Creativity, Feasibility Analysis, Project Planning, Project Execution and Control, Risk Management |
| IMBA-1002 | Cross-Cultural Management | Core | 4 | Cultural Dimensions, Impact of Culture on Business, Cross-Cultural Communication, Managing Diversity, Global Leadership, Expatriate Management |
| IMBA-1003 | Brand Management | Elective | 4 | Brand Equity, Brand Identity, Brand Positioning, Brand Communication, Brand Extension, Brand Revitalization |
| IMBA-1004 | International Marketing | Elective | 4 | Global Marketing Environment, International Market Entry Strategies, Global Product and Service Strategies, International Pricing, Global Distribution, International Promotion |
| IMBA-1005 | Dissertation/Major Project | Project | 4 | In-depth Research, Problem Formulation, Methodology Design, Data Analysis with Software, Findings and Recommendations, Academic Writing |
| IMBA-1006 | Comprehensive Viva Voce | Project | 4 | Overall Program Knowledge, Application of Theories, Critical Analysis, Communication Skills, Industry Awareness, Professional Development |
