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INTEGRATED-MBA in Information System Management at Anand Institute of Business Studies
Anand, Gujarat
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About the Specialization
What is Information System Management at Anand Institute of Business Studies Anand?
This Information System Management (ISM) program at Anand Institute of Business Studies focuses on equipping future leaders with strategic IT knowledge and managerial acumen. It prepares students to leverage technology for business transformation and competitive advantage within the dynamic Indian industry landscape, emphasizing data-driven decision making and digital innovation. The program differentiates itself by blending core business principles with advanced IT applications relevant to modern enterprises.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into technology-driven management roles, as well as working professionals looking to upskill in areas like data analytics, cybersecurity, or ERP. It also suits career changers aspiring to transition into the booming Indian IT and consulting sectors, requiring analytical aptitude and a foundational understanding of business operations.
Why Choose This Course?
Graduates of this program can expect promising India-specific career paths in IT consulting, business analysis, project management, and data management. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. Growth trajectories are strong in Indian IT services, product companies, and MNC captives, often aligning with certifications like PMP, ITIL, or specialized analytics platforms.
Student Success Practices
Foundation Stage
Build Strong IT & Analytical Fundamentals- (Semester 1-2)
Focus on mastering core concepts from ''''IT Applications in Business'''' and ''''Business Statistics''''. Regularly practice problem-solving and Excel skills. Understand fundamental programming logic, even if not extensively coded, for better grasp of system design in later stages.
Tools & Resources
Microsoft Excel, online tutorials for basic Python/SQL (e.g., DataCamp, Coursera), GTU''''s e-content portal
Career Connection
A strong foundation in IT and analytics is crucial for entry-level roles in business analysis and data support, setting the stage for advanced specialization and higher earning potential.
Develop Effective Communication & Presentation Skills- (Semester 1-3)
Actively participate in group discussions, presentations, and workshops. Join Toastmasters or similar clubs. Practice articulating complex business and technical concepts clearly and concisely. Seek feedback on your written reports and presentations.
Tools & Resources
Toastmasters International, Grammarly, presentation tools like PowerPoint/Canva
Career Connection
Excellent communication is vital for consulting, project management, and client-facing IT roles, significantly enhancing employability and career progression in the Indian corporate sector.
Engage in Interdisciplinary Business Understanding- (Semester 1-4)
Pay attention to subjects beyond IT, such as Marketing, Finance, and HR. Understand how IT enables these functions. Read business newspapers and magazines to connect theoretical knowledge with real-world business scenarios in India.
Tools & Resources
Economic Times, Business Standard, Harvard Business Review articles
Career Connection
A holistic business perspective makes you a more valuable IT manager or consultant, capable of designing solutions that truly address organizational needs and leading to better salary prospects.
Intermediate Stage
Deep Dive into Specialization Core Subjects- (Semester 5-8)
For ISM electives starting Semester 7, go beyond syllabus content. Work on mini-projects involving database design, system analysis, or e-commerce website development. Utilize case studies to apply theoretical knowledge.
Tools & Resources
MySQL/PostgreSQL, UML tools, online courses on specific ISM technologies (e.g., Udemy, edX)
Career Connection
Mastering specialization-specific technologies directly translates to readiness for roles in database administration, systems analysis, and IT project coordination, making you highly marketable.
Seek Internships and Live Projects- (Semester 6-8)
Actively look for summer internships or part-time projects in IT departments of companies, startups, or consulting firms. Apply concepts learned in MIS, DBMS, and SAD to real business challenges. Document your learnings thoroughly.
Tools & Resources
College placement cell, LinkedIn, Internshala, company career pages
Career Connection
Practical experience is invaluable for placements. It provides industry exposure, builds a professional network, and often leads to pre-placement offers, significantly boosting career launch.
Participate in Tech & Business Competitions- (Semester 6-9)
Join hackathons, business plan competitions, or case study challenges focused on IT solutions for business problems. This enhances problem-solving, teamwork, and presentation skills, and provides exposure to industry trends.
Tools & Resources
Dare2Compete, college tech clubs, industry conferences
Career Connection
Such participation builds a strong resume, demonstrates initiative, and helps in networking with industry professionals, often catching the eye of recruiters for higher-paying positions.
Advanced Stage
Undertake a Comprehensive Capstone Project- (Semester 9-10)
Choose a challenging project in ISM, potentially sponsored by industry, applying knowledge from ERP, Cloud Computing, or Business Intelligence. Focus on practical implementation, data analysis, and deriving actionable insights.
Tools & Resources
Project management software, data analytics platforms (e.g., Tableau, Power BI), cloud platforms (AWS/Azure/GCP)
Career Connection
A robust capstone project showcases your technical and managerial capabilities, acting as a strong portfolio piece for roles requiring independent problem-solving and practical application of ISM principles.
Focus on Advanced Certifications & Skills- (Semester 8-10)
Identify and pursue industry-recognized certifications relevant to your chosen sub-domain within ISM (e.g., ITIL for service management, Google Analytics for social media, AWS Cloud Practitioner). Master tools like advanced SQL, Python for data analysis, or specific ERP modules.
Tools & Resources
Online certification platforms (Coursera, edX), official vendor training materials, certification exam guides
Career Connection
These certifications and advanced skills make you highly competitive for specialized roles in India''''s IT sector, often leading to better job offers and faster career advancement into leadership roles.
Network Extensively and Prepare for Placements- (Semester 9-10)
Attend industry seminars, connect with alumni, and build a strong LinkedIn profile. Practice mock interviews, group discussions, and aptitude tests. Tailor your resume and cover letter to specific ISM job descriptions.
Tools & Resources
LinkedIn, alumni network, placement cell workshops, interview preparation platforms
Career Connection
Proactive networking and thorough placement preparation are critical for securing desired job roles with top companies in the competitive Indian job market, maximizing your post-graduation opportunities.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 or equivalent examination with minimum 45% aggregate marks (40% for SC/ST/SEBC candidates) from a recognized board.
Duration: 10 Semesters / 5 Years
Credits: 234 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM1001 | Fundamentals of Management | Core | 4 | Management Concepts, Functions of Management, Management Theories, Decision Making, Organizational Structure |
| IM1002 | Business Economics | Core | 4 | Microeconomics Fundamentals, Demand and Supply, Market Structures, National Income, Monetary and Fiscal Policy |
| IM1003 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Cash Flow Statement |
| IM1004 | Business Statistics | Core | 4 | Data Collection & Presentation, Measures of Central Tendency, Probability Theory, Hypothesis Testing, Regression Analysis |
| IM1005 | IT Applications in Business | Core | 4 | Computer Fundamentals, Operating Systems, MS Office Applications, Internet and Web Technologies, Data Security Basics |
| IM1006 | Communication Skills | Core | 4 | Verbal Communication, Non-Verbal Communication, Written Communication, Presentation Skills, Business Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM2001 | Organizational Behaviour | Core | 4 | Individual Behaviour, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture |
| IM2002 | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| IM2003 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet Preparation, Variance Analysis, Marginal Costing, Budgetary Control |
| IM2004 | Quantitative Techniques | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Game Theory, Queuing Theory |
| IM2005 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Social and Cultural Environment, Technological Environment, Globalization |
| IM2006 | Entrepreneurship & Small Business Management | Core | 4 | Entrepreneurial Process, Business Plan Development, SME Management, Funding for Startups, Government Policies for SMEs |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM3001 | Production and Operations Management | Core | 4 | Operations Strategy, Location and Layout, Production Planning, Inventory Management, Quality Management |
| IM3002 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| IM3003 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Financial Forecasting |
| IM3004 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| IM3005 | Business Law | Core | 4 | Contract Act, Sale of Goods Act, Negotiable Instruments Act, Company Law Basics, Consumer Protection Act |
| IM3006 | E-Commerce | Core | 4 | E-Commerce Models, Online Payment Systems, E-Marketing, Supply Chain Management in E-Commerce, Legal Aspects of E-Commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM4001 | Corporate Strategy | Core | 4 | Strategic Management Process, SWOT Analysis, Porter''''s Five Forces, Generic Strategies, Implementation and Control |
| IM4002 | International Business | Core | 4 | Globalization Drivers, International Trade Theories, Foreign Exchange Market, International Marketing, Global Business Strategies |
| IM4003 | Total Quality Management | Core | 4 | Quality Concepts, Quality Gurus, Statistical Process Control, Six Sigma, TQM Implementation |
| IM4004 | Supply Chain Management | Core | 4 | SCM Fundamentals, Logistics Management, Inventory Control, Supply Chain Strategy, Global Supply Chains |
| IM4005 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories, Business Ethics Issues, Corporate Social Responsibility, Governance Frameworks, Whistleblowing |
| IM4006 | Project Management | Core | 4 | Project Life Cycle, Project Planning, Resource Allocation, Risk Management, Project Control |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM5001 | Management Information System | Core | 4 | MIS Concepts, Information Systems Types, Database Management, Decision Support Systems, IT Infrastructure |
| IM5002 | Banking & Financial Services | Core | 4 | Banking Structure, Financial Markets, Investment Banking, Insurance Products, Regulatory Framework |
| IM5003 | Consumer Behavior | Core | 4 | Consumer Decision Process, Psychological Factors, Sociocultural Factors, Consumer Research, Marketing Implications |
| IM5004 | Advertising Management | Core | 4 | Advertising Role, Media Planning, Creative Strategy, Advertising Effectiveness, IMC Approach |
| IM5005 | Training & Development | Core | 4 | T&D Process, Needs Assessment, Training Methods, Evaluation of Training, Career Development |
| IM5006 | Operations Research | Core | 4 | OR Models, Network Analysis, Simulation, Decision Theory, Dynamic Programming |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM6001 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Corporate Level Strategy, Business Level Strategy, Strategic Control |
| IM6002 | Business Analytics | Core | 4 | Data Analytics Overview, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Tools for Business Analytics |
| IM6003 | International Finance | Core | 4 | Foreign Exchange Markets, International Parity Conditions, Currency Risk Management, International Investment, Multinational Capital Budgeting |
| IM6004 | Retail Management | Core | 4 | Retail Formats, Retail Strategy, Merchandise Management, Store Operations, Retail Technologies |
| IM6005 | Labour Laws | Core | 4 | Factories Act, Industrial Disputes Act, Payment of Wages Act, Minimum Wages Act, Social Security Laws |
| IM6006 | Digital Marketing | Core | 4 | Digital Marketing Channels, SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM7001 | Global Economic Environment | Core | 4 | International Economic Institutions, Global Trade Patterns, Economic Integration, Developing Economies, Economic Policy Implications |
| IM7002 | Rural and Agri Business Management | Core | 4 | Rural Economy, Agri-Marketing, Rural Finance, Rural Development Schemes, Agri-Supply Chain |
| IM7003 | International Human Resource Management | Core | 4 | IHRM Challenges, Expatriate Management, Global Staffing, International Compensation, Cross-Cultural Training |
| IM7002E1 | Database Management System | Elective (ISM) | 3 | DBMS Architecture, Relational Model, SQL Queries, Normalization, Transaction Management |
| IM7002E2 | Software Project Management | Elective (ISM) | 3 | Software Project Planning, Project Estimation, Risk Management in Software, Project Scheduling, Configuration Management |
| IM7002E3 | E-Commerce and M-Commerce | Elective (ISM) | 3 | E-Commerce Models, Online Payment Systems, Mobile Commerce, Digital Marketing, E-Commerce Security |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM8001 | Management of Technology and Innovation | Core | 4 | Innovation Process, Technology Forecasting, R&D Management, Intellectual Property Rights, Technology Transfer |
| IM8002 | Corporate Social Responsibility | Core | 4 | CSR Concepts, Stakeholder Management, Sustainability Reporting, CSR Initiatives in India, Ethical Governance |
| IM8003 | Advanced Research Methodology | Core | 4 | Multivariate Analysis, Structural Equation Modeling, Qualitative Research, Experimental Designs, Advanced Statistical Tools |
| IM8002E1 | System Analysis and Design | Elective (ISM) | 3 | SDLC Phases, Requirements Gathering, Data Flow Diagrams, System Design, Implementation and Maintenance |
| IM8002E2 | Data Warehousing and Data Mining | Elective (ISM) | 3 | Data Warehouse Architecture, ETL Process, Data Mining Techniques, Association Rules, Clustering and Classification |
| IM8002E3 | Cyber Security Management | Elective (ISM) | 3 | Information Security Principles, Network Security, Cyber Threats, Security Policies, Incident Response |
Semester 9
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM9001 | Strategic Human Resource Management | Core | 4 | Strategic HR Planning, Talent Management, HR Analytics, Change Management, HR Best Practices |
| IM9002 | Contemporary Issues in Finance | Core | 4 | FinTech Innovations, Cryptocurrencies, Behavioral Finance, Sustainable Finance, Risk Management Trends |
| IM9003 | Marketing Strategy and Branding | Core | 4 | Strategic Marketing Process, Brand Management, Integrated Marketing Communications, Market Leadership, Global Marketing Strategy |
| IM9002E1 | Enterprise Resource Planning | Elective (ISM) | 3 | ERP Overview, ERP Modules, Implementation Challenges, ERP Vendors, Business Process Reengineering |
| IM9002E2 | Cloud Computing & IT Infrastructure Management | Elective (ISM) | 3 | Cloud Computing Models, Cloud Deployment, IT Infrastructure Components, Network Management, Data Center Management |
| IM9006 | Project (Part-1) | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection, Preliminary Analysis |
Semester 10
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| IM10001 | Ethics and Values in Management | Core | 4 | Ethical Dilemmas, Values in Leadership, Organizational Ethics, Professional Ethics, Ethical Decision Making |
| IM10002 | International Marketing Management | Core | 4 | Global Marketing Environment, Market Entry Strategies, International Product Policy, Global Pricing, International Distribution and Promotion |
| IM10002E1 | Business Intelligence & Analytics | Elective (ISM) | 3 | BI Architecture, Data Visualization, Predictive Modeling, Reporting Tools, Big Data Concepts |
| IM10002E2 | Social Media Analytics for Business | Elective (ISM) | 3 | Social Media Metrics, Sentiment Analysis, Audience Segmentation, Campaign Measurement, Social Listening |
| IM10006 | Project (Part-2) | Project | 6 | Data Analysis and Interpretation, Findings and Recommendations, Report Finalization, Presentation Skills, Viva Voce Preparation |
| IM10007 | Comprehensive Viva Voce | Viva | 4 | Overall Program Knowledge, Application of Concepts, Industry Awareness, Problem-Solving Skills, Communication and Presentation |
